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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected] www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 251 Covered Countries USA, Canada, Brazil, Argentina, Chile, Colombia, Mexico, Venezuela, UK, Austria, Belgium, Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Lithuania, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Turkey, Ukraine, Japan, Azerbaijan, China, Hong Kong, India, Indonesia, Israel, Malaysia, Philippines, Saudi Arabia, South Korea, Taiwan, Thailand, New Zealand, Egypt, South Africa Price €2,950 (excl. VAT) Global Internet and E-Commerce Trends 2010 April 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS April 2010
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Page 1: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Publication Date April2010

Language English

Format PDF&PowerPoint

Number of Pages/Charts 251

Covered Countries USA,Canada,Brazil,Argentina,Chile,Colombia,Mexico,Venezuela,UK, Austria,Belgium,Bulgaria,CzechRepublic,Denmark,Estonia,Finland, France,Germany,Hungary,Ireland,Italy,Lithuania,Macedonia,Netherlands, Norway,Poland,Portugal,Romania,Russia,Slovakia,Spain,Sweden, Switzerland,Turkey,Ukraine,Japan,Azerbaijan,China,HongKong,India, Indonesia,Israel,Malaysia,Philippines,SaudiArabia,SouthKorea,Taiwan, Thailand,NewZealand,Egypt,SouthAfrica

Price €2,950(excl.VAT)

Global Internet and E-Commerce Trends 2010 April2010

RESEARCH ON INTERNATIONAL MARKETS

Provided by

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

April 2010

Page 2: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Key Findings

Company and Product Information

Covering 51 Countries Worldwide

• TheolderCanadiangenerationisthefastestgrowingsegmentofonlineusers,quicklycatchinguptothe youngergenerations.

• TaxreductionsplustheinterestamonglowincomeconsumersabouttheInternet,isboostingupthe BrazilianB2CE-Commercemarket.

• Itisestimatedthatinseveralyears,onlineticketsinRussiawillaccountfor25%-30%oftotalticketsales.

• FactorsforonlinesalesgrowthareJapan‘sbroadbandInternet,advancedhome-deliveryandtheobsession withmobilephones.

• InApril2009,InternetusersinTurkeywereamongthemostengagedusersinEurope,representingthe 7thlargestonlineaudience.

About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximumobjectivityforallobtaineddata.Asaresultcompaniesgetapreciseandunbiasedimpressionof themarketsituation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases,journals,companyregistriesandnewsportals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. Thisensuresthatthecontentoftheoriginalstudiesiscorrectlyinterpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentationsorbeindividuallyadapted.• Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.

About yStats.com

• Foundedin2005,yStats.comiscommittedtoresearchofobjective,demand-basedandup-to-datedataon marketsandcompetitorsfortopmanagersfromvariousindustriesincludingretail,homeshopping, e-commerce,telecommunications,logisticsandenergy.• HeadquarteredinHamburg,Germany,thefirmisaspecialistforsecondaryresearchwithastrong internationalfocus.• MajorclientsincludeOttoGroup,Wirecard,CreditSuisse,Deloitte,RedBull,BeiersdorfandDeutschePost.

Page 3: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

1. GLOBAL

• InternetUsersbygeographicRegions,inmillions, December2009• WorldInternetPenetrationRatesbygeographic Regions,in%,December2009• BreakdownofInternetUsers,byRegion,in%, December2009

Table of Contents (1 of 6)

USA (Top Country)

• 6KeyTrendsinOnlineRetail2010• OnlineActivitiesofSenior(65+)InternetUsers, June2009• ChangeinOnlineSalesbyBusinessModel,in%, Q12009vs.Q12008• WebsiteFeatureswhichincreasetheLikelihoodto PurchasefromthatWebsite,in%ofRespondents, 2009• FemalePurchaseDecisions-theleadingInflu- ences,%ofRespondents,August2009• ChannelsOfferingthebestDealsforOnline Buyers,in%ofRespondents,November2009• OnlineBookMarketTrends• OnlineHolidaySpendinginDecember2009• TopGamingSites,byUniqueVisitorsandChange vs.2008,May2009

Argentina

• E-CommerceTrends;incl.B2C/C2CE-Commerce Sales,inARSbillion,2008-2010f• E-CommerceTravelTrends

2. NORTH AMERICA

Canada

• InternetUsage• InternetAccess• InternetSales• ReasonsforgoingonlineaccordingtoInternet Users,byAge,%ofRespondents,June-July09• Top10mostpopularInternetCategories,August- September2009• TopOnlineVideoProperties,byVideosViewed, HomeandWorkLocations,February2009• TopOnlineVideoProperties,byUniqueViewers, HomeandWorkLocations,February2009

Brazil (Top Country)

• B2CE-CommerceTrends:SalesandTopPlayers• B2CE-CommerceTrends:ChristmasSales2009

3. MIDDLE AND SOUTH AMERICA

Chile

• E-CommerceMarketOverview• InternetUsageandE-CommerceTrends

Colombia

• GeneralE-CommerceTrends• InternetUsageandE-Commerce• OnlineBankingandOnlineProjections

Mexico

• E-CommerceDevelopment• InternetUsersandE-Commerce

Venezuela

• InternetUsageandPenetration

Page 4: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Austria (cont.)

