Globalization

Media Flows & Media Ownership

Media Flows

Print formalizes languageForeign news ‘viewpoint’ penetratesMass media represents cultureThese flows are old

Media Imperialism

North to South -- West to EastDominate economically

business revenues economic model

Dominant representations disaster and upheaval -- East/South high standard of living -- West/North

Cultural Imperialism

Dominant flow of content, images, “way of life”

Coca-ColonizationConflict with local, national cultures“Jihad vs. McWorld”

Resistance to global culture leads to increased conflict

Media Flows

Increased national productionCultural proximity Regional marketsIncreased exportsInternational form

3rd cultures ‘glocalism’

Media Ownership

PTT modelLiberalization

TV, movies, content telecommunications, ownership satellites

Support for indigenous media continues

Media Ownership

Oligopoly small group of owners dominate industry collusion in setting prices “invisible” barriers to entry

Media Ownership

Difficulties in regulating business in global context

Cooperation in one realm may lead to conflict of interest in another

Is there room for outsiders?Can you leave the ‘family?’

Global Information Access

USE

TIME

Global Factors

EthnicityMedia FlowsMedia OwnershipFinanceTechnology

Globalization

QuizQuiz

Demographics

What is the most populous country in the world? India Indonesia China Guam

Demographics

Which era saw the greatest movement of peoples from one country to another? Biblical era Medieval era WWII era current era

Demographics

What percentage of all Web pages are in English? 50% 80% 95%

What percentage of people worldwide speak at least some English?

Media Content

What is the most popular TV show in Vietnam? Barney Miller Ren & Stimpy Baywatch Karadesh (Indian soap opera)

Content

What are the most popular imported TV shows in Russia? European soccer matches Mexican soap operas American sitcoms Indian variety shows

Content

Which country (probably) has the largest TV audience? US China India Indonesia

Which region of the world will be the last to receive “culturally customized” MTV?

Finance

How long would it take for a person with an average income to earn enough to buy an computer? in the US in Bangladesh

Finance

What percentage of computer users come from upper income groups in the US?10%

30%

70%

90% in Latin America

Finance

The UN estimates a small “bit tax” on emails would cost someone sending 100 very long emails about 1 cent. How much money worldwide could have been raised last year with such a tax?

$500 million $50 billion $200 billion $1 trillion

What percentage of all development funds would that be?

TechnologyWhich country is generally considered to have the

most complete, extensive telecommunications infrastructure?

Russia United States Japan Sweden

Which country has the least capable system?

Technology

Which country has the highest per capita Internet use? United States Singapore Iceland New Zealand

Technology

Internet Use Iceland = 38% Sweden = 30% Finland = 27% United States = 26% Singapore = 20% South Asia Region = 0.04% World = 2.4%

Technology

Which has the most computers? the United States Japan The European Union all of the world except the United States

Technology

True or False?

There are more people with access to the Internet in Canada than there are people with access to radio in Azerbaijan?

Media Ownership

Which is the largest media company in the world? ATT/TCI Time Warner Disney Bertlesmann

Media Ownership

Of the top six record companies in the world, how many are U.S. based? 1 2 3 5

Global Music

Sony Japan $3.5 billionPhillips/Polygram Netherlands $3.3 billionTime Warner US $3.2 billionBertelsmann/RCA Germany $2.5 billionThorn EMI UK $2.2 billionSeagram/MCA Canada $~1 billion

(purchased from Matshusita)

New Trends in Information Flow

What region owes its resurgent economy to data processing?

What country is asserting dominance in software exports?

New Trends in Information Flow

Key InnovatorsCosta Rica – national education networkEstonia – public Internet accessEgypt – telecentre & trainingIndia – solar powered computersBolivia – radio/Internet relays