GLOBAL CANDY MARKET
FORECAST & OPPORTUNITIES
2016 – 2026
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
2
Scope of ReportProduct of Interest (POI): Candy
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
REGION
• North America
• Europe
• Middle East & Africa
• Asia-Pacific
• South America
The global candy market is expected to witness steady growth during the forecast period owing toincreasing innovation in existing products and rising demand for chocolate products globally.However, rising health concerns about diseases like obesity and diabetes are somewhat inhibiting thegrowth of the global candy market. To tackle this situation, sugar-free and low-calorie candies arebeing manufactured by the companies. In terms of product type, the candy market is categorized intosugar candy, chocolate candy and gum candy.
Market Segmentation
GLOBAL CANDY MARKET
TYPE
• Sugar Candy
• Chocolate Candy
• Gum Candy
DISTRIBUTION CHANNEL
• Convenience Stores
• Tradition Grocery Stores
• Supermarkets/Hypermarkets
• Online Sales Channel
• Departmental Store
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Table of Contents
S. No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Brand Awareness
4.2. Frequency of Usage & Purchase
4.3. Sources of Information Conferred
4.4. Reason for Purchase
5. Global Candy Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Sugar Candy, Chocolate Candy and Gum Candy)
5.2.2.By Distribution Channel (Convenience Stores, Tradition Grocery Stores, Supermarkets/Hypermarkets, Online Sales Channel and Departmental Stores)
5.2.3. By Company (2020)
5.2.4. By Region
5.3. Market Map
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S. No. Contents Page No.
6. Asia-Pacific Candy Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. Asia-Pacific: Country Analysis
6.3.1. China Candy Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product Type
6.3.1.2.2. By Distribution Channel
6.3.2. India Candy Market Outlook
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Table of Contents
S. No. Contents Page No.
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product Type
6.3.2.2.2. By Distribution Channel
6.3.3. Japan Candy Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product Type
6.3.3.2.2. By Distribution Channel
6.3.4. South Korea Candy Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Product Type
6.3.4.2.2. By Distribution Channel
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S. No. Contents Page No.
6.3.5. Indonesia Candy Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Product Type
6.3.5.2.2. By Distribution Channel
7. Europe Candy Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. Europe: Country Analysis
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Table of Contents
S. No. Contents Page No.
7.3.1. France Candy Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.2. Germany Candy Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.3. United Kingdom Candy Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
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S. No. Contents Page No.
7.3.4. Italy Candy Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product Type
7.3.4.2.2. By Distribution Channel
7.3.5. Russia Candy Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product Type
7.3.5.2.2. By Distribution Channel
8. North America Candy Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
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S. No. Contents Page No.
8.3. North America: Country Analysis
8.3.1. United States Candy Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.2. Mexico Candy Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.3. Canada Candy Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
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S. No. Contents Page No.
9. South America Candy Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Candy Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1 By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.2. Argentina Candy Market Outlook
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Table of Contents
S. No. Contents Page No.
9.3.2.1. Market Size & Forecast
9.3.2.1.1 By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.3. Colombia Candy Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1 By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
10. Middle East & Africa Candy Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.4. By Country
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S. No. Contents Page No.
10.3. Middle East & Africa : Country Analysis
10.3.1. South Africa Candy Market Outlook
10.4.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.2. Saudi Arabia Candy Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.3. UAE Candy Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Distribution Channel
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Table of Contents
S. No. Contents Page No.
10.3.4. Qatar Candy Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Product Type
10.3.4.2.2. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Impact of COVID-19 on Global Candy Market
14. Competitive Landscape
14.1. Competition Benchmarking
14.2. Company Profiles (Leading companies)
14.2.1. Perfetti Van Melle Group
14.2.2. Mondelez International, Inc.
14.2.3. The Hershey Company
14.2.4. Mars, Incorporated
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S. No. Contents Page No.
14.2.5. Nestlé S.A.
14.2.6. Crown Confectionery Co., Ltd.
14.2.7. Kellogg Company
14.2.8. Grupo Arcor S.A.
14.2.9. Lotte Confectionery Co., Ltd.
14.2.10. Meiji Holdings Co., Ltd.
15. Strategic Recommendations
16. About Us & Disclaimer
RESEARCH METHODOLOGY
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Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the global candy market, overall market size and segmental market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the global candy market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
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Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the global candy market. The team has analyzed the
outlook of various segments of this market, while considering the major influencing factors such as increasing innovation in existing products
and rising demand for chocolate products. The study includes market forecasting, which would enable our clients to take better decisions while
planning their strategy to achieve sustainability in the global candy market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as candy manufacturers, companies, channel
partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 candy manufacturers, companies, 100 – 120 end users, and 15 – 20 industry experts and other
value chain stakeholders in the global candy market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi
technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-
2020.
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Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by
region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares
generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various
segments were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
segments of candy market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders
after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global candy
market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
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Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research
also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It
should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the
United States Dollar (USD), with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Perfetti Van Melle Group
▪ Mondelez International, Inc.
▪ The Hershey Company
▪ Mars, Incorporated
▪ Nestlé S.A.
