Global Noninflammable Industry Leader Investor Relations 2009 Eco-friendly Non-flammable Liquid...

Global Noninflammable Industry Leader

Investor Relations 20092009Eco-friendly Non-flammable Liquid Material 119P

01_Introduction of Non-flammable Materials

02_Non-flammable Material 119P

03_Introduction of Main Products

04_Futuristic Vision

05_Marketing Plans

06_Fund Plans

Contents

20092009Investor RelationsInvestor Relations

Chapter

01_Background of Business

02_Mechanism of Non-flammable Materials

03_Recent Tendency of Non-flammable Materials

04_Domestic & Overseas Conditions

Chapter

Chapter20092009

01_Introduction of Non-flammable Materials Investor RelationsInvestor Relations


01Background

of Business Global Noninflammable Industry Leader

“A new matter which doesn’t exist previously”“Non-flammable materials producing

enterprise”

Non-flammable materials influence on refraining or mitigating combustion by enhancing the properties of organic substances such as flammable plastics physically and chemically. Their functions are presented by hinder certain combusting stages such as heating, degradation and calorification. Polymer or general painting materials which are used broadly have several excellent functions in the overseas industries as well as domestic industries while they are rather weak against internal flame and fire, so interest for certain non-flammable materials has increased. Besides these tendency, regulations for non-flammable materials have been applied strictly to several fields such as electricity, electronic devices, automobiles, constructing materials, vessels, air liners and air crafts, and electric wires in the advanced nations.

Existing non-flammable materials consist mainly of halogen-based organic brome series or chloride series. However, theses materials are excellent for their effects but any enhancements against the existing non-flammable materials and their replaced materials are required to be developed because stability and safety come into a spotlight for the environment and human body according to the occurrence of harmful gases such as dioxin.

According to these domestic and overseas tendency, as we want to develop eco-friendly non-flammable liquid substances having excellent thermal stability and consisting of minerals which don’t do harm to human body with a base of long timed research and field experience in order to settle the matters about nonflammable materials required over the entire industries in hand and to contribute their related fields.

Chapter20092009 01_Introduction of Non-flammable Materials

Investor Investor RelationsRelations

● Background of Non-flammable Material Business● Background of Non-flammable Material Business

02Mechanism ofNon-flammable Materials


Chapter20092009

01_Introduction of Non-flammable MaterialsInvestor Investor RelationsRelations

●Physical Methods●Physical Methods

1. Cooling: To delay combustion reaction, decreasing peripheral temperature by endothermic reaction

2. Overcoating: To delay combustion reaction, blocking heat, inflammable gases and oxygen

from moving to the other place

3. Diluting flame incurring elements: To delay combustion reaction, generating non-flammable substances

4. Blocking Oxygen: To block oxygen from the fire broken out place

● Chemical Methods● Chemical Methods

1. Property of Noncombustible Substance: To prevent combustion by the property of noncombustible

substance and delay combusting process through delaying combustion

2. Overcoating: To form carbonaceous layer by double bond of polymers

3. Increasing the flow of polymers: To isolate any material from flame or fire by increasing the flow of

polymers

03Recent Tendency of Non-flammableMaterials


Chapter20092009

01_Introduction of Non-flammable MaterialsInvestor Investor RelationsRelations

To minimize the diffusion of flame and the number of casualty, demand for non-flammable

materials over the length and breadth of several sectors has increased and their requirements

have been diversified.

1. Brome and halogen based non-flammable materials have been replaced to non-dioxin

materials.

2. Mineral based non-flammable materials have led world market.

3. Reinforcement of regulating environment

4. Eco-friendly non-halogen based low smoking materials have been developed.

5. Excellent thermostable materials have been developed.

6. Multi-purposed non-flammable materials have been developed.

(Antiseptic, Mothproof, Antibiotic and Sound-proof Functions)

● Reinforcement of Regulating Non-flammable Substances ● Reinforcement of Regulating Non-flammable Substances

04Domestic & Overseas ConditionsGlobal Noninflammable Industry

Leader

Chapter20092009



““Demand for non-flammable materials have increased due to Demand for non-flammable materials have increased due to certain lawful and natural conditions”certain lawful and natural conditions”

