Report: The Brazilian Suncare Market What Consumers Use and Why?

Category: Consumer Goods

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• Publish date: 31st Oct, 2013

• Number of slides: 57

• Geographic coverage: Brazil

• Available format: PDF, CD, Hardcopy

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Report Details

Report: The Brazilian Suncare Market What Consumers Use and Why?

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• As consumer confidence increases proportionally to economic

recovery, consumer trends will be directly affected

• Since the global financial crisis of 2008-2009 the organized retail

market has been characterized by an increase in the amount of

discounted and own-brand products

• After-sun, self-tan and sun protection are not considered essential

items and consumption patterns have been comparatively affected

• As economic and market recovery continues over 2012, consumption

patterns will record a positive trend in both the medium and heavy

frequency bands decreasing the amount of non-users

Report Insights

Report: The Brazilian Suncare Market What Consumers Use and Why?

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• Female consumers have a 58% share of the suncare market despite

accounting for only 51% of the population, indicating that Brazilian

women tend to have a higher awareness of skin health than men

• Consumer segmentation analysis of the suncare market in Brazil

reveals that better off and affluent wealth groups account for a larger

share of the market than the moderate income and hard pressed

wealth groups, suggesting strong potential for premium products

• Consumer segmentation analysis of the suncare market in Brazil

reveals that the time poor and no time groups account for more than

half of the total suncare market by value

Report Insights (Continued)

Report: The Brazilian Suncare Market What Consumers Use and Why?

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• As such, consumers will prize products that provide convenience

• Private label penetration in the sun care market in Brazil is minimal,

peaking at 5% in the self-tan and 3% in after-sun product categories

• However, this is expected to increase as the Brazilian organized retail

market matures and becomes increasingly concentrated

• Distribution of sun care products is highly fragmented, with the three

largest organized retailers accounting for 75% market volume

• However, the market is expected to increase in concentration and

also mature, boosted by investment by large international retailers

such as Walmart, Carrefour and Casino

Report Insights (Continued)

Report: The Brazilian Suncare Market What Consumers Use and Why?

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• Changing age structures and better value for money are the leading

factors shaping consumption of sun care products in Brazil

• Brazil’s young population will shape the country's market as a result

of the age groups sheer size and increasing concentration in urban

centers

• In addition, the importance of value for money and sun care product

prices for Brazilian consumers shows that suppliers need to focus on

differentiating their products through innovation

• This will help them increase their margins and prevent a cost-cutting

race to the bottom

Report Insights (Continued)

Report: The Brazilian Suncare Market What Consumers Use and Why?

www.researchonglobalmarkets.com

• Consumer data, based upon proprietary surveys and then consumer

group tracking and modeling for self-tan and sun protection

• Detailed consumer segmentation covering over 26 consumer groups,

20 consumer trends, and consumption frequency for each product

category

• Consumer penetration for brands and private labels, based upon the

original survey, subsequent consumer tracking and modeling

• Unique retailer choice data at the product category level in organized

sector, based upon the original survey and then subsequent

consumer tracking and modeling

Report Coverage

Report: The Brazilian Suncare Market What Consumers Use and Why?

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Table of Contents

• Introduction

• Methodology

• Consumer Segmentation, Group Value and Trend Influence

• Consumption Analysis

• Brand versus Private Label Uptake

• The Share of Consumers Influenced by Trends

• Consumption Impact: Market Valuation

• Retailer Choice and Category Share of Organized Retail

• Appendix

Report: The Brazilian Suncare Market What Consumers Use and Why?

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