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Go Mobile Media Marketing Loyalty Program Guide

Date post: 18-May-2015
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The mobile reward program lets merchants validate and reward customers for in-store loyalty with their mobile website. This ranges from loyalty cards to coupons and exclusive offers. Start building rewards that will drive traffic to your stores today! http://www.gomobilemediamarketing.com/services/mobile-loyalty-program/
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WITH We're pleased to announce the launch of our mobile rewards builder – an easy-to-use tool that allows merchants to build mobile reward programs for customers. The mobile reward program lets merchants validate and reward customers for in-store loyalty with their mobile website. This ranges from loyalty cards to coupons and exclusive offers. Start building rewards that will drive trafc to your stores today. MOBILE REWARDS PROGRAM CALL 1-888-544-4639 TO ADD A REWARD PROGRAM TO YOUR ACCOUNT
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Page 1: Go Mobile Media Marketing Loyalty Program Guide

WITH

We're pleased to announce the launch of our mobile rewards builder – an easy-to-use tool that allows merchants to build mobile reward programs for customers.

The mobile reward program lets merchants validate and reward customers for in-store loyalty with their mobile website. This ranges from loyalty cards to coupons and exclusive offers. Start building rewards that will drive traf!c to your stores today.

MOBILE REWARDS PROGRAM

CALL 1-888-544-4639 TO ADD A REWARD PROGRAM TO YOUR ACCOUNT

Page 2: Go Mobile Media Marketing Loyalty Program Guide

PROFILE REWARDSLOYALTY

CREATE EARNUSE

OF SMARTPHONE/TABLET USERS PREFER TO USE THEIR MOBILE DEVICE TO INTERACT WITH LOYALTY AND REWARD PROGRAMS.

US Loyalty Report by Maritz

CUSTOMERS

EXPERIENCE

CUSTOMERS

Page 3: Go Mobile Media Marketing Loyalty Program Guide

SMS USAGEVALIDATION

SEND TRACKMOBILE

OF MEMBERS WANT COMMUNICATIONS FROM THEIR LOYALTY PROGRAMS.US Loyalty Report by Maritz

MERCHANTSMERCHANTS

EXPERIENCE

Page 4: Go Mobile Media Marketing Loyalty Program Guide

SET UP YOUR PROGRAMAfter signing up, log in and click Rewards Program from the Marketing menu. Then, click Create New Program.

PROGRAM NAME Ex: Go Gelato Rewards

The program name will display on the reward programs list page in the marketing section.

The site menu header and footer will display on all pages in the reward program giving subscribers an easy way to navigate available mobile pages from the rewards page.

SITE MENU BAR & FOOTER

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1PROGRAM BELONGS TO Select a client that the program is under, this will determine the URL and mobile site that will be used alongside this program.

22SMS LONG CODEAssign an SMS long code to this program to send text messages to subscribers of the program.

If you don’t have any available SMS long codes, please provide your preferred area code for a new one. Each program purchase includes one new SMS long code.NOTE Once an SMS code is assigned, it cannot be changed or moved.

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This is the country where the program will be primarily used.COUNTRY55

This message will be sent to the subscriber immediately after their account is created.

SIGN UP CONFIRMATION TEXT MESSAGE 77

Require the user to share their location in order to request an ePunch or redeem a reward. The request will only be sent if the user is within one mile of a participating location.

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SUBSCRIBER SIGN UPSUBSCRIBER SIGN UP

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Page 5: Go Mobile Media Marketing Loyalty Program Guide

ADD MERCHANTS

ADD MERCHANTSMerchants are the locations where subscribers can use and validate rewards. Each program can have up to !ve merchant locations per license.

CONFIRM ePUNCHESePunches are sent by customers to authenticate transactions. Merchants con!rm incoming ePunch requests when the subscriber has met the ePunch requirements.

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DECLINE ePUNCHESIf customer doesn’t qualify for validation, merchants can decline the requests to remove it from the validation page.