● Domestic Conditions● Domestic Conditions

1. Constructing and fire-fighting laws have been reinforced as certain countermeasures against fire. - Materials better than quasi-non-flammable degree should be used for public places. (Law enforced implementing ordinances for fire-fighting facility installing and safety management – No.19488,Presidential Decree, May 29, 2006)

- Expansion of balcony can be legalized but sheltering space more than 2m2 should be prepared. (Partly revised laws & ordinances for constructing laws – No.19163, Presidential decree))

2. Interests about safety issue for fire have increased due to the continuously occurring large accidents

- Loss of national treasure. (Sungrae Gate, No.1 of National Treasure, and a fire occurring in Naksan Temple)

-Many casualty happened due to the weakness for the fire while many people used them. (Fire of Daegu Industry, fire at official office, fire of several private room and fire about refrigerator)

● Overseas Condition● Overseas Condition

1. Constructing and fire-fighting laws have been reinforced as certain countermeasures against fire.

- Several countries such as USA, Japan and EU have reinforced the laws related to fire. (USA: Non-flammable bed matrix is used dutifully. Japan: Fire-fighting laws related to electronic and electric sectors have been reinforced . EU: Eco label (Eco-friendly mark) should be attached dutifully.- Large fires have increased due to several disasters and wars.

“Interests about safety against fire and fire preventing method have increased in Korea

and foreign countries”

01_Characteristic of 119P

02_Production of119P’s Materials

03_Utilizing119P

04_How to Use Our Products

05_Present Conditions of Acquiring Patents

Chapter 01_Non-flammable Materials 119P

Chapter20092009 02_ Non-flammable Materials 119P

Investor RelationsInvestor Relations

01Characteristic of 119P


Chapter20092009 02_Non-flammable Materials

119P


119P is a kind of mineral phosphorus based non-flammable material, exerts strong coherence with paper, cloth, plastics and wooden products to resist and absorb heat, produce harmful gases while its combustion and consists of eco-friendly non-inflammable mineral compounds by using non-harmful mineral compounds.

1. While its combustion,119P, eco-friendly non-flammable material, doesn’t occur harmful gas such as dioxin.2. 119P has several characteristic such as excellent non-combustibility, insulating and isolating efficiency.3. Antiseptic, low flammable, weatherproofing, anti-abrasion and thermostable efficiency are reinforced.4. Multi-purposed non-flammable materials preparing antibiotic and deodorizing efficiency are prepared.5. As nano-materials (SiO2, Al2O3, TiO2, etc.) are used, transparency is secured.6. In case of injecting 119P into wood, no change, split and torsion happen and the original colors and outlook of the

possible material are maintained.7. Excellent antiseptic, mothproofing and white ants' intrusion blocking efficiency are secured.8. 119P can be applied to several plastic additives, and internal and external coating agent for construction. (Coating

and injecting function are available.)9. In case of adding it to general paint, excellent non-flammability is secured.10. It plays a role of filling agent into the resin.11. No limit to materials and it can be used broadly.

● Characteristic of products● Characteristic of products

02Production of 119P’s MaterialsGlobal Noninflammable Industry

Leader

Chapter

20092009 02_119P, non-flammable MaterialsInvestor Investor RelationsRelations

119P, a non-flammable material, secures non-flammability, extracting several kinds of minerals at high temperature. Also, it is extracted from the plant showing non-flammability, aged and then mixed. Raw materials extracted and mixed from the raw materials at 80℃℃℃℃℃℃℃℃ Celsius degrees by

repeating several processes such as dispersion, adjusting the mixing ratio of mixing agents and penetrant, any harmful elements and toxicity are removed and then 119P’s production is completed.As 119P is produced through repeating extraction and mixing at a very close temperature and complex process, other company can’t analyze the elements of 119P or imitate 119P.

● Characteristic of Product● Characteristic of Product

● Elemental Characteristic of Non-flammable Materials ● Elemental Characteristic of Non-flammable Materials

Items Property & Condition

Composed ElementsMineral Nano-materials, Ge, Yellow Peach, NPC (Natural Polymeric Compounds),

Ceramic, Plants, Silica (21 kinds of compounds)

Contents of Minerals 20~31wt%

Specific gravity (40˚C) 1.5~2.5˚C

pH Acidity or Neutrality

Composed Condition 2,500~2,800˚C - Aging Process

Outlook Transparent, Colorless, Odorless

03Application of 119P


Chapter20092009 02_Non-flammable Materials 119P


ㅇㅇㅇㄹ 119P, mineral compounds, is a new material produced through ceramic mixed process

at high

temperature and aging process and make several materials have high thermal resistance and

\anti-absorbing property by forming P-O-P structure and P-O-M-O-P polymeric structure by

thermal dehydrating bridge reacting stirrer of mineral water-solubility.

