GLOBAL MEDIA-BASED WATER FILTER MARKET
BY TYPE, BY END USE INDUSTRY, BY SALES CHANNEL, BY REGION,
FORECAST AND OPPORTUNITIES
Market Intelligence . Consulting
Published: September 2020
2015 – 2025
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T a b l e o f C o n t e n t s
S. No. Contents
1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Global Media-based Water Filter Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Awareness
5.2. Brand Switching
5.3. Factors Influencing Purchase Decision
5.4. Challenges & Unmet Needs
6. Global Media-based Water Filter Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
6.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
6.2.3. By Sales Channel (Direct and Indirect)
6.2.4. By Region
6.2.5. By Company
7. Asia-Pacific Media-based Water Filter Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
7.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
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7.2.3. By Sales Channel (Direct and Indirect)
7.2.4. By Country
7.2.4.1. China Media-based Water Filter Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type
7.2.4.1.2.2. By End Use Industry
7.2.4.2. India Media-based Water Filter Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type
7.2.4.2.2.2. By End Use Industry
7.2.3.3. South Korea Media-based Water Filter Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Type
7.2.4.2.2.2. By End Use Industry
7.2.3.4. Indonesia Media-based Water Filter Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
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7.2.3.4.2.1. By Type
7.2.3.4.2.2. By End Use Industry
7.2.3.5. Vietnam Media-based Water Filter Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Type
7.2.3.5.2.2. By End Use Industry
8. Europe Media-based Water Filter Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
8.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
8.2.3. By Sales Channel (Direct and Indirect)
8.2.4. By Country
8.2.4.1. Germany Media-based Water Filter Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type
8.2.4.1.2.2. By End Use Industry
8.2.4.2. United Kingdom Media-based Water Filter Market Outlook
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8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type
8.2.4.2.2.2. By End Use Industry
8.2.4.3. Spain Media-based Water Filter Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type
8.2.4.3.2.2. By End Use Industry
8.2.4.4. Italy Media-based Water Filter Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type
8.2.4.4.2.2. By End Use Industry
8.2.4.5. Russia Media-based Water Filter Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type
8.2.4.5.2.2. By End Use Industry
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9. North America Media-based Water Filter Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
9.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
9.2.3. By Sales Channel (Direct and Indirect)
9.2.4. By Country
9.2.4.1. United States Media-based Water Filter Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type
9.2.4.1.2.2. By End Use Industry
9.2.4.2. Canada Media-based Water Filter Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.1.2.1. By Type
9.2.4.1.2.2. By End User Industry
9.2.4.3. Mexico Media-based Water Filter Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.1.1.1. By Value
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9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type
9.2.4.3.2.2. By End Use Industry
10. Middle East & Africa Media-based Water Filter Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
10.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
10.2.3. By Sales Channel (Direct and Indirect)
10.2.4. By Country
10.2.4.1. Saudi Arabia Media-based Water Filter Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type
10.2.4.1.1.2. By End Use Industry
10.2.4.2. South Africa Media-based Water Filter Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Type
10.2.4.2.1.2. By End User Industry
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10.2.4.3. Iran Media-based Water Filter Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type
10.2.4.3.2.2. By End Use Industry
10.2.4.4. Qatar Media-based Water Filter Market Outlook
10.2.4.4.1. Market Size & Forecast
10.2.4.4.1.1. By Value
10.2.4.4.2. Market Share & Forecast
10.2.4.4.2.1. By Type
10.2.4.4.2.2. By End Use Industry
10.2.4.4. UAE Media-based Water Filter Market Outlook
10.2.4.4.1. Market Size & Forecast
10.2.4.4.1.1. By Value
10.2.4.4.2. Market Share & Forecast
10.2.4.4.2.1. By Type
10.2.4.4.2.2. By End Use Industry
11. South America Media-based Water Filter Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type (Activated Carbon Filters, Sediment Filters, Sand Filters and Others)
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11.2.2. By End Use Industry (Industrial, Commercial and Municipal & Residential)
11.2.3. By Sales Channel (Direct and Indirect)
11.2.4. By Country
11.2.4.1. Brazil Media-based Water Filter Market Outlook
11.2.4.1.1. Market Size & Forecast
11.2.4.1.1.1. By Value
11.2.4.1.2. Market Share & Forecast
11.2.4.1.2.1. By Type
11.2.4.1.2.2. By End Use Industry
11.2.4.2. Colombia Media-based Water Filter Market Outlook
11.2.4.2.1. Market Size & Forecast
11.2.4.2.1.1. By Value
11.2.4.2.2. Market Share & Forecast
11.2.4.2.2.1. By Type
11.2.4.2.2.2. By End Use Industry
11.2.4.3. Argentina Media-based Water Filter Market Outlook
11.2.4.3.1. Market Size & Forecast
11.2.4.3.1.1. By Value
11.2.4.3.2. Market Share & Forecast
11.2.4.3.2.1. By Type
11.2.4.3.2.2. By End Use Industry
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12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Supply Chain Analysis
