GLOBALM a r k e t i n g S t r a t e g y

With the San Francisco Bay Area being one of the most desirable places in the world to live, it is essential that your home be marketed properly to a global audience. At Alain Pinel Realtors, we take a multi-layered approach to targeting wealthy international buyers to garner greater exposure to our high-end properties.

According to the California Association of Realtors Annual Housing Market Survey, the share of international buyers is growing in California, with 30% of international buyers coming from China, and 36% of international buyers bringing in all cash offers.

There are over one million millionaires in China today, and with real estate

IMPORTANCE OF A GLOBAL STRATEGY IN TODAY’S MARKET

being the overwhelming first choice when it comes to investment, it is essential that your home be marketed properly to this high net worth audience.

Why relocate from China to the San Francisco Bay Area?

• Educational Opportunities • Investment Opportunities & Financial Diversification • Political Stability• Lifestyle Preferences

• Business Opportunities• Outstanding Weather

At APR, our market tenure gives our clients a notable advantage when buying or selling a property. We have attracted the industry’s most experienced and forward thinking agents.

• We are local experts with a global reach

• We are ranked #5 in the U.S. based on closed sales volume

• We are the largest privately-owned residential real estate company in California

• We are the #1 largest brokerage in Silicon Valley for Agent Productivity and Average Sales Price

WHY APR?

• We have 1,400 agents in 33 offices throughout Northern California

• We are Northern California’s largest affiliate of Leading Real Estate Companies of the World, America’s largest network of over 500 leading independent residential real estate firms

• We are founding members of Luxury Portfolio International, representing more $1M+ homes than any luxury network, and reaching 200 countries/territories around the world

• We are members of Who’s Who in Luxury Real Estate

To maximize your property’s visibility, APR listings are distributed to hundreds of real estate websites, including the most popular domestic sites for real estate search: Zillow, Trulia, Realtor.com and Yahoo.

Not only will you find APR listings on the top real estate networks in the United States, but we promote our Luxury Portfolio listing inventory on prominent international real estate portals — allowing us to reach over 70 million potential buyers and investors in 30 countries, including China, Russia, India, Germany, and the United Arab Emirates to name a few.

For a complete list of websites where APR listings appear, please consult your APR Sales Professional.

WE MARKET YOUR HOME TO THE WORLD

China.APR.com is our Chinese language website featuring manually translated versions of our luxury properties. Our Chinese website is hosted in China and can be found on top Chinese search engines, such as Baidu, Google China, Bing.CN and Yahoo Taiwan. APR properties are also promoted via Chinese social media, real estate, and video sharing sites.

The site features comprehensive property search capabilities and property detail pages highlighting our San Francisco Bay Area listings via:

• A gallery presentation of high quality photography

• Manually translated property descriptions and amenities

• Interactive mapping capabilities

• A currency converter

• Custom translated market data

• Attractive lifestyle elements of the local Bay Area communities

• Accessible contact information for interested buyers

REACHING CHINA FROM WITHIN

To increase our global presence, we have partnered with several well-known international real estate firms in China, providing our clients access to buyers in Hong Kong, Shanghai, Beijing, Guangzhou and beyond. We have network connections throughout Asia including a strategic partnership with Homelink, Beijing’s number one real estate company with offices throughout China – connecting our sellers to strategic buyers from around the globe.

AFFILIATE OFFICES IN CHINA

FEATURES IN INTERNATIONAL PUBLICATIONS

We have developed targeted marketing campaigns running in international publications to bring the APR luxury brand to a wider overseas audience.

International publications include:

• Wall Street Journal, Asia Edition • Unique Homes China

• Country Life international (UK) • Luxury Portfolio Magazine

• Luxury Real Estate Magazine

As well as various other international publications.

In addition to advertising, our company has also been profiled in international publications, including an article in the South China Morning Post.

APR attends conferences and trade shows that focus on international buyers to gain greater exposure to our properties, as well as network with potential clients. Examples include the Asian Real Estate Association of America (AAREA) Global Luxury Summit in New York City and the Luxury Properties Showcase (LPS) Conference in Beijing.

The LPS Conference in Beijing is an invitation-only event, welcoming a highly targeted audience of Chinese luxury property buyers, high-end investors, VIP’s and wealthy individuals. Over 5,000 targeted visitors attended the most recent edition of China’s leading overseas property show.

APR GOES TO CHINA

Alain Pinel Realtors has partnered with professional service providers and international financial institutions to create reciprocal relationships that allow us access to wealthy buyers looking to invest in the Bay Area. Additionally, our partnerships act as resources for our international clients in need of professional services targeted to the unique needs of overseas buyers.

FORGING RELATIONSHIPS WITH VALUED PARTNERS

As a company we provide concierge service to international buyers referred to our brokerage. We coordinate buyer tours that cover everything from previewing luxury homes for sale and local schools, to banking, social security, and DMV needs. These tours are conducted using luxury limousines and highly skilled sales associates that are specially trained to deal with the specific needs of these international clients.

CONCIERGE AND INTERNATIONAL SETTLING-IN SERVICES

As a member of both Leading Real Estate Companies of the World, and their luxury division, Luxury Portfolio International, we can market your home to 120,000 associates in more than 40 countries. Together with our global network we:

• Represent more $1M+ homes than any luxury network

• Reach 200 countries/territories around the world

• Market over 25,000 luxury listings annually

• Promote our listings on an award winning website manually translated into nine languages and 60+ currencies

• Are able to attract millions of high net worth buyers around the globe, and reach 47 million affluent consumers each year

In addition, we are affiliated with Who’s Who in Luxury Real Estate, a global network that provides exposure to our luxury properties around the world.

GLOBAL NETWORK

/alainpinelrealtors

@alainpinel

See it all at

APR.COMAPR Client Services 800.445.1111