Geographic perspective of Switzerland

Global ranking SwitzerlandFrom the total global workforce, more than 659 million people indicated they prefer Switzerland for working abroad.

✚ Global Ranking: 6th

✚ Third most popular European country (UK ranked 2nd, Germany ranked 5th)

Switzerland is most popular in:

• France 1st position• Germany 1st position• Austria 2nd position• Croatia 2nd position• Luxemburg 2nd position

Source: Global Talent Mobility Survey 2011

Divers competition for SwitzerlandOn average, the global workforce prefers 7 countries to work in. Potentials prefer 9 countries next to Switzerland. This explains the high and divers competition.

Geographical areaLuxemburg, Poland and Austria present the main regional competitionfor Switzerland.

LaborBased on the volume of the potential labor for Switzerland, the UK, the USA, and Canada (top 3 most preferred countries) score high.

EconomyScandinavian countries are likely to be considered next to Switzerland due to high standards of living and well developed economies based on high-tech manufacturing and services industries.

Source: Global Talent Mobility Survey 2011

Potential for SwitzerlandIn volume, the largest potential workforce for Switzerland has Asia as home region. More than a third lives in China (36%), followed by India (25%). While the Asian economy keeps on growing, the West remains appealing to them.

More than average, people from Germany and France indicate they want to work in Switzerland. An explanation for this can be found in the geographical area and languages spoken (German, French, Italian, Romansh).

The workforce from emerging countries such as Brazil and South Africa is less than average interested in Switzerland.

Source: Global Talent Mobility Survey 2011

✚ Although a population of only 7.7 million people, Switzerland is one the world’s most competitive economies

✚ Education, research, and technology are the main drivers of the knowledge economy ✚ High import and export, welfare depends on foreign trade ✚ Skilled labor force and low unemployment ✚ Highly developed services sector, led by financial organizations, and a manufacturing

industry specialized in high-tech, knowledge based production ✚ Characterized by political stability, very high quality of life, transparent legal system,

efficient capital markets, and low corporate taxes

Source: World fact book CIA, 2012

• Global online research• Partner: The Network• 2011, 3th version• Research already conducted in 2006 - 2009, parts comparable• Global labor mobility• In 66 countries• With data on more than 100 cities• With data on more than 125 companies• With 162.495 interviewees• In 26 languages• Clients: Philips, Logica, ADP, Alexander Mann, Tom Tom, Maersk, Friesland Campina, ASML, USG, Manpower and more

Source: Global Talent Mobility Survey 2011

The Global Talent Barometer

Characteristics potentials for Switzerland

Source: Global Talent Mobility Survey 2011

Mobility drivers for Swiss potentialsCountry Value Drivers (CVD)

Career drivenFor people that prefer Switzerland when working in a foreign country the most important drivers are:• Opportunity to broaden experience (58%)• Better career opportunities (54%)

It appears that the potential workforce has a focus on developing their career.

Family and/or loved ones abroad both have little influence as mobility drivers. A better climate is also no reason to work in Switzerland.

Source: Global Talent Mobility Survey 2011

Relocation information for potentialsTaxes are important

We asked potentials what information is important to know from the company they want to work for abroad. Their need for relocation information is 22% higher than the global average.

Most important ✚ Accommodation (62%)

Followed by ✚ Standard of living (61%) ✚ Comfortable social environment (51%)

More than average ✚ Taxes (32%)

More than the global average, those that prefer Switzerland want to have information about taxes. This was expected upfront, since Switzerland is known for the low taxes.

Source: Global Talent Mobility Survey 2011

Top-10 cities of interest1. London2. New York3. Paris4. Singapore5. Sydney6. Dublin7. Zürich*8. Berlin9. Toronto10. Geneva*

* Zürich and Geneva are almost 3 times more popular for Swiss potentials.

4 Swiss cities are present in the top 100, ranked by the global workforce:Zürich (21th), Geneva (35th), Bern (56th), and Basel (84th). Germany, which is more popular and much larger also has 4 cities in the top 100: Berlin (8 th), Munich (20 th), Frankfurt (31 th), and Stuttgart (76 th).

Considering the popularity for such a small country, Switzerland is Europe’s little giant.

Source: Global Talent Mobility Survey 2011

Top sectors in Switzerland: Banking, pharmaceuticals and manufacturingServices sector

✚ Switzerland’s strongest sector is services, in particular finance and banking ✚ Zürich is being positioned as one of the world’s major financial centers ✚ With London, New York, Hong Kong, and Singapore as other financial world

capitals, the competition is fierce

Industry sector ✚ Switzerland is one of world’s leading producers of pharmaceuticals with

companies such as Novartis and Roche ✚ The largest nutrition, health and wellness company is Nestlé ✚ More than average, those that prefer Switzerland when working abroad are

occupied within Health & Medicine ✚ The manufacturing industry focuses on machinery, electrical engineering, and

metals industry. Switzerland is dedicated to high technology, knowledge-based production

✚ The majority of the potential labor force works in the production industry, and IT

Source: Global Talent Mobility Survey 2011

Top-10 employers of interest

Switzerland is positioning itself as destinationcountry for an international career in pharmaceuticals,food, and IT. This is reflected by the top 10 preferredemployers of the potential workforce. Notable is Nestlé,very popular and of Swiss origin. Furthermore, pharmaceutical giant Pfizer is rated almost 2 time more popular by Swiss potentials.

Looking at the global workforce, 6 Swiss companies arepresent in the top 100: ✚ Nestlé (8th)

✚ ABB (21th) ✚ Novartis (41th) ✚ UBS (62th) ✚ Credit Suisse (70th) ✚ Roche (74th)

Source: Global Talent Mobility Survey 2011

Working abroad

Preference for contractMore than three-quarters of the potentials for Switzerland prefer a permanent contract. Also, they are willing to accept a temporary contract of 6 to 12 months (51%), or 1 to 6 months (25%) which is higher compared to the global average.

Other facts:• Very willing to work abroad• Prepared to stay for a longer period (73% at least 3 years)• Lower than average, only 7% wants to stay up to one year

Potentials are willing to build a long-term relationship, but expect mutual commitment.

Source: Global Talent Mobility Survey 2011

The global workforce and Switzerland

✚ Switzerland is very popular for the global workforce, ranked 6 th in 2010 and 2011. It competes with much larger countries such as Germany, Canada, and the United Kingdom. Furthermore, 4 Swiss cities and 6 Swiss companies are present in the top 100 ranked by the global workforce.

✚ Within Europe there is great potential for Switzerland. Talent from emerging markets as South Africa and Philippines is less interested.

✚ The number of countries that compete with Switzerland is high. Many of these are located in Europe and characterized by a high standard of living and strong economy, such as the Scandinavian countries.

✚ While Switzerland is well known for the banking industry, potentials have a background in Health & Medicine, Production/Engineering, and IT. They also prefer employers is those areas. It appears that financial talent is less interested in Switzerland when working abroad.

Make and have your own detailled global recruitment analysesWanting to know more about Global Talent Barometer and Global Recruitment Intelligence, please connect/contact with Geert-Jan Waasdorp, Intelligence Group

http://www.intelligence-group/nl/enhttp://www.globaltalentbarometer.com

Geert-Jan WaasdorpGlobal Recruitment Intelligence ConsultantFounder of Intelligence Group

Geert-Jan@intelligence-group.nl http://nl.linkedin.com/in/waasdorp

@waasdorpigi

More information about the data, look at: http://www.intelligence-group.nl/media/files/Downloads/Global%20Recruitment%20Intelligence%20IG.pdf

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