▪ Crown Confectionery Co., Ltd.
▪ Kellogg Company
▪ Grupo Arcor S.A.
▪ Lotte Confectionery Co., Ltd.
▪ Meiji Holdings Co., Ltd.
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
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Industry Brief
According to TechSci Research report, “Global Candy Market By Product Type (Sugar Candy, Chocolate Candy & Gum Candy), By Distribution Channel
(Convenience Stores, Traditional Grocery Stores, Supermarkets/Hypermarkets, Online Sales Channel & Departmental Store), By Region, Competition, Forecast
& Opportunities, 2026”, the global candy market is expected to grow at a CAGR of more than 5% during the forecast period on account of the rising popularity of
chocolate products, increasing disposable income and expenditure and rapid urbanization. However, rising health consciousness might hamper the growth of
the market. To deal with this, manufacturers are coming up with sugar-free and low-calorie candies. For instance, Sejoyia Foods has launched two new flavors,
i.e., Coconut Cashew, and Coco-Roons. Coco-Roons gives an indulgent taste in a cookie with no refined sugar and no added gluten. The global candy market
can be segmented based on product type, distribution channel and region. In terms of product type, the market can be categorized into sugar candy, chocolate
candy and gum candy. Among these, the sugar candy segment is likely to record a higher growth rate due to changing consumer preferences towards sugar-
free and low-calorie candies. On the basis of regions, the global candy market can be segmented into North America, South America, Europe, Asia-Pacific and
Middle East & Africa. Industrial demand is likely to become severe, owing to rising consumer health issues, fluctuating tendencies, falling sugar prices, and
increasing incidences of dental problems due to high candy consumption. Promoting the marketing of health-improving goods by corporations is also playing a
significant role in the market growth. As candies contain a large amount of sugar, they are also directly linked to diabetes and obesity. The creation of low-calorie
and sugar-free candy alternatives is expected to resolve this issue. For instance, Nestlé S.A. introduced KitKats in various flavors such as dark chocolate and
green tea to stay ahead in the market. Moreover, the introduction of organic contents, healthy nuts, and alcohol flavor is further fueling the growth of the global
candy market. However, due to the growing consolidation and continuous investment for the enhancement of candy products by prominent multinational
corporations, the success of the worldwide candy industry is expected to gain momentum. Candy manufacturers are also likely to create healthy substitutes for
candies to moderate the adverse awareness of the customers.
North America is projected to hold the largest market share in the global candy market by 2026, owing to the existence of key players in the region, as well as a
large customer base for the candy market. Asia-Pacific is likely to witness the highest revenue growth, owing to fluctuations in eating habits, lifestyles and rising
population with increasing consumption of candies, especially in China and India.
Perfetti Van Melle Group, Mondelez International, Inc., The Hershey Company, Mars, Incorporated, Nestlé S.A., Crown Confectionery Co., Ltd., Kellogg
Company, Grupo Arcor S.A., Lotte Confectionery Co., Ltd., and Meiji Holdings Co., Ltd. are some of the leading players operating in the global candy market.
Major candy companies are expanding their manufacturing bases to meet the rising demand across developing countries in North America, APAC, Middle East
& Africa, and South America.
The global candy market is competitive in nature with the presence and minimal market share of domestic companies in countries such as China and India.
Above all other aspects, launching of a new product has become the most critical strategy, due to the rapidly changing nature, taste and preferences of the
consumers. Also, businesses have embraced growth through mergers and acquisitions by multinational companies, which has proven to be successful in
making their presence stronger. It can also be a great opportunity for the key players to grow their sales by adding value ingredients and other nutrients in
candies.
“The global candy market is anticipated to grow over 5% during the next five years due to growing consumer base and increasing disposable income. Moreover,
product innovation and high demand for candies during the festive season are further anticipated to positively influence the growth of the market through 2026.”
said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
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Sample Data - Snapshot
Global Candy Market Size, By Value (USD Million), 2016–2026F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
2016 2020 2021E 2026FCAGR By ValueCAGR By Value
YY%XX%
33%33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
34%34%
34%
34%
34%
34%
34%
34%
34%
34%
34%
33%33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
2016
2017
2018
2019
2020
2021E
2022F
2023F
2024F
2025F
2026F
Sugar Candy Chocolate Candy Gum Candy
Europe Candy Market Share, By Product Type, By Value, 2016–2026F
25%25%25%25%25%25%25%25%25%25%25%
25%25%25%25%25%25%25%25%25%25%25%
20%20%20%20%20%20%20%20%20%20%20%
20%20%20%20%20%20%20%20%20%20%20%
10%10%10%10%10%10%10%10%10%10%10%
2016
2017
2018
2019
2020
2021E
2022F
2023F
2024F
2025F
2026F
Convenience Stores Tradition Grocery Stores Supermarkets/Hypermarkets
Online Sales Channel Departmental Stores
Germany Candy Market Share, By Distribution Channel, By Value, 2016–2026F
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Report Name: GLOBAL CANDY MARKET
FORECAST & OPPORTUNITIES
2016 – 2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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