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Global Insights with Queensland Trade Commissioners - Vietnam Is it the next big thing? And how do we crack it?
Global Insights with Queensland Trade
Commissioners - VietnamIs it the next big thing? And how do we crack it?
Tom CalderQueensland Trade and Investment Commissioner - ASEAN
Trade and Investment Queensland
Global Insights with Queensland Trade
Commissioners - VietnamIs it the next big thing? And how do we crack it?
Vietnam – Overall Queensland Growth Steady
-20.00%
-10.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
0
500
1,000
1,500
2,000
2,500
3,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Number of Enrolments (QLD) YoY
Vietnam – A Higher Education Market for Queensland
Higher Education56%
VET10%
Schools12%
ELICOS19%
Non-award3%
2018 Sector Share
Vietnamese
Enrolments in
Queensland
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
NSW 1,888 1,678 1,436 1,627 2,166 2,229 2,281 2,219 2,055 2,358
VIC 2,686 2,421 2,037 2,422 3,218 2,898 2,885 2,903 2,663 2,997
QLD 616 545 456 492 656 624 511 579 629 675
SA 379 339 287 250 329 324 395 470 423 510
WA 443 393 367 440 579 572 567 520 385 329
TAS 46 24 28 20 24 29 53 58 76 174
NT 20 20 19 24 26 19 18 33 26 35
ACT 134 140 91 104 121 108 100 96 86 74
Total 6,212 5,560 4,722 5,380 7,134 6,803 6,810 6,878 6,343 7,152
Vietnam – New South Wales and Victoria the preference
Commencements for Qld vs other states 2010-19 (Vietnam)
• Economic growth: stability and the Trump effect
• Growing middle class: an increase in purchasing power
and demand for premium consumer goods and services in
Vietnam
• Staff shortages for skilled workers: especially in Tourism
& Hospitality industry (Govt forecasts: shortage of over
40,000 workers per year)
Vietnam Trends
Study Qld showcase event in HCMC 2018
• Showcasing Vocational education capability to industry
• Offshore delivery
• Corporate training / professional development
Vietnam - Opportunities
• Visas
• Deregulation (Decree 86) ?
• Lack of Vietnamese community in Queensland
Vietnam - Challenges
Rebecca HallSenior Industry Specialist, International Education
Australian Trade and Investment Commission (Austrade)
Global Insights with Queensland Trade
Commissioners - VietnamIs it the next big thing? And how do we crack it?
Vietnam outbound students continue to grow and it’s a competitive environment
United States27%
Japan23%
Australia19%
France5%
United Kingdom5%
South Korea4%
Canada2%
Finland2%
Russia2%
New Zealand2%
Others9%
Top 10 Destinations for Vietnamese Students (2017)
Source: UNESCO
Our Key Competitors
Australia welcomes Vietnamese students in all sectors across the nation
12,699
13,815
15,00515,755
6,621 6,732 6,913
5,918
1,8212,188
2,917 3,530
7,524
6,126
4,5383,769
675 719 998 1,017
2015 2016 2017 2018
Higher Education VET Schools ELICOS Non-award
What do the broader economic indicators tell us about the prospects for continued engagement from Vietnam ?
https://www.austrade.gov.au/Australian/Educ
ation/where-to-compete#/
Vietnam – Market Action Plan
Key action items led by Austrade
• Information and advice to support market access and entry for Australian school programs in
Vietnam and continue provide tailored support to Australian providers and businesses
• Develop and implement an education agent briefing pack
• Deliver #GoBeyond2.0 campaign targeting Vietnamese students to regional locations in Australia
• In-market showcase of Australia’s healthcare education expertise and strengthen cross-sectoral
institution industry linkages
• Promote Australia’s online education offerings and pilot a micro-credentials/online education trial
IET SUMMIT 2019
Vietnam Is it the next big
thing?
And how do we crack it?