15. List of Major Channel Partners
16. Competitive Landscape
16.1. Company Profiles
16.1.1. 3M Company
16.1.2. The Clorox Company
16.1.3. Xylem Inc.
16.1.4. Pentair Plc
16.1.5. Culligan International Company
16.1.6. BWT Aktiengesellschaft (BWT AG)
16.1.7. Exelon Filtration, LLC
16.1.8. Evoqua Water Technologies LLC
16.1.9. Paragon AG
16.1.10. Katadyn Products Inc.
17. Strategic Recommendations
18. About Us
T a b l e o f C o n t e n t s
Product Overview
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P r o d u c t O v e r v i e w
Water filters are employed for the removal of contaminants and purification of raw water by physical, chemical or
biological means, in order to make it suitable for various purposes like drinking, irrigation, swimming and industrial use.
Media-based water filters involve the use of different types of filter media for the removal of unwanted chemicals,
contaminants, suspended solids and various toxic gases from the polluted water. During the filtration process, these
filter media act as a medium for the removal of different impurities from water. Different types of filter media are used
for cleaning water to different extents depending upon its use in different areas.
Global Media-based Water Filter Market
By Type By Region
• Activated Carbon• Sand• Sediment• Others (Kinetic
Degradation Fluxion, Ceramic, Anthracite, etc.)
• North America• South America
• Europe• Asia-Pacific
• Middle East & Africa
By End Use Industry
• Direct• Indirect
By Sales Channel
• Industrial• Commercial• Municipal &
Residential
Research Methodology
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R e s e a r c h M e t h o d o l o g y
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data Collection
Developing List of Respondents
Formulating Questionnaire
Market Profiling
Data Validation
Data Analysis
In-depth secondary research was conducted to
determine top players in the media-based water
filter market, overall market size and segmental
market size.
In order to conduct industry experts’
interviews, TechSci formulated a detailed
discussion guide.
List of industry players and industry
specialists was developed.
TechSci conducted interviews with
industry experts and industry players for data collection and
verification.
Data obtained as a result of primary and secondary research was
validated through rigorous
triangulation.
The data was scrutinized using MS-Excel, statistical
tools and internal proprietary database to obtain qualitative and
quantitative insights about the media-based water
filter market.
Data Collection
Data Filter& Analysis
Research &Intelligence
ActionableInsights
BusinessSolution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn✓ TechSci Internal
Database
✓ Factiva✓ Hoovers
Paid Sources
✓ Company Websites✓ Company Annual
Reports✓ White Paper Study✓ Financial Reports✓ Investor
Presentations✓ Regulatory Body✓ Associations, etc.
Secondary Research
Primary Research
15© TechSci Research
R e s e a r c h M e t h o d o l o g y
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of Media-based Water Filter Market . The team has
analyzed the outlook of various segments of this market, while considering the major influencing factors, such as contamination of water, water
borne diseases, and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to
take better decisions while planning their strategy to achieve sustainability in media-based water filter market.
Methodology Followed for Calculation of Market Size:
• Market Size, by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as media-based water filter manufacturers,
importers, suppliers, distributors and industry experts.
• The team interviewed more than 15 manufacturers/suppliers/importers, 20 distributors/retailers and five industry experts in media-based
water filter market to estimate the overall market size during 2015-2019, which was validated by the Delphi technique. Taking standard
deviation into consideration, the market size was averaged out, to arrive at the market size data for 2015-2019.
• Respondents were asked about the current and future market growth rates, market shares by type, by end use, by sales channel, by region
and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated
across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were
further triangulated from other stakeholders depending upon the type of media-based water filter.
16© TechSci Research
R e s e a r c h M e t h o d o l o g y
Methodology Followed for Calculation of Market Shares:
• Market shares by type, by end use, by sales channel, by region , and by company were calculated based on the responses received through
primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
types of media-based water filters. The final shares were calculated by taking the geometric mean of the responses gathered from key
opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Global
media-based water filters market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
17© TechSci Research
R e s e a r c h M e t h o d o l o g y
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research
also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It
should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the
United States Dollar (USD), with the market size indicated in USD billion.
