GMAR BOARD OF DIRECTORSTHURSDAY, MARCH 21, 2019 • 12:00 PM

GMAR OFFICE • WAUWATOSA, WI

MEETING AGENDA

1. Welcome & Introductions

2. Consent Agenda P 2 Approval 5 Min

3. ReportsA. Chairwoman

B. Treasurer 1) 2018 GMAR Audit*

Jenny Tarkowski, Wegner CPAs2) January Financials

C. President

D. Departments 1) HGS 2) Government Affairs 3) Professional Standards

E. MLS

P 14

P 17

Information

Approval

Approval

Information

Information Approval

Information

5 Min

15 Min

5Min

20 Min

5 Min15 Min

15 Min

4. Old Business A. None

5. New Business A. None

6. Adjourn 2:00 PM

Next Directors Meeting: Thursday, May 9th

* Indicates information will be available at the Directors meeting. Updated: 5/18/2023 2:56 AM

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GMAR BOARD OF DIRECTORSCONSENT AGENDA

1. It is moved, seconded and carried to approve the minutes of the Board of Directors meeting from January 17, 2019. p. 3

2. It is moved, seconded and carried to approve of the 223 new members who have applied to become members of the GMAR and paid the appropriate fees. p. 8

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GREATER MILWAUKEE ASSOCIATION OF REALTORS®BOARD OF DIRECTORS MEETING MINUTES

THURSDAY, JANUARY 17, 2018 • 12:00 PMGMAR OFFICE

1. Call to Order Chairwoman Amy Curler called the GMAR Directors meeting to order at 12:00 PM with a quorum present for the transaction of business.

Present: Amy Curler, Chairwoman; Kel Svoboda, Chair-Elect; Courtney Stefaniak, Secretary/Treasurer; Vickie Kelsall, Past Chair; Jeremy Rynders, Gary Swittel, Joe Horning, Ted Dentice, Kim Curtis, Judy Hearst

Staff Present: Mike Ruzicka, President; Scott Bush, VP Operations; Marne Stück, GAD; Amanda Falk, Dir of Promotions; Chris Carrillo, Metro, MLS

Excused: Tammy Maddente, Tom Sykora, Roger Rushman, Kathy Martello, Arthur Mays, Angela Walters

Guest: Monica Baer, Baer Carlson

2. Public Relations DiscussionMonica Baer lead a discussion with the Directors on topics the GMAR could advocate that local media cover in 2019. The discussion yielded several potential story/media events, and Ms. Baer will deliver an outline to Mr. Ruzicka with a plan to solicit various media outlets in the southeastern Wisconsin area during the year.

3. Consent AgendaA. It is moved, seconded and carried to approve the minutes of the Board of Directors meeting

from November 15, 2018.

B. It is moved, seconded and carried to approve of the 130 new members who have applied to become members of the GMAR and paid the appropriate fees.

M/S/C to approve Consent Agenda.

4. ReportsA. Chairwoman’s Report

Chairwoman, Amy Curler, stated that she’s looking forward to the coming year as chairwoman.

B. Treasurer’s Report1) Mike Ruzicka, provided the following report on the 2019 GMAR Budget:

2019 Proposed GMAR Budget – The 2019 budget is similar to the one the GMAR operated under for 2018. The GMAR’s two main sources of revenue, accounting for 90% of GMAR revenue, are member dues and the Home & Garden Show (HGS).

Membership – The GMAR increased dues in 2018 by $3 (from $204 to $207). In 2019, the Association raised dues by $173 (to $380) in order to provide the SentriLock system to all members. Increasing dues, plus the cost of license renewal, drove some members to decide to leave the business.

In September, 4,587 members were billed. As of December 1st, 71% (3,253) of those members renewed; leaving 1,334 who did not pay by the Nov 30th deadline. End-of-year numbers were

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not available, but over the last 3 years the GMAR averaged 535 renewals in December, and 311 in January. If those averages hold true, the renewal rate would be 89% (4,099), the lowest since 2012 (88%).

349 people had their membership terminated on Jan 7th, losing access to all services. The GMAR has received dozens of calls from this group of people who want to rejoin. Michelle Kohn has estimated that about 150 of those people whose membership lapsed, will rejoin.

If the GMAR does recover 150 members, plus the average renewals, renewals will be in the 93% area. In 2018 renewals were 96%, and 2017 was 95%.

Comparisons with membership revenue are going to be very difficult in the future. The 2018 budget for member renewal revenue was $772,083, for 2019 $1,507,470 was budgeted.

The SentriLock system is contained under Membership, and the annual expense for 2019 is $431,988 ($39,999/month).

Promotions – The Home & Garden Show (HGS) lost a day in 2018, because of Easter. It is possible that 2019 will see a little more ticket revenue on the last day of the show. The Budget shows net revenue of $230,000.

The budget shows $5,000 for the WRA Education Partnership, which has been in decline for several years. In 2018, a license renewal year, $10,000 budgeted.

Professional Standards – In 2018 almost $11,000 was budgeted for the Fair Housing anniversary. For 2019, $15,000 is being budgeted for a Habitat for Humanity sponsorship.

Public Policy – An additional $1,000 was added for Marne Stück to attend NAR’s GAD Institute.

Leadership – Travel costs were increased by $3,000. The Association is continuing to purchase an oversample of NAR’s Consumer survey for the MKE market, as well as Milwaukee Bucks’ tickets for the 2019-2020 season.

Administration – Most Administrative expenses are expected to be flat for 2018. Salaries and benefits up $42,468 due to the hiring of a full-time staff member, vs. a contract position. The GMAR has not included any revenue from renting the 2nd floor of the REALTOR® Building, as a measure of caution.

The bottom line shows gross income of 2,844,040 with expenses of 2,617,452, for a net ending balance of $226,588 for FY 2019. However, we will have to take depreciation into account once the 2nd floor construction is done.

M/S/C to approve the 2019 GMAR Budget as presented.

2) Mr. Ruzicka also briefly reviewed the November 2018 GMAR financial reports.

Statement of Financial Position (Balance Sheet) – As of November 30, 2018, GMAR had $2,295,198 in Cash & Investment Balances, up $199,729 compared to last year. Accounts receivable were down $39,257 compared to last year. Prepaid expenses were down $23,786 compared to 2017. Total Assets were $4,414,315 which is up $565,266 compared to 2017.

On the Liability side, accounts payable were up $160,578 compared to last year due to the short term loan taken out to pay for the building remodel expenses. Accrued vacation expenses were up $2,114. Unearned Revenue is up $512,622 due to payment for the following year’s dues being greater this year than in 2017 (2019 dues increase). Overall, Total Liabilities were $2,407,179 which is up $670,731 compared to 2017.

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GMAR had Net Income of $60,960 through November 30, 2018, down $159,887 from last year. Overall, Total Net Assets were $2,007,135; $105,465 lower than the same point in 2017.

Statement of Activities – Membership: Through November, 2018, $1,050,508 was collected in dues. Last year through the end of November, we had collected $955,224 in dues so dues are $95,284 ahead of last year at the same time. New member budget for 2018: 500 REALTORS®, 50 DRs and 20 Affiliates. Through November, actual new members: 671 REALTORS®, 40 DRs and 16 Affiliates.

Promotions: Through November 30, Home and Garden Show income is $885,746 and expenses are $602,022 for a net income of $283,724.

Expenses related to Public Policy and Professional Standards are basically all personnel costs, incurring expenditures primarily in Labor and Overhead. The only significant expenses are several event and organization sponsorships.

Products (Wisconsin Real Estate Supply): The store was closed in December 2017. Some of the store products are for sale on consignment. A few forms are still being sold directly by GMAR.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through November were memberships for the president, sponsorships, the NAR buyers and sellers survey, president and officer meeting expenses, Milwaukee Bucks tickets, Packers tickets, and officer stipends.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts Over Expenditures of $60,960. Last year our net revenue was $220,847 for the same time period

M/S/C to approve the unaudited Statement of Financial Position (Balance Sheet) and Statement of Activities as of November 30, 2018, and recommend placing on file for audit.

5. President’s ReportMike Ruzicka reported the following in addition to his written memorandum to the Board of Directors:

A. GMAR Remodeling Update & GMAR Mortgage – VJS Construction finished working on the 2nd floor of the REALTOR® Building. The GMAR’s commercial broker, Dan Jessup, has started marketing the property. The building, finally, received an occupancy permit from the City of Wauwatosa, after several weeks of waiting while the elevator was fixed.

Mr. Ruzicka provided a review of the building’s mortgage: On March 15, 2018, new building loan documents were signed. In April 2017, the GMAR’s building mortgage was due, with a balance of $314,000. BMO Harris extended the note for one year and the GMAR took out a construction loan for $300,000. A new loan, combining the outstanding mortgage and the new construction loan, is due to be ready to sign in the near future.

