GMI Global Panel Book

1Proprietary Information. Copyright 2012 © GMI-Lightspeed Research

GMI GLOBAL PANEL BOOK

Q1 2013

2 3www.gmi-mr.com | [email protected] Proprietary Information. Copyright 2012 © GMI-Lightspeed Research

TABLE OF CONTENTS

AustraliaAustriaBelgiumBrazilCanadaChinaCzech RepublicDenmarkFinlandFranceGermanyGreeceHong KongIndiaIndonesiaIrelandItalyJapanMalaysiaMexico

NetherlandsNew ZealandNorwayPhilippinesPolandPortugalRussiaSingaporeSouth AfricaSouth KoreaSpainSwedenSwitzerlandTaiwanThailandTurkeyUAEUKUSAVietnam

56810

1415161718192021222324252627282930313233

INTRODUCTION

About UsWorldwide PanelsConsumer PanelsPanel Attributes

PANELS BY COUNTRY

CONTACT US

3435363738394041424344454647484950515253

55


ABOUT US

Quality-seeking researchers, marketers and brands choose GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From intelligent sampling to award-winning survey engagement to sample management and custom reporting, GMI adds value at every stage of the research process.

GMI delivers access to online research respondents with unparalleled quality, capacity and targeting for every budget. Our solutions include GMI Interactive, innovative online survey design to engage respondents and provide more insightful data, GMI Mainstream, which accesses high-quality, representative respondents in real-time; GlobalTestMarket and MySurvey online research panels, which have millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific; and GMI Pinnacle, which creates balanced datasets while eliminating respondent source biases. These, along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, provide the industry’s most complete and highest-quality portfolio for conducting online research. Founded in 1999 with global headquarters in Bellevue, Washington, GMI has operations throughout America, Europe and Asia Pacific and serves some 4,000 customers in more than 70 countries. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research. For more information, visit www.gmi-mr.com and www.gmi-mrblog.com.

GMI EMPOWERS INSIGHTS.


THE AMERICASBrazilCanadaMexicoUnited States

AustriaBelgiumCzech RepublicDenmarkFinlandFranceGermany

GreeceIrelandItalyNetherlandsNorwayPolandPortugal

RussiaSouth AfricaSpainSwedenSwitzerland Turkey

United Arab Emirates United Kingdom

AustraliaChinaHong KongIndiaIndonesiaJapanMalaysia

New ZealandPhillapinesSingaporeSouth KoreaTaiwanThailandVietnam

EUROPE, MIDDLE EAST, AFRICA ASIA PACIFIC

WORLDWIDEPANELS


Europe, Middle East and AfricaGMI

Austria 6K

Belgium 43K

Czech Republic 3K

Denmark 8K

Finland 4K

France 295K

Germany 161K

Greece 13K

Ireland 30K

Italy 160K

Netherlands 66K

Norway 6K

Poland 28K

Portugal 2K

Russia 88K

South Africa 9K

Spain 145K

Sweden 23K

Switzerland 6K

Turkey 21K

UAE 6K

UK 463K

The AmericasGMI

Brazil 91K

Canada 219K

Mexico 61K

United States 1,309K

Asia PacificGMI

Australia 181K

China 354K

Hong Kong 33K

India 97K

Indonesia 41K

Japan 41K

Malaysia 56K

New Zealand 23K

Philippines 24K

Singapore 35K

South Korea 37K

Taiwan 11K

Thailand 52K

Vietnam 6KThe panel size is grounded by the International Organization for Standardization (ISO) definition which states, “An active panel member is one who has participated in at least one survey, or has updated his/her profile data, or has registered to join the panel within the last 12 months.”

CONSUMER PANELS


PANEL ATTRIBUTES

BASIC

HOUSEHOLD

EMPLOYMENT

TECHNOLOGY

AGEGENDERETHNICITYCaucasianAfrican (African-American)Asian (non Pacific Islander)Pacific Islander (including Hawaiian)Central AsianChineseMiddle Eastern/North AfricanMixed racial heritage from Caribbean IslandsNative American, Eskimo, AleutianOther (please specify)

HISPANIC ORIGINMexicoPuerto RicoCubaCentral or South America

SpainCaribbeanOther Hispanic originYear Hispanic ancestors immigrated to USAMixed racial ancestry

