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GoFest North 23/24 June | GoFest South 21/22 July Media Pack and Marketing Opportunities
GoFest North 23/24 June | GoFest South 21/22 July Media Pack and Marketing Opportunities
Introduction • The UK’s Family Festival of Sport, Dance, Health & Fitness
• Major Media & Investment Partnership with Trinity Mirror Group plc • Accredited and Supported by Sport England
• Action packed, fun weekend Festivals “Where Activity Unites Families”
• Providing opportunities for extended families and anyone able bodied or not; to “Have a Go”
• 50+ sports, dance, fitness activities from Archery to Zumba utilising the highest quality indoor and outdoor facilities for 2 day Festivals of fun, achievement and motivation
• Inspirational 30-45 minute coaching sessions in small groups with dedicated, fully qualified, approved instructors
• “Village” Leisure and Entertainment Zones
• Celebrity Challenges and Guinness World record Attempts
• Special Activity Events
• “Big Stage” Entertainment
• Tournaments for all ages and ability
www.gofest.co.uk
The GoFest Story The dream back in 2013 has turned into reality with three hugely successful, GoFest Festivals at the Surrey Sports Park in Guildford and the 2017 launch of GoFest North at the Etihad complex, Manchester.
Now we are back again, adding more media exposure, more participants, more activities and even more fun for all!
GoFest South: July 21/22 - in its 4th year at the amazing Surrey Sports Park, Guildford GoFest North: 3 Events in 2018: Winter: Saturday 3rd February (indoors): Regional Athletics ArenaSpring: Saturday 28th April (indoors): Regional Athletics ArenaSummer: Saturday 23rd/ Sunday 24th June at 3 venues around the fabulous Etihad complex in the heart of Manchester.
We transform the very best sporting venues into a family friendly“Village” of Fun, Sport, Dance & Entertainment.
www.gofest.co.uk
SponsorshipBenefits
GoFest SouthTrinity Support
GoFest NorthTrinity Support
GoFest & Partner
Trinity Mirror is one of the largest multimedia publishers in the UK and Ireland with an award-winning portfolio of media brands and their investment in GoFest provides unique communication support for our sponsors.
In 2017 TMG delivered an “Advertising Equivalent Cost” in excess of £150,000 to support GoFest North and South, creating not just Brand awareness exposure but also through their social media platforms, the opportunity to engage “One on One” with the potential to build a rapport (data base) of potential customers.
The table below summarises 2017 Media Coverage
AwarenessOTS
InteractionOTS
Gross TotalOTS
Print 8 Titles
13 Titles
21 Sites 7,981,120
6,995,374
3,764,354
3,764,354
2,928,673
12,262
21,272
47,980
3,010,288
Website Display 10 Sites
1 Site 14,928
89,942
104,8706,995,374
Digital
Web Articles
Internet Databases
Gross OTS
TMG Total
Gross OTS 6,774,642
7,099,614
13,874,256
www.gofest.co.uk
Media ImpactSummary
www.gofest.co.uk
Sponsorship Value
Detailed statistics are available for e commerce Customer Acquisition and Customer Value Conversion calculations on request. Brand culture & value fit (“Halo” effect) can be tailored to Sponsor requirements.
Awareness GrossOTS
Interaction GrossOTS
Gross TotalOTS
‘Halo’ Effect
10.9 MIllion 11.1 Million 22 Million Exclusivity
Topical
Prestige Association
Networking
Employee Involvement
Activation Opportunities
CSR
Delivery
Title Rights
Festival Presence
Description
Festival NamingRights
Tournament Naming Rights
Category Exclusivity
IP Exploitation
Site Entrance
Title Sponsor OfficialCategory
Tournament Sponsor
Activity Sponsor Exhibitor
inc Large Structure Gazebo +£150 Gazebo +£150 Gazebo +£150 Gazebo +£150
Branded Demonstration &Retail Areas
Branded Wristbands
Large ScreenPromotion
Space for Branded Panels (Outdoor)
Main Stage Branding
Opportunityto Run Seminars
*Open to discussion/negotiation
Attendance atPress Launches
AmbassadorsSocial Media
Communications
Fees (Ex VAT)
Free Tickets*
Space for Branded Banner Teardrop Flags
ProgrammeAdvertising
FC + DPS Page 1/2 Page 1/3 Page
PAAnnouncements
“Goody Bag”Inserts
Mentions in Press Releases
Advertorials in GF Newsletter x8 x2x4 x1
10-15 x2x5 x1
Website Adverts Full Page 1/2 Page 1/2 Page 1/4 Page Logo Only
Full WeekendPasses 1000 100 50 25 5
x2 Per Week Weekly x2 Per Month Monthly TwiceSocial MediaPromotion
www.gofest.co.uk
2017 -Per Festival POA £5,000 £2,000 £950 £600
x15
x4
x10 x4 x2
x8
x2
x4
x1
x2
x1
Exhibitor Prices Per Festival
Programme Adverts(10,000 copies)
GoFest North - Manchester - June 23rd/24thGoFest South - Guildford - July 21st/22nd
*GoFest North Winter (Feb 3rd) & Spring (April 28th) also available to exhibit at from just £195. Call us on 01483 497065 for more details.