B. Electronic Lock Boxes – The GMAR has trained about 80% of the total membership. Stacie Purko left the GMAR in November, and Michelle Kohn and Alberta Dhillon have very ably taken the reins of the program.

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There were 6,293 lockboxes in circulation, only 857 were actually assigned to listings. There were about 4,000 active listings. The staff has noticed that a lot of agents are asking for one-day codes to show properties, rather than use their SentriSmart app or card. Some listing brokers are telling selling brokers that they will only give out one, one-day code and encourage them to come to the GMAR and get their credentials.

We are reaching out to brokers who are reluctant to use SentriLock and asking if we can attend office meetings, or host meetings at the GMAR for them.

Habitat for Humanity/ReStore – The GMAR has budgeted a $15,000 line item in 2019 to do a “Rock the Block” clean-up in late summer/fall; allowing 45 volunteers to participate in the one-day event.

The GMAR will also promoting the ReStore for listing agents to encourage their sellers to donate furnishings.

6. DepartmentsA. Government Affairs

Ms. Stück reported:

1) REALTOR & Government Day 2019 – RGD 2019 will be on Wednesday, April 24 this year. As in the past, there will be free/sponsored bus transportation to and from Madison. The legislative visits will remain the same as in the past with all Greater Milwaukee legislator invited to one hearing room to discuss Realtor issues. Please let Ms. Stuck know if you’d like to attend.

2) Meeting with Top 25 Municipalities – Meetings with Mayors in Franklin, West Allis, Waukesha, New Berlin and Menomonee Falls are being scheduled with the goal of continuing to build relationships and educate elected officials on Realtor issues. If any Board members are interested in attending, please let Ms. Stuck know.

3) Paul Farrow – GMAR along with CARW and NAIOP will host a luncheon fundraiser for Waukesha County Executive Paul Farrow on Feb. 20. Paul is up for re-election in April this year and has been a longtime supporter of our industry. Ms. Stuck will send an invitation to the Board for anyone who may be interested in contributing and/or attending.

4) Waukesha County Neighborhood Initiative – Waukesha County Executive Farrow asked GMAR to assemble a team of 5 Realtors to be part of a “neighborhood initiative” discussion along with developers, builders, engineers and municipal leaders/planners on Jan. 22. For a background on what this group has done so far, read further;

In Q1 2018, Waukesha County Executive Paul Farrow pulled together a group of builders, developers, and interested business leaders to discuss the workforce shortage in our county and the perception that there is a shortage of housing stock available for purchase by young professionals.

Last summer, they held their first Neighborhood Initiative symposium at Quad Graphics in Sussex. The meeting was attended by local elected leaders and municipal planners, residential developers, home builders, and several large employers. They learned of the difficulties new and prospective employees have finding adequate housing in Waukesha County and believe there is a market of young professionals and young families seeking neighborhoods that they can afford and also meet their lifestyle needs.

Their initiative hopes to identify ways to reduce the sale price of a home by cutting costs associated with government regulation, construction and development, and home design and sale. The plan going forward will examine each aspect of the development,

6

construction, and sale of a home on individual teams, discuss how costs can be reduced in those areas, and then come together as a group and collaboratively work as a multi-disciplinary team to cut the sale price. Their ultimate goal of the initiative is to identify a community within Waukesha County to implement the concepts developed by the group during this project.

B. Professional Standards Scott Bush reported:

1) M/S/C to adopt professional standards case E18-26 as presented.

2) M/S/C that any suspension of membership resulting from disciplinary action for violations of the code of ethics or other membership duty, also include the suspension of MLS privileges.

3) M/S/C to implement the NAR’s model citation policy for violations of articles 1 (sop 1-16) and 3 (sop 3-9) for allowing unauthorized access to property. Fine amount is $5,000.

C. MLSChris Carrillo provided and update on recent developments at Metro MLS, Inc, including his reappointment as the RESO Board of Directors; MLS has stopped syndicating to ListHub; and the Monsoon app for members will feature listing and mortgage data, among other features.

7. Old BusinessA. None

8. New BusinessA. None

9. AdjournThe meeting adjourned at 1:38 PM

10. AdjournThe meeting adjourned at 2:00 PM

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NEW MEMBER REPORT

223 New Members joined January 10, 2019 - March 14, 2019 for approval (DR's - 23, R's - 196, A's - 4)

FIRST LAST COMPANYCalli Adler Keller Williams Realty~Milw North ShoreMandy Al-Anjeri Keller Williams Realty~Milw North ShoreBradley Alden Homestead Realty Inc~MilwaukeeJohn Alves JackRabbitRealtyLaura Analla Coldwell Banker Residential Brokerage~N ShoreLaurie Ansorge-VandeZande RE/MAX Realty 100~M FallsCaroline Arndt The Kirchoff Group LLCJamie Ausloos Avenue Real Estate LLCCharles Awosika Broadway, REALTORS LLCAnthony Banyard Wiley Realty GroupBrian Bartsch Bartsch Management LLCCarmen Barwick Exit Realty HorizonsJames Bertolli Keller Williams Realty~Lake CountryKathleen Bertram Shorewest, REALTORS~W NorthKeyuan Bian Homestead Realty Inc~MilwaukeeAngela Binder Keller Williams Realty~Milwaukee SWColette Boden Realty Executives Integrity~BrookfieldRonald Borowski Premier Point Realty LLCBilly Bowers Real Estate Technical ServiceJeremy Breen Keller Williams Realty~Milwaukee SWHeather Breen Threats RE/MAX HeritageBrittany Brzenk Keller Williams Realty~Lake CountryMelissa Burazin Shorewest, REALTORS~MorelandJasmine Burnside Exit Realty XLJennifer Buzzell List 4 Less MLS of WisconsinZackary Cain Avenue Real Estate LLCJoel Castillo Coldwell Banker Residential Brokerage~OgdenAmber Castonguay EXP Realty, LLC~Prairie Du ChienDavid Claussen Shorelander Lake Country Real EstateJesse Colas HomeWire RealtyChristopher Colosimo The Real Estate Co, Lake & Country IncShawn Creighton Benefit RealtyDebra Croft Keller Williams Realty~Milw North ShoreAngelique Cruz EXP Realty, LLC~MKEAngela Cuevas Cherry Home Realty LLCClarisse Davis Keller Williams Realty~Milw North ShoreDouglas Decent Berkshire Hathaway HomeServices Metro RealtyCatherine DeMuth Shorewest, REALTORS~N OaklandRyan Derda Shorewest, REALTORS~DowntownSusan DeZutel Powers Realty Group~MequonAustin Duerr Bluebell RealtyTammy Elias Berkshire Hathaway HomeServices Metro RealtyMariah Elkins Redefined Realty Advisors LLCMaggie Ellingson Berkshire Hathaway HomeServices Metro RealtyNeil Evens RE/MAX Service First LLCAlex Fernhaber Jason Scott Realty & Management LLCEmily Ferrey Shorewest, REALTORS~N OaklandMichael Fitzpatrick Realty Executives Integrity~HartlandRichard Franzel Midwest Realty Group LLCKathleen Frassetto Suhr All-American Business Consultants

