Global Social Networking Market 2015-2019

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Global Social Networking Market 2015-2019

The report discusses the following in-depth:

• Market Size and Forecast

• Market Segmentation

• Buying Criteria

• Vendor Landscape

• Business Segmentation

• Geographical Segmentation

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Global Social Networking Market 2015-2019,

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Key Trends

Technavio’s Senior Analyst says, “Social media has grown into a powerful medium. In 2014, there were 1.82 billion active social media users. The social networking platform started as an interaction tool for social activities and to allow users to remain connected with friends, family, and colleagues. However, it is maturing into a tool for brand engagement and interaction between the brand and the customer.”

• Social networking involves groups of people with common interests coming together on a social platform and building relationships with the help of technology. The term social media is defined as a platform, such as websites and applications, that enable users to participate in social networking activities by creating, sharing or exchanging information, ideas, and pictures/videos.

• Technavio analysts forecast the global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018.

• Understanding the key drivers influencing the market

• Understanding the challenges faced by the market

• Activities of various stakeholders involved

• Key focus areas for the vendors

• Major trends that will shape the future of this market

• Vendor landscape and trajectory of the market

• Conclusion

Scope of The Report

A detailed analysis of each market driver, challenge

and trend isavailable in our report:

Global Social Networking Market 2015-2019

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Vendors

To understand the vendor landscape and

for a full list of vendors view our report:

Global Social Networking Market 2015-2019

Facebook

Google (Google+)

Instagram

Facebook, founded in 2004, is headquartered in Menlo Park, California, US. It is an online social networking company connecting millions of users. It also helps brand marketers and SMBs to increase sales and brand awareness.

Google was founded in 1998 and is headquartered in California, US. It is a multinational corporation that specializes in internet-related services and products, which includes online advertising technologies, search engine, cloud computing, and software.

Instagram was founded in 2010 and is headquartered in San Francisco. The company is a US-based social networking website that enables users to share a series of pictures and videos on the online platform. The company also allows the user to take a picture or video and helps to choose a filter to transform the picture and thereby post to Instagram.

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Market Landscape

• At present, digital opportunities are leading the marketing world.

• In the coming years, marketing will evolve undergo fundamental changes.

• Digital and mobile platforms will be the key driving factors for this change.

• Most of the leading brands’ investments in digital marketing are paying off with improved customer experience.

• At present, most of the companies are engaging in digital marketing by investing more in digital channels and achieving greater results.

• Companies with high growth recognize the strategic importance of digital channels and use data and analytics to provide a consistent customer experience.

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Key Buying Criteria

Parameter Details

Cost

The cost incurred by the user who is using the given social media platform for personal or marketing purposes.

Reach The size of target audience a particular social networking site can reach.

Measuring StandardsThe social networking site must be able to provide statistics related to a campaign and other statistics to measure its effectiveness.

User Base The number of active users in a given social networking site.

• Growth Forecasts?

• Market Analysis?

• Revenue Forecasts?

• Regional and Country level Analysis?

• Competitive Structure?

• Emerging Trends?

• Vendor Landscape?

• Other?

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Global Social Networking Market 2015-2019

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