• BroadbandandNarrowbandPenetration,by Region,in%,January2009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008

Table of Contents (2 of 6)

Regional

• PercentageofHouseholdswithInternetAccess,in %,Q12007-Q12009• PercentageofHouseholdswithBroadband Connections,in%,Q12007-Q12009• IndividualsusingtheInternetonaveragedailyor almosteveryDay,in%,Q12009• InternetShoppersbyGender,rankedbyTotal,in %,Q12009• ShareofInternetShoppersinEurope,2004,2006, 2008&2009• InternetUsersinCEECountries,as%ofthe Population,2008&2009• ScandinavianB2CE-CommerceintheEconomic Crisis

Belgium

• B2CE-Commerce:GeneralTrends• B2CE-Commerce:InternetSalesandWebshop Numbers• B2CE-Commerce:IndustryandFuture Perspectives• AverageAmountspentperOnlinePurchase,in%, 2007&2008• DeliveryMethodsusedinB2CE-commerce,in%, 2008• PreferredPaymentMethodsofInternetPure Players,in%,2008• NumberandGrowth(in%)ofOnlineShops, 2007-2009• InternetPurePlayersvs.Multi-ChannelPlayers, in%,2007-2008• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008

4. EUROPE

UK (Top Country)

• Top2010OnlineMarketingTrendsforUK&Europe• InternetUsagebyIndividualsandHouseholds• InternetConnectivity• InternetAccessbyAgeGroups,in%,Q12009• UsageofFixedandMobilePhone,PC,Internetand Broadband,2002-2009• ComparisonSites• Top10GainingSiteCategoriesbyNumberof UniqueVisitors,December2008vs.November 2008• OnlineShoppingMarketDevelopmentOverview• OnlineShoppingBehaviorofConsumers• OnlineTravelSector• BroadbandRegionalPenetrationandSpeed• Broadband&InternetUsageIndicatorsvs.EU,in %,2004-2008

Czech Republic

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:ProductCategoriesandOnline Shops• B2CE-Commerce:ProductInformationand ReasonsforOnlineShopping• B2CE-Commerce:DeliveryCostsandProducts• B2CE-Commerce:FactorsandPaymentMethods• SourcesofInformationaboutProducts,in%,2008

Austria

• GeneralB2CE-CommerceTrends• HouseholdswithComputer,Internetand Broadband;PersonswithComputerandInternet, 2002-2009• ReasonsforPeople’sInternetUsage,byAge,in% ofInternetUsers,January-April2009

Bulgaria

• InternetUsageandB2CE-Commerce

Page 5: Global Internet and E-Commerce Trends 2010 by yStats.com

Estonia

• InternetPenetrationandB2CE-Commerce• BroadbandMarketOverview

Finland

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008

France

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-CommerceUsageTrends,Q32009• B2CE-CommerceValueandGrowthTrends, Q22009• BasketSizeintheE-CommerceMarket,inEURper Order,Q2/2006-Q2/2009

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Hungary

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:GeneralTrends• B2CE-Commerce:OnlineSpendingandPrice ComparisonSites• B2CE-Commerce:ReasonstobuyOnlineand PaymentMethods• PaymentMethodsusedforPurchasesmadeat OnlineStores,in%,2008• DeliveryMethodsusedforPurchasesmadeat OnlineStores,in%,2008

Denmark

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Cross-Boarder

Table of Contents (3 of 6)

Germany

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• ReasonsforInternetAccess,in%ofInternet Users,2009• GeneralTrendsinB2CE-Commerce• B2CE-CommerceofClothingandFashion• GrowthPotentialofthevariousOnlineConsumer Types,2009• ValueandNumberofOnlinePurchasesand AverageSpendingperOnlinePurchase,2007-2008

Ireland

• InternetandTelecommunicationTrends• Cross-BoarderB2CE-Commerce

Italy

• ICTandE-CommerceIndustry• B2CE-CommerceTrends• B2CE-CommerceDrivers• PrincipalPaymentSystemAdoptedbyInternet Shops,in%,2009• CouriersusedbyInternetShops,in%,2009• Broadband&InternetusageIndicatorsvs.EU,in %,2004-2008

