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Global PV Market Report
PV InfoLink
May 2019
Contents
Global PV Market Demand Analysis
Demand forecast and analysis of the 2019 global PV market
Global Top 15 Markets ProfileIntegrated analysis based on PV InfoLink’s 2019 demand forecast of the global
top 15 solar markets
Strategies for Expanding into Emerging PV Markets
Market analysis and business expansion strategies targeting five emerging PV
markets (selected by PV InfoLink quarterly)
© 2017 PV InfoLink. All rights reserved.
Abstract• Full-Year Global Market Outlook
Due to China’s policy uncertainty, this year’s global market demand remained weak in H1 then rises
in H2. Once China starts implementing new policies in H2, the global market is expected to see
stronger demand.
• Overseas Markets OutlookOwing to VAT cut and supportive policies, overseas market demand will see significant growth from
2018. The overall market outlook is quite optimistic.
• Emerging Markets OutlookCountries in the Middle East, Central and South America, and Africa have all started pushing for
solar energy. This year is expected to see utility-scale solar tenders, which will stimulate the PV
demand up to 2020.
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Global Market Demand Analysis
• Global Market Demand Forecast (2019)
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Global Market Demand (2019)
Global Market Demand Analysis May 2019
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Global Module Demand Forecast (2018-2019)
• As demand from some projects is expected to postpone
to 1Q20, this version revised the 2019 Chinese module
demand to 36 GW. Despite a slight decline in the Chinese
demand, the strong overseas demand has kept the global
market growing. The 2019 global demand is revised to
115.8 GW, a 18% of growth from last year with an
addition of 17.7 GW.
• China’s share in the global market is diminishing, whereas
overseas markets will account for 69% of global market.
India, the U.S., Europe, and emerging markets including
Vietnam, Brazil, and Egypt all witnessed growth from last
year.
• Due to China’s transition towards grid-parity and
bidding mechanism, some project developers have
turned to multi-Si products, which might help push
up the percentage of multi-Si cell in the Chinese
market this year. Since many cell makers have upgraded
their lines from multi-Si to mono-Si PERC, it is expected
that multi-Si cell market will no longer face surplus in H2,
and even lead to a price upward trend across the multi-Si
supply chain.
China, 42%
India, 8%USA, 7%
Japan, 6%
EU, 11%
ME, 4%
Africa, 3%
Others, 19%
China, 31%
India, 13%
USA, 12%
Japan, 5%
EU, 14%
ME, 5%
Africa, 3%
Others, 17%
98.1 GW 115.8 GW
2018 2019
Global Top 15 Markets Profile
• Module Demand Forecast of Global Top 15 Markets
• Policy Tracking of Top 15 Markets
• Integrated Analysis of Markets
© 2017 PV InfoLink. All rights reserved.
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000
Netherlands
Taiwan
Ukraine
Mexico
UAE
Egypt
Korea
France
Brazil
Germany
Australia
Spain
Japan
USA
India
Optimistic Scenario Neutral Scenario
Global Top 15 Markets Module Demand Forecast (2019)
Global Top 15 Markets Profile May 2019
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(MW)
Subscription
23.02 24.02
25.21
28.18
2018Q2 2018Q3 2018Q4 2019Q1
India
03
PV Policy
Module Demand
• Target: 100 GW installation by 2022
➢ Large ground-mounted: 60GW
➢ Rooftop: 40GW
• PPA auction
➢ 80-90% utility-scale projects
➢ 10-20% roof-top projects
• Net-metering
➢ Varied by state
Cumulative installation, Unit: GW
Module demand forecast, Unit: GW
© 2017 PV InfoLink. All rights reserved.
Source: PV InfoLink China Customs Database (March)
0
10
20
30
40
2019 2020 2021 2022 2023 2024 2025
Neutral scenario Optimistic scenarioModule Output
Average
price
Multi 330 0.21
335 0.22
Source: Ministry of Power
Global Top 15 Markets Profile May 2019
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Renewable Energy in India
04© 2017 PV InfoLink. All rights reserved.
• To spur solar industry development, India
targets 100 GW of cumulative installation
by 2022.
• The target for large ground-mounted
projects is 60 GW and residential projects
40 GW.
• By the end of Q1 this year, solar took up
34% of total renewable energy mix. As
safeguard duty tariffs will be reduced
gradually between 2019 and 2020, PV
demand is expected to heat up again, and
take up larger percentage of the total
installation.Source: Ministry of Power
49% 49% 48% 47%
6% 6% 6% 6%
13% 13% 12% 12%
33% 33% 34% 34%
0%
20%
40%
60%
80%
100%
2018Q2 2018Q3 2018Q4 2019Q1
Installation of Renewable Energy by Source, Unit: %
Wind Small hydro Biomass Solar
Global Top 15 Markets Profile May 2019
Updates on Indian PV Policy
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PV Policy
Policy Updates
Safeguard duty reduced to 20%
Spurring Rooftop projects
demand
• After the safeguard duty is reduced to 20% this July, demand will be pushed up higher than last year.
