Digital Marketing Automation for Small Business
Business Profile
Gogiro Internet Group, Inc.Suite 1025 – 1185 W. Georgia Street, Vancouver, BC V6E 4E61-866-543-8660www.gogiro.com
The information herein has been prepared to assist prospective partners in making their own evaluation of Gogiro and does not purport to be all-inclusive or contain all the information that a prospective partner may desire. Such statements, estimates and projections reflect various assumptions by Gogiro concerning anticipated results, which may or may not prove to be correct. No representations are made as to the accuracy of such statements, estimates or projections. The information in this document may be privileged, confidential, and protected from disclosure. If you are not the intended recipient, any use, dissemination, distribution or copying is strictly prohibited. If you have received this communication in error, please immediately notify the sender and permanently delete all copies, electronic or other, you may have. This applies even if this document is embedded in a message that is forwarded or attached.
The Demand for Digital Marketing
gogiro.com
"I like how (the business) is structured, I think this
is going to work really well. If you guys keep up your
part, I’ll have no problem managing my part"
Organic search leads have a 14.6% close rate, while outbound marketingleads have a 1.7% close rate.http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
88% of consumers who search for a type of local business on a mobiledevice call or go to that business within 24 hours.http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
84% of top performing companies are using or plan to start usingmarketing automation by 2015.http://www.gleanster.com/report/5-marketing-automation-capabilities-top-performers-can-t-live-without
In todays connected world, consumers use theinternet and social media to shop and makebuying decisions before walking into a store
The Demand for Digital Marketing
gogiro.com
38% of companies will hire more digital marketing professionals in thecoming year, about half of those positions will be filled by temporary orcontract help, not full-time employees.http://www.mediapost.com/publications/article/228229/digital-ad-industry-calling-on-technical-marketing.html?edition=73780
Digital marketing spend is forecasted to increase to 35% oftotal budgets by 2016.http://www.webstrategiesinc.com/advertising/how-much-budget-for-online-marketing-in-2014
66% of small businesses are maintaining or increasing spendon digital marketing.http://www.att.com/gen/press-room?pid=23878
It is a challenge for small business owners tomanage their digital marketing presence - and Gogiro can help
professional, I can change stuff pretty easy, and we’re
"Gogiro has done a great job. The website looks very
getting new business from the Traffic Builder. Great
price, great service - highly recommend."
Gogiro Value Proposition
gogiro.com
"Gogiro has done a great job. The website looks very
professional, I can change stuff pretty easy, and we’re
getting new business from the Traffic Builder. Great
price, great service - highly recommend."
An instant digital marketing department with end-to-end services
Technology and tools for marketing automation
A dedicated account manager & instant team of specialists
Gogiro provides digital marketing automationon a simple, monthly fee basis
$150/m
Local Search & Web Mgmt Basic Digital Marketing Custom Digital Marketing
$599/m from $1000+/m
Web Mgmt & HostingBusiness Central, StatsLocal Search Beacon
Web/Local Search PLUSPPC Traffic Builder ProgramSocial Media Automation
Basic Digital Marketing PLUSExpert Conversion Mgmt
Email Mkt / Custom Services
Plus first month setup fee
Gogiro makes it simple and easy for small business owners to succeed with their online market-ing programs. For a monthly fee, our team of web design and digital marketing experts help to implement the online tools and technologies needed for a small business to grow. We provide clients with a high-performing digital marketing department for a fraction the price of hiring some-one in-house.
Gogiro Service Delivery
gogiro.com
A Full Catalogue of Expert Managed Services,Pay-as-you-go Pricing
If ExistingWebsite ( Transferred )
Small BusinessOwner
Local GogiroDistributor
Gogiro ServiceDelivery Team
Business Central
Website Apps• Social Sharing• Photo / Video Gallery• Survey / Poll• Testimonials• Blog
Business Services• Email Services• Website Hosting• Visitor Statistics & Analytics• Lead Generation Reports
Websites• Basic Website• Pro Website• Ecommerce• Mobile
Productivity Apps• Contact Manager• Sales Funnel• Online Quoting & Billing
Online Marketing• Local Search Beacon• Traffic Builder PPC• Social Media
Needs to maximize theironline presence, and someone
to help manage it all
Understands clients needs,manages their account, helps
oversee service delivery
Small businesses are all unique, and Gogiro has the ability to deliver a wide range of solutions. Our standardized approach is simple to order and delivers with consistency. Gogiro Regional Partners participate as a Solution Architect and Account Manager liason between clients and Gogiro’s service delivery team.
Gogiro Marketing Automation
gogiro.com
"Appreciate the rapid response which affectively
turned a problem into an opportunity to show our
strength! Good Stuff.”
Digital Marketing MethodologyResearch, Segmentation, Targeting
Walk-insPhone CallsEmailseCommerce
Gogiro finds out what people are searching for relative to our clients business, and targets traffic that provides highest potential return.
ROI Tracking & OptimizationGogiro provides reports to clients and works with them to ensure digital marketing efforts are yielding positive return on investment.
Technology Platform and PartnersGogiro utilizes our own technology and partners with other platforms to help automate service delivery.
