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7 – 11 April 2014 Hannover ▪ Germany hannovermesse.com Global Business & Markets International Exhibition for Investment, Economic Development and Joint Ventures
7– 11 April 2014
Hannover ▪ Germany
hannovermesse.com
Global Business
& Markets
International Exhibition for Investment,
Economic Development and Joint Ventures
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Invest and secure international growth.
In 2014 HANNOVER MESSE will once again be the world’s largest trade fair for industrial
technology. The foreign trade platform Global Business & Markets is an excellent forum
for international contacts. In particular, it enables small and medium-sized enterprises
to establish links with partners all over the globe and paves the way to growth markets.
In this way HANNOVER MESSE makes a decisive contribution to safeguarding the future
of the German export industry.
I gladly support this initiative and wish all those concerned lots of international success.
Initiated jointly by the Federation of German Industry (BDI) and Deutsche Messe,
Global Business & Markets has established itself as a successfull foreign trade platform
in Germany. The current economic trends indicate that by choosing to focus on the
world’s major economic regions HANNOVER MESSE is on the right track. At HANNOVER
MESSE small and medium-sized companies have enhanced scope for entrepreneurial
action. We fully support Global Business & Markets as it opens up new international
contacts and promotes the exchange of ideas and information between companies.
Industrial innovation and international competitiveness are decisive factors for the
future of Europe. HANNOVER MESSE comprehensively demonstrates the potential of
European industry. At Global Business & Markets small and medium-sized enterprises
can discover ideas and partners for the exploitation of new international market
opportunities. These stimuli for the industrial development of Europe are of crucial
importance to me in my role as the Patron of the event. I am confi dent that in 2014
Global Business & Markets will continue to provide new incentives for growth through-
out Europe.
Global Business & Markets is a worldwide unique platform for international contacts.
During HANNOVER MESSE Lower Saxony’s capital city mirrors the entire world market
for industrial technology. No other trade fair off ers comparable insights into the latest
industrial trends and international developments. Industry associations, networks
and organizations present their services for successful globalization. Lower Saxony
targets industrial enterprises all over the world and is a highly competitive business
location. In my role as the Premier of Lower Saxony and Patron of Global Business &
Markets I wish all those concerned every success at HANNOVER MESSE.
Dr. Philipp Rösler,
Federal Minister for Economic Aff airs and Technology
Ulrich Grillo,
President of the Federation of German Industry (BDI)
Antonio Tajani,
Vice President of the European Commission and EU
Commissioner for Enterprise and IndustryStephan Weil, Premier of the State of Lower Saxony
PartnerStrong partnership
Global Business & Markets is a joint
initiative of the Federation of German
Industries (BDI) and HANNOVER MESSE
under the patronage of the Federal Minister
for Economic Aff airs and Technology,
Philipp Rösler, the Vice President of the
European Commission, Antonio Tajani,
and the Premier of the State of Lower
Saxony, Stephan Weil.
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The successful foreign trade platform Global Business & Markets takes place in parallel with the seven leading
international trade fairs which make up HANNOVER MESSE. In this highly innovative setting you will command the
attention of visitors from various countries and enjoy great opportunities for international networking.
The statistics for 2013 testify to the strong appeal of HANNOVER MESSE to exhibitors and trade visitors. In particular,
the exhibitors at Global Business & Markets derived special benefi t from the unique impact of HANNOVER MESSE
and its high international profi le.
Exploiting potential synergies
for global networking.
2013 in retrospect –
Success in numbers.
Seven leading trade fairs – more opportunities to reach new audiences
HANNOVER MESSE – the world’s leading trade fair for
industrial technology – highlights the entire industrial
value chain. It brings together a unique array of key
technologies at one venue.
At Global Business & Markets exhibitors are able to
reach international target audiences more effi ciently
than at any other comparable event.
How you benefi t as
an exhibitor:
■ Presentation of international
development and investment
projects
■ Direct contact to leading interna-
tional market leaders in nume-
rous industrial sectors
■ Networking with top decision-
makers from the worlds of
politics and business
■ Company presentation with
global impact
■ Lively communication in
conferences and workshops
■ Opportunities to initiate interna-
tional business cooperation
■ Matchmaking and guarantee
of 1:1 talks
■ Tailor-made formats which
highlight your consultancy skills
■ Eff ective media presence:
Global Business & Markets
business magazine, the Internet,
social media and the press.