Despite being affected by the safeguard duty, most PV plants will still use China-made modules or
tariff-free modules from Vietnam and Thailand. Thus, Indian-made modules will be supplying the
U.S. market demand mainly.
• On February 20, 2019, the Indian government approved to allocate USD 6.48 billion to support
farmers in using solar energy to stimulating rooftop projects. Though the new policy brings good news
to the rooftop projects, whether the policy will be affective is yet to be seen considering the non-centralized
political system in India.
• The second phase of the project has been approved. Approximately INR 11.8 billion will be allocated
between 2019 and 2022 to achieve roof-top solar installation of 38 GW. The project is divided into:
➢ Add 4GW of installation capacity for residential use
➢ Utility enterprises can be awarded from an extra 18 GW of grid-connected rooftop projects.
Global Top 15 Markets Profile May 2019
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815
550
350300
300
300
250
150
120100
325
Breakdown of Awarded Capacity in Auction
(Q1 2019)
ReNew Power
ACME Solar
Avaada Energy
Azure Power
EDEN Renewable
SBSR Power Cleantech Eleven (SoftBank)
Fortum Solar
Adani Green Energy
Juniper Green Energy (AT Capital)
Sitara Solar Energy (UPC Renewable)
Others
3.56GW
India’s Solar Tenders in Q1
06© 2017 PV InfoLink. All rights reserved.
• India has issued 3,560 MW solar tender in the
first quarter of 2019, with 98% of which for
large ground-mounted PV plants and 1-2% for
rooftop projects. As the government targets
mainly large-scale projects with more than
100MW, most small developers had
withdrawn from the game of bidding due to
financial issues; only large developers with
financial advantage still remain in the
competition. Thanks to cheaper cost of land
and loans, the winning bids are relatively low in
India. ₹2.48(~$0.0349)/kWh is by far the lowest
tariff awarded this year.
Global Top 15 Markets Profile May 2019
Multi84%
Mono PERC16%
Other0%
325W48%
330W22%
Other (Multi)14%
370W8%
375W7% 0%
Chinese module shipment to India (Q1 2019)
Product Demand in India
07© 2017 PV InfoLink. All rights reserved.
• China has exported 1,681 MW of modules in
Q1. The majority of the modules shipped are
72-cell 325W/ 330W conventional multi-Si
module and 72-cell mono PERC modules
with 370W and 375W.
• Compared to 12-13% of the total exports
in November through December last year,
percentage of mono PERC modules has
increased to 20% in January through
February.
1,681MW
Global Top 15 Markets Profile May 2019
0.20
0.22
0.24
0.26
0.28
0.30
0.32
0.34
0.36
0.38
0.40
Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19
Trends of China’s export price of modules (February 2018 – February 2019), Unit: US$/W
Multi-325W Multi-330W Mono PERC-370W Mono PERC-375W
Product Price Trends in the India Market
08© 2017 PV InfoLink. All rights reserved.
• The Indian market’s high price sensitivity has led to China’s continued price decrease in modules exported to India.
Prices for mainstream products dropped by nearly 40% last year, resulting in the rise of pressure on
profitability. In fact, companies earn zero gross profit in the Indian market and staying in the market is only to
maintain their market share and consume production capacity.
Global Top 15 Markets Profile May 2019
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0
10
20
30
40
2019 2020 2021 2022 2023 2024 2025
Module demand forecast (2019-2025), Unit: MW
Neutral scenario Optimistic scenario
Indian Module Demand Forecast
09© 2017 PV InfoLink. All rights reserved.
• Affected by India’s safeguard duty, module
demand last year saw a considerable decline
compared to 2017. As the safeguard duty is set
to be reduced to 20% later this year, the
sluggish market is expected to be revived.
• With gradual deduction of the safeguard duty
over 2018 to 2020, module demand is expected
to rise steadily, and reach a peak in 2021 when
safeguard duty is no longer an issue. Driven
by the 100 GW of installation target set for 2022,
there might be around 18-20 GW of average
market growth annually. However, the target is
unlikely to be achieved judging on the current
development progress.
Global Top 15 Markets Profile May 2019
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• Demand start rising between 2019 and 2021 after
safeguard duty cut.
• Demand boom might occur by the end of the policy
in 2021.
0
10
20
30
40
2019 2020 2021 2022 2023 2024 2025
Module demand forecast (2019-2025), Unit: MW
Neutral scenario Optimistic scenario
The Other 14 Major Markets Profile
09© 2017 PV InfoLink. All rights reserved.