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Eric Freiberg Shorewest, REALTORS~West BendSarah Freiheit Lake Country ListingsDavid Frias-Prado NextHome My WayAlysha Frisvold Coldwell Banker EliteMichael Fritz First Weber Inc~DLFJennifer Fueger Shorewest, REALTORS~N OaklandJoel Galarza Realty Executives SoutheastKimberly Geier RE/MAX Realty Center~OconomowocTabitha German Shorewest, REALTORS~OCLaTanya Ghee Monarch Real Estate & Property Mgmt.Thomas Groskopf Premier Point Realty LLCAndrea Haas Coldwell Banker Residential Brokerage~OgdenDavid Hackbarth RE/MAX United LLC~CedarburgRick Hagenau Hagenau Auction & Real Estate LLCKaren Haglund First Weber Inc~NPWJoseph Haider First Weber Inc~BKKathryn Hall Powers Realty GroupJames Harris Harris Storefront RealtyR. Timothy Harron Harron RealtyMaysheng Hay HomeWire RealtyJoseph Hazelwood Joseph Hazelwood Jr Realty GroupEllen Hennes Homestead Realty Inc~MilwaukeePhillip Henschel MyPro Realty LLCDennis Herman Crossroads Real Estate LLCPrincess High NextHome My WayAlexandra Hirsch Keller Williams Realty~Milw North ShorePatricia Hittman Homestead Realty Inc~MilwaukeeJack Holt Century 21 Affiliated~WauwatosaCarrie Hoppe Shorewest, REALTORS~MeadowbrookJenny Hostos Calderon Emmer Real Estate GroupHashona Hunt EXP Realty, LLC~MKELisa Huron The Agency: Real Estate Professionals LLCMeghan Igielski Century 21 Affiliated~DelafieldJustin Ippoliti Shorewest, REALTORS~South MetroMari Irish Keller Williams Realty~Milwaukee SWJasmine Jackson Homestead Realty Inc~MilwaukeeDavid Jalowiec Coldwell Banker HomeSale Realty~FranklinKara Johnson Empowerment Realty Group LLCElwyn Jones Keller Williams Realty~Milwaukee SWTabatha Jordan Homestead Realty Inc~MilwaukeeErin Joslyn Coldwell Banker Residential Brokerage~N ShoreRobert Kagel RWK Appraisal Services LLCDavid Kelley Kelley PropertyNicole Koceja Chudnow Druck Valuation, Inc.Brittany Koeppen Avenue Real Estate LLCCraig Konkle Premier Point Realty LLCNicholas Kozak Lake Breeze RealtyChristine Kramer Nesbitt Beyond Realty BrokerageSeth Krenek Venture Realty LLCColton Krupp Powers Realty Group~MequonAndrew Kuehl Keller Williams Fox CitiesAbigail Larsen Powers Realty Group~ShorewoodBendell Lee Solution Realty LLCJeffrey Lemmer Shorewest, REALTORS~South MetroVeronica Lewandowski Coldwell Banker HomeSale Realty~FranklinDamon Lewis Ogden, The Real Estate Company

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Jacob Lipke Shorewest, REALTORS~OCDemetra Lock Shorewest, REALTORS~MeadowbrookBrian Lorence Realty Executives Integrity~BrookfieldJohn Ludwig Premier Point Realty LLCDavid Lund Homestead Realty Inc~MilwaukeeJamie Mallas Town & Lake RealtyHayley Malone RE/MAX InsightPamela Manning First Weber Inc~BKMark Matenaer Shorewest, REALTORS~West BendDaniel May Keller Williams Realty~Milw North ShoreSandra Maylen Response, REALTORSErik McKenna Smart Asset Realty IncGretchen Menard Shorewest, REALTORS~N OaklandChrist Mesoloras Encompass Realty~MetroJoseph Miller North Shore Homes IncJeffrey Mitchel RE/MAX Realty 100~MilwaukeeTemeeka Mitchell First Weber Inc~NPWChad Montalbano The Real Estate Center, A Wisconsin LLCEloisa Morales Del Real EXP Realty, LLC~MiddletonMiriam Moreno Shorewest, REALTORS~South MetroMaqbool Muhammad HomeWire RealtyJavonne Mullins Keller Williams Realty~Milw North ShoreMarie Mussomeli Shorewest, REALTORS~N OaklandRoselle Mussomeli-Sturdevant Shorewest, REALTORS~N OaklandSowande Nadeem One Day Real Estate ServicesMarquieta Nash-White Coldwell Banker HomeSale Realty~ CorporateMaripat Nault North Shore Homes IncWalter Nelson Milwaukee Executive RealtyScott Newcomer House To Home InspectionsWesley Nosek Kurtz Realty IncCourtney Nygren Berkshire Hathaway HomeServices Metro RealtyEric Obarski Neumann Companies IncTasha Olson Realty Executives Elite~Hales CornersEsmeralda Ortiz Coldwell Banker HomeSale Realty~FranklinNicole Osburn Exit Realty HorizonsSarah Otten Shorewest, REALTORS~OCGeneva Owens Milwaukee's Best Real Estate Services LLCBrittany Palmer RE/MAX Realty Center~OconomowocAutumn Peach Shorewest, REALTORS~OCAnthony Petrie Johnson Financial GroupPierre Phillips HPB Realty LLCCaroline Phoenix RE/MAX Lakeside~CapitolKaitlyn Presser Coldwell Banker HomeSale Realty~FranklinKyle Pruess Shorewest, REALTORS~MNM FallsEduardo Pugliese Shorewest, REALTORS~South MetroJames Purfuerst RE/MAX Realty 100~MilwaukeeKeenan Quinlevan Shorewest, REALTORS~MequonVeronica Ramirez Steel Horse, REALTOR LLCMyesha Randolph VERA Residential Real Estate LLCThad Rankin Shorewest, REALTORS~MeadowbrookMariama Rashaed Solution Realty LLCMichael Reddick Keller Williams Realty~Milwaukee SWPeter Reinert Keller Williams Realty~Milw North ShoreBrenda Reyes NextHome My WayJoseph Risse North Shore Homes IncPedro Rivera NextHome My Way

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Shamone Rollins Keller Williams Realty~Milwaukee SWCarlos Roth Realty Among Friends LLCSunny Rothmeier Midwest Realty Group LLCTacarra Roundtree Keller Williams Realty~Milw North ShoreRachael Ruggles Contero Real Estate LLCKimberly Rummel Boss Realty LLCJacqueline Salemme Homeowners Concept-MetrostarBrittany Schirmeister Shorewest, REALTORS~W NorthAdam Schreck Shorewest, REALTORS~West BendRenee Schultz Exit Realty XLSareena Schwabe Keller Williams Realty~Milwaukee SWTimothy Sidders Keller Williams Realty~Milwaukee SWTodd Siegel Rocket Homes Real Estate LLCNicole Siekert Shorewest, REALTORS~OCBrianna Sievert Realty Executives Integrity~BrookfieldTimothy Smart Smart Realty CoHope Smith Coldwell Banker Residential Brokerage~OgdenNathan Snieg Keller Williams Realty~Milwaukee SWCamille Sowa Ogden, The Real Estate CompanyJennifer Stache Coldwell Banker HomeSale Realty~FranklinSarah Stark Patrick Bolger Realty GroupKristen Storms Coldwell Banker HomeSale Realty~ CorporateGeoffry Stuhr Smart Asset Realty IncTerence Sun Cherry Home Realty LLCMichelle Szeklinski Premier Point Realty LLCDawn Tarpey First Weber Inc~NPWTanya Terrell-Hutchinson Realty Executives SoutheastAndrew Thomas The Kirchoff Group LLCFernando Topete First Weber Inc~BKHeather Townsend Keller Williams Realty~Milw North ShoreLee Turner Bell Bank MortgageHeather Varady North Shore Homes IncSusan VerPlank Westridge BuildersTim Vertz Homegate Direct Realty LLCMichael Vigil Shorewest, REALTORS~DowntownKaitlin Vytlacil Keller Williams Realty~Milwaukee SWBlake Waldow Shorewest, REALTORS~MeadowbrookTierra Walker EXP Realty, LLC~MiddletonJacqueline Ward Ogden, The Real Estate CompanyJulie Wendorf Leitner PropertiesNicole Wendt Realty Executives Integrity~BrookfieldLukas Wessel LandGuys, LLCEvan Wiesner John T Wiesner Real EstateJazman Wilks Shorewest, REALTORS~W NorthJason Williams City of West Allis Assessor's OfficeTony Willingham Shorewest, REALTORS~DowntownMargaret Willms Realty Executives Integrity~NorthshoreJonathan Wolf Exit Realty XLPatricia Woods Citizens BankDarry Wortham Exit Realty XLVanessa Wren Exit Realty XLBarbara Wroczynski Exit Realty XLAthee Xiong Keller Williams Realty~Milw North ShorePa Yang ACTS Community Development CorpMatthew Yogerst RE/MAX Realty 100~MilwaukeeDustin Young Premier Point Realty LLC

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Steven Yurk Realty Executives Integrity~BrookfieldClaire Zastrow Realty Executives Integrity~HartlandJaclyn Zenoni First Weber Inc~BKAaron Ziebart Milwaukee Executive RealtyRebecca Zillmer Discount Rate Realty LLC

Membership categories: DR = Designated REALTOR®, R = REALTOR®, RN = REALTOR® No National; A = Affiliate, AC = Affiliate Corporate, LAC = Local Affiliate Corporate, LACC = Local Affiliate Corporate Contact

*Includes former GMAR members who had to rejoin the GMAR as new members.

12

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JANUARY 2019 FINANCIAL NOTES

Statement of Financial Position (Balance Sheet)As of January 31, 2019, GMAR had $2,450,820 in Cash & Investment Balances, up $203,320 compared to last year. Accounts receivable were up $33,595 compared to last year due primarily to more outstanding Home and Garden receivables. Prepaid expenses were down $18,192 compared to 2018 due to all inventory being written off.