Lithuania

• B2CE-CommerceTrends

Macedonia

• B2CE-CommerceTrends

Page 6: Global Internet and E-Commerce Trends 2010 by yStats.com

Norway

• B2CE-CommerceTrends• ICTUsageinHouseholds,Q22009• HouseholdswithAccesstodifferentICTby Income,inNOKthousand,Q22009• PurposeandNatureofActivitiesontheInternet, byGender,lastthreemonthstoQ22009• PurposeandNatureofActivitiesontheInternet, byAge,lastthreemonthstoQ22009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• GrowthinfixedBroadbandAccess,Q32009• BroadbandSubscriptionsbyMarket, Q32002-Q32009

Poland

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• B2CE-Commerce:SalesandNumberofStores• B2CE-Commerce:EconomicCrisis• B2CE-Commerce:ShoppingBehavior• B2CE-Commerce:SocialShopping• NumberofInternetShops,2002-2008• OtherSalesChannelsUsedbyInternetShops, in%,2008• LogisticsCompaniesUsedbyInternetShops, in%,2008• TopOnlinePaymentCompaniesbyInternetShop Use,in%,2008• AvailabilityandPopularityofPaymentMethodsin InternetShops,in%,2008• Value(inPLNmillion)andVolumeofInternet TransactionsbyCashCards,2008

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Portugal

• GeneralB2CE-CommerceTrends• InternetUsageTrends• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008

Netherlands

• B2CE-Commerce:GeneralTrends• B2CE-Commerce:Sales• B2CE-Commerce:Delivery• B2CE-Commerce:OnlineShoppers• Broadband&InternetUsageIndicatorsvs.EU, in%,2004-2008

Table of Contents (4 of 6)

Romania

• B2CE-CommerceTrends• OnlineShoppingTrends

Russia

• InternetandMobileUserTrends• B2CE-CommerceTrends:MarketDevelopment• B2CE-CommerceTrends:OnlineSales• B2CE-CommerceTrends:Growth• BroadbandMarketValue,inUSDmillionand WirelessAccessShare,in%,2007-2012f

Spain

• InternetUsageandInternetShoppingHabits, 2008• InternetPenetration,byRegions,in%,2009• InternetAccess,byDevices,in%,2008• SiteCategoriesbyPercentageofUsage,2009• B2CE-CommerceGrowth,Q22009• B2CE-CommerceandInternetShopperProfile, 2008• PreferredOnlineShoppingSites,in%,2008• PaymentFormsinOnlineShopping,in%,2008• Broadband&InternetUsageIndicatorsvs.EU, in%,2004-2008

Slovakia

• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008• OnlineShoppingTrends

Page 7: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Sweden

• InternetUsage:Broadband,InternetBanking, Shopping• B2CE-Commerce:SalesandOnlinePayments• B2CE-Commerce:PurchasedGoods• B2CE-Commerce:ChristmasShoppingSeason 2009• Broadband&InternetUsageIndicatorsvs.EU, 2004-2008

Table of Contents (5 of 6)

Japan (Top Country)

• E-CommerceTrends:SalesandProducts• E-CommerceTrends:OnlineSupermarkets• E-CommerceTrendsandOutlookforM-Commerce Potentials• TrendsinthePC-basedInternetBusinessandin themobileInternetBusiness• TrendsintheCNS-basedInternetBusinessandin theIPTV-basedInternetBusiness

China

• Top10CountriesbyInternetUsers(inmillions), incl.China,2008-2013f• InternetMarketTrends• OnlineShoppingMarketTrends• TransactionSizeoftheOnlineShoppingMarket, inRMBbillion,2007-2012f• OnlineTravelReservationMarketSizeTrends, inRMBmillion,Q32008-Q32009• OnlineGamesMarketSizeTrends,inRMBbillion, Q32007-Q32009• OnlineGamingTrends• E-Commerce&M-CommerceSpendingTrends

Switzerland

• B2CE-CommerceTrends

Turkey

• TotalInternetUsersbyCountry;Europe,Age15+, Home&WorkLocations,April2009• DevelopmentoftheB2CE-CommerceMarket, incl.PurchaseswithlocalCreditCards• TrendsoftheB2CE-CommerceMarket:General Overview• Top15OnlineProperties,bytotalUniqueVisitors, September2009;Top10OnlineActivities,by% Share,May2009• Top10SocialNetworkingSites,rankedbytotal UniqueVisitors(thousand),September2009

5. ASIA

Hong Kong

• GeneralB2CE-CommerceTrends

Ukraine

• InternetUsersandBroadbandPenetrationRatein majorCISCountries,in%,Q12009• InternetAudienceTrends,includingRegional Aspects• InternetUsage,AccessandDemographicTrends• ShareofInternetUserswhoboughtinanOnline Shopatleastonce/whoareawareofOnline Shopping,EasternEurope,in%,2008

