Goal based priorization, by Alexandre Klaser and Lourenço Soares

Lourenço P. Soares | Alexandre Klaser

Goal-based Priorization

Backlog

http://www.flickr.com/photos/toiletqueue/

Backlog

http://www.flickr.com/photos/herby_fr/

Ok, but...

Ok, but... ...if there’s no backlog,

what is there?

Effort aligned

to business

goals

Effort aligned

to business

goals

Independent

streams of

work

Just enough

to meet the

goal

Effort aligned

to business

goals

Independent

streams of

work

Recaptulando...

What’s the expected result when we

implement a given functionality?

How can we guarantee we are doing what

must be done?

Effort aligned to business goals

http://www.flickr.com/photos/morganhh/

Once upon a time...

What to do when a hypothesis is wrong or

cannot be validated?

How to prioritize streams of work and maintain

business alignment?

Independent streams of work

http://www.flickr.com/photos/elsie/

Multiple hypothesis

Prioritized by value

Business Value

User

value

Low Low

High

High


Business Value

User

value

Low Low

High

High


Business Value

User

value

Low Low

High

High


Business Value

User

value

Low Low

High

High

How to validate a hypothesis with the least

possible effort?

How to avoid that dependency between

stories prevent progress in small increments?

Just enough to meet the goal

http://www.flickr.com/photos/pasukaru76/

I ndependent

N egotiable

V aluable

E estimable

S mall

T estable

I ndependent

N egotiable

E estimable

S mall

V aluable

T estable

N egotiable

E estimable

V aluable

T estable

I ndependent

S mall

Hypothesis are like onions

Kano Model

Implementation

Satis

factio

n Basic met ≠ not met =

Adapted from: http://en.wikipedia.org/wiki/Kano_model

Kano Model


Performance met = not met =

Basic met ≠ not met =

Implementation

Satis

factio

n

Kano Model

Excitement met = not met ≠


Performance met = not met =

Basic met ≠ not met =

Implementation

Satis

factio

n

Levels of attainment of goals

Pro

vid

e Basic mechanics

It is impossible to know if it is doable before validating this much

You need to know it to use it


Pro

vid

e Basic mechanics



“It’s a proof of concept... Without this, the experience is broken... I would never go live with only this...”


Basic functionality

Meets user needs

Anyone with minimum knowledge should be able to use it

Pro

vid

e S

ati

sfy

Basic mechanics





Basic functionality

Meets user needs


Pro

vid

e S

ati

sfy

Basic mechanics




“All of our competitors have it... I would expect it to work... It’s something even my mom would understand...”


Basic functionality

Meets user needs


Diferentiating proposition

Only the main features of the product should be at this level

Draw users to the product

Pro

vid

e S

ati

sfy

E

xce

l

Basic mechanics






Basic functionality

Meets user needs


Diferentiating proposition

Only the main features of the product should be at this level

Draw users to the product

Pro

vid

e S

ati

sfy

E

xce

l

Basic mechanics





“Only your product does this... Makes me come back time and time again... Everyone is talking about it...”

Deming Cycle

PLAN

DO

CHECK

ACT

Prioritized hypothesis

Business Value

User

value

Low Low

High

High

Priority Matrix P

rov

ide

S

ati

sfy

E

xce

l

Now add stories P

rov

ide

S

ati

sfy

E

xce

l

Priority Matrix P

rov

ide

S

ati

sfy

E

xce

l

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story

Story Story Story Story

Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


A real-world example

Consuming stories

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel

Consuming stories

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel

Consuming stories

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel

Pro

vid

e

Sa

tisf

y

Ex

cel

Consuming stories

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Identifying scope creep

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Story

Pro

vid

e

Sa

tisf

y

Ex

cel

Pro

vid

e

Sa

tisf

y

Ex

cel

Identifying scope creep

Story Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Story

Small finite increments

Story

Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel


Story

Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel


Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel

Pro

vid

e

Sa

tisf

y

Ex

cel


Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


Pro

vid

e

Sa

tisf

y

Ex

cel


Story Story

Story Story

Story

Story Story

Story Story

Story


Story

Story Story

Story

Story

Story Story

Story Story

Story Story

Story Story

Story


It works in practice…

The whole team using the board

“It helps a great deal when finding the most important stories”

Recaptulando...

Questions, Comments, Suggestions?

[email protected]

about.me/lous

[email protected]

@alklaser

Recaptulando... Further reading

Beyond Good Enough – Darius Kumana (bit.ly/darius_bge)

Systemico Model – Barry O’Rilley & Lourenço P. Soares (bit.ly/systemico)

Kano Model – Jason Mesut (bit.ly/kano_model)

Replacing Requirements with Hypotheses– Josh Seiden (bit.ly/josh_hdd)

INVEST in Good Stories, and SMART Tasks – Bill Wake (bit.ly/invest_stories)

[email protected]

about.me/lous

[email protected]

@alklaser

bit.ly/darius_bge

bit.ly/systemico

bit.ly/kano_model

bit.ly/josh_hdd

bit.ly/invest_stories

Date post:	19-Oct-2014
Category:	Technology
View:	309 times
Download:	1 times

Goal based priorization, by Alexandre Klaser and Lourenço Soares

Technology