Fixed Assets increased by $395,724 due to the building remodel. Total Assets were $4,458,932 which is up $614,447 compared to 2018.

On the Liability side, accounts payable were down $232,469 compared to last year due the mortgage being re-done and no longer being considered a short term loan. Accrued vacation expenses were up $10,966. Overall, Total Liabilities were $897,070 which is up $179,558 compared to 2018.

GMAR has a Net Gain of $1,844,264 through January 31, 2019, up $663,465 from last year. Overall, Total Net Assets were $3,561,862; $434,889 higher than the same point in 2018.

Statement of ActivitiesMembership: Through January, 2019, $1,588,614 was collected in dues. Last year through the end of January, we had collected $858,236 in dues so dues are $730,378 ahead of last year at the same time. The increase in dollars is due to the 2019 dues increase. GMAR had an 88% renewal based on number of members billed. Budgeted for a 90% renewal. New member budget for 2019: 500 REALTORS®, 50 DRs and 20 Affiliates. Through January, actual new members: 84 REALTORS®, 4 DRs and 3 Affiliates.

Promotions: Through January 31, Home and Garden Show income is $588,072 and expenses are $218,596 for a net income of $369,476. This will change significantly over the next several months. Budgeted net income for the Show is $288,066.

Expenses related to Public Policy and Professional Standards are basically all personnel costs, incurring expenditures primarily in Labor and Overhead. The only significant expenses are several events and organization sponsorships.

Products (Wisconsin Real Estate Supply): The store was closed in January 2018. Some of the store products were for sale on consignment in 2018. All inventory was written off as of 12/31/2018.

The Leadership section includes expenditures for meetings, committees, officer expenses, strategic planning, NAR Home Buyer and Seller survey and NAR meetings. The main expenses recorded through January were memberships for the president, sponsorships, and the NAR buyers and sellers survey.

The Administrative section includes investment and rental income and expenses for professional fees, salaries, fringe benefits, building, insurance, occupancy, property taxes, general office expenses and depreciation.

The bottom line shows Excess Receipts over Expenditures of $1,844,264. Last year our net revenue was $1,180,799 for the same time period. By far the most significant reason for this change was the increase of dues, which will largely be offset throughout the year by monthly payments to SentriLock.

14

STATEMENT OF FINANCIAL POSITION (BALANCE SHEET)

15

January 31, January 31,2019 2018 $ Change % Change

Assets:Cash 636,378.53 372,370.20 264,008.33 70.9%Investments-BMO 195,911.65 509,137.62 (313,225.97) -61.5%Bankers' Acceptance/ICS Investment 1,617,160.26 1,365,992.63 251,167.63 18.4%Money Market 1,369.75 0.00 1,369.75 0.0%Accounts Receivable 218,845.88 185,250.75 33,595.13 18.1%Prepaid Expenses 298.74 18,490.85 (18,192.11) -98.4% Total Current Assets 2,669,964.81 2,451,242.05 218,722.76 8.9%

Fixed Assets (Net of A/D) 831,719.22 435,994.97 395,724.25 90.8%MLS Investment 957,248.29 957,248.29 0.00 0.0%

Total Assets 4,458,932.32 3,844,485.31 614,447.01 16.0%

Liabilities and Fund Balance:Liabilities:Accounts Payable 442,299.66 674,768.50 (232,468.84) -34.5%Unearned Revenue 0.00 0.00 0.00 0.0%Accrued Expenses 53,992.84 42,743.26 11,249.58 26.3%Mortgage-Long Term Liability 400,777.68 0.00 400,777.68 0.0% Total Liabilities 897,070.18 717,511.76 179,558.42 25.0%

Net Assets:Net Assets 1,492,735.59 1,710,586.14 (217,850.55) -12.7%General Reserves - 3% Dues 2,500.00 0.00 2,500.00 0.0%Board Designated Reserve Fund 212,362.89 225,588.86 (13,225.97) -5.9%Board Designated H&G Reserve 10,000.00 10,000.00 0.00 0.0%Net Revenue (Expense) 1,844,263.66 1,180,798.55 663,465.11 56.2% Total Net Assets 3,561,862.14 3,126,973.55 434,888.59 13.9%

Total Liabilities and Net Assets 4,458,932.32 3,844,485.31 614,447.01 16.0%

STATEMENT OF ACTIVITIES

.

16

Current Year Previous Year Current Year1 Month 1 Month 2019 Current Year Current Year

Ending 1/31/19 Ending 1/31/18 Annual $ Over (Under) % ofActual Actual Budget Budget Budget

Receipts:Dues 1,588,613.75 858,236.00 1,793,470.00 (204,856.25) 88.6%Member Outings 0.00 5,200.00 99,620.00 (99,620.00) 0.0%Member Services 0.00 0.00 2,000.00 (2,000.00) 0.0%Young Prof Network 5,250.00 6,000.00 0.00 5,250.00 0.0%New Member Orientation 0.00 0.00 0.00 0.00 0.0%Kettle Moraine 335.00 570.00 830.00 (495.00) 0.0%Home and Garden Show 588,072.00 654,835.00 871,566.00 (283,494.00) 67.5%Other Shows 0.00 0.00 750.00 (750.00) 0.0%Education 1,100.00 0.00 5,000.00 (3,900.00) 22.0%Youth Foundation 1,083.33 1,083.33 13,000.00 (11,916.67) 8.3%Public Policy 1,250.00 1,250.00 1,250.00 0.00 100.0%NAR Grant 0.00 0.00 0.00 0.00 0.0%Wisconsin Real Estate Supply 0.00 5.29 0.00 0.00 0.0%Professional Standards 0.00 300.00 9,000.00 (9,000.00) 0.0%Leadership 0.00 0.00 0.00 0.00 0.0%Interest 525.30 1,060.35 4,000.00 (3,474.70) 13.1%Realized Gain (Loss) * 0.00 9,583.62 0.00 0.00 0.0%Unrealized Gain (Loss) * 6,832.14 (5,352.57) 0.00 6,832.14 0.0%Administrative 300.00 2,576.50 43,554.00 (43,254.00) 0.7%

Total Receipts 2,193,361.52 1,535,347.52 2,844,040.00 (650,678.48) 77.1%

Expenditures:Dues 6,434.50 5,493.49 61,041.00 (54,606.50) 10.5%Member Outings 6,611.08 6,137.05 107,475.00 (100,863.92) 6.2%Member Services 1,504.45 0.00 455,238.00 (453,733.55) 0.3%Young Prof Network 45.17 160.93 3,000.00 (2,954.83) 1.5%New Member Orientation 1,465.49 866.74 14,000.00 (12,534.51) 10.5%Membership Department 34.73 36.25 1,300.00 (1,265.27) 2.7%Kettle Moraine 1,507.61 2,505.63 8,900.00 (7,392.39) 16.9%Home and Garden Show 218,595.50 233,343.52 623,500.00 (404,904.50) 35.1%Other Shows 0.00 0.24 300.00 (300.00) 0.0%Education 15.32 0.09 0.00 15.32 0.0%Youth Foundation 4.61 8.56 300.00 (295.39) 1.5%Promotion Department 0.00 0.00 0.00 0.00 0.0%Public Policy 383.11 5,506.74 29,373.00 (28,989.89) 1.3%NAR Grant 0.00 0.00 0.00 0.00 0.0%Wisconsin Real Estate Supply 0.00 417.87 0.00 0.00 0.0%Professional Standards 846.29 681.48 25,460.00 (24,613.71) 3.3%National Meetings 711.92 0.00 46,500.00 (45,788.08) 1.5%Offi cer Expenses 1,835.58 5,084.87 48,700.00 (46,864.42) 3.8%Meetings 0.00 0.00 7,050.00 (7,050.00) 0.0%Committees 7,005.17 7,007.98 9,125.00 (2,119.83) 76.8%Leadership Department 5,011.39 5,011.52 35,700.00 (30,688.61) 14.0%Direct Wages/Fixed OH/Variable OH 68,744.40 57,187.20 674,770.00 (606,025.60) 10.2%

Administrative 97,085.94 82,286.01 1,127,390.00 (1,030,304.06) 8.6%Direct Wage,Fixed/Variable OH Alloc (68,744.40) (57,187.20) (674,770.00) 606,025.60 10.2%

Total Expenditures 349,097.86 354,548.97 2,604,352.00 (2,255,254.14) 13.4%

Net Income (Expense) - Per Audit 1,844,263.66 1,180,798.55 239,688.00 1,604,575.66 769.4%

MEMORANDUM

TO: GMAR BOARD OF DIRECTORS

FROM: MIKE RUZICKA, PRESIDENT

RE: MARCH PRESIDENT’S REPORT

2020 NAR CommitteesNAR will be accepting applications to join the committees for 2020 from March 1 through May 1 at www.CommitteeApp.realtor. NAR committees provide opportunities to play a role in steering the association and are a forum for discussion about issues that are impacting NAR and the real estate industry.