SEXUAL ORIENTATIONHeterosexualHomosexualBisexualPrefer not to answer

MARITAL STATUSNever marriedMarriedDivorcedWidowerSeparated

CHILDREN OR GRANDCHILDRENAGE AND GENDER OF CHILDRENCOUNTRY OF BIRTH

PREFERRED LANGUAGEEDUCATIONPRIMARY DECISION MAKERGroceriesWine/beerNew automobilesUsed automobilesComputer hardware/softwareFinancial services/investmentInsuranceSmall household appliancesLarge household appliancesCommunication servicesHome electronicsInternet connectionReal estateHome improvementNone of the above

EMPLOYEDSelf-employed (part-time)Self-employed (full-time)A paid employee (part-time)A paid employee (full-time)Unemployed

POSITIONProfessional (e.g. doctor, lawyer, accountant, architect)General management (executive, vice president, director, manager)Middle management (department or branch head, junior manager)Other non-manual employeeManual worker

POSITION LEVELManagers and senior officials

Professional occupationsAssociate professional and technicalAdministrative and secretarialSkilled trade occupationsPersonal service occupationsSales and customer service occupationsProcess plant, and machine operatives unskilled or elementary occupations

NUMBER OF EMPLOYEES SUPERVISEDWORK ENVIRONMENTINDUSTRYOCCUPATIONAL CATEGORYEMPLOYEES IN COMPANY1 – 910 – 19

20 – 4950 – 99100 – 199200 – 499500 – 9991,000 – 4,9995,000 +

ANNUAL COMPANY REVENUE$0-$1 million$2-$5 million$6-$10 million$11-$50 million$51-$100 million$101-$500 million$500+ millionUnsure

YEARS COMPANY IN BUSINESSROLE IN PURCHASING DECISIONSTECHNOLOGY USAGE

PRIMARY DECISION MAKEROWN OR RENT RESIDENCETYPE OF RESIDENCEFree-standing houseMixed-use apartment buildingDedicated apartment building

MEALS CONSUMED

OUTSIDE RESIDENCE PER WEEKLANGUAGES SPOKEN IN HOUSEHOLDPETSDog(s)Cat(s)FishBird(s)

Horse(s)Rodents and small animals (rabbits, hamsters, mice, etc.)Amphibians (toads, frogs, etc.)Reptiles (snakes, turtles, lizards, etc.)No pets

TYPE OF COMPUTERLaptopDesktopHandheld/tabletOther (please specify)

HOME INTERNET CONNECTIONLocal Area NetworkDial-upBroadbandOther (please specify)

ONLINE ACTIVITIESShopPay billsTrade stocksRead emailChatPurchase airline ticketsConduct businessRead newsOther (please specify)

WIRELESS PHONE PROVIDER

BRAND OF CELL PHONECELL PHONE ACTIVITIESGame playingWeb browsingEmailInstant messagingNone of the above

TELEVISION BRANDDIGITAL CAMERA BRAND


SMOKINGCigarettesNon-smoker

NUMBER OF ALCOHOLIC DRINKS PER WEEK

MEDICAL CONDITIONS IN HOUSEHOLDVISION CORRECTIONGlassesContact lenses

LASIK surgeryNo vision correction

PHYSICAL ACTIVITY

NUMBER OF HOUSEHOLD VEHICLESMAKE, MODEL AND YEAR OF VEHICLESCATEGORY OF VEHICLEEconomyCompactIntermediateStandardFull-sizePremium

LuxuryMinivanSports utilityPickup truckCargo van

NEXT VEHICLE PURCHASEPRIMARY DECISION MAKER FOR VEHICLE PURCHASEINSURANCE PROVIDEROTHER VEHICLES OWNEDMotor home

Street motorcycleOff-road motorcycleSnowmobileAll-terrain vehicleTrailer/camperNone of the above

OWN RVOWN MOTORCYCLEMake and model of motorcycle

OWN BOAT

PANEL ATTRIBUTES (CONTINUED)

HEALTH TRAVEL

AUTOMOTIVE FINANCE

NUMBER OF CREDIT CARDSAVERAGE CREDIT CARD BALANCENUMBER OF DEBIT CARDSTYPE OF HOUSEHOLD ACCOUNTSSavings

CheckingMoney market

FULL-SERVICE BROKERAGEDiscount brokerageSelf-directed retirementMutual fundsOther (please specify)

