L360 AwardsBest Loyalty Program

May 2016

Background: Who is GameStop? We’re a $10B Specialty Retailer

Video Games

#1 Market Share

Publishing

#1 Digital Magazine

Digital/MobileGaming

Top 10 Mobile Publisher

$800M Digital Business

Wireless/Technology

Fastest Growing AT&T Wireless

Reseller

AT&T National Dealer

Largest Authorized Reseller

More than 4,500 GameStop Stores in the USDominant Leader in Global Video Game Category

What Makes GameStop Unique?Employees are our Number one Differentiator

Loyalty

40,000+ PassionateAssociates

Multichannel

Buy / Sell / Trade

40M+ GLOBAL MEMBERS

PowerUp Rewards Engaging Customers

1 in 5U.S. PENETRATION

74%% OF SALES

3xSALES

5xPROFIT

PowerUp Rewards Program Enables Engagement

Right Messages at the Right Time

Reward Redemption

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40K+ Knowledgeable, Passionate Associates Associate/customer

gaming community Key product knowledge First hand access, beta

participation, sample products

Mentoring & development Happy employees harbor

long term customer loyalty

GameStop Employee Approach

“There’s nothing more powerful than a personal review, referral or endorsement.”

GameStop Conclusion 46 million members worldwide

3X the sales and 5X the profit from loyalty customers

Paid tier membership generates tens of thousands of fee dollars annually and deepens engagement with our best customers

The PowerUp Rewards program gives our employees what they need to make every interaction meaningful

PowerUp Rewards drives GameStop’s continued success as the premier neighborhood gaming destination

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Thank You