The whole world at HANNOVER MESSE
Highly qualifi ed visitors from all the world’s continents come to Hannover
in search of ground-breaking solutions.Global Business & Markets at the
centre of the 7 leading trade fairs that
constitute HANNOVER MESSE
Visitors
217,017 visitors
from 93 countries
Trade visitors
Over 93% were trade visitors
Delegations
Approx. 150 international
business delegations
Establish relevant contacts
Only at HANNOVER MESSE can you meet top
decision-makers from all sectors of industry. In 2013
no fewer than 65 % of the visitors were directly
involved in their companies’ investment decisions.
65% 23%decision-makers with defi nite
investment intentions
America AfricaAsia
Australia
Oceania
50% EU,
8% Rest of Western Europe,
5% Rest of Eastern Europe
63%
23%9% 3% 2%
Europe
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We off er four attractive modules in order to maximize your success. Firstly, you can showcase your solutions and
business ideas on your own exhibition space. Secondly, the conferences and forums at Global Business & Markets
provide extensive opportunities for high-impact presentations. Thirdly, the INVESTMENT LOUNGE is the ideal venue
for business talks and networking. And last but not least, you can capitalize on the benefi ts of our matchmaking and
lead generation services.
Four modules for a
perfect presentation.
Exhibition space
Select the best option for your company from
our extensive service package (Gold, Silver,
Business, Basic or Media Package) – or book your
own space without taking up any of these
options. Irrespective of the choice you make,
you can be sure that every exhibitor at Global
Business & Markets will benefi t from the atten-
tion of trade visitors from all the key markets
and the high-calibre business contacts generated
by the event. You will fi nd details of the package
options on pages 10/11. Exhibitors at HANNOVER
MESSE can book the Global Business & Markets
media package even if they do not have a display
area within Global Business & Markets.
INVESTMENT LOUNGE
The INVESTMENT LOUNGE is an exclusive B2B
meeting point where visitors can interact with
experts in a relaxed atmosphere. Launched in
2011, the Lounge is a unique source of information
for those SMEs interested in venturing onto
foreign markets. The focus is on corporate fi nance,
investment funding and sales funding. Interna-
tional specialists and organizations provide
in-depth advice on specifi c projects.
Further keynote themes
■ Public funding and promotion of key
technologies and infrastructure, cluster
and research funding
■ Promotion of start-ups and new locations
■ Equity, venture capital, incubator concepts
Conferences and forums
The aim of the numerous conferences and
forums is to help companies, especially SMEs,
in their efforts to realize foreign trade projects.
High-calibre lectures and specialist forums
give exhibitors and visitors an informed over-
view of the key issues. At the same time, the
program affords an optimal platform for
the presentation of your own products and
solutions. These events create ideal opportuni-
ties for networking with decision-makers
from all over the world. Finally, we are pleased
to assist exhibitors planning a reception for
business delegations by providing a suitable
venue and suggesting the right format.
Matchmaking and
lead generation
We can assist you on the way to international
market success by facilitating new concrete
business leads. Our special Match & Meet tool
schedules meetings during HANNOVER MESSE
and helps you generate relevant business leads
before and after the event via the Internet. The
Match & Meet Service is included in the service
packages of Global Business & Markets.
In addition, you can optimize your trade fair
success through the services of our subsidiary
Deutsche Messe Interactive (DMI). We manage
e-mail campaigns to support your eff orts in
initiating new business and generating new
leads throughout the year.
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Please contact us if you are interested
in the INVESTMENT LOUNGE:
+49 511 89-31119
Detailed information is available at:
www.hannovermesse.de/en/match-meet
messe-interactive.de/en.
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Promising joint ventures, lucrative investment opportunities and the sustained growth of SMEs in international
markets – these are just some of the many topics on the agenda at Global Business & Markets in 2014.
Do you have any suggestions regarding new topics or additional focus areas? Or do you require a venue for your own
event? Don’t hesitate to contact us regarding your questions, ideas and suggestions. Contact person: Hans Gäng,
local global GmbH, Tel. +49 711 225588-30
Looking ahead to the
keynote themes in 2014.