HOME INSURANCE PROVIDERHOME MORTGAGEMORTGAGE COMPANY

AIRLINES USEDRENTED VEHICLESCAR RENTAL COMPANIES USEDRENTED HOTEL ROOMBUSINESS TRAVEL

Trips per yearOvernight via airOvernight via auto

LEISURE TRAVELOvernight via airOvernight via auto

INTERNATIONAL TRAVELRegions

SPECIFIC COUNTRIES


PANEL SIZE: 181,000 CENSUS POPULATION SIZE: 22,015,576*INTERNET PENETRATION RATE: 90%**

AUSTRALIA

GENDERPANEL CENSUS

Male 33% 49%

Female 67% 51%

AGEPANEL CENSUS

18-24 20% 13%

25-34 25% 20%

35-44 19% 20%

45-54 17% 18%

55+ 19% 28%

HOUSEHOLD INCOME(Annually, AUD) PANEL CENSUS

Less than $40,000

55% 55%

More than $40,000

45% 45%

REGIONPANEL CENSUS

ACT (Canberra) 2% 2%

NSW (Sydney) 33% 32%

NT (Darwin) 1% 1%

QLD (Brisbane) 23% 20%

SA (Adelaide) 9% 8%

TAS (Hobart) 3% 2%

VIC(Melbourne) 28% 25%

WA (Broome) 2% 10%

*CIA – The World Factbook**InternetWorldStats.com

PANEL SIZE: 6,000CENSUS POPULATION SIZE: 8,219,743*INTERNET PENETRATION RATE: 75%**

AUSTRIA

GENDERPANEL CENSUS

Male 47% 48%

Female 53% 52%

AGEPANEL CENSUS

18-24 24% 11%

25-34 30% 16%

35-44 21% 21%

45-54 16% 17%

55+ 8% 35%

HOUSEHOLD INCOME(Monthly, Euro) PANEL CENSUS

Less than € 2,000

49% 59%

More than € 2,000

51% 41%

REGIONPANEL CENSUS

Vienna 28% 20%

East 14% 17%

West 14% 19%

North 22% 21%

South 22% 23%



BRAZILPANEL SIZE: 43,000CENSUS POPULATION SIZE: 10,438,353*INTERNET PENETRATION RATE: 81%**

BELGIUMPANEL SIZE: 91,000CENSUS POPULATION SIZE: 205,716,890*INTERNET PENETRATION RATE: 39%**

GENDERPANEL CENSUS

Male 46% 49%

Female 54% 51%

AGEPANEL CENSUS

18-24 24% 19%

25-34 36% 25%

35-44 20% 21%

45-54 11% 16%

55+ 4% 18%

HOUSEHOLD INCOME(Monthly, Reais) PANEL CENSUS

Less than 1,000

32% 43%

More than 1,000

62% 57%

REGIONPANEL CENSUS

North 2% 8%

Northeast 11% 28%

Southeast 53% 42%

South 13% 15%

Centre-West 5% 7%



GENDERPANEL CENSUS

Male 46% 48%

Female 54% 52%

AGEPANEL CENSUS

18-24 18% 11%

25-34 25% 16%

35-44 21% 19%

45-54 18% 18%

55+ 17% 36%


Less than € 1,500

28% 46%

More than € 1,500

72% 54%

REGIONPANEL CENSUS

Brussels 9% 11%

North East 33% 32%

North West 25% 24%

South East 17% 17%

South West 16% 16%



CANADA

GENDERPANEL CENSUS

Male 36% 48%

Female 64% 52%