Also, starting in 2020 to be eligible for Emeritus status a member must have served on an NAR committee during their career.

REALTOR® Building Remodeling & Mortgage UpdateIn December, well after VJS Construction finished working on the 2nd floor, we received an occupancy permit from the City of Wauwatosa, which was delayed because a small bridge to the elevator not being installed to their satisfaction.

Once the permit was granted our commercial broker, Dan Jessup, started marketing the property. In the last month we have had two serious inquiries into renting the property, and have received one offer. I will have more information at the Directors meeting.

On February 13th GMAR Chairwoman, Amy Curler, GMAR Secretary/Treasurer, Courtney Stefaniak and I signed new mortgage documents, combining the balance of the previous mortgage and the recent construction loan, for a new total of $415,848.51. It is a 5-year loan at 5.2% and will mature on 02/06/2024.

SentriLock UpdateWe have 6,613 lockboxes in circulation, 1,286 are assigned to listings (857 in January). There are about 4,000 active listings.

Approximately 1,347 members have still not picked up their credentials (includes those who have left the GMAR, so it might be a high number).

As more members use the system the incidences of problems with Android phones and user error grows. We let SentriLock know about the Android issue, which is a Bluetooth connection problem (powering a phone off and on usually resolves it). Aside from that, generally 90% of the time a problem with the system can be attributed to “user error.”

There is growing contention between agents asking for one-day codes to show properties (rather than using their SentriSmart app or card) and listing agents. Some listing agents are telling selling agents that they will only give out 1 one-day code and encourage them to come to the GMAR and get their credentials.

17

We are reaching out to agents and brokers who are reluctant to use SentriLock and ask if we can attend office meetings, or host meetings at the GMAR for them. We have attended 12 office meeting in the last month.

Habitat for Humanity/ReStoreWe are donating $15,000 to Habitat for Humanity this year to do a “Rock the Block” clean-up. The date we have selected is Thursday, August 15th. We will be able to have 45 volunteers in the one-day event.

We are also promoting the ReStore for listing agents to encourage their sellers to donate furnishings. Jodee Benavides heads up the Business Engagement Division of Habitat and he is available to attend office meetings to explain how ReStore works and how REALTORS® can utilize it. He can be contacted at jbenavides@milwaukeehabitat.org or 414-688-6550.

NAR / Wall Street JournalYou might have seen the opinion piece in the Wall Street Journal, titled, “When You Buy or Sell a Home, Realty Bites.” It is a completely erroneous and logically tenuous pile of garbage that I’m shocked was given any credence by an august publication like the WSJ. However, the WSJ does have a history of anti-REALTOR®/organized real estate sympathies.

NAR submitted a counter argument, titled, “How Realtors Add Value for Their Customer“ which dismisses every weak argument the authors of the opinion piece made.

Also, Inman News and Real Trends both came out with articles on the rival WSJ opinions in “National Association of Realtors takes on 'Wall Street Journal' op-ed” and “Commentary: The Problem With The Wall Street Journal Op-Ed by REX,” respectively.

The authors of the “Realty Bites” opinion piece are attempting to become another Zillow and apparently think that trashing the rest of the industry helps their cause and satisfies their investors. The Real Trends article summarizes the larger issue well:

”Wall Street and Silicon Valley have been trying for 25 years to blow up our industry and do away with agents, and, in some cases, brokerage firms. They haven’t succeeded yet. Even the best of the real estate tech firms, Zillow and Realtor.com, have found that using agents in their service delivery is critical to their business success.

Whether REX succeeds or not, the execs who spent their time writing these unfounded and unsupportable claims should spend more of their time focusing on how they can offer something compelling as a way to win the hearts and minds of consumers. Otherwise, they’re just wasting their investor’s money.”

NAR / MLS Lawsuits Equally erroneous is a lawsuit being brought over the sharing of commissions between buyers and listing brokers in a transaction. Inman News summarized the lawsuit in an article, titled, ”Suit alleges NAR, Realogy, HomeServices of America, RE/MAX and Keller Williams violate the Sherman Antitrust Act by requiring 'buyer broker compensation.”

The suits takes issues with the “compensation” part of “cooperation and compensation,” as every participant in MLS agrees to do, stating that it is an antitrust violation. The plaintiffs believe buyers should pay their broker, not “make” the seller pay the buyer’s agent.

18

We will have more on this lawsuit at the Directors meeting.

Home & Garden Show (HGS)The show is ready for its first weekend March 22-24, and the shows finances are coming along very well.

2017 2018 2019

Exhibit Space $720,131 $705,696 $725,396

Sponsorships $43,700 $48,000 $44,900

# of Exhibitors 330 316 342

# VIP Tickets Ordered 114,900 116,100 112,400*

*We didn’t extend the final deadline for VIP Tickets this year. In 2018 we did extend the deadline and sent out 7,000 tickets. This year we sold regular tickets after the deadline had passed, at an “industry rate” of $5 per ticket. As of March 13th we sold $800 worth of tickets.

Government AffairsA large part of our meeting will be dedicated to Government Affairs. We have two school referenda to examine in West Bend and Shorewood, and potentially one in New Berlin.

We would like to discuss a way to quantify candidate qualifications by creating a scorecard for the Association to use to rate existing and potential candidates. Marne has gathered ideas from other associations around the country, specifically one in St Petersburg, FL.

We would also like to review the GMAR Public Policy agenda in our strategic plan.

Recurring Status Reports

GMAR Member Involvement P 20

MLS Membership P 21

GMAR Organizational Chart P 22

2019 GMAR Directors Roster P 23

2019 GMAR Calendar P 24

2018 GMAR Strategic Plan P 26

19

GMAR MEMBER INVOLVEMENT

20

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019Membership 5,082 5,186 5,123 4,063 3,887 3,301 3,469 3,725 3,625 3,905 4,225 4,563 4,357 4,374

Business/TransactionTech Forum 81 118 84 131 102

Tax Strategies 98 80EAH Training 37FICO Scoring 79

HUD 35REO 114

WHEDA 67 44Brown Bag Sessions 153 387 225 388 235 93 14

ShredFest 145 187 155 170 177 190 213 208 224 154 281 275Genius Bar 25

Action Recyling 15 12REALTOR Summit 113 100 79 72

Open Houses 106145 187 442 520 889 611 757 722 469 168 281 275 0

0% 3% 4% 11% 13% 27% 18% 20% 20% 12% 4% 6% 6% 0%

PersonalHealth Screening 30 27 15

Self Defense/Concealed Carry 15 60Common Ground 36

Safety 47 64 26 240 47 64 56 42 0 15 36 0 24 60 0 0 0

0% 1% 1% 1% 1% 0% 0% 1% 0% 1% 1% 0% 0% 0%

SocialBrewers Tailgate 57 57 113 150 175 150 191 36? 214 260 250 176 260

Golf Outing 233 221 172 109 167 163 164 195 223 228 190 233KM Council Golf Outing/Wine Event 71 59 84 150

KM Council Mardi Gras 90 71 70 68Tiki Party 85

Holiday Party 265 302 171 328 353 283 405 496 440 611 729 724 649OctoberFest 57 54

612 634 456 587 695 596 760 691 1033 1158 1343 971 1362 6812% 12% 9% 14% 18% 18% 22% 19% 28% 30% 32% 21% 31% 2%

Home & Garden ShowREALTOR Night @ HGS 97 211 190 156 251 156 150 164 249

REALTOR Reps 56 31 35 36 25 45 39 64 32 41 16 22 11VIP Tickets 760 762 652 464 483 470 449 455 475 493 485 488 562 560

816 793 687 500 605 726 678 675 758 690 651 674 822 56016% 15% 13% 12% 16% 22% 20% 18% 21% 18% 15% 15% 19% 13%

TOTAL 1428 1619 1394 1585 1862 2211 2064 2159 2513 2341 2222 1926 2459 62828% 31% 27% 39% 48% 67% 59% 58% 69% 60% 53% 42% 56% 14%

