+

Social Media, Research &

Development

10 weeks as a KMIS intern at ILRI

in Addis Ababa, Ethiopia

+

Using social interactive media approaches, tools and

strategies to help ILRI document and communicate its

research and development activities.

+The Goat:

wisdom and energy

+The Tree:

knowledge and nature

+

Social. Sharing.

Caring.

+

Macchiato

time

Yammer

time

Being Social.

+

4

3

2

1

website

microblogging

social networking

Communication Tools

emails

blogRSS Feed

video

social bookmarkingapps

widgets

slide sharing

photo sharing

enterprise networkingPinterest

podcastparticipatory video

mobilewiki

analyticssearch engine optimization

+ILRI social media metrics with Liya Dejene

Who‟s following ILRI online?

What are our audience most interested in?

What comments do they post?

+Look out for in-depth ILRI

social media statistics

reports

3 golden rules for getting the most out of

social media:

1. Identify your audience and goals

3. Analyze the impact of your efforts

2. Don‟t be afraid to make mistakes

+The importance of sharing.

Meals, minibuses and gossip: sharing is at the heart of everything

people do in Ethiopia

Social media as an extension of African culture and traditions

Coffee ceremonies and storytelling = social communication

Making a difference requires teamwork.

Several voices are stronger than one.

The web and global social network is powerful – use it to share.

+

“When spiders‟ webs unite, they can

tie up a lion.”

– Ethiopian proverb

Image: CIA figurative map of the world wide web

+Field Trip with some people,

somewhere, to do something.

+

I learned a valuable lesson on my very first field trip with ILRI –

ask more questions.

Same goes for social media and knowledge sharing. The

beauty of web 2.0 is that large scale conversation – sharing

your knowledge and expertise, but also learning something

new for yourself too.

+Social Media Guide for

promoting African knowledge

on Climate Change With Ewen Le Borgne & Tsehay Gashaw

A guide to social media

Promoting African knowledge (on climate change adaptation)

Researchers, civil society practitioners, info. intermediaries

Doubts and Pitfalls

Encouraging people to experiment with social media

+Caring about the quality of

your work, caring for each

other - in the office and

across Ethiopia.

Blogs

Brochures with Meron

Wikis

Overall learning experience

+

Social. Sharing.

Daring.

+

Keep „social‟ at the heart of

everything you do.

Be sociable too.

+

Think of social networking as an extension of a

conversation that has been going on for centuries.

Once upon a time,

knowledge was power.

Today, sharing knowledge is power.

+

Dare to stand out from the crowd.

+

Be Daring

+ Thank you.