HOUSEHOLD INCOME(Annually, CAD) PANEL CENSUS

Under $20,000 18% 15%

$20,000 - $29,999

17% 11%

$30,000 - $39,999

13% 11%

$40,000 - $49,999

13% 9%

$50,000 - $74,999

18% 19%

$75,000 - $99,999

11% 13%

$100,000 - $149,999

8% 14%

$150,000+ 3% 8%

AGEPANEL CENSUS

18-24 21% 12%

25-34 24% 16%

35-44 18% 17%

45-54 18% 20%

55+ 19% 35%

REGIONPANEL CENSUS

Alberta 10% 11%

British Columbia 12% 13%

Manitoba 3% 3%

New Brunswick 3% 2%

Newfoundland 1% 2%

Nova Scotia 3% 3%

Ontario 39% 38%

Prince Edward Island

0% 0.42%

Quebec 25% 24%

Saskatchewan 3% 3%


PANEL SIZE: 354,000CENSUS POPULATION SIZE: 1,343,239,923*INTERNET PENETRATION RATE: 38%**

CHINA

GENDERPANEL CENSUS

Male 55% 50%

Female 45% 50%

AGEPANEL CENSUS

18-24 42% 14%

25-34 42% 23%

35-44 13% 23%

45-54 3% 22%

55+ 1% 10%

HOUSEHOLD INCOME(Annually, Yuan) PANEL CENSUS

Less than 40,000

31% 53%

More than 40,000

69% 47%

REGIONPANEL CENSUS

Tier 1 City 27% 10%

Tier 2 City 33% 9%

Tier 3 20% 11%

Tier 4 9% 19%

Tier 5 12% 51%




CZECH REPUBLIC

GENDERPANEL CENSUS

Male 48% 48%

Female 52% 52%

AGEPANEL CENSUS

18-24 16% 11%

25-34 33% 21%

35-44 22% 17%

45-54 14% 17%

55+ 14% 34%

HOUSEHOLD INCOME(Annually, Koruna) PANEL CENSUS

Less than Kč 20,000

57% 78%

More than Kč 20,000

41% 22%

REGIONPANEL CENSUS

Prague 14% 11%

Central Bohemia 10% 11%

South Bohemia 2% 7%

West Bohemia 10% 8%

North Bohemia 12% 12%

East Bohemia 12% 12%

South Moravia 13% 20%

North Moravia 21% 19%



DENMARK

GENDERPANEL CENSUS

Male 52% 49%

Female 48% 51%

AGEPANEL CENSUS

18-24 29% 10%

25-34 24% 17%

35-44 19% 19%

45-54 15% 17%

55+ 13% 36%

HOUSEHOLD INCOME(Annually, DKK) PANEL CENSUS

Less than kr 299,999

42% 47%

More than kr 299,999

58% 53%




FINLAND

GENDERPANEL CENSUS

Male 43% 48%

Female 57% 52%

AGEPANEL CENSUS

18-24 21% 11%

25-34 24% 15%

35-44 19% 17%

45-54 16% 19%

55+ 13% 37%

HOUSEHOLD INCOME(Annually, Euro) PANEL CENSUS

Less than € 50,000

54% 50%

More than € 50,001

39% 38%

Prefer not to state 7% 12%



FRANCE

GENDERPANEL CENSUS

Male 29% 48%

Female 71% 52%

AGEPANEL CENSUS

18-24 16% 12%

25-34 27% 17%

35-44 25% 18%

45-54 18% 18%

55+ 15% 36%

REGIONPANEL CENSUS

Ile-de-France (Central)