New Member Orientation 773 527 287 214 277 189 234 387 395 405 412 487 564 137

MLS MEMBERSHIP STATISTICS

21

OFFICES Dec-18 Jan-19 Feb-19 Feb-18 USERS Dec-18 Jan-19 Feb-19 Feb-18METRO 813 793 798 809 -1% METRO 4383 4232 4288 4202 2%OZAUKEE 49 52 54 54 0% OZAUKEE 330 314 318 323 -2%SOUTHSHORE 176 182 182 178 2% SOUTHSHORE 709 714 729 642 14%LAKES AREA 107 111 111 105 5.7% LAKES AREA 539 559 561 510 10.0%JEFFERSON 27 27 27 27 0% JEFFERSON 128 132 132 134 -1%SHEBOYGAN 42 42 43 42 2% SHEBOYGAN 190 195 196 197 -1%MANITOWOC 35 35 36 33 9% MANITOWOC 167 158 158 149 6%MARINETTE 36 37 37 0 MARINETTE 91 88 89 0LACROSSE 104 104 106 99 7% LACROSSE 392 392 392 387 1%OTHER 165 171 171 144 19% OTHER 521 527 531 382 39%TOTAL 1554 1554 1565 1491 5% TOTAL 7450 7311 7394 6926 7%

NEW MEMBERS: BROKER/OWNER BOARDHagenau Auction & Real Estate LLC (OF26157) Rick Hagenau GMARChad Venne (OF29965) Chad Venne CARWRWK Appraisal Services LLC (OF6469) Robert Kagel GMARHarbor Homes Inc. (OF29979) Scott Thistle GMARLandGuys, LLC (OF29986) Scott Whittington GMARThe Real Estate Brokers (OF29821) Victor Bruss NWRAD'Aprile Properties, LLC Gurnee (OF3800) Michael Felske LAKESJarpo Real Estate Group (OF30006) Steve Carvelli MAD

RESIGNED/TERMINATED: YR/JOINCentury 21 Affi liated- Gurnee (REIT) Apr-08 Michael Felske (1) LAKES

Oct-13 Robert Kagel (1) GMARNov-04 Blair Winn (1) ROC

Weyer Realty (WYER) Sep-88 Norbert Weyer (1) GMARFirst Class Realty (FIRST) Dec-12 Sean Ronkoske (1) LAKESMidwest Appraisal R.E. Service Jan-00 Jerome Baumgart (1) MANIVivify Realty LLC (VIVIFY) Sep-14 Nicole Grant (2) GMARRe/Max Connect (OF27878) Nov-17 Dean Ramsden (1) MADRite Realty (RITE) Mar-90 Thomas Kettler (1) GMARFounders 3 Real Estate Service (RFPC) Oct-12 Robert Flood (1) SWCAAnita Olsen, Broker (OF27344) Mar-17 Anita Olsen (2) LARBHHS Visions Realty (CARLSON) Dec-04 Jen Ortman (1) NSBR

REINSTATED:Kathleen & Associates, LLC (GOLEM) Kathleen Golembiewski GMARJPS Real Estate (JPSRE) Jason Soloninka GMARHomesellers- Homebuyers LLC (SOTALA) Margaret Sotala GMARBMO Harris Bank N.A. (MANDI) Terence Walsh GMARKnightsbridge Realty, LLC (ROGGE) Elizabeth Rogge-Gordon GMAR

Waterstone Mortgage Corporation (KAGEL)Winn Realty & Appraisal LLC (WINN)

GMAR Staff Flow Chart

22

2019 GMAR BOARD OF DIRECTORS

Terms expiring12/31/2019

Terms expiring12/31/2020

Terms expiring12/31/2021

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Tammy MaddenteFirst Weber Inc.611 N Barker Rd Ste 100Brookfield, WI 53045O 414.797.7100 M 414.617.8902tmaddente@firstweber.com NRDS: 90015815

(3yr term from Exec Roundtable)

Kathy MartelloRE/MAX Realty 10010303 W Oklahoma AvenueMilwaukee, WI 53227O 262.255.9200 M 414.550.3617kmartello@remax.net NRDS: 90031322

(3yr term from Exec Roundtable)

Joe HorningShorewest, Realtors17450 W. North Ave.Brookfield, WI 53045-4337O 262.827.4200 jhorning@shorewest.comNRDS: 90096259

(3yr term from Exec Roundtable)

Vickie Kelsall, Past Chair Century 21 Affiliated (1st Term)11623 W. Bluemound RdWauwatosa, WI 53226-3936O 414.543.5403 M 262.332.2233vkelsall@c21affiliated.comNRDS: 90010989

Amy Curler, ChairwomanFirst Weber Inc (2nd Term)1720 Clarence CourtWest Bend, WI 53095-8543O 262.335.6280 M 414.550.6849acurler@firstweber.com NRDS: 90019647

Ted DenticeShorewest, Realtors (2nd Term)17450 W. North Ave.Brookfield, WI 53045-4337P 262.827.4200 tdentice@shorewest.com NRDS: 90017283

Kel Svoboda, Chair-ElectFirst Weber Inc. (2nd Term)4650 N Port Washington RdGlendale, WI 53212-1077O 414.962-3000 M 414.213.9014kel@firstweber.com NRDS: 90098433

Arthur MaysRealty Among Friends (2nd Term) 8301 W Lisbon AveMilwaukee, WI 53222-3859O 414.444.2696 M 414.975.7796amays@realtyamongfriends.com NRDS: 90051977

Kim Curtis (1st Term)Shorewest, Realtors2419 W. Washington St.West Bend, WI 53095M 262.707.2363kcurtis@shorewest.com NRDS: 90060874

Tom Sykora (2nd Term)Coldwell Banker Residential Brkrge 870 E Paradise DriveWest Bend, WI 53095-5383O 262.334.5589 M 262.573.7323tom.sykora@cbexchange.com NRDS: 90023055

Jeremy Rynders (1st Term)Keller Williams Realty3830 S Moorland Rd, Suite C, New Berlin, WI 53151M: 414.795.6675jrynders@kw.com NRDS: 090118704

Angela Walters (1st Term)EXP Realty, LLC~MKE342 N Water St Ste 600Milwaukee, WI 53202-5715M 414.235.1152angela@elitesalesteam.net NRDS: 90094348

Roger RushmanFirst Weber Inc. (1st Term)2750 Golf Rd, Suite ADelafield, WI 53018-2063O 262.646.6800 M 414.333.5313 rrushman@firstweber.com NRDS: 90015540

Gary Swittel (1st Term) RE/MAX Realty 10010303 W Oklahoma AvenueMilwaukee, WI 53227M: 414.232.0930gary@swittel.com NRDS: 090031694

Judy Hearst (1st Term)Coldwell Banker Residential Brkrge11303 N Port Washington RdMequon, WI 53092-3411P M 414.702.2064judy@realestatefamily.com NRDS: 90045822

Courtney Stefaniak, Secretary/TreasurerThe Stefaniak Group (1st Term)2234 S 108th StMilwaukee, WI 53227-1108O: 414.541-2500 M: 262.271-5089castefaniak@gmail.com NRDS: 90113039

Mike – 885500353Marne – 90082562Scott – 885500171

24

2019 GMAR Meetings & Events CalendarUpdate: May 18, 2023

January1 GMAR Fiscal Year begins11 GMAR Executive Committee Meeting/Conference Call 17 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters 17-18 WRA Board of Directors Meeting – Kohler, WI22 GMAR Orientation 24 GMAR Youth Foundation Board Meeting – GMAR

February5 GMAR Orientation 7 MLS BOD Meeting – Crowne Plaza Hotel, Wauwatosa11 GMAR Audit – Wegner & Assoc.19 Kettle Moraine Council Mardi Gras – The Hitchin’ Post, West Bend25 Marquette Univ & GMAR/WRA Economic Summit – Italian Community Center

March5 GMAR Orientation 15 GMAR Executive Committee Meeting/Conference Call 21 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters22-31 95th REALTORS® Home & Garden Show – Wisconsin Expo Ctr, West Allis, WI

April2 GMAR Orientation 18 GMAR Youth Foundation Board Meeting – GMAR24 REALTOR® & Government Day – Madison, WI 30 Brewers Bash – Miller Park, Milwaukee, WI

May1 GMAR Women’s Conference2 GMAR Executive Committee Meeting/Conference Call 3 WRA Board of Directors Meeting – WRA Headquarters7 GMAR Orientation 9 MLS BOD Meeting – TBA 9 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters13-18 NAR Mid-Year Meetings – Washington, D.C.23 Shredfest 24 Deadline for 2020 NAR Committee Applications

JuneTBA Downtown Diggs4 GMAR Orientation 13-14 WRA AE Conference – Arbor Vitae, WI

July1 GMAR BOD Candidate Applications available to membersTBA GMAR Executive Committee Meeting/Conference Call 9 GMAR Board of Directors Mtg – Ironwood Golf Course9 GMAR Summer Golf Outing – Ironwood Golf Course

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16 GMAR Orientation 18 GMAR Youth Foundation Board Meeting – GMAR

