GLOBAL PUBLIC RELATIONSCOMM 2330-002: Intro to Public RelationsAngelina Aguilera, Bianca Garcia, and Robertta Portillo

WHAT IS GLOBAL PUBLIC RELATIONS?• Global Public Relations comprises the planned and organized

efforts of a company, institution, or government to establish and build relationships with the publics of other nations

• This broadening of the scope of public relations is primarily the result of worldwide technological, social, economic, and political changes and the growing understanding that public relations is an essential component of advertising, marketing, and public diplomacy.

TOP NATIONS WITH WELL DEVELOPED PR INDUSTRIES

•China•Thailand• Japan •Mexico

INTERNATIONAL CORPORATE PUBLIC RELATIONS

•New Communications Technology•Strategic Mediums

FIVE CULTURAL DIMENSIONS

• Power Distance• Individualism• Masculinity/Femininity • Uncertainty Avoidance• Long-Term vs Short-Term Orientation

LANGUAGE & CULTURAL DIFFERENCES•Global Communication•High Context•Low Context•Language Barriers

FOREIGN CORPORATIONS IN THE UNITED STATES

•Public Relations Services

•Problems

PUBLIC DIPLOMACY• The process of information dissemination• Process to Represent the United States of America

FUTURE OF GLOBALIZATION

•Needs •Opportunities•Global PR Firms

FUN FACTS• Coca Cola• Global Giants• Cultural Differences• Foreign Investment• Foreign Markets