Brett BlackerCEOEnglish Australia
26 June 2019
TOP TEN SOURCE MARKET FOR AUSTRALIA IN 2018
15
VIETNAM – Student visa numbers
16
0
500
1000
1500
2000
2500
2015 2016 2017 2018
ELICOS STUDENT VISA COMMENCMENTS 2015-2018
ELICOS - NSW
ELICOS - VIC
ELICOS - QLD
ELICOS - SA
ELICOS - WA
ELICOS - TAS
ELICOS - NT
ELICOS - ACT
VIETNAM in 2018 – ELICOS All visas
Student numbers
4,100 4,230+3%
Student weeks
54,646 50,857 -7%
20172018
20172018
9th
Top source market ranking
12
Avg course duration(weeks)
Market share(student numbers)
2%
18
State 2017 2018 % Change % Share
NSW 1,583 1,907 +20% 45%
QLD 572 590 +3% 14%
SA 168 146 -13% 3%
VIC 1,524 1,378 -10% 33%
WA 254 208 -18% 5%
Total 4,100 4,230 +3% 100%
VIETNAM – Student numbers by state
19
Visa type 2017 2018 % Change % Share
Student 3,492 3,017 -14% 71%
Visitor 426 1,018 +139% 24%
Working Holiday 16 22 +35% 1%
Other 167 173 +4% 4%
Total 4,100 4,230 +3% 100%
VIETNAM – Student numbers by visa status
QLD: Vietnam in 2018
Student numbers
572 590+3%
Student weeks
7,691 7,537-2%
20172018
20172018
12.8
Avg course duration(weeks)
QLD market share(student numbers)
14%
QLD market share(student weeks)
15%
21
Visa type 2017 2018 % Change % Share
Student 441 379 -14% 64%
Visitor 89 177 +98% 30%
Working Holiday 1 1 -10% <1%
Other 40 33 -18% 6%
Total 572 590 +3% 100%
QLD: VIETNAM – Student numbers by visa status
www.englishaustralia.com.au
www.facebook.com/EnglishAustralia
@English_Aus
www.linkedin.com/company/english-australia
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Deakin University CRICOS Provider Code: 00113B
Associate Professor Ly Tran,Australian Research Council Future Fellow
Research for Educational Impact (REDI) Strategic Research Centre, Deakin University
IET Summit 2019Vietnam
Is it the next big thing?
Deakin University CRICOS Provider Code: 00113B
Decree No. 73/2012/NĐ-CP dated 26 Sept 2012 on Foreign Cooperation and Investment in Education on the following aspects:
➢ Joint education and training with foreign partners
➢ Foreign-invested educational institutions
➢ Establishment of representative offices of foreign education
institutions in Vietnam
Policy Setting
Deakin University CRICOS Provider Code: 00113B
In 2018, Decree No. 86/2018/NĐ-CP was issued to replace Decree No. 73/2012/NĐ-CP with some new related provisions on:
➢ Cooperation and investment in education in Vietnam
➢ Blended and online delivery mode with HE partnership programs
➢ Under this new Decree, foreign investors shall be permitted to contribute
capital to and to purchase shares and stakes from a Vietnamese educational
institution and a foreign-invested business entity that establishes an
educational institution in Vietnam.
=>This new policy allows different business models, training modes and partner diversification.
Policy Setting
Deakin University CRICOS Provider Code: 00113B
❖ Vietnam’s Strategy for Education Development 2011-2020 emphasises the enhancement of international cooperation.
❖ Latest policy development: De-centralisation and increased autonomy: first three public Universities no longer have a governing body
➢ University of Economics (Trường ĐH Kinh tế quốc dân)
➢ Ho Chi Minh University of Economics (Trường ĐH Kinh tế TP.HCM)
➢ Ha Noi University of Technology (Trường ĐH Bách khoa Hà Nội)
Policy Setting
Deakin University CRICOS Provider Code: 00113B
➢ Opportunity where a joint effort leveraging different strengths of institutions can be made: encourage multifaceted collaboration with Vietnamese government and institutional partners
➢ MOET/Universities: growing emphasis on research performance & collaboration
➢ Universities: Hosting Australian mobility students/interns
✓ Boost ranking and enhance teaching/learning/research capacities
➢ Alumni: Ongoing and sustainable alumni engagement by involving them in different initiatives and projects
➢ Rise of middle-class, including countryside regions, and associated demands.
Opportunities
Primary dimensions of internationalisation of education in in Vietnam (Tran & Marginson, 2018)
❖student and staff mobility, particularly out-bound flows but
potentially in-bound flows
❖international cooperation in program development and
delivery/Internationalisation of the curriculum: ‘advanced
programs’
❖professional development/corporate training/intensive courses
❖use of English as medium of instruction
❖joint and twinning programs
❖international schools and institutes
❖internationalisation of research
Some developments
❖ In the past two decades, especially following Vietnam’s World Trade
Organization accession and General Agreement on Trade in Services,
joint and twinning programmes have multiplied.
❖ More than 300 joint and twinning programs provided in cooperation with
32 countries
❖ an increase from 133 programs in 2007 (see Tran & Marginson, 2018 for
more details).
❖ marked a shift from Vietnam as merely a passive recipient to an active
partner and potential provider of international education
❖ Sensitive to reciprocal international education
Deakin University CRICOS Provider Code: 00113B
Vietnamese students: increasingly sensitive to opportunities for work experience and post-study work
41.7%
30.6%
12.0%
8.3%
7.4%
43.9%
22.8%
15.1%
7.5%
10.6%
Very important
4
3
2
Not important at all
Importance of Post-Study Work OpportunitiesVietnamese graduates vs all graduates
All graduates Vietnamese graduates