1. Cooling process by endothermic reaction of metal oxide and metal salt

2. Forming shield by forming char

3. Stabilization of active radical by phosphate degradation(Forming radical collector)

4. Diluting combustible elements through generating non-combustible substances

5. Cooling process by dehydration of metal hydroxide

6. In case of synthesizing with the other compounds which can’t be synthesized with the other

compounds after extracting the minerals at high temperature of 2,500~2,800 ˚C,

any time is required to adjust aging process at a proper temperature.

● Mechanism of119P as Non-flammable Material● Mechanism of119P as Non-flammable Material

04How to UseThis Product


Chapter20092009 02_ 02_Non-flammable Materials

119P


1. After washing out the pollutant such as oil remaining on the surface of materials for coating with \alcohol and water and then drying them, remove moisture on the surface.2. After performing prior process, apply the coating agent of 20~50 μm to the surface with a brush or roller.3. Harden the coated agent for 40 minutes at the normal temperature or for 5 minutes at 160 ˚C.

4. Make sure if any defect exists on the surface.

● Material For Coating● Material For Coating

1. Insert the material into an impregnating tank2. Decompress the product in the vacuum applied tank by 766 atmosphere on 0 condition.3. Deodorizing process is performed reversely for the product.4. Perform drying process. (natural drying process and artificial drying process)

● Material For Impregnation● Material For Impregnation

04How to UseThe Product


Chapter20092009 02_Non-flammable Material 119P


1 Select the size of materials. 2 Impregnate the materials into a tank.

3 Vacuum Process(Decompress it to 500 to 760 mm.4 Steam Pressure(Adjustable)5 Insert non-flammable material.

6 Apply pressure(10~12hours)

7 Pressuring time is adjustable according to the species of wood.

8 Discharge pressure.9 Discharge material.

10 Subtract the remnant raw material.11 Water washing12 Air washing

13 Natural Drying Process (for 3 days)

14 Artificial Drying Process (For 3~7 day)

15 Packaging 16 Carrying-out

● Detailed Process of Impregnation● Detailed Process of Impregnation

05Present Conditions of Acquiring Patents


Chapter20092009

02_Flammable Material 119PInvestor Investor RelationsRelations

Non-flammableRaw MaterialPatent No:10-

0001907

Fireproofing Door

Patent No:10-0001909

Quasi-non-flammable Wood


Quasi-non-flammable

LouverPatent No:10-

0001642

Quasi-non-flammable Sawdust


Patent of Non-flammable

LouverPatent No:10-

0064576

KICT(Arbon)

KICT(Fireproofing Door)

KICT(Plywood)

KFPA(Material Lumber)

KIF(Plywood)

KICT(Louver)

“Pass Quasi-non-flammable Material Test”(KICT)

05Present Conditions of Acquiring Patents


Chapter

20092009 02_Non-flammable Material 119PInvestor Investor RelationsRelations

1. Eco-friendly fabric soundproofing board, ceiling board, reinforced floor material, wall insulating materials, closet and furniture materials, office appliance, kitchen furniture(sink), board, fireproofing door, wall finish-ups

2. Acquired patent for non-flammable fabric board (z-pro)3. Products under development: Plastic replaced chip’s raw material, interior materials of

ship (IMO standard satisfying material), non-flammable urethane, etc.

● Government’s Permitting Product for Non-flammable Constructing Materials (KS F 5660-1)● Government’s Permitting Product for Non-flammable Constructing Materials (KS F 5660-1)

Government’sPermitting

Product

Quasi-non-flammablePlywood

Quasi-non-flammable

Louver

Material Lumber of Quasi-non-

flammable WoodFireproofing Door

Fireproofing

Business

ContentsThis plywood is applied to the

material.

This plywood is applied to the

material.

Material lumber is used for the construction.

This door is applied to several kinds of fireproofing doors.

