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Global Journalist Capstone
Emily CoppelEric DundonJena PikeJordan Stockdale
Project Description
Work with Stuart Loory, Global Journalist Editor Pat Smith and others to come up with a new format, especially for the multimedia aspects of the Global Journalist radio program. Produce one or more prototypes of the show to aid with the re-launch.
Goals
A. Aid with the re-launch of Global Journalist as it transitions to a video format in RJI.
B. Create a standard for incorporating more multimedia elements to the radio show.
C. Implement a marketing strategy to increase listener/viewership.
Research Strategies
Three-pronged approach
1. Corresponding and regularly meeting with relevant participants (Global Journalist production team, GJ Online Editor, Pat Smith, Stuart Loory, KBIA, RJI staff)
2. Comparisons to similar programs nationally and within KBIA’s programming
3. Conducting surveys targeted at Global Journalist’s audiences
The Global Journalist Questionnaire: Featured as an advertisement – since FebruarySent to KBIA List Serve - John Bailey
Survey Advertisement
Survey Demographics
55 people responded
95% of the respondents listened to the show on the radio, and not through archives.
Nearly 100% of respondents were from Columbia or the surrounding areasNot an accurate representation of GJ viewersHowever is an accurate representation of hometown viewers
53.1% of responders are 55+34.7% of responders are 41-550% of responders 18-23
Promoted through KBIA list serve and GJ website advertisement.
Survey Results
Frequency of Listenership Per Month
Frequent (3-4 times a month)
Often (1-2 times)
Sometimes (1 time or less)
Never
Survey Results
Viewer Interest in Specific Regions of the World
Latin America
Middle East
Europe
Asia
Africa
North America
Frequency of Regions Discussed
Latin America
Middle East
Asia
Europe
Africa
North America
Survey Results
We asked the Global Journalist viewers whether viewers would participate in an online debate about a weekly topic.
14.6% of the respondents marked “yes”: 14.6% marked “yes, if the topic pertained to me”: 36.6% marked “maybe”: 36.6% marked “no”.
We asked whether viewers would watch streaming video production of The GJ show
22% marked “yes” 51.2 marked “maybe” 26.8 marked “no”
Good numbers to begin with, specially for demographics of survey responders.
Survey Results
Many KBIA viewers did not know about the Global Journalist Web site.
Questionnaire responders wrote, they had never been to the site. Many questionnaire responders skipped the question about the site.
Stuart continues to promote website on the show
We used our social media Web sites to promote both the KBIA & GJWeb sites. Promote Cohesion
Conversations
Global Journalist KBIA
Pat Smith, Stuart Loory Mike Dunn, Janet Saidi
Travis McMillen Production Team John Bailey
Weekly Tasks
Attend producer meeting every Monday to establish show ideas
Clip videos sent from “researcher” on Tuesday and begin editing
Final video editing and Render on Wednesday
Edited videos, photos and captions to Travis by 3:30pm
Assist Production Thursday 8:00am
Making it VisualUsing Snapstream for video clips to be embedded live.
B-roll clips added in March.
AP photos added in late March.
Captions for videos and photos incorporated by April.
Format similar to Newsy with moving screen in the background while video plays.
Visual Procedure
Monday producer meeting
B-roll clipped by Wednesday at 3:30 for Travis to embed in the show live.
Work out who will be doing this: current producers or outside multi-media person
Evolution of the show
Production learning curve
Evolution of b-roll:
No b-roll
Initial b-roll
Ideal b-roll
Special Projects
Created ad for GJ survey appearing on website
Soundslides show for Press Freedom Seminar (acquainted us with AP photos)
Facebook Fan, Twitter page maintenance
Facebook pageMissions statementDiscussions pagePhoto albumHost BioDetailed explanation of show
Twitter pageSmall following, but regularly updated.
Goal is to push “casual listeners” to “regular listeners”
Prototype Web site Ads, monetary
Cover It Live, interaction, easier
Facebook, Twitter
Archive, easier
Links to KBIA, RJI, listen to show
Recommendations Both are needed to
ensure:
Sustainability Continued growth in
the arena of multimedia development
A.Audience Development
Team
B.Multimedia producer position
Sustainability
How to sustain changes
1. Find someone, (or current producers) to act as productions assistant
2. Have someone keep the show archived online and keep site updated
Challenges
We need to work with KBIA, Global Journalist staff for any Web or show changes, slow process
Appeasing the multiple clients
Upping the number of viewers/promoting the live stream show
New producers, simple, sustainable system