KaffefirmaetLund 29:e augusti 2008

Erika Intiso/0908

Convenience Health Indulgence Responsibility

Macro trends

Environment 65% Terrorism 61%

Money 66% Weight 56%

*Source: 8-18 years Young Mentality, 2005

High raised issue in today’s societyChild Concerns > 10 years*

Growing interest and engagementClimate trends: no more denial

Growing interest and engagementClimate trends: no more denial

Popular subject on all blogs

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Organic Fair TradeEnergyStar Bamboo FlooringSolar Energy Light BulbsLEED Climate Change/Global Warming

Subjects on Environment surpassed Organic

Source: Nielsen BuzzMetrix, study of 399,721,296 blog messages, between 3/15/2006 and 11/10/2007

Global Snapshot of CO2 Responsibility

Peter JensGoodies BV & Brighter World BV

“Carton packages are fit so well in today’s changing society”

Lars KristofersonGeneral Secretary WWF Sweden

“We believe this cooperation will prove that well-

managed renewables -represent the future”

Matt KinstlerVP Product Development Wal-Mart

“If you have a more sustainable package,

don’t be afraid to show it to us even if it costs

more”.

Justin KingCEO Sainsbury’s

“We use packaging guidelines to encourage suppliers to pack more

foods in compostable or recyclable packaging.”

What customer & opinion leaders think about itSustainable packages

Now&WowTed ‘MTC’ Langebach

“… wicked…”’

G-StarPatrick Verzijden

“… beautiful…”’

AppelsapRogier Smalhout

“… dope…”’

Dick’s RepublicHein Mevissen

“… innovative…”’

MTV NetworksDorine Baas

“… very MTV…”’

Jimmy WooCasper Reinders

“… funky…”’

VirginDaan van Loosbroek

“… truly distinctive …”’

SupperclubBert van der Leden

“… cool…”’

What opinion leaders sayTetra Prisma is a package for the future

“Next generation wants environmental friendly carton”Press exposure

Let’s tell our story!

Benefits of carton

Easy to stock

Easy to fold& dispose Safe

Recyclable

Less CO2emission

Maintainnutritional value

Preserver of taste

Hygienic

Economical

Light weight

Renewable

Informative

Our commitmentRenew, reduce, recycle

– Renewable materials from sustainable sources

• Increase the share of renewable content through innovation

– Reduce the carbon footprint • Operations • Products

– Driving recycling worldwide• Efficient use of resources• Avoiding landfill impacts

We use renewable resourcesSustainably grown wood fibres in our cartons

– 3/4 of packaging materials from renewable resource – wood

– Traceability systems for wood independently certified

• Global sector commitment to 100% certification globally by 2015 - recognized by EU Commission & WWF

• 100% of paperboard sourced in EU (2006)

• 76% of paperboard sourced globally (2006)

– Forest management systems independently certified/audited

• 46% of the forests our suppliers source from are certified, 28% FSC & 18% PEFC (2006)

• First FSC Tetra Pak carton launched by Sainsbury’s (November 2007)

We reduce CO2 in our operationsBy using renewable energy

– Target: to cut CO2 emissions by 10% by 2010 vs. 2005 (40,000 t.)

– Reduction via • Energy efficiency and savings• Use of renewable energy

– Programme part of WWF Climate Savers initiative & the Sustainable Energy Europe Campaign

We increase recycling By one billion+ packs / year globally

– Reducing greenhouse gas emissions in landfill – Supplying paper markets (2006)

– 21 billion Tetra Pak cartons recycled– 30% of EU beverage cartons recycled into new paper

products– Over 16% Tetra Pak cartons are recycled worldwide

– Investing– 125 million € over three years in top 20 markets

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Beverage cartons recycled in Europe 1992-2006 (tones)

Consumer focusWe must make it easy to do the right thing

– Supporting minimum impact offerings of the food supply chain

– Supporting a minimum impact life styles of consumers

– Credible environmental information– Stakeholder support

Emission of CO² for 1 liter of packed water, CE, Delft, 2005

CARTON PET GLASS

CO2 impact through value-chain

gr. CO2/L.

At MTV Awards in Rome 2004Water in Tetra Prisma Aseptic

Water in Tetra Prisma AsepticServed at Supperclub, customized water

Water in Tetra Prisma AsepticAt MTV Awards in Riga 2007

Water in Tetra Prisma AsepticServed at Greek Fashion Show, 2007

Melodifestivalen 2007Segern är din!

How can you leverage?Use carton as endorser

Why Heineken chooses carton

* www.frenchrabbit.com

French Rabbit leverages on carton*

H&M water 2007Carton is a deliberate choice

Our StoryLeading brands care about the environment

►Know How and Expertise

►Processing Solution

►Packaging material

►Marketing ideas and mock up creation

►A partnership to deliver a success

Tetra Pak can offer WATER