38% 19%

North West 25% 19%

North East 0% 19%

Centre 13% 22%

South 24% 21%




GERMANY

GENDERPANEL CENSUS

Male 46% 48%

Female 54% 52%

AGEPANEL CENSUS

18-24 21% 10%

25-34 31% 15%

35-44 20% 20%

45-54 17% 18%

55+ 12% 37%


Less than € 2,000

41% 55%

More than € 2,000

59% 45%

REGIONPANEL CENSUS

North 17% 17%

West 22% 21%

South 37% 42%

East 24% 20%



GREECE

GENDERPANEL CENSUS

Male 41% 49%

Female 59% 51%

AGEPANEL CENSUS

18-24 13% 10%

25-34 44% 19%

35-44 31% 18%

45-54 9% 16%

55+ 2% 36%

HOUSEHOLD INCOME(Annually, Euro) PANEL CENSUS

Less than € 20,000

59% 69%

More than € 20,000

41% 32%

REGIONPANEL CENSUS

Attiki 65% 34%

North 16% 25%

Centre 13% 28%

Islands 7% 12%




HONG KONG

GENDERPANEL CENSUS

Male 35% 47%

Female 65% 53%

AGEPANEL CENSUS

18-24 30% 11%

25-34 38% 19%

35-44 20% 23%

45-54 9% 21%

55+ 3% 26%

HOUSEHOLD INCOME(Annually, HKD) PANEL CENSUS

Less than 240,000

32% 57%

More than 240,000

68% 43%

REGIONPANEL CENSUS

Hong Kong Island

18% 20%

Kowloon 31% 30%

New Territories 51% 50%


PANEL SIZE: 97,000CENSUS POPULATION SIZE: 1,205,073,612*INTERNET PENETRATION RATE: 10%**

INDIA

GENDERPANEL CENSUS

Male 72% 52%

Female 28% 48%

AGEPANEL CENSUS

18-24 33% 24%

25-34 44% 25%

35-44 14% 20%

45-54 5% 14%

55+ 3% 17%

HOUSEHOLD INCOME(Annually, Rupee) PANEL CENSUS

Less than 1,672,400

80% 58%

More than 1,672,401

15% 42%

REGIONPANEL CENSUS

Mumbai 7% 12%

Delhi 4% 14%

Bangalore 7% 12%

Kolkata 3% 4%

Chennai 6% 14%

Ahmedabad 1% 2%

Hyderabad 5% 10%

Pune 3% 5%

Other 64% 27%




INDONESIA

GENDERPANEL CENSUS

Male 74% 49%

Female 26% 51%

AGEPANEL CENSUS

18-24 27% 20%

25-34 42% 27%

35-44 22% 21%

45-54 6% 15%

55+ 2% 17%

HOUSEHOLD INCOMEPANEL CENSUS

Low 51% 40%

Medium 34% 40%

High 9% 20%



IRELAND

GENDERPANEL CENSUS

Male 37% 51%

Female 63% 49%

AGEPANEL CENSUS

18-24 23% 16%

25-34 34% 21%

35-44 23% 19%

45-54 13% 16%

55+ 7% 27%


Less than € 2,300

59% 44%

More than € 2,300

41% 56%

REGIONPANEL CENSUS

Dublin City & County

39% 29%

Rest of Leinster 17% 25%

Munster 33% 28%

Conn & Part of Ulster

11% 18%




ITALY

GENDERPANEL CENSUS

Male 38% 48%

Female 62% 52%

AGEPANEL CENSUS

18-24 14% 9%

25-34 31% 18%

35-44 28% 19%

45-54 16% 16%

55+ 10% 38%


Less than € 1,500

38% 45%

More than € 1,500

62% 55%

REGIONPANEL CENSUS

North West 30% 26%

North East 16% 20%

Centre 20% 20%

South & Islands 34% 34%



JAPAN

GENDERPANEL CENSUS

Male 55% 49%

Female 45% 51%

AGEPANEL CENSUS

18-24 6% 9%

25-34 19% 18%

35-44 30% 16%

45-54 27% 16%

55+ 18% 41%

HOUSEHOLD INCOME(Annually, Yen) PANEL CENSUS

Less than 6m 56% 51%

More than 6m 44% 49%

REGIONPANEL CENSUS

Chubu 16% 17%

Chugoku 6% 6%

Hokaido 6% 4%

Kanto 53% 33%

Kinki 23% 18%

Kyushu 10% 11%

Shikoku 3% 4%

Tohoku 6% 7%




MALAYSIA

GENDERPANEL CENSUS

Male 46% 50%

Female 54% 50%

AGEPANEL CENSUS

18-24 33% 21%

25-34 43% 25%

35-44 16% 21%

45-54 6% 16%

55+ 2% 17%

HOUSEHOLD INCOME(Annually, RM) PANEL CENSUS

0-25,800 29% 27%

25,801 - 51,600

32% 27%