August1-2 WRA BOD Meeting 6 GMAR Orientation 11-13 NAR Leadership Summit – Chicago, IL25 Habitat for Humanity “Rock the Block”29 2019 WRA Leadership Summit – WRA TBA GMAR Nominating Committee Meeting – GMAR Headquarters31 Last day for GMAR BOD Candidates to submit Applications

September1 Nominating Committee notification of BOD Candidates to membership10 GMAR Orientation TBA Kettle Moraine Council Wine Tasting Event5 MLS BOD Meeting – TBA 10-11 WRA Convention – Wisconsin Dells, WI TBA GMAR Executive Committee Meeting/Conference Call 19 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters30 GMAR Board of Directors Write-In Candidate Deadline

October8 GMAR Orientation13-19 GMAR Board of Directors e-Election16-18 CMLS Annual Conference – Salt Lake City, UT17 GMAR Youth Foundation Board Meeting

November 6-11 NAR Convention – San Francisco, CA 5 GMAR Orientation 8 GMAR Executive Committee Meeting/Conference Call 21 GMAR Youth Foundation Annual Meeting – 11:30 AM, GMAR Headquarters21 GMAR Board of Directors Meeting – 12:00 Noon, GMAR Headquarters

December3 GMAR Orientation4 Chairman’s Holiday Party & GMAR Annual Mtg – Hyatt Downtown Milwaukee5 WRA Management Conference – TBA31 GMAR Fiscal Year ends

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GMAR Strategic PlanApproved by GMAR Board of Directors: March 15, 2018

Updated: 5/18/2023 2:56:08 AM

Mission: “To help our members help their clients”

I. Professional Standards/Ethics

II. Government Affairs

III. Promotions

IV. Multiple Listing Service (MLS)

V. Leadership

VI. Committees / Task Forces

VII. Subsidiaries

VIII. Outside Organizations/Affordable Housing

IX. Association Management

A. Membership B. Communications C. Educational / Social Events

X. Other

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I. Professional Standards

Goal #1: Keep members actively engaged in upholding the REALTOR® Code of Ethics (COE).

Ethics education programs Pathways to Professionalism education Alert members about the need for everyone to be stewards of the COE:

1) File a complaint if they experience a COE violation; 2) Remind them that years in the business does not inoculate them to COE

violations and; 3) If they allow infractions to go unnoticed, and take control of their industry, it

opens the door for gov’t intervention.

Goal #2: Fairly and efficiently administer member arbitration program.

Professional Standards Committee Training Offer Inter-board Arbitration Agreement to neighboring associations

Goal #3: Inform members of Professional Standards’ Program Efforts

Produce videos on Professional Standards, newsletter articles, etc.

Goal #4: Promote Fair Housing anniversary in 2018

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II. Government Affairs

Goal #1: Establish Association policy(-ies) on issues of importance to create a thriving real estate market.

Identify important policy issues that impact the real estate market. Conduct research on important policy issues to assist with Association positions Focus on key “Quality of Life” topics to develop policy positions

(Schools/Education, Taxation, Infrastructure, Jobs/Economic Development, Crime/Public Safety)

Refer to Appendix A for current GMAR Public Policy / Gov’t Affairs Policy Positions

Goal #2: Create strategies to advocate adopted public policy positions, and update regularly.

Goal #3: Maintain a high level of visibility among elected officials/policy makers in order to advocate issues and execute strategy effectively.

Meet with elected officials/policy makers o Top 25 Communities (Mayors/Aldermen)o MPS Superintendent/Board Memberso Regional County Leaderso State Senators/Representatives from regiono Candidates for Offices

Closely monitor developments in the City of Milwaukee, specifically:o Department of Neighborhoods (DNS) (Mayoral)o Department of City Development (DCD) (Mayoral)o Zoning, Neighborhoods and Development Committee (ZND) (Council)o Other committees/task forces as needed

Heighten GMAR’s profile among policymakers via strategic sponsorshipso Participate in events like MMAC’s Madison Night in Milwaukee, Milwaukee

Night in Washington, DC, WisPolitics Headliner Luncheons, Wisconsin Policy Forum, etc.

o Send quarterly analysis of housing market statistics to local municipalities.

Host GMAR candidate schools at regular intervals to educate members on how to run for elective office, and to get members to think about running in the future in order to promote the GMAR’s pro-real estate public policy agenda.

Utilize 3 rd Party Funds to carry out goals and objectives:o WRA Homeowners Allianceo NAR Realtor Party – “Call-for-Action System,” RPAC FR grants, RPAC

Major Donor Recognition, Voter Registration Drive, etc.

Goal #4: Provide information on government policies, laws, ordinances, and resources to members to help them effectively conduct their business.

Update Sign Ordinance Database Quarterly GAD video

Goal #5: Keep the Concerned REALTORS® Political Action Committee (CRPAC) funded in order to promote pro-REALTOR® candidates and elected officials.

Recruit New CRPAC Trustees Explore term limits for CRPAC trustees Promote Direct Giver & CRPAC/RPAC Giving See Appendix B: 2018 GMAR PAC Fundraising Plan

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Goal #6: Inform members of Government Affairs Program Efforts and Accomplishments

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III. Promotions

Goal #1: Promote events to the public that highlight the services REALTORS® provide.

Goal #2: Educate consumers about home ownership and the real estate market.

Goal #3: Generate revenue for the Association.

Goal #4: Promote Successful Home & Garden Show (HGS)

Better linkage between HGS website and similar pages on GMAR.com, also Facebook and Twitter accounts

Target seminars to first-time buyers Class/session on mortgage and first-time homebuyer incentives New trends in show promotions (i.e. cooking stage, ‘Green,’ home technology) Look at ideas/trends at other national shows (i.e. Philadelphia Flower Show) Conduct consumer / attendee survey

Goal #5: Promote Urban Housing Event(s)

Promote Downtown Diggs (formerly Downtown Open House) in Milwaukee Examine hosting similar events in other neighborhoods and cities (i.e. Waukesha,

West Bend)

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IV. Multiple Listing Service (MLS)

Goal #1: Create environment for MLS to provide effective services to GMAR members

Stay abreast of latest MLS issues Jointly promote member technology education Explore topics/issues to promote to members and/or the public

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V. Leadership

Board of Directors

Goal #1: Make informed decisions that are in the best interest of the members of the GMAR and the future of the real estate industry.

Measure member opinions and sentiment via polls and focus groups

Goal #2: Provide Adequate Oversight of GMAR Functions, Policies and Finances.

Review and update GMAR bylaws in 2018 Eliminate BOD Affiliate member Change executive committee to 4 people (Chair, Chair-Elect, Past Chair, Secretary

Treasurer)

Executive Committee

Goal #1: Function When the Board of Directors is Not in Session.

Goal #2: Represent the GMAR at state and national real estate events and meetings.

Executive Roundtable

Goal #1: Assure representation of largest 10 firms (by membership)

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VI. Committees / Task Forces / Councils

Nominating Committee

Goal #1: To recruit the highest quality candidates to run for the GMAR Board of Directors

Awards Committee

Goal #1: Recognize GMAR members who excel in their real estate business and as members of the greater REALTOR® and real estate community.

Affiliate of the Year Dedicated Service Award REALTOR® of the Year Lifetime Achievement Award (when committee determines a candidate is worthy of

the award)

Professional Standards Committee (See: I. Professional Standards)

Concerned REALTORS® Political Action Committee (CRPAC) (See: II. Government Affairs)

Public Policy Task Force (See: II. Government Affairs)

Kettle Moraine REALTORS® Council

Goal #1: Represent members of Washington County

YPN – Young Professionals Network

Goal #1: Provide educational and networking opportunities for members

Leadership development program Ethics training

Veterans TF

Goal #1: .

R® Safety TF

Goal #1: .

Equal Opportunity / Fair Housing TF

Goal #1: .

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VII. Subsidiaries

Multiple Listing Service (MLS) (See: IV. Multiple Listing Service (MLS))

Youth Foundation

Goal #1: Promote the welfare and betterment of children and young people, contributing to their physical and intellectual development and character formation.

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VIII. Outside Organizations

Goal #1: Proactively support housing affordability in the GMAR market area.

Place members in homebuyer education organizations (i.e. HRI)

Goal #2: Improve GMAR’s reputation and influence in the non-profit and government housing agency universe.

Encourage GMAR members to participate and take a leadership role in regional housing organizations (i.e. Fair Housing Council).

