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GMA Concepts of Media Literacy July 10

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The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy with critical thinking into classroom curricula at all educational levels. Project Look Sharp Ithaca College 1119 Williams Hall Ithaca, NY 14850 Phone: 607-274-3471 Fax: 607-274-1925 [email protected] www.projectlooksharp.org Global Media Arts Rochester July 10-11, 2008 Division of Interdisciplinary & International Studies
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Page 1: GMA Concepts of Media Literacy July 10

The mission of Project Look Sharp is to provide materials, training and support for the effective integration of media literacy

with critical thinking into classroom curricula at all educational levels.

Project Look SharpIthaca College1119 Williams HallIthaca, NY 14850

Phone: 607-274-3471 Fax: 607-274-1925 [email protected]

Global Media ArtsRochester

July 10-11, 2008

Division of Interdisciplinary & International Studies

Page 2: GMA Concepts of Media Literacy July 10

Global Media Arts and Project Look Sharp

Integrating Media Literacy and Critical Thinking Throughout the GMA Curriculum - Media, ELA and Social Studies -

with individual Application Project Plans designed, implemented, evaluated and presented by each participant

July 10: Intro to the theory and practice of ML integration

July 11: Credibility, media production, intro to APPs

Sept. 2: New media, news/models, cont. APPs + coaching plan

Sept 2-30: Individual video conference coaching on APPs

Sept 30: APPs complete on GMA wiki

Oct-May: Individual video conference coaching 3x each

Oct. 10: IN ITHACA - TBD, options: decoding practice, student presentations, team building, sharing APPs

TBD: Train the (media production) Trainers at GMA

May: Symposium: 15 min presentations by each participant

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Thursday’s Agenda: 8:30 Media Literacy Library

9:00 Goals and plans for the year, today’s agenda, Introductions: A media image/character that says something about you - 30 sec

9:30 What is Media? What is media literacy?

10:05 Key Questions to Ask When Analyzing (and Producing) Media Messages

10:30 BREAK – Media Literacy Library (MLL) and coaching

10:40 Key Concepts of Media Analysis

11:45 LUNCH - MLL and coaching

12:45 Bugs decoding + “noticings”

1:05 Curriculum Integration (focus on ELA and Social Studies)

2:15 BREAK - MLL and coaching

2:25 Journalism Activity (non technology production activity and critical thinking)

2:45 Introduce APPs and Symposium (including video of past symposium)

3:00 END - MLL and coaching

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Friday’s Agenda: 8:30 Media Literacy Library and coaching

9:00 OPEN time to discuss things that came up on Thursday - decoding activity

9:40 Introduce Roger, Credibility and the Internet - grammar, activities, assessment

10:30 BREAK – Media Literacy Library (MLL) and coaching

10:40 Media Production: White Towel activity and presentations

11:30 LUNCH - MLL and coaching

12:30 Models for Media Production

1:30 BREAK - MLL and coaching

1:40 Blogging: Opportunities for media production/literacy in your classroom Challenges to media production/literacy in your classroom

2:00 Discuss blogging, discuss challenges

2:30 Review APP plan, timetable, begin work on GMA wiki, coaching, networking feedback for Project Look Sharp future work (on GMA wiki) 3:00 END - MLL and coaching

Sept. 2: with time to coach with Roger - begin APP on the GMA wiki* New Media and Presidential Campaigns: a history through media decoding* Youth Culture and New Media* Critical Thinking and the News OR surf and share new media classroom applications

Page 5: GMA Concepts of Media Literacy July 10

“Media”• Radio

• Cell Phones

• i-Pods

• Internet

• TV

• Newspapers, Magazines

• Advertising in All Forms

• Food Packaging, Clothing

• Recorded Music (MP3, CD, etc.)

• Videos, DVDs, Films

• Computer & Video Games

• Books (e.g., Textbooks)

Page 6: GMA Concepts of Media Literacy July 10

“Media”• Messages conveyed through

visuals, language and/or sound

• (Mass) produced for a (mass) audience mediated by a form of technology

• The producer of the message is not in the same place as the receiver of the message

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Maps

Peters Projection Map

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African Money

Madagascar Sierra Leone

Somalia Central African Republic

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United States Money

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The purpose of media literacy education is to help individuals of all

ages develop the habits of inquiry and skills of expression they need to

be critical thinkers, effective communicators, and active citizens

in today’s world.

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Key Questions to Ask When Analyzing Media Messages

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Where did we go to get quick access to information…

30 years ago?

60 years ago?

90 years ago?15 years ago?Where do you go today?

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QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

A wiki <WEE-kee>[1]) is a website that allows the visitors themselves to easily add, remove, and otherwise edit and change available content, typically without the need for registration. This ease of interaction and operation makes a wiki an effective tool for mass collaborative authoring.

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Key Questions to Ask When Analyzing Media Messages

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