51,601 - 102,996

30% 26%

102,997 - 154,800

9% 10%

154,801 - 206,004

0% 5%

206,005+ 0% 5%

REGIONPANEL CENSUS

Central 46% 29%

North 20% 23%

East 8% 15%

South 17% 15%

East Malaysia 9% 18%



MEXICO

GENDERPANEL CENSUS

Male 49% 49%

Female 51% 51%

AGEPANEL CENSUS

18-24 25% 22%

25-34 31% 27%

35-44 23% 21%

45-54 13% 14%

55+ 6% 16%

HOUSEHOLD INCOME(Monthly, Peso) PANEL CENSUS

Less than 6,000

35% 88%

More than 6,001

60% 12%

REGIONPANEL CENSUS

Distrito Federal 5% 8%

México 5% 14%

Nuevo León 4% 4%

Jalisco 6% 7%

Veracruz 4% 7%

Puebla 3% 5%

Baja California 3% 4%

Guanajuato 3% 5%

Chihuahua 3% 3%

Tamaulipas 3% 3%

Otros 61% 40%




NETHERLANDS

GENDERPANEL CENSUS

Male 46% 49%

Female 54% 51%

AGEPANEL CENSUS

18-24 21% 11%

25-34 24% 17%

35-44 20% 21%

45-54 18% 18%

55+ 17% 34%


Less than € 2,000

40% 52%

More than € 2,000

60% 48%

REGIONPANEL CENSUS

West 28% 47%

North 16% 10%

East 27% 21%

South 29% 22%



NEW ZEALAND

GENDERPANEL CENSUS

Male 34% 49%

Female 66% 52%

AGEPANEL CENSUS

18-24 19% 13%

25-34 22% 20%

35-44 19% 21%

45-54 17% 18%

55+ 18% 28%

HOUSEHOLD INCOME(Annually, NZD) PANEL CENSUS

Less than $70,000

65% 64%

More than $70,000

35% 36%



PANEL SIZE: 6,000 CENSUS POPULATION SIZE: 4,707,270*INTERNET PENETRATION RATE: 97%**

NORWAY

GENDERPANEL CENSUS

Male 43% 49%

Female 57% 51%

AGEPANEL CENSUS

18-24 33% 11%

25-34 25% 18%

35-44 16% 19%

45-54 8% 17%

55+ 7% 34%

HOUSEHOLD INCOME(Annually, NKR) PANEL CENSUS


15% 19%

kr 150,000 - kr 499,999

34% 65%


45% 16%



PHILIPPINES

GENDERPANEL CENSUS

Male 35% 50%

Female 65% 50%

AGEPANEL CENSUS

18-24 27% 23%

25-34 43% 26%

35-44 17% 20%

45-54 8% 14%

55+ 3% 16%

REGIONPANEL CENSUS

Luzon 75% 11%

Visayas 10% 19%

Mindanao 10% 17%




POLAND

GENDERPANEL CENSUS

Male 31% 48%

Female 69% 52%

AGEPANEL CENSUS

18-24 24% 14%

25-34 38% 19%

35-44 20% 16%

45-54 11% 20%

55+ 7% 30%

HOUSEHOLD INCOME(Monthly, Zloty) PANEL CENSUS

Less than zł 2,000

25% 60%

More than zł 2,000

75% 41%

REGIONPANEL CENSUS

Lower Silesian 12% 8%

Kuyavian-Pomeranian

8% 5%

Lublin 7% 6%

Other 0% 23%

Łódź 9% 7%

Lesser Poland 9% 9%

Masovian 21% 15%

Subcarpathian 5% 5%

Silesian 19% 13%

Greater Poland 11% 9%



PORTUGAL

GENDERPANEL CENSUS

Male 58% 48%

Female 42% 52%

AGEPANEL CENSUS

18-24 23% 11%

25-34 37% 19%

35-44 24% 18%

45-54 10% 17%

55+ 4% 35%


Less than € 1,999

42% 67%

More than € 1,999

53% 33%




RUSSIA

GENDERPANEL CENSUS

Male 41% 45%

Female 59% 55%

AGEPANEL CENSUS

18-24 29% 15%

25-34 40% 18%

35-44 19% 18%

45-54 8% 20%

55+ 3% 28%

REGIONPANEL CENSUS

Far Eastern Federal

3% 5%

Volga Federal District

24% 23%

Northwestern Federal

11% 10%

Siberian Federal 16% 15%

Urals Federal District

10% 9%

Central Federal 26% 28%

Southern Federal 9% 10%



SINGAPORE

GENDERPANEL CENSUS

Male 40% 49%

Female 60% 51%

AGEPANEL CENSUS

18-24 26% 12%

25-34 38% 21%

35-44 23% 24%

45-54 9% 21%

55+ 4% 22%

HOUSEHOLD INCOME(Monthly, SGD) PANEL CENSUS

Less than 5,000