Fireproofing business

is registered.No 2007-13

Government KICT KICT KFPA KICT KFI

01_Fabric Fireproofing Door

02_Z-PRO

03_Other Products

Chapter03_Introduction of Main Products

Chapter20092009 03_ Introduction of Main products


01Fabric Fireproofing Door


Chapter20092009 03_Introduction of Main Products


● Fabric Fireproofing Door Set● Fabric Fireproofing Door Set

1. Door: Heartwood(25mm-4X8 size), Board(7mm-4X8 size),Gasket, Foam Type, Cerakwool, film, etc.2. Frame: Casing(MDF), Film

● Producing Plan &Manufacturing Cost● Producing Plan &Manufacturing Cost

Class.

1 Set Date Month Year

Manufacturing Cost

QManufactur

ing CostQ

Manufacturing Cost

QManufacturing

Cost

1 차 170,000 1,000 170,000,000 25,000 4,250,000,000 300,000 51,000,000,000

2 차 170,000 1,500 225,000,000 37,500 6,375,000,000 450,000 76,500,000,000

3 차 170,000 2,000 340,000,000 50,000 8,500,000,000 600,000 102,000,000,000

(Unit: Won)



Chapter20092009

03_Introduction of Main ProductsInvestor Investor RelationsRelations

● Comparing of Selling Price to the Companies’Products ● Comparing of Selling Price to the Companies’Products

Hyundai Non-flammableOther Companies’Class A Product

Other Companies’Class B Products

APT House APT House APT House

270,000 350,000 380,000 500,000 330,000 450,000

(Unit: Won)

● Profit and Earning Rate● Profit and Earning Rate

ProductUnit Price

PriceYearly

Returns(%)

Month Year

Sales Returns Sales Returns

Preliminary 170,000 270,000 62.96 6.75 Billion 2.5 Billion 81.0 Billion 30.0 Billion

Secondary 170,000 270,000 62.96 10.125 Billion 3.75 Billion 121.5 Billion 45.0 Billion

Thirdly 170,000 270,000 62.96 13.5 Billion 5.0 Billion 162.0 Billion 60.0 Billion

(Unit: Won)



Chapter20092009 03_Introduction of Main Products


● Producing Plan and Main Suppliers● Producing Plan and Main Suppliers

● Characteristic and Comparison of Fabric Fireproofing Door● Characteristic and Comparison of Fabric Fireproofing Door

1. Producing Plan(Manufacturing the doors with OEM manufacturing method by domestic door manufacturing company)

- Acquiring raw materials: Domestic companies(30%),Overseas companies (70%) → In case domestic manufacturing facilities are equipped, the acquiring rate will be 70% in Korea and 30% from foreign countries2. Manufacturing Capacity: Non-flammable Process – 60,000 sheets a month, Set – 10,000 sheets a month (May, 2009)

Product Weight Insulations Non-flammabilityPrice Competitive

Power

Metal Fireproofing Door Heavy BadHigh Thermal Conductivity

Expensive and Almost Exported

Wooden Fireproofing Door Middle Good Good Expensive

Vermiculite Fireproofing Door

Heavy Bad Bad and non-recycled Middle

Fabric Fireproofing Door Light Excellent Good Cheap

02Global Noninflammable Industry Leader

Z-PROChapte

r2009200903_Introduction of Main ProductsInvestor Investor

RelationsRelations

● Configuration of Z-Pro● Configuration of Z-Pro

1. Component Ratio per 1m2 : MDI(74.4Kg), Straw(669.6Kg)2. Dimension: Size - 1,220X2,440mm Thickness – 6, 9, 12, 15, 20, 25, 40mm, etc. Various shapes can be manufactured.

● Characteristic of Z-Pro● Characteristic of Z-Pro

1. Acquired super E0 class eco-friendly mark (KOECO)2. Formaldehyde, a main cause of SBS (Sick House Syndrome), is not detected.3. Excellent tensile force (More excellent than MDF and plywood)4. No harmful gas5. Excellent thermal conductivity

● Z-Pro’s Purposes● Z-Pro’s Purposes

1. Z-Pro can be used widely to various fields such as architecture, finish-ups, and flooring and ceiling interior materials. (Existing MDF and plywood can be replaced.)