Outdoor - Main Festival Area5m x 5m SpacesStandard £600Early Bird (pre Jan 1st Jan 2018) £400Previous Supporters only (pre 1st Jan 2018) £350
Additional Fees: Fully Enclosed 3mx3m GazeboHire & Installation £150Power feed £100 Table & 2 Chairs £50
Indoor - Sports Hall 2m x 2m Spaces £4003m x 3m Spaces £500Power feed £50Table & 2 Chairs £50
1/4 page £95 £50
1/2 Page £175 £95
Full Page £250 £150
Standard 2018 Exhibitor
www.gofest.co.uk
Branding Opportunities Banner sites, in the form of PVC banners or free-standing pull-up style banners, are available around the venue for you to increase your exposure to visitors.
i) PVC Banner Sites2m wide × 1m high banner sites available on fences; you can provide your own banners or we can design and/or print them for you. Price includes rigging/attaching to fencing in your chosen location (subject to availability)
£175+vat2m wide x 1m high PVC Banner(production & space)
2m wide x 1m high PVC Banner(inc. design, production & space)
2m wide x 1m high PVC Banner(client supplies own banner)
1 Banner
£275+vat
£100+vat
£150+vat Each
4+ Banners
£225+vat Each
£95+vat Each
ii) Free-standing Outdoor BannersAvailable around walkways throughout GoFest
£300+vat1.5m (height) x 600mm (width)(production & space)
1.5m (height) x 600mm (width)(design, production & space)
1 Banner
£475+vat
£225+vat Each
4+ Banners
£375+vat Each
www.gofest.co.uk
Sports Sponsors
GoSplash
Swimming
Aqua Zumba
Sub Aqua underwater Hockey
Diving
Paddle Boarding
Canoeing
Water Polo
GoHands
Tennis
Raquetball
Cricket
Martial Arts Ultimate Frisbee
Badminton
Lacrosse
Archery
Squash
Hockey
Rock Climbing
GoRun
Relays
Sprints
Fun Runs
5K Charity Runs
Obstacles
GoBalls
Football
Korfball
Bowls
Basketball
Rugby
Netball
GoTumble
Trampolining Free Running Gymnastics
www.gofest.co.uk
Sports Sponsors will be associated with all the sports in a chosen category or just one sport if preferred
Special Activity Sponsor
GoJump
GoCool
GoSlide
GoFame
GoRide
Jumping from heights onto fully branded airbags and platforms
An amazing giant water/foam slide
A cycle track with pumps, jumps and high walls
Ultimate VIP photo booth. Text photos beamed to giant screen
Real snow Ski and Snowboard Slope
www.gofest.co.uk
To be a “Special Activity” SponsorCall us on 01483 497065
GoFest SouthJuly 21st - 22nd
Sitemap Example 2017
June 23rd - 24th Sitemap Example 2017
GoFest North
High Profile Ambassadors
www.gofest.co.uk
Dear GoFest. Just wanted to say a massive thank you and well done for GoFest today! What a great day with so much going on, something for everyone and spoilt for choice!
- Vicky Smith
I just wanted to take the opportunity to thank you for an amazing weekend. As a family of 5, we came for all 3 days and every one of us was fully engaged throughout and had a fabulous time. We managed 12 hours there on Saturday and carried my daughter to the car from main stage fast asleep - Lodge Family
7,000 People
“brilliant and we loved it!” - Tappin Family
Superb Feedback
95% in Families
10,000+ GoFest Database
Media Sponsors/Partners
www.gofest.co.uk
Sports Delivery Partners
Now in its 4th year
ABC1C2 Demographic
Many Marketing Opportunitiesyou should be enormously proud of what you achieved this weekend which I think will be the beginning of a hugely successful annual event - Armitage family
Hi GoFest Team. Just a quick note to say a huge thank you for a fabulous experience on Friday. My family biked to GoFest and took part in Lacrosse, Fencing/Kingball, Tennis, Squash, soft play (toddler) and Climbing. We all really enjoyed ourselves - and can only praise your coaches for their enthusiasm]
- Helen Currie
“huge amount of fun”- Rachael Curran
www.gofest.co.uk
2017 Sponsors
www.gofest.co.uk
• “GoFest was absolutely AMAZING !! We all completely loved it and really appreciate the enormous amount of hard work that went into it. It was everything we hoped for ...and more!
We came to all three days and will do the same next year (and Carmina's family too) except, next year, we will literally clear the diary completely so we can spend every waking minute there!”
Taylor Family
FeedbackWill refer
to a friend
75%
Va lue for money
20
15
10
5
1 2 3 4 5 6 7 8 9 10
Num
ber o
f peo
ple
Marks out of 10
www.gofest.co.uk
Sean McCormick Partnerships DirectorE:T:M:
Paul FarrisFounder and CEOE:T:M:
[email protected] 50815607710 432116
[email protected] 497065+44 (0) 777 4629242