■ China – Market and cooperation partner
for sustainable production – Global location for
research and development
■ Europe – Industrial policy initiatives for new growth
in Europe
■ Global Sourcing, global supply chains – Buyers’ Day
at HANNOVER MESSE
■ IndustrialGreenTec – Reaching new markets with
green high-tech
■ Japan – An industrial nation undergoing radical change
■ Latin America – Stimuli for the region and the world
economy
■ Turkey – The economic miracle on the Bosporus –
Perspectives for international cooperation
■ UAE – Sustainable industrialization – Impetus for
modernization of the Gulf region
■ USA – Industrial policies and growth strategies
■ Saudi Arabia – Market and location for advanced
technology
At Global Business & Markets you will profi t from a unique line-up of exhibitors and visitors – your passport to
maximum success.
The quick and simple way to
new contacts.
The exhibitors and exhibition keynotes
■ Government representatives, countries, regions,
industry policy-makers
■ Promotion of trade and industry, special economic
and business zones
■ International Chambers of Industry and Commerce
■ Trade and export promotion
■ Industry parks
■ Planning, consulting, project development
■ Financing
■ Consulting
■ Services for sourcing, transport and procurement
■ Quality assurance and certification, consulting
The visitors
■ CEOs and managing directors of international
companies
■ Key personnel responsible for business
development, international strategies
■ Company representatives of local subsidiaries
■ Ambassadors
■ Patent and copyright management,
patent and copyright information
■ Risk management (global business)
■ Insurance, insurance management
■ Publishers, buying guides, B2B platforms
■ International marketing
■ Advisory services for companies
■ Translation/interpreting services
■ Branch clusters
■ Private equities
■ Venture capital companies
■ Banks
■ Auditors and tax advisors
■ Company delegations
■ Foreign business experts (marketing, procurement,
fi nancing)
■ Internationally operating consultancies
■ Opinion-leaders from chambers and associations
■ International business media
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PR
an
d M
ark
etin
g S
erv
ice
Integration of your stand in the exclusive overall concept
of Global Business & Markets× × × ×
Inclusion of your logo in selected print media (national and international) –
in the exclusive newsletters, in the event program of Global Business & Markets
and Partner Country and in the catalogue magazine of Global Business & Markets.
Entries must be submitted on time.
× × × × ×
Right to use the event logo
“Global Business & Markets” logo may be used in your own media to advertise
your trade fair participation until 31. 8. 2014
× × × × ×
Entry of contact data in the Global Business & Markets 2014
catalogue/magazine. Deadline for entries: 31.1. 2014× × × × ×
Inclusion of a brief profi le in Global Business & Markets 2014 catalogue/
magazine (max. 500 characters, plus logo and contact data). Deadline for
inclusion: 31.1. 2014
× × ×
1/1 page advertisement in event’s catalogue/magazine Ad size: 210 x 280 mm
+ 3 mm margin, CMYK colour model. Deadline for submission of ad: 31.1. 2014×
Article in the Global Business & Markets catalogue/magazine.
Deadline for submission: 31. 1. 2014
2 pages
(7,000
characters)
1 page
(5,000
characters)
½ page
(1,500
characters)
Reference to your participation in a Press Release on
Global Business & Markets× ×
Inclusion of article (max. 500 characters) in one of the newsletters of Global
Business & Markets – if submitted on time× ×
Se
rv
ice
s c
ov
ere
d b
y t
he
ma
rk
etin
g c
on
trib
utio
n Tickets for visitors – registration obligatory – at fl at rate
for invited guests: print and electronic× × × ×
Invitation to Opening Ceremony of HANNOVER MESSE × × × ×
Your high-impact Internet presence 3:
– detailed company profi le
– 5 product descriptions, each categorized in up to 4 product groups, incl. free
editorial service
– unlimited number of additional product descriptions if entries are
self-administered online
× × × ×
On
lin
e m
ark
etin
g
Skyscraper on the HANNOVER MESSE website
Eye-catching advertising banner, positioned right, next to content; site rotation
(via accessible pages). Dimensions: 120 pixels (width) x 600 pixels (height),
max. 18 KB – Must be submitted by end of January 2014
with
20,000
PIs
with
10,000
PIs
Placement of your editorial content on the website
global-business-markets.com, max. 5,000 characters× ×
Link to your website from the website
www.hannovermesse.de/en/gbm until 31.8.2014× × × × ×
Inclusion of a brief profi le (max. 500 characters), incl. your contact details on
the website global-business-markets.com× × × × ×
Scope of package 1Gold
€ 15,390 2Silver
€ 10,390 2Business
€ 4,090 2Basis
€ 2,090 2Media
€ 990 2
1 The service package off ers apply to main exhibitors.
2 VAT at current valid rate is added to all prices.
3 For further details see application forms.
4 The graphic design of your trade fair stand is not included in stand construction services.
5 May be booked only by exhibitors and partners of Global Business & Markets.
Ma
tc
h &
Me
et
on
sit
e
The Match & Meet Platform – at your disposal 365 days a year × × × ×
Access to the Match & Meet database, individualized hit list of potential
business partners, mailing and confi rmation of contact enquiries× × × ×
Appointments calendar, arrangement of appointments,
matchmaking support, arrangement of appointments at your stand× × × ×
Sure success with
our service packages.