• Affected by India’s safeguard duty, module
demand last year saw a considerable decline
compared to 2017. As the safeguard duty is set
to be reduced to 20% later this year, the
sluggish market is expected to be revived.
• With gradual deduction of the safeguard duty
over 2018 to 2020, module demand is expected
to rise steadily, and reach a peak in 2021 when
safeguard duty is no longer an issue. Driven
by the 100 GW of installation target set for 2022,
there might be around 18-20 GW of average
market growth annually. However, the target is
unlikely to be achieved judging on the current
development progress.
Global Top 15 Markets Profile May 2019
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• Demand start rising between 2019 and 2021 after
safeguard duty cut.
• Demand boom might occur by the end of the policy
in 2021.
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Strategies for Expanding into Emerging PV Markets
• Emerging Market Module Demand Forecast
• Basic Profile of Emerging Markets
• Policy and Product Analysis of Emerging Markets
• Competitors Analysis
• Business Expansion Strategies
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108
Strategies for Expanding into Emerging PV Markets May 2019
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Demand Forecast of Emerging Markets
(MW)
0
5,000
10,000
15,000
20,000
25,000
2019 2020 2021 2022 2023 2024 2025
亚洲 欧洲 美洲 中东 非洲
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Asia EU America ME Africa
109
May 2019
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Country Profile: Oman
Annual solar radiation,Unit: kWh
Basic Profile
Estimated population in 2017* 4.64 million
GDP growth rate in 2018* -0.273%
Foreign direct investment in 2017** USD 180 million
Moody’s credit rating of March
2019**Ba1 (Negative)
Climate*** Desert
Daily solar radiation**** Summer: 5.5-6kWh/m2
Winter: 2.5-3kWh/m2
Accumulative PV installation in
2018****8MW
Local solar companies and related organizations
Type Name
Developer Bahwan Engineering Group
Oman Solar Systems Co.LLC
Oman Gas Company
EPC Nafath
State-owned utility Oman Power & Water Procurement Company
Oman Electricity Transmission Company
Source: *The World Bank
**Country Economy.com UNCTAD
***Climates to Travel
****DIT
*****IRENA
1,850-1,950kWh
1,750-1,850kWh
<1,650kWh
1,650-1,750kWh
Strategies for Expanding into Emerging PV Markets
Local solar companies and related organizations
Type Name
Developer Bahwan Engineering Group
Oman Solar Systems Co.LLC
Oman Gas Company
EPC Nafath
State-owned utility Oman Power & Water Procurement Company
Oman Electricity Transmission Company
110
Strategies for Expanding into Emerging PV Markets
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Renewable Energy in Oman• At present, up to 96% of electricity in Oman is generated by natural gas and the remaining 4% by diesel. To diversify
energy resources, the country plans to source 10% of electricity from renewable energy by 2025.
• To achieve the goal, Omani government expects to add about 2.6 GW of combined capacity from solar, wind, and
waste between 2021 and 2024. With solar a key project to be developed, the installation target for 2021-2024 is set
at 2.1 GW, nearly 80% of the total installation goal. The power generated by solar is expected to satisfy 30% of the
national grid demand.
Renewable development plan
Estimated aggregate installation by year(MW)
Solar scheme Capacity (MW) Deadline (Year) 2018 2019 2020 2021 2022 2023 2024
SAHIM Plan 1,015(e) -- 145 145 145 145 145 145 145
Ibri II Solar IPP 500 2021 -- -- -- 500 500 500 500
Solar IPP 2022 500 2022 -- -- -- -- 500 500 500
Solar IPP 2023 500 2023 -- -- -- -- -- 500 500
Solar IPP 2024 500 2024 -- -- -- -- -- -- 500
Wind IPP 2023 200 2023 -- -- -- -- -- 200 200
Wind IPP 2024 200 2024 -- -- -- -- -- -- 200
Waste to Energy 1 50 2023 -- -- -- -- -- 50 50
合计 2,595 145 145 145 645 1,145 1,895 2,595
May 2019
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PV Policy
Policy Updates
Rooftop – SAHIM Plan
IPP PV plant
• Oman issued consultation paper of SAHIM Plan in May 2017 and initiated the first phase of
the project in March 2018. The first phase aims at establishing 1 GW rooftop projects and it
allows large-scale household and business owners to install grid-connected PV systems at
their own cost. Once the systems are connected to the grid, they can receive a payment for
any excess power selling to the grid under the rate set by the government.
111
Strategies for Expanding into Emerging PV Markets
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Oman’s PV Policy
May 2019
• In January 2018, the Oman Power and Water Procurement Company (OPWP) launched the
nation’s first tender for utility-scale PV project. With a capacity of 500 MW, the PV plant is to
be built in Ibri. The project was awarded to Saudi Arabia’s ACWA Power, Kuwait’s Gulf
Projects Co, and Alternative Energy Project Co. As one of the country’s renewable energy
plans, roughly USD 400 million will be allocated to the project, which is expected to
complete by the end of June 2021.