1111REWARD REDEEMSubscribers redeem rewards similar to making ePunch requests. Merchants can con!rm or decline reward redemptions based on the requirements.

1212MERCHANT LOG INThis username and password is unique to the merchant and gives them access to their validation page to con!rm or decline subscriber requests.

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2288

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MERCHANT ADMINMERCHANT ADMINMERCHANT SIGN INMERCHANT SIGN IN

1010 11111212

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Page 6: Go Mobile Media Marketing Loyalty Program Guide

ADD REWARDS

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TITLEThe title will display as the lead text on the loyalty card. A title is not needed and will not be displayed for rewards that don’t require ePunches.

ePUNCHESePunches are the number of transactions required to earn a reward. If the number is set at zero the offer will only display in the rewards section of the subscriber’s account. The progress bar on the subscriber’s home page will display the total con!rmed punches they have received.

EXPIRATION DATEThis is the date where the reward will no longer be available for redemption.

REWARD AVAILABILITYThis is the frequency of how often the reward can be redeemed before it expires.

REWARD IMAGEUpload an image that will display on the reward. Use the crop window to highlight the area of the image you want to display on the reward. Each reward can have one image, but is not mandatory for use.

REWARD NAMEThe reward name describes the earned or existing reward that’s available for redemption.

DESCRIPTIONThe description is displayed under the title and reward name. This text will appear on both loyalty cards and rewards usually stating the requirements of the reward.

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REWARDSREWARDS

SUBSCRIBER HOMESUBSCRIBER HOME

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Page 7: Go Mobile Media Marketing Loyalty Program Guide

MANAGEMENT

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SEND BULK MESSAGEThis tool allows you to send SMS messages to your subscriber list alerting them of new offers and incentives to keep participating.

2020 PROGRAM DETAILSThe reward program details page provides a summary of the program, including subscriber and reward information.

ADD/EDIT MERCHANTS & REWARDSThese links bring you back to the reward program settings and edit rewards page.

PROGRAM LINKSThese are the main links for your program. That includes the homepage, the create account and validation page.

LOYALTY CARD & REWARD DETAILSEach reward on the list clicks through to the edit reward page where changes can be made. Each reward lists the total number of ePunches and redemptions for that reward.

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EXPORT SUBSCRIBER DATADownload subscriber data to a CSV !le, which can be uploaded to an existing CRM platform.

2525 SUBSCRIBER LISTThis is the detailed list of subscribers for your reward program, they can be sorted by total number of ePunches and newest subscribers. This is the list that bulk SMS messages will be sent to.

SELECT PROGRAMThe reward programs that are in your account.

SUBSCRIBER ePUNCHESThis is the total number of ePunches for each subscriber in your program.

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Page 8: Go Mobile Media Marketing Loyalty Program Guide

CALL 1-888-544-4639 TO ADD A REWARD PROGRAM TO YOUR ACCOUNT

This document encapsulates what the program is, but it doesn’t show you the real success that canbe achieved by using this program as a local business or reseller. If you haven’t already signed up and are excited to get started, call Go Mobile Media Marketing at 1-888-544-4639 to establish your account, custom URL, and SMS long code.

Mobile Loyalty Cards that are simple to set up and use.

Build reward incentives branded for any business that will drive store traf!c.

Hosted on the mobile web without the inconvenience of downloading an app.

Merchants validate ePunch requests and reward redemptions from any mobile device.

Use SMS text alerts to keep customers updated and using their rewards.

Track the activity of subscribers by the rewards used and total ePunches.

Personalized mobile dashboard for subscribers to check rewards and use loyalty cards.

Reward Program licenses include an SMS long code for text messaging subscribers and a custom URL. Each license holds up to 5 merchant locations where rewards and ePunches can be validated. If you have a business with more than 5 locations, multiple licenses can be used.

HIGHLIGHTSHIGHLIGHTS

SUBSCRIPTIONSUBSCRIPTION

MOBILE REWARDSMOBILE REWARDS


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