The BIGGEST Opportunity In Mobile
& Local Business Marketing… EVER!
With: Jerry Foster
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MOBILE FACTS AND FIGURES
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Mobile searches for restaurants have a 90% conversion rate, 64% within the hour! (Telemetrics, 2012)
Mobile Commerce & Mobile Marketing
Of the 8 Billion people in the world, over 6 Billion are mobile phone users! (TNS Global, 2012)
By 2014 mobile Internet is predicted to over take desktop Internet usage (Microsoft Tag, 2012)
Mobile Internet use/web traffic is up 202% in the last year! (Mobile Report, 2012)
4 out of 5 Smartphones users (86 Million U.S. users) use their Smartphone to Shop! (comScore, 2012)
30% of all Smartphone users who use their mobile device to shop have incomes $100,000 or greater (comScore, 2012)
Mobile Is Dominating
By 2016, Smartphones will influence $689 Billion (19%) of all retail store sales! (Deloitte, 2012)
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25% of Smartphone users say they have purchased something on their MOBILE devices in the past week! (Wave Collapse, 2012)
Mobile Commerce & Mobile Marketing
MOBILE Ad Spending with reach $7.4 Billion by 2017! (Juniper Research, 2012)
MOBILE payments worldwide will surpass $171 Billion in 2012 up 62% in one year! (Gartner, 2012)
MOBILE search will generate 27.8 Billion more queries than desktop searches by 2016! (BIA Kelsey Report, 2012)
47% of ALL consumers confirm they use their mobile device to search for local information! (e-Tailing Group, 2012)
18% of consumers have redeemed a MOBILE coupon in the past 90 days! (JiWire, 2012)
Mobile Is Dominating
57% of consumers won’t recommend a business with a poorly designed MOBILE site, 40% immediately go to a competitor’s site after a bad MOBILE experience! (Compuware, 2012)
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APPS VS. MOBILE SITESYour Success Is Our Mission
It is the power of the local searches and the search engines that require a solid mobile website presence!
Mobile Apps are the perfect mobile marketing tool to nurture customer relationships, increase customer loyalty, and communicate with a customer-base!
Mobile websites are the natural first-step in a mobile marketing campaign in order to increase prospect leads and turn them into paying customers!
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RANKING MATTERSYour Success Is Our Mission
Being in the top 3 is critically important for today’s business owner!
93% of all buying decisions start with an online search!
The first 3 ranked positions in a search receive 62.66% of all click-through traffic!
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THE MOBILITY FACTORYour Success Is Our Mission
Over 60% of all local searches are now done on a mobile device!
Today’s consumer is “un-tethered” and wants their information “on the go!”
Searches on mobile devices have grown 500% in the past 2 years!
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CRITICAL 1ST IMPRESSION
Your Success Is Our Mission
Amazingly, over 90% of today’s websites are NOT mobile optimized!
In a recent survey, 40% of mobile users turned immediately to a competitor’s website if they had a bad mobile experience on another!“Can I help you?” 73% of mobile-powered shoppers prefer to access a mobile website rather than receive assistance from a retail clerk!
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KEYWORDS ‘R’ KINGYour Success Is Our Mission
Ranking for the popular keywords is more important than ever and takes continual, on-going effort month after month!
“Non-Specific” terms now make up a majority of Local Searches featuring categories and keywords!
This is referred to as “Yellow Page Behavior” as opposed to “White Page Behavior”
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DOMINATING LOCALYour Success Is Our Mission
A powerful “TRIPLE THREAT” mobile online presence is a huge competitive advantage in this mobile world we live in today!
Capturing the mobile consumer’s attention simply leads to higher revenues and profits!
Mobile consumers search, review, and they take action!
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CUSTOM GOMOBILE WEBSITES
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