• The second round of IPP PV plant auction expects to announce the list of qualified
developers in mid-2019.The project is expected to complete by the end of June 2022.
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66
22
48
15
50
6
15
6 4
0
20
40
60
80
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Chinese module shipment volume (2017- Q1 2019) Unit: MW
2019/01-2019/03 2018 full year 2017 full year
112
Strategies for Expanding into Emerging PV Markets
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Module Demand Analysis of Oman• According to PV InfoLink’s China customs database, China shipped 135 MW of modules to Oman in 2018, representing
three times growth compared to the same period in 2017. The 135 MW of modules are expected to be used on rooftop
projects and PV plants.
• The total exports in Q1 2019 was 66MW, reflecting higher module demand than in the same period of 2017 and 2018. As
the first project with 500 MW of capacity this year has been awarded through auction, module demand is likely to emerge
in the second half, and the shipment volume is also expected to be higher than the first half of the year.
After the 500 MW utility-scale project was awarded through
auction in Q1 2019, module demand is likely to emerge and
shipment volume to increase significantly in Q2.
May 2019
Multi59%
Multi PERC7%
Mono12%
Mono PERC22%
100W4% 150W
6%
320W6%
325W16%
330W22%
Other(Multi)
5%
ˇ340W7%
0%
340W4%
Other (Mono)
8%
380W6%
Other(Mono PERC)
16%
Chinese Module Exports to Oman in Q1 2019
66MW
113© 2017 PV InfoLink. All rights reserved.
Product Demand Analysis of Oman
• The current market demand in Oman is
mainly conventional multi-Si modules,
accounting for 60% of total demand,
while mono PERC takes up about 20%.
• In terms of the mainstream product, the
market adopts mostly 72-cell
conventional multi-Si modules with 325/
335W.
• With higher cost-performance,
conventional mono- Si modules will
be losing market share to mono
PERC in the future.
May 2019Strategies for Expanding into Emerging PV Markets
114© 2017 PV InfoLink. All rights reserved.
Competitors’ move
• Among the Chinese manufacturers that shipped
modules to Oman in Q1 2019, the top 10
manufacturers accounted for 67% of the market
share. Of which, Trina took up the highest
percentage at 21%.
• Though some Chinese manufacturers have
facilities in Turkey, their production lines mainly
supplied the European markets and only a few to
the Middle East as Turkey is excluded from the
EU’s MIP and prices in the Middle East market
are less competitive than that in the European
markets. Market demand in the Middle East is
mainly satisfied by exports from mainland China.
CompanyShipment
volume (MW)
Market share
(%)
Trina 14 21%
Suntech 9 14%
Ningbo Hao Music
Trading Co Ltd4 5%
Restar Solar 3 5%
Amerisolar 3 5%
Yingli 3 4%
Perlight Solar 3 4%
Osda Solar 2 3%
Luxen Solar 2 3%
JA Solar 2 3%
Others 22 33%
Total 66 100%
May 2019Strategies for Expanding into Emerging PV Markets
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Strategies for Expanding into the Omani Market
May 2019
PV Policy
Policy Updates
Product demand
Competitors’ move
• The current module imports are expected to fulfil demand from rooftop and IPP
projects. Trina and Suntech have started supplying modules to Oman. This year,
Oman has begun issuing tenders for 500 MW utility-scale projects, which are
expecting to be completed between 2021 and 2024. Based on the policy
framework, there’s still great potential for Oman’s solar market, so it’s not too
late to enter the market now.
• The mainstream product in Oman is currently multi-Si modules. Mono modules only take
up a small percentage of market share. With most large manufacturers turning to produce
mono modules now, the remaining multi-Si modules could be exported to Oman.
Strategies for Expanding into Emerging PV Markets
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May 2019
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The Other 4 Emerging PV Markets
1,900-2,200kWh
1,700-1,900kWh
<1,500kWh
Annual daily solar radiation, Unit: kWh
Basic Profile
Estimated population in 2017* 33 million
GDP growth rate in 2017* -0.875%
Foreign direct investment in 2018** USD 3.5 billion
Moody’s credit rating of March
2019**A-/A-2 (Stable)
Climate*** desert
Daily solar radiation**** 1,800-2,200/kWh
Cumulative solar installation in
2018******89MW
Source: *The World Bank
**REUTERS
***ASHARQ AL-AWSAT
****Weather Online
*****Global Security.org
******IRENA
1,500-1,700kWh
Strategies for Expanding into Emerging PV Markets
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