GCA Final Report

Agenda

• Sol Meas Brand Image

• Logo, Namecard

• Promo Video

• Website Prototype

• Catalogue

• SOP

• Fabric Garden & White Building Advice

Sol Meas Brand Image

Sol Meas

Combination

Golden Khmer Silk

Our Concerns

Khmer Easy for foreigners to pronounce Sounds good

What We Think About This Brand

Natural ElegantColorfu

lPure Handmade Unique Breakthough Apsara

Sol Meas Brand Image

Sol Meas, golden silk in Khmer, inspired by the Cambodia famous traditional dance RobamApsara. Sol Meas consider the most representative element of the Robam Apsara is the royal golden silk used in their costume, which is also highly related to our primary designs—golden cocoon. The elegant, smooth and beautiful dance moves are the image that we want to deliver to our customers.

Low-end Logo & Namecard

Namecard

Logo

Copyright Remind

High-end Logo & Namecard

Logo

Namecard

Copyright Remind

Promo Video

Website Prototype

photo too small

not middle aligned

adds pressure

too plain —> more fancy

suggestions

big photos

white, black, gold

website prototype

arcadia argo

(all rights reserved)

http://www.arcadiaagro.com/index.php

Catalogue Example

THEsi lk f lor a l w i n d col lect i on

This collection including 8 pieces of finest handcrafts jewels, inspired by the cozy summer wind and the prosperous flowers.

Tel ＋855 (0)12-965-743 web www.globlcuriosity.asia

THE

si lk f lor a l w i n d

col lect i on

Feel the natural beauty of incredible Cambodia.

SOP

SOP

Marketing Research

—Target Audience Define

—Test your product and know the willingness-to-pay price by your target audience.

Design Board

Final Decision

－Operation team, marketing team and design team

－File

SOP

MarketingMaterialsProduce－Record the cost and the productivityLogistics－Record inventory in each placeChannelRecordFeedback

Fabric Garden & White Building Advice

Marketing Strategy• Strength：environmental friendly, plasticity,

individual, low-cost, stable productivity• Weakness：replaceable, lack of system, lack of

brand image, the price is too high• Goal: increase additional value, segment our

brand with other similar productsAdvice：1. Start a workshop2. Develop new products

Fabric Garden & White Building Advice

Decoration Advice

• Unify the stands.

• No dusts.

• Placed by their categories and colors.

• Placed the featured products in customers’ vision angle.

• Placed all the products inside the table cloth.