56% 60%

More than 5,000

44% 40%




SOUTH AFRICA

GENDERPANEL CENSUS

Male 46% 48%

Female 54% 52%

AGEPANEL CENSUS

18-24 17% 23%

25-34 34% 27%

35-44 24% 20%

45-54 14% 15%

55+ 10% 15%

HOUSEHOLD INCOME(Monthly, Rand) PANEL CENSUS

Less than 3,000

17% 58%

More than 3,000

79% 42%



SOUTH KOREA

GENDERPANEL CENSUS

Male 47% 50%

Female 53% 50%

AGEPANEL CENSUS

18-24 18% 13%

25-34 40% 22%

35-44 28% 23%

45-54 11% 19%

55+ 4% 23%

HOUSEHOLD INCOME(Annually, Won) PANEL CENSUS

Less than ₩ 33,000,000

40% 59%

More than ₩ 33,000,000

60% 41%

REGIONPANEL CENSUS

Seoul 32% 31%

Gyeonggi 28% 25%

Gangwon 2% 2%

Gyeongsang 23% 23%

Jeju 1% 1%

Jeonra 6% 9%

Chungcheong 8% 8%




SPAIN

GENDERPANEL CENSUS

Male 44% 49%

Female 56% 51%

AGEPANEL CENSUS

18-24 18% 10%

25-34 32% 21%

35-44 29% 20%

45-54 15% 16%

55+ 6% 33%


Less than € 1,500

67% 57%

More than € 1,500

33% 43%

REGIONPANEL CENSUS

North 37% 36%

Central 40% 36%

South 23% 28%



SWEDEN

GENDERPANEL CENSUS

Male 41% 49%

Female 59% 51%

AGEPANEL CENSUS

18-24 26% 11%

25-34 25% 16%

35-44 19% 18%

45-54 16% 16%

55+ 13% 39%

HOUSEHOLD INCOME(Annually, SKR) PANEL CENSUS


72% 52%


28% 48%

REGIONPANEL CENSUS

North 15% 11%

Middle 9% 17%

East 28% 26%

West 19% 18%

South-East 12% 18%

South 17% 11%




SWITZERLAND

GENDERPANEL CENSUS

Male 45% 48%

Female 55% 52%

AGEPANEL CENSUS

18-24 22% 10%

25-34 29% 16%

35-44 23% 21%

45-54 15% 18%

55+ 10% 35%

HOUSEHOLD INCOME(Monthly, Franc) PANEL CENSUS

Less than Fr 6,000

58% 40%

More than Fr 6,000

42% 60%

REGIONPANEL CENSUS

French Speaking Region

41% 25%

Alps & Pre-Alps 16% 24%

Plateau West 19% 23%

Plateau East 24% 29%



TAIWAN

GENDERPANEL CENSUS

Male 55% 50%

Female 45% 50%

AGEPANEL CENSUS

18-24 36% 14%

25-34 29% 22%

35-44 16% 22%

45-54 7% 19%

55+ 3% 23%




THAILAND

GENDERPANEL CENSUS

Male 36% 49%

Female 64% 51%

HOUSEHOLD INCOME(Annually, Baht) PANEL CENSUS

Below 72,000 5% 8%

72,001 - 120,000

11% 15%

120,001 - 240,000

24% 34%

240,001 - 420,000

24% 22%

420,001 - 600,000

10% 9%

600,001 - 1,200,000

19% 9%

Above 1,200,000

8% 3%

AGEPANEL CENSUS

18-24 38% 16%

25-34 41% 24%

35-44 16% 21%

45-54 4% 17%

55+ 1% 21%

REGIONPANEL CENSUS

Bangkok 45% 78%

Pattaya-Chon Buri

22% 8%

Chiang Mai 12% 6%

Hat Yai-Songkhla

6% 5%

Nakhon Ratchasima

14% 3%



TURKEY


GENDERPANEL CENSUS

Male 34% 50%

Female 66% 50%

AGEPANEL CENSUS

18-24 26% 19%

25-34 44% 27%

35-44 21% 20%

45-54 6% 15%

55+ 2% 18%

REGIONPANEL CENSUS

Aegean Region 17% 13%

Black Sea Region 7% 9%

Central Anatolia 10% 18%

Eastern Anatolia Region

3% 7%

Marmara Region 53% 32%

Mediterranean Region

6% 12%

Southeastern Anatolia Region

4% 9%

SOCIAL CLASSPANEL CENSUS

AB 41% 14%

C1 29% 24%

C2 19% 31%

DE 11% 31%



UAE

GENDERPANEL CENSUS

Male 43% 51%

Female 57% 49%

AGEPANEL CENSUS

18-24 17% 15%

25-34 43% 39%

35-44 22% 30%

45-54 10% 12%

55+ 5% 4%



UK

GENDERPANEL CENSUS

Male 38% 48%

Female 62% 52%

AGEPANEL CENSUS

18-24 22% 12%

25-34 28% 17%

