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GLOBAL E-COMMERCE MARKETPLACES 2016 PUBLICATION DATE: NOVEMBER 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS
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Page 1: GLOBAL E-COMMERCE MARKETPLACES 2016 - yStats.com...METHODOLOGY OF OUR GLOBAL E-COMMERCE MARKETPLACES 2016 REPORT Report Coverage This report focuses on E-Commerce marketplaces. E-Commerce

GLOBAL E-COMMERCE MARKETPLACES 2016 PUBLICATION DATE: NOVEMBER 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS

I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS

PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Global E-Commerce Marketplaces 2016

Market Report

B2C E-Commerce

Global

Not Applicable

English

PDF & PowerPoint

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PRICES* Single User License:

Site License:

Global Site License:

€ 450 (exc. VAT)

€ 675 (exc. VAT)

€ 900 (exc. VAT)

QUESTIONS

ANSWERED

IN THIS REPORT

How large is the share of online shoppers buying from marketplaces compared to retailers’

websites?

What are the key factors driving the dominance of E-Commerce marketplaces in online shopping?

How significant is the reliance of online merchants on marketplaces?

What are some of the world’s largest E-Commerce marketplaces by GMV?

Which value-added services are offered by the top three E-Commerce marketplaces?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL E-COMMERCE MARKETPLACES 2016

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TOP ONLINE MARKETPLACES IN GLOBAL E-COMMERCE REVEALED

E-Commerce platforms that host offerings of third-party merchants have become the

major drivers of online shopping worldwide. Online marketplaces are now the leading

destination for online shoppers to buy goods online, discover new products, meet new

retailers and buy from foreign merchants across the borders, according to consumer

surveys cited in the yStats.com report. Convenience, product variety, competitive prices and

affordable shipping options are among the top reasons why nearly half of online shoppers

worldwide do all or most of their E-Commerce consumption via marketplaces.

Having this trend in mind, more and more retailers are joining E-Commerce

marketplaces, both those who have own online stores and those who do not. A survey of

online retailers conducted across 10 major E-Commerce markets cited in the yStats.com

report revealed that only a small one-digit percentage of them do not have a presence on

marketplaces. The remaining majority sees marketplaces as platforms to attract new

customers and grow revenue, but as a larger number of sellers join major marketplaces,

competition among them intensifies and the growth opportunities become limited for those

who rely on marketplaces heavily.

Some of the world’s most visited E-Commerce websites are large online

marketplaces, operated by Amazon, eBay and Alibaba. The yStats.com reveals some key

facts and statistics about these platforms, such as that around half of all items sold on

Amazon as of Q3 2016 were from third-party sellers.

GLOBAL E-COMMERCE MARKETPLACES 2016

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MANAGEMENT SUMMARY

E-COMMERCE MARKETPLACE TRENDS

Overview of E-Commerce Marketplace Trends, November 2016

Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by

Global Average and Top 3 Countries, in %, August 2015

Approximate Share of Online Shoppers Who State That All or Most of Their Total Online Spending is Made on

Marketplaces, in %, August 2016

Top 5 Countries by Share of Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is

Made on Marketplaces, in %, August 2016

Most Popular Ways to Browse Products Online, incl. Marketplaces, in % of Online Shoppers, August 2016

Perceived Benefits of Buying from Marketplaces, in % of Online Marketplace Shoppers, April 2016

Most Important Factors When Purchasing from a Marketplace, in % of Online Marketplace Shoppers, April 2016

Share of Online Retailers in Major E-Commerce Markets Who Generate More Than 41% of Their E-Commerce

Revenue via Online Marketplaces, in %, July 2016

MAJOR E-COMMERCE MARKETPLACES

Top 10 E-Commerce Marketplace Websites, by Website Rank Among All E-Commerce Websites, incl. Website

Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in

%, November 2016

Overview of Selected Major E-Commerce Marketplace Companies, incl. B2C/C2C Marketplaces, Country Based in,

and GMV, in USD billion, 2015

Profile of Alibaba’s Retail Marketplaces, November 2016

GMV of Alibaba’s Retail Marketplaces in China, in CNY billion, and Mobile Share of GMV, in %, Q1 2015 – Q2 2016

Profile of Amazon Marketplace, November 2016

Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q2 2015 – Q3

2016

Other Platforms Used by Amazon Marketplace Sellers, in % of Sellers, by Currently Use and Plan to Use, 2015

Profile of eBay Marketplace, November 2016

GMV of eBay Marketplace, in USD billion, and Transaction Take Rate, in %, 2013 - 2015

GLOBAL E-COMMERCE MARKETPLACES 2016

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TABLE OF CONTENTS

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GLOBAL E-COMMERCE MARKETPLACES 2016

REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle, which provides necessary information about the

country, the topic, units or measures of currency, and the

applicable time period(s) to which the data refers. With respect to

rankings, it is possible that the summation of all categories

amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR GLOBAL E-COMMERCE MARKETPLACES 2016 REPORT

Report Coverage

This report focuses on E-Commerce marketplaces. E-

Commerce marketplaces are defined as platforms where third-

party merchants (B2C) or individuals (C2C) can sell their digital or

physical products online whereas the marketplace operator acts

as an intermediary. B2B E-Commerce marketplace and pure

service marketplaces (e.g. accommodation) were excluded from

the research.

The report starts with a management summary, with

the rest of the content divided into two parts.

The first part focuses on the market trends and

developments related to E-Commerce marketplaces. It begins

with a qualitative overview of the relevant market trends, and

continues with a number of statistics and survey results related

to E-Commerce marketplace usage, such as the share of online

shoppers buying from marketplaces compared to retailers’

websites, top countries by share of online shoppers spending all

or most of their online spending on marketplaces, and the top

reasons why online shoppers buy from marketplaces.

The second part of this report covers selected major E-

Commerce marketplaces worldwide. It contains a list of the most

visited E-Commerce websites, overview of the six major E-

Commerce marketplace companies, including their Gross

Merchandise Volume, and profiles of the world’s top three E-

Commerce marketplaces: Amazon, Alibaba and eBay. The profiles

are presented in the order of descending Gross Merchandise

Volume and include information such as: headquarters, list of

marketplaces operated, marketplace GMV and revenue, type of

sellers, number of buyers, selected marketplace services and

features, and commission. Besides the profile, one or several

selected statistics are included for each company.

GLOBAL E-COMMERCE MARKETPLACES 2016

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Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950

Trends in Worldwide Internet Retail 2016 July 2016 € 1,450

Online Retail in Emerging Markets 2016 June 2016 € 3,450

Global B2C E-Commerce Market 2016 June 2016 € 4,950

Global Clothing B2C E-Commerce Market 2016 August 2016 € 2,950

MENA B2C E-Commerce Market 2016 June 2016 € 2,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Europe B2C E-Commerce Market 2016 February 2016 € 2,950

Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

North America B2C E-Commerce Market 2015 November 2015 € 950

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950

Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950

Global Online Payment Methods: First Half 2016 September 2016 € 1,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

UPCOMING RELATED REPORTS

REPORT

PUBLICATION

DATE

PRICE*

Top 5 B2C E-Commerce Country Forecasts: 2016 to 2019

Global Cross-Border E-Commerce Market 2016

November 2016

November 2016

€ 1,950

€ 1,950

GLOBAL E-COMMERCE MARKETPLACES 2016

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