Goal #3: Establish relationships with affiliated associations and organizations (i.e. Builders Association)

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IX. Association Management

Membership

Goal #1: Streamline membership in the GMAR to be as effortless and efficient as possible

Online membership registration Examine online orientation program

Goal #2: New Member Orientation – Introduce new members to Professional Standards, Code of Ethics, Pathways to Professionalism, Fair Housing, and other important issues

Goal #3: Seek added value benefits for members

Goal #4: Regularly evaluate Value Proposition for members

Create compelling argument for GMAR membership. Contrast with other associations (i.e. What Does Your Association Do For You?,

utilize member testimonials)

Goal #5: Recruit Affiliate members to the GMAR

Create webpage of Affiliate products and services (i.e. Lender loan products)

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Communications

Internal (GMAR – Members)

Goal #1: Distribute information that is relevant to members’ business

Review at WRA, NAR, and other real estate resources to distribute Link useful resources (i.e. WI Taxpayers Alliance School Facts & Wisconsin Policy

Forum Education Reports) to the GMAR.com website Review existing GMAR.com content to send out to members (See Membership

section) Create GMAR Annual Report noting the current year’s goal and achievements

Goal #2: Evaluate internal GMAR communications strategy

Goal #3: Utilize multiple platforms in communicating with members

E-mail, Social Media, E-Newsletter, YouTube/Video, In-Person Office Visits

External (GMAR – Public)

Goal #4: Examine consumer focused Public Awareness Campaign on an annual basis

Goal #5: Promote public relations/press coverage of GMAR to heighten REALTORS® image

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Educational / Social Events

Goal # 1: Provide venue for members to learn, network and socialize, reinforcing the benefits of membership.

Economic Outlook Summit KMRC Mardi Gras Brewers Tailgate Party Women’s Conference Golf Outing KMRC Wine & Beer Event Holiday Party

Youth Foundation Eventso St. Patrick’s Day Dasho Happy Hours

REALTOR® & Government Day

YPN – Young Professional Network Events

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X. Other

Research & Statistics

Goal #1: Set the agenda for the discussion of the housing market by disseminating statistics and analysis in the Greater Milwaukee market.

Goal #2: Select research projects that will explore and promote understanding of the dynamics of the real estate market in Greater Milwaukee.

Create research projects that offer GMAR members and/or the public and media with information on the housing market.

o Wisconsin Economic Summit with Marquette Universityo NAR Profile of Home Buyers and Sellers (Milwaukee Oversample)o Consumer Surveyo Monthly / Quarterly Housing Statistical Analysis

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Appendix A: Public Policy / Government Affairs

GMAR Public Policy Positions

Members of the Greater Milwaukee Association of REALTORS® (GMAR) sell and market more than individual homes, land or businesses; they also sell the quality of life associated with property. This quality of life can extend well beyond the legal boundaries of property to social institutions that purchasers rely on in their daily lives. To customers and clients, as well as other members of the public, the community where a property is located is as important as the property itself.

In recognizing the importance of the quality of life that is inextricably related to property, it is in the Association’s interest to influence activities and organizations which impact the quality of life associated with property, at its discretion.

The GMAR has identified five general quality of life subject areas consisting of:

1. Education/MPS2. Taxes3. Jobs/Economic Development 4. Infrastructure5. Public Safety/Crime

We refer to these five areas as “pillars” of the REALTOR® “Location, Location, Location” mantra regarding the most important aspects of the quality of life associated with a property. We call them pillars, because they shore up the “Location” mantra. If any one of the “pillars” begins to crumble, a property becomes less valuable.

Education/MPS (Adopted by GMAR BOD 09/16/2010)The quality of schools is a significant component of the quality of life associated with property. In fact, the quality of schools is often the primary factor in the decision by families, and even businesses, on where to purchase property.

With this knowledge, the linkage between real property and the quality of schools must also be of significant concern to REALTORS®, because the quality of schools is directly related to the ability of REALTORS® to conduct their business.

GMAR Goal: To have a regional educational system that produces knowledgeable and skilled graduates who are capable of lifelong learning.

2010-2011 Agenda Support efforts to adopt federal "Race to the Top" standards including:

o Common standards and assessment. o A system that provides timely reports on student performance. o Elimination of any legal barrier to evaluating teachers and principals based on student

achievement. o Authority to intervene in struggling schools.

Advocate that children in all schools are at the national average of proficiency in core academic subjects (i.e. reading, writing and mathematics).

Choice & Charter Schools Continue supporting the existence of the Milwaukee Parental Choice Program (MPCP) and charter

schools. Eliminate barriers to the creation of additional high-quality education options in Milwaukee (i.e.

implicit or explicit enrollment caps on Choice and Charter schools). Eliminate MPS limits on the percentage of system schools that can be Charter schools Allow use of surplus MPS buildings for non-MPS educational options including high-performing Choice

and independent Charter schools

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Expand the number of entities authorized to establish Charter schools Increase funding for both Choice and Charter schools and reverse cuts on Choice schools that put

them at risk. Work toward funding equity for all children in Milwaukee by increasing Choice and Charter per pupil

funding levels to 80% of the MPS funding level. [The choice parents make as to which school to send their child to has a dramatic impact on state financial support for a child – with funding ranging from over $13,000 per child for a student in MPS to $7,700 per child in a charter school and only $6,400 in a Choice school.]

Milwaukee Public Schools Explore a change in MPS governance, including the possibility of moving authority to the Milwaukee

Mayor’s office. Reform MPS labor agreements to reduce legacy costs and increase the district’s long-term fiscal stability. Advocate that MPS achieve a graduation rate equal to the national average for similar sized districts. Clearly define what a “high-performing school“ is. Measure performance for all schools in the city. Hold schools accountable for their results, expanding high performers and reforming low performers. Create alternative certification routes for teachers and administrators to attract more high quality leaders

and staff. Liquidate surplus MPS property and facilities to generate district revenue.

Other Add REALTOR® or business leader to the MATC board (an important link to workforce training). Implement changes that were made to the State Workforce Training System at the local level,

increasing dollars directed at training and creating stronger linkages between K-12 education, technical colleges and employers.

Taxation (Approved by GMAR BOD 03/20/2013)

The GMAR believes lowering property taxes in the Metropolitan Milwaukee market area is a significant public policy objective.

The Association understands our state’s long history of relying on funding most municipal services through the property tax. However, over time, the property tax (essentially local governments’ sole means of raising revenue) has become a burden on homeowners’ ability to pay the tax and prospective home buyers’ ability to purchase a home in Southeastern Wisconsin.

Furthermore, the GMAR believes property taxes place enough of a burden on prospective home buyers that it is a significant disincentive to purchase property.

Lowering property taxes is not a simple or easy task, but the GMAR believes it can be achieved by maintaining a close watch over how and where government spends its resources, as well as funding municipal services via other revenue sources that are not dependent on property ownership are important dual objectives.

The Association will support lawmakers and policymakers who seek more efficiency in government operations and back the exhaustive debate of reductions in government services, while also supporting the creation of different sources of revenue that do not place current or prospective homeowners in danger of losing housing choices.

Residency (Approved by GMAR BOD 03/20/2013)

The PPTF also discussed Governor Walker’s proposal of eliminate residency for all public employees. The TF separated the issue into two parts, a) the policy requiring employees to live within a political jurisdiction, and b) the impact eliminating residency would have on the market.

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Given the wide array of opinions among the GMAR’s membership on the merits of residency, the PPTF decided not to take a position in favor or against residency. However, regarding the market impact of the pending policy change, the TF felt it would not dramatically impact the marketplace at this time.

Furthermore, given the improving real estate market and low levels of inventory, the market could absorb an increase in supply of homes.

The TF was concerned about a “grass is greener” effect some public employees might feel after gaining their new rights. The TF’s would caution public employees to contact their REALTOR® and take a very close look at whether listing their home is the smart move financially, for each family and for their quality of life.

The TF also wanted the Association to send a note out to the membership outlining the GMAR’s position, to prepare them to talk about it to clients or the media.

The GMAR has requested assistance from NAR’s My REALTOR® Party effort to poll public employees in Milwaukee to determine their likelihood of exercising their new right, should it pass.

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Appendix B: 2018 GMAR Concerned REALTORS® PAC (CRPAC) Fundraising Plan

Goal #1: To maximize donations from GMAR members for political purposes

Utilize the fundraising network of the CRPAC Trustees Appeal to members via newsletters, videos and in-office visits Large Donor Council Convert members who contribute outside the RPAC/DG Explore online CRPAC Auction

Goal #2: To support pro-REALTOR® candidates and elected officials in public office

Ensure that CRPAC is filled with competent Trustees, looking out for the Association and industry’s best interests.

Appeal to members via newsletters, videos and in-office visits

Goal #3 Raise $114,000 in 2018

$57,000 dues donations $32,000 Director Giver $25,000 Large Donor Council (25 Donors)

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