What do film companies have to think about when they are targeting different audiences

GLOBAL AND LOCAL AUDIENCES

At the Pre -Production Stage•While the idea is being developed in the pre-production phase the producers will need to think about the potential target audience, how the audience will relate to the idea, how many people would watch the film.• Global Appeal Local AppealThe Hobbit Fifth Estate Shifty

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Casting Appeal – Global or Local?Riz Ahmed Shifty

Daniel Mays Chris

Jason Flemyng Glen

Nitin Ganatra Rez

Jay Simpson Trevor

Dannielle Brent Jasmine

Francesca Annis Valerie

Kate Groombridge Loretta

Jason Maza Malik

Peter Capaldi

Alan Rushbridger

David Thewlis

Nick Davier

Dan Stevens

Ian Katz

Daniel Brühl Daniel Berg

Benedict Cumberbatch

Julian Assange

Jamie Blackley Ziggy

Ludger Pistor Supervisor

Martin Freeman

BilboRichard Armitage

ThorinKen Stott BalinGraham McTavish

DwalinWilliam Kircher

Bifur / Tom Troll

James Nesbitt

BofurStephen Hunter

BomburAidan Turner

KiliPeter Hambleton

Gloin / William Troll

• Hobbit – many UK based James Nesbitt, Martin FreemanNew Zealand: William Kircher Fifth Estate: Benedict Cumberbatch – British but with past Hollywood successes e.g Atonment Daniel Bruhi – German but with past creditsAlicia Vikander – Sweedish

Shifty: Daniel Mays – British (low key work previously) Ritz Ahmed – British – generally low key did act in the Road to Guantanmo

Director Appeal – Global or Local?

• Peter Jackson Bill Condon Eran Creevy

New Zealand American British

Summary• Summarise why The Hobbit appealed to a global audience

• How did The Fifth Estate try to appeal to both a local and global audience? Why do you think it failed to appeal to the global market

•Why would Shifty not appeal to a global audience? How does it appeal to a UK audience?

Distribution -Local VS Global•Who distributed our case study film?• Local Appeal – will often have an understated/small distribution campaign. The budget will be a lot smaller. Independent Distributors tend to be the people that distribute films with local appeal (Warp/ WarpX /Metrodome/ Optimum Releasing)• Global – distribution campaign will be big, backed with a lot of money and will be controlled by the big six -Viacom Time Warner Walt Disney, Fox, Universal/Vivendi, and Sony. They don’t play well with others!•Why did it work for The Hobbit but not The Fifth Estate?

Frozen and 12 Years a Slave• Research these two case studies and find out about their Global and Local (British) appeal• Discus how they managed to do both successful and what evidence there is to say that they were successful for both a Global and Local audience.• You should consider• Cast• Crew• Storyline , stereotypes and characters• Themes and messages• Production Values• Distribution • Reviews• Box Office Mojo

Planning a response in Groups•What are some of the reasons for the popularity of US produced films for UK audiences and can UK films achieve success in the US?•Write the introduction to this question (200 words)•What would be your central argument and what four key points would you make?• Give specific details from the case studies and explain why you would include that information.•What other films could you talk about and what could you say?•What key terminology would you use (explain the terms in your own words)

Prepare as a ONE PAGE word document that can be photocopied for the class