Justyna Kuć, Anna Pietras, Małgorzata Starzyk

of airlines

low cost airlanes

commercialairlanes

luxury airlanes

low cost airlanes

customers who pay attention to low price

• Wizzair • Ryanair

Examples: Target:

• low cost • destinations

Adventages:

Ryanair vs Wizzair

fields of competitions:

marketing strategy:

PRICE DESTINATIONS

&

CREATIVE AGRESSIVE

VS

pricing strategy: VARIABLE PRICING

commercial airlanes

from individual to buisness customers

• Lufthansa • KLM

Examples: Target:

• medium cost • comfortable

airport

Adventages:

fields of competitions:

marketing strategy:

QUALITY DESTINATIONS

&

TRADITIONAL

pricing strategy:

Lufthansa vs KLM

CONSTANT PRICE

luxury airlanes

pays attention to high

standard

• Qatar • Singapore

Examples: Target: • excellent

service delivery not just on-board, but also on the ground;

Adventages:

luxury airlines

How to differenciate from competitors?

providing services not present in other lines

Examples:

Special furnishing/

equipement on board

Loyality programs

Qalified, one of a kind cabin

crew

Excellent dining choice