Scope of package 1Gold
€ 15,390 2Silver
€ 10,390 2Business
€ 4,090 2Basis
€ 2,090 2Media
€ 990 2
Co
nfe
re
nc
e r
oo
ms a
nd
ca
te
rin
g
VIP Room 5 incl. general equipment, seating and logistics 40Price of 1st hour =
As from 2nd hour =
€ 990
€ 890
Conference Room 5 incl. general equipment, seating and logistics 20Price of 1st hour =
As from 2nd hour =
€ 690
€ 590
Business Forum 1 5 incl. general equipment and seating 250 – 300 120 min. € 4,990
Business Forum 2 5 incl. general equipment and seating 100 120 min. € 3,990
Executive Partner VIP Room 40 7 – 11 April € 6,590
Executive Partner Conference Room (No. 1 or No. 2) 20 7 – 11 April € 5,590
Use of the exclusive INVESTMENT LOUNGE by your clients and guests –
incl. morning snack/breakfast, business lunch, Meet & Greet Service, After-work Get-together
Use of the INVESTMENT LOUNGE by exhibitors at Global Business & MarketsDaily charge
per person€ 55
Use of the INVESTMENT LOUNGE by non-exhibitors of Global Business &
Markets
Daily charge
per person€ 65
Prin
t
Advertisement in the event program of Global Business & Markets and Partner Country
1/1 page (100 x 210 mm, plus 3 mm bleed on all sides, inside pages, 4c) € 1,500
1/2 page (100 x 105 mm, plus 3 mm bleed on all sides, inside pages, 4c) € 900
Booking of optional, additional servicesNo. of
places
Duration
of reservationPrices in € 2
Stand size 18 m² or more Stand size 9 m² and 6 m² Stand size 4 m²
Ex
am
ple
s o
f
sta
nd
co
ns
tru
ctio
n 4
Co
mp
an
y p
re
se
nta
tio
ns i
n t
he
ev
en
ts a
nd
co
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re
nc
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a
Slot in the VIP Conference Room for your own workshops/
seminars/lectures (max. no. of persons: 40)120 min. 90 min.
Slot in Conference Room for your own workshops/
seminars/lectures (max. no. of persons: 20) 20 min. 20 min. 20 min.
Integration of your logo in the reception area visuals × × × × ×
Presentation of your logo in the exclusive VIP and Executive Area of the
INVESTMENT LOUNGE×
Integration of your logo in the conference area
of Global Business & Markets× × ×
Tra
de
fa
ir s
ta
nd
an
d s
erv
ice
s
Provision of display space, incl. stand construction
(more details on application form)18 m² 9 m² 6 m² 4 m²
Daily stand cleaning, incl. stand construction (up to 18 m2) × × × ×
Use of the exclusive VIP and Executive Area of the INVESTMENT LOUNGE,
including drinks and snack service (number of persons per day)4 2 2 2
Provision of the PREMIUM PASS (personalized) entitling holder to use of
“Fast Lane”, shuttle service, Premium Lounge, cloakroom and left luggage room× ×
Exhibitor passes 4 2 2 2
Information and telephone services provided by service personnel × × × ×
Individual stand space – your standard package
You have your own ideas about how you’d like to present your display to an international audience?
We would be pleased to help you realize your individual stand design.
Individual stand space – minimum size 36 m²
■ Obligatory media package
■ May be booked with or without stand construction
■ Basic price of space + stand construction € 304/m², without stand construction € 229/m²
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de
Contact details for our local sales partners worldwide are listed at
www.messe.de/salespartner_gb.
Contact details
Olaf Daebler
Sales Director
Gulzara Galimova-Rennalls
Tel. +49 511 89-31119
Fax +49 511 89-31122
Svetlana Neif
Tel. +49 511 89-31136
Fax +49 511 89-31122