Regional

• AsiaPacificRegionandIndividualCountryGrowth byuniqueVisitors,Sep.2008-Sep.2009

Azerbaijan

• E-CommerceTrends

Page 8: Global Internet and E-Commerce Trends 2010 by yStats.com

Israel

• GeneralB2CE-CommerceTrends• InternetUsage• Cross-BoarderB2CE-Commerce

Malaysia

• GeneralB2CE-CommerceTrends• B2CE-CommerceSales,inUSDbillion,2009

Philippines

• E-CommerceTrends

Saudi Arabia

• E-CommerceTrends• E-CommerceTransactionsintheMiddleEast• E-CommerceGrowthintheMiddleEast• B2CE-CommerceSpending,2008• BroadbandPenetrationintheMiddleEast

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Taiwan

• B2CE-CommerceTrends;incl.Sales,inUSD billion,2009

India

• E-CommerceTrends:GeneralOverview• E-CommerceTrends:ShoppersandOnline Purchases• E-CommerceTrends:Top5Hubs• E-CommerceTrends:Handicrafts• OnlineOffersforyoungPeople

Table of Contents (6 of 6)

Indonesia

• GeneralB2CE-CommerceTrends

6. OCEANIA / AUSTRALIA

New Zealand

• GeneralB2CE-CommerceTrends• OnlineShoppingTrends

Thailand

• B2CE-CommerceTrends,incl.SalesinTHBbillion, 2008-2009• B2CE-CommerceTrends,incl.SalesGrowthand MajorPlayers

7. AFRICA

Egypt

• InternetandE-CommerceTrends

South Korea

• TopSearchandInternetProperties,April2009• CurrentTrendsinOnlineShopping• InfluenceofCustomers’ReviewsonOnline Shopping

South Africa

• OnlineShoppingTrends• RetailandB2CE-CommerceTrends• GeneralB2CE-CommerceTrends

Page 9: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

Global Internet and E-Commerce Trends 2010

Samples

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Tax reductions plus the interest among low income consumers about the Internet, is boosting up the Brazilian B2C E-Commerce market.Brazil: B2C E-Commerce Trends: Christmas Sales 2009

The reduction of taxes over industrialized products (IPI) ofrefrigerators, ovens and laundry machines, plus the interest ofthe low income consumers upon the Internet is boosting up thethe low income consumers upon the Internet, is boosting up theBrazilian e-commerce this Christmas.

Large retailers are forecasting growth of 80% in sales from2008. The consultant e-bit, estimates an increase of 30% inonline sales from 15th November to the Christmas, totalingR$1 630bil i th i d E t b i ti thR$1.630bil in the period. Extra.com.br is expecting growthrate of 50% in earnings during Christmas, as commented byCaio Mattar, president Grupo Pao de Acucar. Vicente Criscio,market expert, believes that 2009 is ending up with a total of17mil online consumers, 40% of them from the low incomeclassesclasses.

In addition to the Internet fever, sales will be higher thanks tothe new payment terms set up by large retailers, reaching up to18 months without taxes.

Fabio Bonfa e commerce director Wal Mart estimates thatFabio Bonfa, e-commerce director Wal Mart, estimates thatsales are going to be five times higher this Christmas. CasasBahia hopes ending up 2009 with 20% increase in onlinesales, which already represent 2% of turnover. Other largeonline retailer, Magazine Luiza forecasted growth rate of 80%in sales in the comparison with 2008

3838

Source: O Estado de Sao Paulo, Dezember 2009

in sales in the comparison with 2008.

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

In April 2009, Internet users in Turkey were among the most engaged users in Europe, representing the 7th largest online audience.Turkey: Total Internet Users by Country; Europe, Age 15+, Home & Work Locations, April 2009

Country Total unique Visitors Average hours per Visitor Average pages per Visitor

Germany 40 000 22 2 601Germany 40,000 22 2,601

United Kingdom 36,820 29 2,482

France 36,348 28 2,971

Russia 31,303 15 2,228

Italy 21,230 19 1,790

Spain 18,636 25 2,398

Turkey 17,762 32 3,044Netherlands 12,009 25 2,712

Sweden 5,671 25 2,712

Belgium 5,470 19 2,032

Switzerland 4,439 20 2,011

Austria 4,403 14 1,562

Portugal 3,774 19 1,725

Denmark 3,429 18 1,890Denmark 3,429 18 1,890

Finland 3,174 26 2,777

Norway 3,007 21 1,921

Ireland 1,749 17 1,641

186186

Note: Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. comScore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449

Source: comScore World Metrix, April 2009

Page 10: Global Internet and E-Commerce Trends 2010 by yStats.com

yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany

Phone:+49(0)40-39906850Fax:+49(0)40-39906851

E-Mail:[email protected]

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