2. Flooring material of boiler, and soundproofing material of floor, wall and layer3. Toys, Entertaining Facilities, Furniture


Z-PROChapte

r20092009 03_Introduction of Main ProductsInvestor Investor RelationsRelations

● Manufacturing Process of Z-Pro● Manufacturing Process of Z-Pro


Z-PROChapte

r20092009 03_Introduction of Main ProductsInvestor Investor RelationsRelations

● Comparison of Z-Pro and Other Products● Comparison of Z-Pro and Other Products

Plywood PB MDF Gypsum Board Z-ProBending Strength

(N/m ㎡ )16~30 8~18 20~40 5~10 13.9~30

% of Water Content

Below 13 5~13 5~13 90% 6~9

Density 0.4~0.65 0.50~0.80 0.35~0.85 - 0.60~0.90Discharged Rateof Formaldehyde

(mg/L)

E0 Class~E2 Class

E0 Class~E2 Class

E0 Class~E2 Class Not eco-friendly Super E0 Class

Inflating Rate ofAbsorptive Thickness

Below 10 Below 12 1) Below 7mm, Below 17mm2) 7~15mm, Below 12mm3) Above 15mm, Below 10mm

Below 8

Sustainabilityof Screw(N)

Plain: Above

500~800Side:Above

200~400

Plain: Above

500~700Side:Above

230~350

Plain: Above 300~700

Side:Above 150~350


Side:Above 200~350


Side:Above 417~1249

Strength ofExfoliation

(N/ ㎟ )

Above 0.2~0.60

Above 0.15~0.30

Above 0.30~0.60 0.1~0.4 0.5~0.69

Price(4X8)

15mm=>26,000

18mm=>28,500

15mm=>13,000

18mm=>15,000

15mm(red)=>19,00015mm(white)=>24,50018mm(red)=>22,500

18mm(white)=>24,500

Average 5,000(0.54 Pyeong)

15mm=>11,00018mm=>13,000


Other Products

Chapter20092009 03_Introduction of Other Products



Other Products

Chapter

20092009 03_Introduction of Main ProductsInvestor Investor RelationsRelations

● Non-flammable Urethane / Non-flammable Adhesive were developed. ● Non-flammable Urethane / Non-flammable Adhesive were developed.

01_Promoting Direction by Stage

02_Constructing Sector

03_Shipbuilding / National Defense Sector

Chapter20092009


Chapter04_Futuristic Vision

04_Futuristic Vision

01Promoting Direction by StageGlobal Noninflammable Industry

Leader

Chapter20092009 04_Futuristic Vision


1st Stage_Completion of 1st Stage_Completion of FoundationFoundation

Will conquer domestic n.f market with a base of independent technologies.

2nd Stage_Completion of 2nd Stage_Completion of GrowthGrowth

Will maximize profits through R&D of products and establishingCommercial production

3rd Stage_Leapping to a 3rd Stage_Leapping to a Global EnterpriseGlobal Enterprise

Giving any change in the life-style, n.f product will be used broadly.

Constructing Field

Constructing Field

Shipbuilding /National Defense Sec.

Shipbuilding /National Defense Sec.

Exporting Sector Exporting Sector

KICT will send dissertations to domestic and overseas shipbuilding companies.

Extending n.f processing plant / Z-PRO China plant will be established / Extend OEM business. Developing technology / Product the products commercially)

Completed to develop LED ceilingmaterial and Z-PRO. Establish recognition for brand.

Passing IMO test(Domestic test)

Developing and selling nationaldefense products

Establishing global marketing“Non-carbon city”, Abu dhabi 2030 project such as combat uniform,

bulletin box, materials for barrack, battle ship, etc. Joining UAE Abu Dhabi’s business Exporting the materials to Japan and Vietnam

Listing of StocksListing of Stocks

Synergy EffectSynergy Effect

Through systemic and stable growth plan, we will conquer domestic non-inflammable productsMarket and promote Lockfire brand in the world in order to maximize maximum profits.Collaborating with

Chinese conglomeratesNon-flammable factories shall be established in China.

02Construction Field




● Establishing commercial production● Establishing commercial production

1. Non-flammable products producing plants

2. Establishing China localized plants

- By the latter half of 2010, non-flammable products producing plant shall be established- Reducing distributing cost and raw material cost.- Plant Site:33,058m2, Manufacturing Facilities:20,000m2, Area of Auxiliary Facilities:500m2

- Establish Z-Pro producing plants using straws as law materials through China government’s collaboration. - Easy supplying of cheap raw material (0.7 billion ton-straw is produced in China.