Partial List of Companies Interviewed Key Secondary Sources
▪ 3M Company
▪ Pentair Plc
▪ BWT Aktiengesellschaft (BWT AG)
▪ The Clorox Company
▪ Katadyn Products Inc.
▪ Paragon AG
▪ Evoqua Water Technologies LLC
▪ Xylem Inc.
▪ Exelon Filtration, LLC
▪ Culligan International Company
▪ World Bank
▪ TechSci Research Proprietary Database &
Knowledge Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
18© TechSci Research
I n d u s t r y B r i e f
According to TechSci Research report, “Global Media-based Water Filter Market By Type (Activated Carbon Filters, Sediment Filters, Sand
Filters and Others), By End Use Industry (Industrial, Commercial and Municipal & Residential), By Sales Channel (Direct and Indirect), By
Company, By Region, Forecast & Opportunities, 2025”, global media-based water filter market was valued USD12.60 Billion in 2019 and is
projected to grow at CAGR of 6.68% in the next five years owing to demand for low-budget filters and growing demand for combination water
purification systems, globally. Combination water purification systems overcomes the limitation of single purification technology; therefore, is
being increasingly used by the manufacturers. Water-borne diseases such as diarrhea, dysentery, hepatitis A, typhoid and cholera are on rise
due to presence of pathogens in water, making water unfit for human consumption. Additionally, growing health related concerns due to
consumption of contaminated water is further driving the growth of the market.
Growing replacement demand for media-based water filters is another factor for the growth of the market. On account of growing awareness
related to type of pollutants/ impurities present in the water, consumers/buyers are now understanding the need for the replacement of filters
installed in water purifier, driving the growth of the global media-based water filter market. However, difficulty related to the procurement of raw
materials and presence of disinfectant chemicals for water purification can hamper the growth of the market.
Global media-based water filter market can be segmented based on type, end use industry, sales channel and region. Considering the type, the
market is fragmented into activated carbon filters, sediment filter, sand filters and others. Activated carbon based water filters works through the
cycle of adsorption by binding pollutants chemically outside the charcoal filter instead of genuinely retaining them. It eliminates organics, chlorine,
radon and substance scents, improving the flavor of the water. Thus, this type of filter is majorly demanded across countries.
3M Company, The Clorox Company, Xylem Inc., Pentair Plc, Culligan International Company, BWT Aktiengesellschaft (BWT AG), Exelon
Filtration, LLC, Evoqua Water Technologies LLC, Paragon AG and Katadyn Products Inc among others are the leading players operating in
global media-based water filter market. The leading players are adopting several growth strategies to enhance the market scenario of media-
based water filter. Other competitive strategies include product launches; mergers & acquisitions; agreements, partnerships, and research
collaborations; and expansions to diverse their product portfolio in order to strengthen their market position.
“Sales of media-based water filters are growing across Asia-Pacific at a robust pace due to the presence of water purifier manufacturing plants
and industries in the region, especially in China. Also, rising purchasing power, growing per capita income in the region, and increasing demand
for combination water purification systems having media-based water filters, are leading to the higher demand for media-based water filters in the
region. Rising water scarcity coupled with deteriorating water quality across low lying regions is anticipated to positively influence the region’s
media-based water filter market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.
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S a m p l e D a t a - S n a p s h o t
Global Media-based Water Filter Market Size, By Value, 2015-2025F (USD Billion)
CAGR 2015-2019By Value: xx%
CAGR 2020E-2025FBy Value: xx%
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Europe Media-based Water Filter Market Share, By Type, By Value, 2015-2025F
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Activated Carbon Filters 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Sand Filters 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Sediment Filters 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Others 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Colombia Media-based Water Filter Market Share, By End Use Industry, By Value, 2015-2025F
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Industrial 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Commercial 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Municipal & Residential 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
20© TechSci Research
R e p o r t O r d e r i n g
Report Name: GLOBAL MEDIA-BASED WATER FILTER MARKET
BY TYPE, BY END USE INDUSTRY, BY SALES CHANNEL, BY REGION,
FORECAST AND OPPORTUNITIES
2015 – 2025
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A b o u t U s a n d D i s c l a i m e r
About Us
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving
productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-
specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation
of the opportunities available in the market.
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Partial List of Clients
Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made thatit is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that ithas no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, canchange without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption.Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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