35-44 20% 20%

45-54 15% 16%

55+ 14% 35%

HOUSEHOLD INCOME(Annually, GBP) PANEL CENSUS

Less than £30,000

60% 52%

More than £30,000

40% 48%

REGIONPANEL CENSUS

England 85% 84%

Scotland 8% 9%

Wales 5% 5%

Northern Ireland 2% 3%



PANEL SIZE: 1,309,000CENSUS POPULATION SIZE: 313,847,465*INTERNET PENETRATION RATE: 78%**

USA

GENDERPANEL CENSUS

Male 32% 49%

Female 68% 51%

AGEPANEL CENSUS

18-24 27% 13%

25-34 25% 18%

35-44 17% 17%

45-54 15% 19%

55+ 16% 33%

ETHNICITYPANEL CENSUS

African-American

15% 12%

Indian/Eskimo/Aleut

1% 1%

Asian 3% 5%

Hispanic or Latino

11% 14%

Other 2% 1%

White 68% 68%

HOUSEHOLD INCOME(Annually, USD) PANEL CENSUS

Under $20,000 32% 20%

$20,000-$29,999 15% 12%

$30,000-$39,999 12% 10%

$40,000-$49,999 10% 9%

$50,000-$74,999 15% 18%

$75,000-$99,999 8% 11%

$100,000-149,999 5% 12%

$150,000-199,999 1% 4%

Above $200,000 1% 4%

REGIONPANEL CENSUS

East North Central 16% 15%

East South Central 6% 6%

Middle Atlantic 12% 13%

Mountain 7% 7%

New England 4% 5%

Pacific 13% 16%

South Atlantic 22% 19%

West North Central 7% 7%

West South Central 11% 11%



VIETNAM

GENDERPANEL CENSUS

Male 64% 51%

Female 36% 49%

AGEPANEL CENSUS

18-24 42% 22%

25-34 43% 27%

35-44 8% 22%

45-54 2% 14%

55+ 1% 15%

HOUSEHOLD INCOME(Annually, đong) PANEL CENSUS

Less than ₫ 80,000,000

54% 98%

More than ₫ 80,000,000

46% 2%



CONTACT US

THE AMERICASSEATTLE, WA1100 112th Avenue NE South Building, Suite 200 Bellevue, WA 98004+1 206-315-9300

BOSTON, MA313 Boston Post Road WSuite 175Marlborough, MA 01752+1 508-503-3655

CHICAGO, USA+1 843-422-4633

LOS ANGELES, CA2425 Olympic BoulevardSuite 2000-WSanta Monica, CA 90404+1 310-309-8180

MINNEAPOLIS, MN1011 First Street SouthSuite 350Hopkins, MN 55343+1 952-945-6049

VANCOUVER, CANADA221 West Esplanade AveSuite 405North Vancouver, BCCanada V7M 3J3+1 778-327-5704

EUROPE, MIDDLE EAST, & AFRICALONDON, UK 1 Bedford AvenueLondon WC1B 3AU+44 (0) 207 399 7010

PARIS, FRANCE31 Avenue du Général Leclerc 92100 Boulogne-BillancourtFrance+33 1 41 41 90 00

HAMBURG, GERMANYStraßenbahnring 820251 HamburgGermany+49 (0) 40 41 17 23 33

MUNICH, GERMANYLandsberger Straße 155 Building nr. 2, 4th Floor80687 MunichGermany+49 (0) 89 9230 670 0

‘S-HERTOGENBOSCH, NETHERLANDSHet Zuiderkruis 135215 MV ‘s-Hertogenbosch+31 (0) 73 615 4370

VALENCIA, SPAIN+34 667 40 60 42

ASIA PACIFICSYDNEY, AUSTRALIASuite 1104, Level 1146 Market StSydney NSW 2000Australia+61 2 9290 4333

HONG KONG, CHINASuite 1304-05, 13/F 625 King’s RoadQuarry Bay, Hong Kong+852 2254 6029

SHANGHAI, CHINAUnit 2208United Plaza No. 1468 Nanjing Xi RdShanghai, 200040P.R.China+86 21 6289-3312

SINGAPOREL78 Amoy Street#04-00,Singapore 069897+65 6692 1900

For more information about GMI’s capabilities visit www.gmi-mr.com or contact us at [email protected]. You can also contact one of our offices:

56 www.gmi-mr.com | [email protected]

Date post:	01-Dec-2015
Category:	Documents
Upload:	eira-solidor
View:	266 times
Download:	11 times

GMI Global Panel Book

Documents