● Launching new products continuously● Launching new products continuously

1. LED All-in-one Ceiling Products- Completed development of LED all-in-one ceiling product

- Applying for the products distributed to government and public office and establishing commercial producing system.

2. Non-flammable Urethane / Non-flammable Adhesive- Development of the products was completed.

- Hongcheon Factory was prepared.

03Shipbuilding/National Defense SectorGlobal Noninflammable Industry

Leader



● Shipbuilding Sector● Shipbuilding Sector

1. Non-flammable wooden materials for shipbuilding sector are ready to be produced for the first time in the world.

- Co-product with MLTM and Hyundai Heavy Industry is prepared.- Passed the test of FTP standard which is IMO (International Maritime Organization)’s non-flammable national standard(Passed the test, asking for KICT.)- After passed FTP test, sent the related dissertation to IMO and domestic & overseas shipbuilding companies through KICT.- Prepared to install interior materials of material lumber in STX group’s Aker Yards Cruiser

- Prepared to acquire a design patent for interior materials, permit technology and test components

● National Defense Sector● National Defense Sector

2. Materials supplying plan for MND

- Suggested to use non-flammable products to the military sectors revealed to fire as military sector deals with firearms[Submitted MNS (Mission Need Statement)] to DTaQ of MND

- Exhibit the materials to National Defense Mart of 2008 Army Festival(October, 2008)

- Completed to present a briefing – Under affirmative utility

- Target : 1. Powder dump, weapon storing box, barracks 2. Used as interior & exterior materials for battle ship (Making it light, reducing fuel cost, increment of speed and fighting power- Developing and producing customized products suitable for defense industry

01_Outline of Market

02_Scale of Non-flammable Product Market

03_Competitiveness Strategy

04_SWOT Analysis

05_Blue Ocean Strategy

Chapter20092009


Chapter05_Marketing Plan

06_Business Managing Plan

01Outline ofMarket


Chapter20092009 05_Marketing Plan


● Non-flammable and Fireproofing Construction Product Market● Non-flammable and Fireproofing Construction Product Market

- As safety standard related to fire-fighting raw has been reinforced and the number of advanced building have increased, non-flammable sector has been grown continuously.

- The size of domestic panel and exterior material market is assumed to be 1,5 trillion wons a year and about 160 companies participate in the competitions for bids.

- The size of non-flammable market is about 300 billion wons and 30 companies participate in the competition for bids.

- The volume of consumption in 2005 was 2.9 billion pounds and will be 3.4 billion pounds in 2010, 3.5 % increasing.

- As the cost has increased, it influences on the sales of market, the amount in 2005 was about 3.5 billion US dollars and will be 4.6 billion US dollar in 2010.

- The percentage of Brome based non-flammable product is 56% in Korea and its ratio is twice of 20% in the world market.

-As the existing non-flammable product do harm to human body and environment, demand for eco-friendly product has increased. Especially, EU has performed ‘RoHS for ‘electric and electro appliances’, which limits to use 6th harmful products such as heavy metal and flammable products.


Chapter

05_Fund Supplying PlanScale of Non-flammable Products Market

20092009Investor Investor RelationsRelations

Series 1996 1997 1998 1999 2000 2001 2002 2003 2004

Chloride 7,000 8,400 8,600 9,100 9,700 8,000 9,600 11,000 12,000

Brome 31,000 39,000 38,000 45,000 53,000 46,000 55,000 58,000 69,000

Phosphorous 2,200 3,000 3,400 5,000 6,000 6,000 7,000 9,000 11,000

Mineral 21,000 18,000 19,000 25,000 28,000 25,000 29,000 35,000 37,000

Total 61,200 68,400 6,900 84,100 96,700 85,000 100,600113,00

0129,00

0

( 단위 : 년 /톤 )Unit:

Year/Ton

03Competitive Strategies




● Our Strategy● Our Strategy

- Uplift our competitiveness by producing different eco-friendly products.

- Emphasize especially differentiated competitiveness in non-flammable wooden material among our products. ※ We are the only maker producing non-flammable wooden materials in Korea.

- Making straw fiber board specialized, we enter into constructing materials.

- Establishing specialized systemic marketing strategy and activating marketing organization - Uplifting the concept of low carbon, eco-friendly green growth and continuous growing model as our core strategy.

- To prepare a base of strong manufacturing competitiveness and marketing activity, securing and investing proper fund.

