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Global trends video

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  • Global Marketing TrendsThanks to:MashableTime Inc.KPCBThe World BankThe EconomistDr. Dominique Turpin, President of IMDMcKinsey Global InstituteThe University of Chicago BoothStanford University GSBTommaso Canonici, VP Opinno

  • Change is the process by which the future invades our lives-> Alvin Toffler

  • Comportamientos exponenciales

  • Somos la generacin singular

  • El ser humano es exponencial

  • El nacimiento de la inteligencia artificial

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  • El camino hacia la singularidad2020-2025Mquinas ms inteligentes que un humano

  • Estacin espacial

  • Curiosity llega a Marte

  • La estratosfera te da alas

  • Virgin lleva turistas al espacio

  • Space X atraca en la ISS

  • La revolucin biotecnolgica que vieneCoste de secuenciacin de un genomaEn 2014, $1000

  • http://www.illumina.com/

  • https://www.23andme.com/

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  • El fin del dinero efectivo

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  • *http://www.amazon.com/Fire-TV-streaming-media-player/dp/B00CX5P8FC

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  • *http://www.yelp.es/sevilla

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  • NEW WAYS OF LIFE

    INTERNET OF THINGS & WEARABLE COMPUTINGROBOTIZATIONGENOMICS3D PRINTING (AND MAKERS)SELF DRIVING CARS

  • THE INTERNET OF THINGS AND WEARABLE COMPUTING

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  • http://www.google.es/glass/start/

  • http://www.scanadu.com/

  • *https://getpebble.com/

  • http://www.cesweb.org/

  • *https://nest.com/

  • ROBOTIZATION

  • 3D PRINTING (AND MAKERS)

  • 3DFP. Impresin de comida en 3D

  • http://www.makers-revolution.com/#2aa/custom_plain

  • http://store.makerbot.com/replicator2

  • *http://www.ted.com/talks/avi_reichental_what_s_next_in_3d_printing?utm_source=newsletter_weekly_2014-09-20&utm_campaign=newsletter_weekly&utm_medium=email&utm_content=top_left_image

  • SELF DRIVING CARS

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  • http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html

  • http://www.google.com/about/jobs/lifeatgoogle/self-driving-car-test-steve-mahan.html

  • http://www.teslamotors.com/

  • TODA LA POTENCIA DE CLCULO QUE NECESITAMOS

  • 1,000,000 CHEAPER1,000,000 SMALLER1,000 MORE

    POWERFULSUPERCOMP40 Y AGO

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  • *Five macro-trends are shaping the future marketing landscapeDemographic change One billion new consumers in emerging markets

    Urbanisation rise of mega cities

    Rise of digital consumers

    Scarcity of resources

  • * INDIA CHINA

    Remains young Still young but growing very fast Source: World BankDemographic change: Population pyramids help understand where retail consumers of the future will be!

  • *Source: UN Department of Ageing and PopulationMens life expectancy in Russia (59) is lower than in Bangladesh (61)!Demographic change: Population pyramids help understand where retail consumers of the future will be!

  • *1. Demographic Change: Traditional markets are ageing fast People over 65 will increase by 200% between 1990 and 2030*

    WORLD312 Mio 969 MioEU 92 Mio 164 MioUSA 31 Mio 72 MioJAPAN 15 Mio 36 Mio* Source: World Bank

  • *1. Demographic change: Health and wellness concernsare growingRise in cases on diabetes, obesity, heart failures, cancers, etc..has led manufacturers to respond:

  • *1. Demographic change: Health and wellness concernsare growingFor companies: Its an opportunity to make better margins

    Its an opportunity for differentiation

    Its an opportunity for to fight private labels

    Source: Gallup 2010

  • *2. One billion new consumers in emerging markets

    China9.2%India8.2Ethiopia8.1Mozambique7.7Tanzania7.2Vietnam7.2Congo7.0Zambia6.9Nigeria6.8South Africa6.7

    Over the next 5 years, some African economies are likely to grow as fast or faster than some Asian champions!* Projected Growth in GDP 2010-2015* Source: McKinsey Global Institute, 2010

  • *Source: The Economist, February 24th 20112. One billion new consumers in emerging markets half of them live in China with increasingly better incomes

  • Mega Cities

    75% of resources and 2% of land

    70-75% of the world inhabitants by 2050

    600 Cities generate 60% of GDP3. Urbanization is increasing fast across the world

  • *3. Urbanization is increasing fast

    By 2020, China will have 200 cities, each will have more than1million peopleShenzhen (2013)

