By Ashish Barapatre (13034)

The Group: Company Profile • Founded 1897

• Founder Ardeshir godrej & Pirojsha godrej.

• Headquater mumbai(india)

• Area served worldwide

• Chairmen Adi godrej

• Revenue (2013) 1,573 cr

• Profit (2013) 97 cr

• Employees 20,000

• Website www.godrej.com

Ardeshir godrej

1894 – Ardeshir Godrej, was a lawyer-turned-locksmith.

1895 – Vision oF “ Made in India “ products.

1897-Started Manufacturing Locks under “Anchor” Brand. Godrej group came into existence.

Contd …. 1902 - Godrej makes its first Indian Safe.

1910 –Boyce Join hands with Ardeshir.

Boyce decided to leave the company. But the name was retained.

“Godrej & Boyce Manufacturing Company”.

1928 - May 1- Ardeshir transferred the ownership to his brother Pirojsha.

Pirojsha Godrej carried Ardeshir Godrej’s dream forward making Godrej group- a global multi-business

Adi godrej

Adi Godrej- undergraduate degree from MIT and his MBA from the MIT School of Management,

After his return to India, he joined the family business.

Modernized and systematized management structure.

Contd …

Head of 113 year old, $ 2.6 billion Godrej group consumer conglomerate.

Recently made acquisitions in Indonesia, Argentina & Nigeria.

Bought Sara lee’s 51% stake in their JV that makes household care products.

Milestones

Godrej Dynasty

Board of Directors

VISION & MISSION

“GODREJ IN EVERY HOME AND IN EVERY WORK PLACE “

“ENRICHING QUALITY OF LIFE EVERYDAY AND EVERYWERE “

Leading Market Position

HIS SIGNATURE IS THEIR LOGO

ARDESHIR GODREJ

1897-2008

2008 ONWARDS

Major competitorsInternational•   Unilever 

• Colgate & Palmolive

• Cadbury

• Gillette

• Nestle

• Dabur India

• General mills

• Reckitt Benckiser's

• Parle

Domestic

• Hindustan Unilever L.T.D.

• ITC

• Nestle india

• GCMMF (Amul)

• Dabur India ltd

• Asian Paints

• Cadbury

• Britannia Industries

• Marico Industries ltd

• Nirma ltd

• Rasna ltd

Market share

ITC33%

HUL25%

NESTLE21%

GODREJ14%

DABUR6%

As per market capitalization

ITCHULNESTLEGODREJDABUR

SWOT ANALYSIS

strengthsPresent across the counties

TrustEfficient R&D

Strong in ethics

weaknessNo connect to youthsLack of innovations

The effective selling schemes are not available like payment

on installment

opportunitiesRecent accquistions

Productive diversification

threatsGrowing competition from private

labels.Cost of raw material

GODREJ

• In addition to the most competitive pay packages godrej offers a host of add-ons that makes it not only the most exciting place to work in India but also the most rewarding.

• Accommodation in the Godrej colonywith club facilities, school and medical care.

• Scheme and a Group Insurance Scheme.

• when work gets too much, go off on a walk through Godrej’s green campus: flexitime at work is for kicking off your shoes and smelling the roses.

How CSR Activities Started at

• In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 lakhs to the Tilak Swaraj Fund – For upliftment of the downtrodden.

• 25% of the shares of the Godrej Group’s holding company Godrej & Boyce are held in a trust that invests back in the environment, healthcare and education.

Day’s Celebration and Initiatives • World Wetlands Day 2011 Celebration by Godrej Mangrove Centre

• Wildlife Week Celebrations 2010 

• Vanamahotsav – 2010

• Earth Day Celebration 23rd April, 2010

• Wildlife Photography Contest

• Wildlife Week Celebration – 2009

• World Environment Day- 5th June 2009

• Earth Day Celebration- 22 April 2009

• Campaign on Segregation of Waste in Station side and Creek side colonies

Godrej appliances launched India’s first 100% green refrigerators in 2002 and till today it’s the only company to have green refrigerator.

Godrej refrigerators were conferred the national energy conservation award 2009 by Govt. of India.

Tsunami Rehabilitation Project

ALERT India: Is engaged in the early detection of leprosy cases.

Long term employment for the visually disabled.

Vatsalya Trust: Charitable organization dedicated to the care and rehabilitation of destitute children

Supports following organizations

World Wide Fund for Nature (WWF)

Friends of Trees

Bombay Natural History Society (BNHS)

Table for Two: Targeted at addressing hunger and malnutrition in the developing world.

Some interesting facts about Godrej

Godrej touches the lives of 470 million Indians everyday.

40% of Indian Population uses atleast one Godrej products every single day.

Godrej sells 6 billion candies a year, that’s approximately one candy for every man, woman and child on the planet.

Godrej produce over 1 billion cakes of soaps a year

Contd…… Business Week lists GCPL amongst Asia’s 100 fastest

growing Companies.

Three out of every four Indian banks are secured by Godrej.

Godrej sells one refrigerator every 30 seconds in India.

Godrej & Boyce Mfg Company – the last manufacturers of typewriters in the world.

Godrej made the first 100% CFC free refrigerators which ignited the go-green revolution in industry.

Contd …

Godrej Interio is the India’s Largest furniture brand.

Godrej Locks is celebrated over the years (112 years) for the trust bestowed by its customers across the globe.

Godrej Material Handling is India’s Largest manufacturer of lift trucks.

FUTURE VISION

Sources:-

• www.godrej.com

• www.economictimes.com

• Annual report of godrej.

• www.google.com

• Www.youtube.com

• Mekency report on godrej

• Corporate brochure