04SWOT Analysis




StrengthStrength

OpportunityOpportunity

SS WW

OO TT

- Differentiated products (Eco-friendly products and performance)- Procuring independent technology- Application of various products- Reinforcing productivity- Insect-proofing and antiseptic function

WeaknessWeakness

ThreatenThreaten

- Consume a good deal of fund- Weak business base- Low recognition of initial brand- Initial weak distribution organization and marketing network

- Expand the marketability- Extend markets for eco-friendly products- Expect governmental politic support

- Compete with leading enterprises- Block against initial advance for the market

05Blue Ocean Strategy




Innovation of Product Value

Forming specialized

market

Innovation of Product Value

Forming specialized

market

Business of High Value

Uplifting profit

Business of High Value

Uplifting profit

Markets without

Competitiveness

Maintaining independent

competitiveness with independent

solution

Markets without

Competitiveness

Maintaining independent

competitiveness with independent

solution

Creating new (blue ocean) market

Maintaining leadership throughContinuous developing of product

Global standardization of products

Forming independent state in the market

01_Investing Plan

02_Scale of Non-flammable Product Market

03_Strategy of Competitiveness

04_SWOT Analysis

05_Blue Ocean Strategy

Chapter20092009


Chapter06_Fund Supplying Plan

06_Fund Supplying Plan

01 Investing Plan


Chapter20092009 06_Fund Supplying Plan


● Investing Plan● Investing Plan

·

02 Sales PlanGlobal Noninflammable Industry Leader



● Sales Plan● Sales Plan

·

Class. Name2009 년 (Latter half) 2010 2011 2012 2013

Domestic Export Domestic Export Domestic Export Domestic Export Domestic Export

Processing

non-flamma

ble wood

Wooden Fireproofing Door

2,500 - 9,000 - 12,000 3,000 20,000 5,000 28,000 9,000

Wooden Louver 900 - 1,200 - 4,000 - 8,000 1,000 9,600 4,000

Wood for House 500 - 1,800 - 4,000 - 5,800 - 8,500 -

Non-flammable wood for national

defense- - 500 - 1,200 1,000 2,000 3,600 3,000 7,200

Wooden national treasure

- - 700 - 1,400 - 3,000 - 5,000 -

Subtotal 3,900 - 13,000 - 22,600 4,000 38,800 9,600 54,100 20,200

Total 3,900 13,200 26,600 48,400 71,300

Straw board and

other sectors

MDF, gypsum boardreplaced Straw

board- - 3,400 - 7,000 2,200 18,800 5,600 29,500 5,600

Straw board for furniture

- - 1,000 - 2,200 2,000 5,600 3,000 10,000 5,000

Exterior straw board - - 600 - 2,100 1,000 4,700 2,000 6,800 5,000

Fiber, paper, etc. 250 - 500 500 1,200 1,500 2,500 3,000 6,500 7,000

Subtotal 250 - 5,500 500 12,500 6,700 30,600 8,500 51,800 22,600

Total 250 6,000 19,200 40,100 74,400

Sum Total 4,150 19,200 45,800 88,500 148,700

(Unit:Million Won)

03Assumed Balancing Plan




● Assumed Balancing Plan● Assumed Balancing Plan

·

(Unit: Thousand Won)Class.2009(Latter

Half)2010 2011 2012 2013

1.Sales 4,150,000 19,200,000 45,800,000 88,500,000 148,700,000

2.Cost of Goods Sold 3,112,000 14,400,000 34,350,000 66,375,000 111,525,000

3.Total Profits 1,038,000 4,600,000 11,450,000 22,125,000 37,175,000

4.Selling & Managing Cost

800,000 1,400,000 2,800,000 4,200,000 5,800,000

5.Marketing Sales 238,000 3,200,000 8,650,000 17,925,000 31,375,000

6.Profit except for marketing

- - - - -

7.Cost except for marketing

100,000 150,000 300,000 450,000 450,000

8.Ordinary Income 138,000 3,050,000 8,350,000 17,400,000 30,925,000

9.Corporation tax 276,600 610,000 1,670,000 3,480,000 6,185,000

10. current term net income

100,400 2,400,000 6,480,000 13,920,000 24,740,000

Accumulated Earnings 100,400 2,400,400 8,880,40022,800,40

047,540,000


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