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Developing an innovative go-to-market strategy
An Innovation CatalystSeminar
Prepared and Presented byMarcus Tarrant
Managing Director
Mission HQ Pty. Ltd. ATF the Innovate Trust
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Contact Details
Marcus Tarrant Managing Director Mission HQ Pty. Ltd. ATF the Innovate Trust [email protected] + 61 3 9005 9710 www.missionhq.com.au
mailto:[email protected]://www.missionhq.com.au/http://www.missionhq.com.au/mailto:[email protected]8/6/2019 Go to Market Strategy Web 100524015407 Phpapp02
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Copyright 2010 Mission HQ.
The content, format, structure and communication technique utilised in this document are the intellectual property ofMission HQ Pty. Ltd.
This document is strict ly classified as Comm ercial in Confidence and intended only for recipients expressly authorisedby Mission HQ. Any m odification or distribut ion under altered expression, by any m eans, in its entirety or in part s, to anyperson without writt en approval from Mission HQ is expressly prohibited.
Natural Persons or bodies corporate may not copy, retransmit, distribute, publish or otherwise transfer any copyrightedmat erial to t hird parties or contract ors without the express permission of Mission HQ.
This documen t is int ended t o reflect MISSION HQs high-level overview of th e a Go-To-Market Strat egy. It doe s notconstitute formal professional advice or a recommendation to potential licensors, tax advisors, inventors or other third
parties as to a course of action in respect of the processes addressed, and should not be relied on as such. All care istaken in the preparation of this document but MISSION HQ bears no responsibility as to the contents of this documentand disclaims any liability wit h respect to its use or misuse.
Intellectual Property & Disclaimer
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Seminar Agenda
Agenda Item TimeIntroduction 10 mins
Where Does the Go-To-Market Process fit? 10 mins
A framework to assist in selecting the ideal go-to market strategy 40 mins
Facilitated discussion/Questions 20 Mins
Conclusion 5 Mins
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Quote
There are three kinds of companies, those that make newthings happen, those that watch new things happen, and thosethat wonder what happened
Anonymous
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About Mission HQ Pty. Ltd.
S o m e re ce n t p a st clie n ts o f M issio n H Q a n d
:the team
http://www.reh-plc.com/default.asphttp://www.audinate.com/index.phphttp://www.commerce.wa.gov.au/8/6/2019 Go to Market Strategy Web 100524015407 Phpapp02
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Why does a Go-To-Market Strategy Matter?
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The future of your organisation depends onit
Reduce tim e to m arket
Reduce cost associated w ith failed go-to-marketattempts
Reduce reputat ion risk
Reduce risk of product success
Increase ability to adapt quickly
Ensure regulatory compliance
Enhance customer experience Manage innovation adoption issues
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But why today more than ever?
Channels to market more complex than ever
Access to channels more compet itive than ever
Path to market is now not always clear
Business demand for quick results meanschoosing the wrong path to market can meanpremature death of a great product or service
More regulation and compliance
Many channels to market for innovative productshave the potent ial to cause channel conflictwith existing products.
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So What is a Go-To-Market St rategy?
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So what is a Go-To-Market Strategy?
N e w
T h in g
C u stom ers
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Whats so hard about that?
N e w
T h in g
C u stom ers
W e b siteM o b ile A ffilia tes
Jo in t
Ventures
C olla b o ra to rs D istrib u tors
C h a n n e l
Pa rtn e rs
Tech no log y
Pa rtn e rs
Product
Pa rtn e rs
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how do we get from here...
N e w
T h in g
C u stom ers
W e b siteM o b ile A ffilia tes
Jo in t
Ventures
C olla b o ra to rs D istrib u tors
C h a n n e l
Pa rtn e rs
Tech no log y
Pa rtn e rs
Product
Pa rtn e rs
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To here...
N e w
T h in g
C u stom ers
W e b site A ffilia te s
C h a n n e l
Pa rtn e rs
Tech no log y
Pa rtn e rs
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Without this
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Or this,...
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we need a map...
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...and a process.
- .Refining your go to market strategy
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But, after searching
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We concluded
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That none existed
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So we built one
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And tested it
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It works!
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Developing Your Go-To Market
Strategy
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The Map
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The Process
Details of the Go-To-Market St rategy developm entprocess have been removed from thispresentation.
For further in format ion contact Mission HQ at
www.missionhq.com.au
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How can we help?
Providing t raining for your t eam on the Go-to-m arket process
Running go-to market workshops to assist inspecifying your st rategy
Support ing execut ion of your go-to m arketst rategy through a st ructured approach.
Mission HQ undertakes consult ing act ivit ies forgovernm ent and business to assist in realising
value from innovat ion.
Thank You for your at tendance.