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“This isn’t simply about running a TV channel and website together. This is about the BBC’s commitment to delivering the world’s best quality international journalism, in text and in video, in an integrated way to all the screens our audiences use”

Jim Egan – GNL COO

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With Global News Limited, BBC.com is part of the largest global news network with over 56m unique visitors across 38 countries in 33 languages, it is in its own right one of the top online news sites in the world.

We reach 230m people every week

The creation of GNL had specific goals of increasing breadth and localisation of content extending reach across all digital platforms maximising great video content online driving multi-channel social engagement

DFP enables greater tracking and targeting and has allowed for the introduction of new interactive ad formats.

New ad server launched in May

Extensive work to improve accessibility via search engines through re-publishing all pages as .com as well as .co.uk

Project Igor under way

Move towards responsive design Increasing the reach and accessibility of BBC.com across all channels by re-launching the site with a fully responsive design (including optimised video player)

New responsive ad formats

BBC.com is part of the largest global news networkBBC.com is part of the largest global news network

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inspiring, impartial content designed

to inform, educate and entertain

From award-winning coverage of News and Sport, to the latest Weather, to inspiration and innovation in Travel, Future, Autos, Culture and Capital bbc.com offers

benefits the advertisers with…

UPMARKET AUDIENCE

BRANDASSOCIATION

RICHER DIALOGUE

GLOBALREACH

CONNECTANYTIME,

ANYWHERE

DEEPERENGAGEMENT

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Quotes – from sales reps

“I’d like greater visibility of what’s coming up to fuel my team” Richie Kelly, Ireland

“I want to understand what’s coming up to prepare better” Elia Blei, Italy

“I need to be able to articulate the premium that the BBC delivers for clients”Wayne Bischoff, South Africa

NEWS SPORT FEATURES

VIDEO

MOBILE

Product Area Showcase – managers

Ana BakalinovaNews Product Manager

Chris WhiteSports Product Manager

Thiago MeisterOnline Product Manager

Chris LunnVideo Product Manager

Helen ThompsonMobile Product Manager

CONTENT

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bbc.com

Worldwide

“We will be reaching any audience with the right experience for their device”

Ana Bakalinova, News Product Manager

NEWS

Trends and insightsNEWS

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New inNEWS

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BenefitsNEWS

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SPORT

“Sport quote goes along here like this, probably over four lines exactlyas you see here.” Chris White, Sports Product Manager

SPORT Insights: a sticky

audience

Sports stats provider switchto will help drive more engaging content and extend the life of sports stories

"Once running a text commentary became established behaviour at BBC Sport online, between 5-10% of the audience would habitually tune in up to five hours before kick-off. This builds steadily towards kick-off, peaks during the match and tails off after the final whistle, although there's an increasing appetite for post-match discussion for an hour or so.”Jonathan Stevenson, former BBC Sport commentator

Sports correspondent and Sports live pages updated with responsive design to enhance mobile content

LIVE by 2013 Q3

n Extended stayn Multiple visits

n Repeated behaviour

SPORT Get set for 2014

As well as three marquee global events in the Winter Olympics, World Cup and Commonwealth Games, Sport are also pushing the overall breadth of content further to create fresh and compelling commercial opportunities

n Sport section of mobile siten Sport app(330k downloads already)n Video roll out to mobile with full rights management capability

LIVE by 2013 Q3

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SPORT Benefits

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New drivers for sales FEATURES

“Features quote goes along here like this, probably over four lines exactly as you see here.”

Thiago Meister, Online Product Manager

Insights / New inA year of growth has seen the features section more than double in size with the addition of Autos, Culture & Capital sections, bring more of the BBC’s great content to the world and supporting a deeper engagement with the site.

