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Global Low Fare Search Comparison Summary – Europe, Middle ... EMEA Low... · Comparison Summary...

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Global Low Fare Search Comparison Summary – Europe, Middle East, and Africa September 2008
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Global Low Fare Search

Comparison Summary – Europe,

Middle East, and Africa

September 2008

1

Overview

• Sabre commissioned Topaz International to conduct a competitive GDS low fare search study

• Study includes 100 top booked city pairs from Europe, Middle East and Africa

• Study commenced during September 2008

2

Global Methodology

1. Initiated query with city pair/date criteria– 100 city pairs were queried with 3,7,14,21 day advance purchase and

Saturday and no Saturday night combinations

– European point-of-sale used for queries

2. Compared results for lowest fare returned– In determining the lowest fares, a € 5 variance was allotted to address

differences in taxes and service fees (i.e. a 300€ fare was considered equal to a 295€ fare)

3. Confirmed bookability for the lowest fare returned– Attempt to book selected flights in respective GDS to confirm flights

offered were able to be booked and priced

4. Validated instances where Sabre did not return lowest option– Booked lowest alternate found by other GDS in Sabre for comparison

3

Summary of Sabre’s Low Fare Success

• Sabre overall, outperformed GDS competitors in finding the lowest fares

• Versus Amadeus

– Sabre was 4 times more likely in EMEA to find a lower fare

• Versus Travelport

– Sabre was 4 times more likely in EMEA to find a lower fare

4

Overall Global Low-Fare Efficacy – vs. GDS

Competitors

• Sabre beat its competitors in finding the lowest fare and delivering cost savings for consumers across all regions

– Sabre was 6 times more likely than Amadeus to find the lowest fare and delivered average consumer savings of $225 vs. $91 for Amadeus

– Sabre was nearly 8 times more likely than Travelport to find the lowest fare and delivered average consumer savings of $204 vs. $85 for Travelport

5

Search Quality Measures

• All sites returned some search options that were, ultimately, invalid – either unable to sell or unable to auto-price by the respective GDS

• Sabre also outperformed the competitor tools on this increasingly important low-fare search measure

6

Average Savings Per Ticket in Europe,

Middle East and Africa

• By using the Sabre system, you can save your customers an average of € 112 or up to 20% per ticket

– Savings represents the weighted average across ALL tickets, including wins, losses and ties

Average Net Savings

per Ticket

Average % Savings

per Ticket

EMEA 112 € 20%

Sabre Consumer Savings

7

Win/Loss Ratio – Europe, Middle East and

Africa

• Sabre was 4 times more likely than Amadeus to find a lower fare, finding a lower fare 67% of the time vs. Amadeus’ 16%

• Sabre was 4 times more likely than Travelport to find a lower fare, finding a lower fare 54% of the time vs. Travelport’s 14%

Amadeus Travelport

8

Savings Comparisons – Europe, Middle

East and Africa

• When Sabre found the lowest fare, the consumer saved, on average, the following dollar amounts:

– € 252 vs. Amadeus; € 165 vs. Travelport

• On average, Sabre saved consumers € 209 per ticket across all GDS competitors in the Europe, Middle East and Africa region when finding a lower fare

– By comparison, the other GDSs saved competitors an average of € 109 per ticket when finding a lower fare

9

Year-over-Year Comparison

• Sabre continues to show growth since the last study in the Europe, Middle East and Africa regions

EMEA 2007 2008 Change 2007 2008 Change

vs. Amadeus 42% 67% 25% 4% 16% 12%

vs. Travelport 50% 54% 4% 7% 14% 7%

Sabre Found the Lower Fare Competitor Found the Lower Fare

Appendix

11

Win/Tie/Loss Average Fares

Sabre Win/Tie/Loss vs. Amadeus Average Fare

537 €

409 €

741 €789 €

409 €

588 €

0 €

200 €

400 €

600 €

800 €

1,000 €

Sabre Wins Sabre Ties Sabre Losses

Sabre Amadeus

Sabre Win/Tie/Loss vs. Galileo Average Fare

591 €508 € 540 €

756 €

508 € 476 €

0 €

200 €

400 €

600 €

800 €

1,000 €

Sabre Wins Sabre Ties Sabre Losses

Sabre Galileo

12

AP Competitiveness – Europe, Middle East

and Africa

• Sabre consistently won across all AP combinations vs. Amadeus and Travelport; Sabre lost to Worldspan

EMEA AP Comparison vs. Amadeus

0

10

20

30

40

50

60

70

3 Sat 3 No Sat 7 Sat 7 No Sat 14 Sat 14 No Sat 21 Sat 21 No Sat 4 No Sat

Wins Losses

EMEA AP Comparison vs. Galileo

0

10

20

30

40

50

60

3 Sat 3 No Sat 7 Sat 7 No Sat 14 Sat 14 No Sat 21 Sat 21 No Sat 4 No Sat

Wins Losses

13

Europe, Middle East and Africa

Origin/Destination Pairs

LGW ALC LHR DXB SVO JFK MAN MCO LCA AMS MUC ESB CDG JFK LGW MCO LGW AMS LGW EWR MAN JFK LHR MIA LHR AMS MAN EWR FRA JFK ATH MUC

FCO ARN LHR EWR LHR JFK FMO MUC MAN ATH SVG FCO LHR LAS BHX MUC DUB ATH CPH FCO MAN LAS FRA MUC LHR ATH FRA FCO LGW LAS AMS MXP CPH BCN CDG FCO TLV LAX FRA NAP CDG BCN LHR FCO SVO LAX JNB NBO

LGW BCN LCA FRA CDG LAX LHR NCE LHR BCN TLV FRA LHR LAX LHR NCL DXB BKK FRA GIG FRA LCY FCO OLB FRA BKK FRA GRU LOS LHR WAW ORD MUC BKK AMS HAM LCA LHR LHR ORD CDG BLQ CDG HAM JNB LHR LHR PRG

LHR BOS STR HAM TLV LHR FRA PVG BRU CAI FRA HKG CPH LHR ORY RAK TLV CDG LHR HKG CDG LHR LGW SAN CPH CDG CPH IAD MUC LHR LHR SFO FRA CDG FRA IAD CAI LXR FRA SIN LHR CDG LHR IAD AGP MAD CAI SSH

LHR CPH CAI JFK CDG MAD LHR VIE MUC CTA DXB JFK LHR MAD LHR YYZ

LCY DUB WAW JFK FRA MAD TXL ZRH


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