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Global & Emerging Trends

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Future Trends Conference Miami 2010, by Diana V Carriço
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  • The New Economy AgeGLOBAL & EMERGING MARKET

    TRENDS

    @dianavcarrico

  • Chief Marketing Officer of Liderplas

    Trends lover

    Creative Director of LPDESIGN

    DIANA V CARRIO

  • TO PREDICT THE FUTURE...

    WE HAVE TO LEARN FROM THE PAST

  • Born & Reborn / Growth

    According to the Theory of 5 Transformations vs Economy

    Wood

    Earth

    Metal

    Water

    Fire Development / Instability

    Reception / Crisis

    Mutation / Transformation

    Conservation / Begining of Instability

  • FIRE EARTH METAL EARTH EARTHWOOD WATER

    CRISIS GROWTH INSTABILITYINSTABILITY

    190119101919192819371946195519641973198219912000

    190219111920192919381947195619651974198319922001

    190319121921193019391948195719661975198419932002

    190419131922193119401949195819671976198519942003

    190519141923193219411950195919681977198619952004

    190619151924193319421951196019691978198719962005

    190719161925193419431952196119701979198819972006

    190819171926193519441953196219711980198919982007

    190919181927193619451954196319721981199019992008

  • WHAT ABOUT THE FUTURE?

  • FIRE EARTH METAL EARTH EARTHWOOD WATER

    CRISIS GROWTH INSTABILITYINSTABILITY

    200920182027203620442052206120702079208820972106

    201020192028203720452053206220712080208920982107

    201120202029203820462054206320722081209020992108

    201220212030203920472055206420732082209121002109

    201320222031204020482056206520742083209221012110

    201420232032204120492057206620752084209321022111

    201520242033204120502058206720762085209421032112

    201620252034204220512059206820772086209521042113

    201720262035204320512060206920782087209621052114

  • THE STORY ISNT ONLY ABOUT THEM...

  • OR ABOUT THIS.

  • THE STORY ISNT ONLY ABOUT THEM.BUT ITS ABOUT PEOPLE. REAL PEOPLE.

  • # 10 TRENDS

    I believe on.

  • #1 TREND: MOBILE AGE

    Mobility is everywhere: resources, people, products and

    services, capital, knowledge, beliefs, opinions and so on.

  • #2 TREND: CRISIS IN WATER & FOOD The worlds population has more than doubled in the last 50 years from 3 billion in 1960 to 6.9 billion in 2010 and is projected to reach 9.1 billion by 2050. .

  • #3 TREND: TECHNOLOGY RACE

    Technologyofferspotentialsolutionsformanyoftheworldspressingproblem,

    thekeyquestionsbeingwhenthepromisedsolutionswillarriveandwhowilldeliver them.

  • #4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continue to do so as well as other contries.

  • CHINABRAZIL RUSSIA INDIA

    WE ALL SEE THEM AS A THREAT INSTEAD OF

    AN OPPORTUNITY.

  • Revenue Stream for Governments

    Exploration,Development & Production

    More Consumer Spending

    Ready Supply of Domestic Capital

    Demand for Commodities

    Focus on Creating Jobs

    Market Liquidity

    Rapid economic growth

    High SavingsRates

    Urbanization

    Desire for SocialStability

    Natural ResourcesWealth

    Corporate Transparency

    CAUSEHigher Family

    Incomes

    Low householddebt

    InfrastructureBuildout

    Policies for Peace& Prosperty

    Corporate culture

    EFFECT POSSIBLE RAMIFICATIONS

    Emer

    ging

    Mar

    ket O

    ppor

    tuni

    ty

  • #5 TREND: Influence of we and meThe power of me has been amplified through communities of choice, including social networks and buying groups, which are changing how we interact and behave.

  • MICRO

    CELEBRITIES

    MICROTALENTS

    BRANDS

    SEEKING

    FORREAL

    PEOPLE

  • #6 TREND: Rise of new power brokers

    New power brokers are increasing their influence on the world

    stage, from the economic powerhouses of BRIC to social networks

    to the G20, which gives the rapidly developing economies a

    greater voice in global issues.

  • #7 TREND: Interdependence and competition across industriesInteractions with society, where new forms of networks and smart partnerships are emerging, to deliver commercial and social

    benefits simultaneously.

  • #8 TREND: OWN THE NEW CONSUMER

    With more consumers globally with more wealth, choice and desire to

    get

    involved in co-creation, the fight is on to own the new consumer a co

    nsumer

    that wants more involvement and personalization, that wants it all any

    where,

    anytime, and wants it to be cheap and chic as the climate of frugality

    bites.

  • #9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many developed countries. The resulting differences in generational ambitions, attitudes, technology skills and ethics are impacting management styles, how work is done and the ability to attract talent.

  • #10 TREND: Tension of globalization

    & FragmentationEven as the tide of globalization and

    integration continues, there is a growing and

    opposing trend towards greater fragmentation where tribalism, nationalism a

    nd

    cultural conflict is on the rise.

  • WELCOME TO A NEW ECONOMY AGE

  • RebornAge

    Business Volunteers

    AttentionAge

    PhilanthropyAge

    Wellness

  • How to face the new challenges?

  • The time to repair de roof is when the sun is

    shining.Chinese Saying.

  • They are emerging... and teaching us.

    Its our duty to learn from them.

  • CREATIVITY & INNOVATION PROFECY

    the secret for our recovery

  • 1. Track global trends & know whyKnowing, understanding, and applying

    consumer trends and insights = holy grail to business and marketing professionals.

  • 2. Trends SegmentationBe aware of all types of trends.

    Consumer trends, Industry Trends,Macro Trends, Street Trends.

  • 3. Get yourself some eagle eyesConsumers want to be unique & they

    want to be surprised at any time.

  • 4. Beauty is in the eye of the beholder

    Each person is different from each other. What is awesome

    for somebody may be awfull for another.

  • 5. Types of SMs individualsCritics ; Joiners ; Creators ;

    Collectors; Spectators ; Inactives

  • 6. Get out of the officeBe curious about everything, your

    professional interests should be broader that your own personal interests.

  • 7. Have a point of viewSo that you can convince your boss to

    create a kick-ass atack planto gain the new consumer.

  • 8. Generation C Collect resources from magazines,

    journals, web contents, web conversations,articles, trend

    researchers, books and other resources.

  • 9. Set your trends; Name them Create your own trend lab or

    inspirational trend board. Give a name to your trend and start to be a trend

    researcher. Google will make the rest.

  • 10. Build a Trend FrameworkFind existing trends from actual experts &

    create your own trends. Youll start to expand your framework very quickly.

  • 11. Start a Trend TeamCreate a virtual meeting point; join

    people from all over the world and see how trends are connected from different

    places around the globe.Or start by your own!

  • 12. Convince your company CEOMake it all about the future of business, paterns & variables instead of expensive

    related field words.

  • How do we know whichtrend fits our business?

    A cross-industry mind is a joy forever.

  • ONE LAST THOUGHT:Refusing to learn from the past may

    make you fail in the future.

  • SOME AMAZING EXPERTS:1. www.trendwatching.com 2. www.futureconceptlab.com3. darmano.typepad.com 4. chrisbrogan.com 5. www.coolhunting.com

  • Diana V CarrioCMO & Creative Director

    TWITTER @dianavcarricoMOBILE 00351 919192924E-MAIL dianavcarrico@gmail.com

    BE IN TOUCH.THANK YOU!

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