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  • *4. The rise of the digital consumer is driven by mobile communicationsThe number of mobile web adopters is growing 8 times faster than the desktop web did in the mid 1990s 1000 new consumers sign for mobile phone every minute around the world Source: Google 2011

  • La economa compartida

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  • *https://squareup.com/

  • *https://www.apple.com/iphone-6/apple-pay/

  • https://itunes.apple.com/en/app/apple-store/id375380948?mt=8

  • http://www.bloomberg.com/news/2013-09-10/mcdonald-s-testing-mobile-order-app-for-u-s-stores.html

  • https://www.lendingclub.com/

  • http://www.funnyordie.com/videos/70f7ef3d34/bar-refaeli-s-sex-tape-kickstarter

  • *https://getpebble.com/

  • http://www.businessinsider.com/pebble-isnt-telling-customers-when-their-watches-will-ship-2012-12

  • http://www.seedrs.com/

  • *https://www.fundingcircle.com/

  • *4. According to Google

    Over 2 billion people have internet access 60% of UK adults made a purchase of internet during the past 3 months Google has 4 billion searches per day Over 20% of tweets contain a reference to a product of a brand

    Source: Google Europe

  • *4. New technology is reaching consumers fast and contribute to purchase products obsolescenceHow long it took to reach amarket audience of 50 millionsConsumers:

    Radio 38 yearsTV 13 yearsInternet 4 yearsTwitter 9 months

    How many years beforereaching obsolescence:

    Vinyl Records 70 yearsCDs 30 yearsPalm 10 yearsDVDs 5 years

  • *4. Leading also to companies decline or disappearanceLast year, for the very first time, Amazon.com sold more e.booksthan physical books

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    The price of orange juice has doubled since 2009

    The price of corn has doubled over the last six months

    The price of wheat has more than doubled over the past yearThe price of soybeans is up about 50% since June 2010

    The price of cotton has more than doubled over the past year

    The price of sugar is the highest it has been in 30 years

    Etc.5. Scarcity of resources is the next challenge!

  • *Three other key drivers:

    China and India

    Growing population in Africa

    Climate change

    5. Scarcity of resources is the next challenge!

  • *Five macro-trends are shaping the future retailing landscapeIssues ImplicationsShift in demographics

    One billion new consumers in emerging markets

    Urbanisation rise of mega cities

    Rise of digital consumers

    Shortage of resourcesTogether with new patterns of consumer consumption and behaviours

    **FAST CHANGE IS THE NEW PARADIGMLas historias acerca de la invencin del ajedrez varan. No obstante, todas ellas incorporan exactamente el mismo problema de progresin geomtrica.Y la fbula en cuestin, al margen de las distintas variantes que existen de la misma, siempre gira alrededor de los mismos lineamientos:Cuando el creador del juego del ajedrez (en algunas historias un antiguo matemtico de la India y en otras un drvida vellalar legendario llamado Sessa o Sissa) le mostr su invento el rey de un lejano pas de Oriente, ste ltimo estaba tan satisfecho que le dio al inventor el derecho de que l mismo decidiese cul sera su recompensa por tal creacin. El hombre, que era muy sabio, le pidi al rey algo que de buenas a primeras aparentaba ser bastante humilde: que por el primer casillero del tablero de ajedrez, l deba recibir un grano de trigo (o de arroz en algunas variantes del cuento), dos por el segundo, cuatro por el tercero, y as sucesivamente, duplicando la cantidad cada vez.El rey, que no se caracterizaba por saber mucho de aritmtica, rpidamente acept el pedido realizado por el inventor, incluso ofendindose debido a su errada percepcin de que lo estaba pidiendo demasiado poco como contrapartida por haber inventado nada menos que el ajedrez, y le orden a su tesorero que contase los granos de trigo correspondientes y que se los entregase al inventor. No obstante en otra variante de la historia, el ofendido rey ordena que le entreguen un saco de trigo y que se vaya, sin darse cuenta que la cantidad de granos pedidos son en realidadmuchsimo mayor que eso.Cuando el tesorero se tom nada menos que ms de una semana en realizar el clculo de los granos de trigo adeudados al creador del ajedrez, el monarca le pregunt acerca de la razn de su tardanza. Fue entonces ah que el contador real le dio entonces el resultado de su clculo y le explic que habra que darle al inventor una cantidad de grano

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