FEATURES

n Launch of Autos, Culture & Capital feature sections to add depth to the engagement in existing markets and target new marketsn New feature sections optimised for .mobin All feature sections to be launched within the BBC News mobile app Q3 2013

LIVE by 2013 Q3

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FEATURES

BBC Wellbeing – Lifestyle content specifically around healthy living

BBC Britain – Horizontal Aggregation of existing content centred around British culture (example of ad opportunity driving feature sections as this was requested from opportunities)

New sections to be integrated

BBC Earth – taking existing content from shows (e.g. walking with dinosaurs, mysteries of the universe, etc) – new venue in Japan being built specifically around this content – Orbi? With things like a virtual aquarium based on BBC footage)

BenefitsFEATURES

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VIDEO Meeting increased

demand“Video is key to driving deeper engagement for the BBC and a big opportunity for advertising.” Chris Lunn, Video Product Manager

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It is estimated that by 2016 55% of all consumer internet traffic will be video, with advertising spend against these set to represent more than one-third of all online spend (an estimated potential market of $54bn)

Mobile & tablet consumption grew by more than 19% in 2013 Q1

Completion rates for online videos are increasing, 69%

short form, 98% long form

Consumers are 75% more engaged with brands when online ads

can be skipped and 50% less likely to abandon content and sites when they have choice

Spend on online advertising is expected to increase in the

next 12 months at the expense of budgets previously reserved for traditional TV. A recent survey of industry experts found that 73% expected to increase their video ad spend in in the next 12 months, with 50% expecting to do so by decreasing their TV spend

Only 10% of all BBC visitors view video. Of

these 61% view only 1, with 4.7% viewing 10+, our aim is to shift this balance…

VIDEO Trends & talking points

Mobile video ads that include social media buttons drive 36% higher engagement

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VIDEO

Increased the reach of video by re-launching the video pages with a responsive design for better accessibility on all devices (related videos, duration marker & more content).

Improved related links between video’s to increase viewer engagement

Video pre-roll being rolled out across all platforms

Support for tracking hotspots now available to enable user interaction

Skip function now available for all pre-roll ads

Continuous play features now available to improve dwell time increase views

Growing investment in online only video content increasing overall video inventory

Continuing support for other video platforms with rollout of Connected TV news app to Sony, Panasonic & LG

So, what’s New?

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VIDEO

Further growth in inventory, more quality video to sell… Expected growth of #% by 2014.

Increased reach and relevance will increase audience by an estimated ?? – 10% increase in site visitors viewing video online will mean an additional 5.6m video views…

Engagement will be improved by providing user choice and greater interactivity, creating campaign impact faster…

Key opportunities

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MOBILE

“Nice image and a relevant quote goes here over as many lines as you like.”

Helen Thompson,Mobile Product

Manager

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MOBILE Trends & talking points

MOBILE So, what’s new?

New responsive design sites live covering; BBC.com Homepage, News, Sport sites as well as a number of specific pages including video and correspondent pages, bringing with it new advertising opportunities

New ad server delivering greater targeting capabilities for device, operating system & browser as well as geographical and support for improved interactivity

v3 News app due Spring 2014 to include support for pre-roll on video, full screen interstitial and new MPU ad units

MOBILE Benefits

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NEWS

SPORT

FEATURES

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SOCIAL

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TIMELINE

NEWS

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2013 2014 2015

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FOCUS

Opportunity for showcase slides

Players’ profiles and highlight reels are featured across the BBC’s multilingual output.Supporters across the continent are encouraged to vote online and via SMS.The voting sparks debate on message boards across the continent and drives both traffic and revenue to the BBC.There were a record number of voters in 2012, 40 per cent of whom selected Zambia’s Christopher Katongo.

Established in 1991, the award encourages millions of African football fans to have their say every December. The nominees are published online and broadcast by the BBC in languages including Kirundi, Kinyarwanda and Swahili.

SPORT Showcase – driving engagement

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3 key trends in digital advertising

Growth of programmatic buying and real-time ad exchanges is shifting the structure of the digital market

Surge in video & mobile means publishers are under pressure to ensure quality & accessibility of content across multiple devices

Adoption of Native advertising as a core campaign channel

BBC.com is ranked as one of the leading premium content providers. Recent studies showed that 61% of brands believe premium content providers achieve the best media for brand quality & association

As one of the first international news sites to move to a responsive design BBC.com have recognised and reacted to the need to offer quality content that works first time across all devices

Native advertising is already available within all the Features section of BBC.com, is coming to Sport and will soon be available on News

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Ways to promote

AD FORMATS slide to follow

Q. Which formats do you think are underperforming?

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Cross-product campaigns

slide to follow

Q. Which examples would you like to use?

TC A

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