Business Central
How Gogiro Competes
gogiro.com
"...we’re really focusing on meeting our clients
needs. Small business owners don’t want to deal
with a 1-800 number call center... they want that
local service and support, someone they can call on
and relate with for their online needs."
Price Reliability Results Technology Expert TeamThe Gogiro brand represents what small business owners truly want - experts to rely on, simplicity and measurable results. Regional Gogiro Partners work locally with small business owners, supported by a team of experts, Gogiro tools and technology partners.
1) Do-it-yourselfPrice Reliability Results Technology Expert TeamMost small business owners are trying to managing everything themselves, and have neither the time or the expertise to be competitive online.
3) Hired StaffPrice Reliability Results Technology Expert TeamThe current go-to choice for small business owners is to eventually hire in-house staff. A single person may not have all the expert skills or tools available to offer a compelling ROI to a small business owner.
2) Hired AgencyPriceLocal agencies can build a top-performing online solution, but they generally lack the economies of scale and technology partner relationships of a national provider to be cost effective for small business owners.
Reliability Results Technology Expert Team
Regional Partner Opportunity
gogiro.com
Build your own business within the digitalmarketing industry with Gogiro
"...I have been able to combine all of my interests
and truly do something that I love! As a Gogiro
Regional Office Owner, I have had the opportunity to
build my own profitable business, at my own pace in
a market that is exploding.”
Secure the exclusive right to market and operate under the Gogiro brand within a protected area. Gogiro’s exclusive distribution partners are an extension of the Gogiro Corporate group, representing the brand within their area, directly managing their clients, and billing directly with exclusive wholesale pricing. Gogiro has a great team, and works with you every step of the way. Enjoy working with others that share your same financial ambitions and lifestyle goals.
Exclusive Marketing AreaExclusive access to all inquiries and to market the brand in your own protected area.
Zero Franchise Fee’sGogiro is a distributor model – no upfront franchise costs, only an inventory commitment is required!
Discounted Wholesale PricingAs part of Gogiro Internet Group, receive exclusive discounted pricing for all products and services.
Brand SupportInstant credibility with the Gogiro brand, including business name, sales sheets, websites and more.
Turnkey Sales and OperationsGogiro provides training, marketing, operation and technical support. Managed your customers andbusiness online with Gogiro’s automated management systems.
Joining Gogiro means working with a great team of people, and creating a long term residual income for the hard work you put in. Work with small business owners in your community and help them take advantage of result-focused internet services for a great price. Build your client base and earn a healthy recurring income that provides you the time and flexibility to enjoy life away from work!
Partner Sales Support
gogiro.com
Free Website Analyzer ToolAccess Gogiro’s Website Analyzer tool to provide free reports to your business network. Reports outlinea scorecard and recommendation checklist that helps lead into a great sales discussion
Prospecting ToolsGogiro can provide access to prospecting tools that help generate targeted contact lists with detailedanalytical information about their current digital marketing profile.
Collateral and Sales SupportGogiro provides a complete toolkit of sales collateral, brochures, and marketing material for you to use tohelp close prospects. Gogiro also has a team available to help you answer sales related questions, trainand orient yourself on new features, and provide special programs on a case-by-case basis
Partner Webinars and Conference CallsGogiro Internet Group is a close community of like-minded business professionals all working togetherunder the same mission. Participate on our confernce calls and group webinars to gain valuablefeedback from our community of partners.
Startup Training and Launch ProgramGogiro provides initial focused one-to-one training and with ongoing follow up support. Access anoptional startup lead generation program to help you get off the ground running. Contact us for full details.
“The small business sector is booming, and there
is never a shortage of qualified prospects available.”
Partner Operations Support
gogiro.com
"Gogiro's products allow me to help my clients'
businesses to really take off. Gogiro does all of the
technical work so that I am able to help my clients with
what I am truly good at: customer service and satisfac-
tion."
Online Platform to Manage Daily BusinessBusiness Central is a single platform for Gogiro partners to place orders and manage the customer base.
Direct Client BillingGogiro Partners are distributors that own their client bases, bill directly, and provide Tier 1 support. Gogirocan assist you in setting up an easy to manage billing system to collect automated credit card payments.
Customer SupportGogiro Partners provide Tier 1 support directly to their clients. Gogiro provides Tier 2 techincal, sales andcustomer service support via phone, email or ticket. Our server administration team is 24/7 to handleany emergency technical issues and to prevent against downtime or outages.
Regional Partner Summary
gogiro.com
Build wealth in the digital marketing automationindustry helping local business ownersGogiro is expanding throughout the nation, and in need qualified people to establish a Regional Gogiro Officewithin their area. Each regional Gogiro office combines a Distribution Licence with the training, support,and backing of a brand that provides you with the ability to build your own succesful business.
"...I have been able to combine all of my interests
and truly do something that I love! As a Gogiro
Regional Office Owner, I have had the opportunity to
build my own profitable business, at my own pace in
a market that is exploding.”
Build your own business in a growing, high demand industry with support of a national organization
Upfront and monthly recurring income generated
Exclusive marketing territory - limited availability, top areas are going fast
100% of all initial fees allocated to a pre-paid inventory account
Comprehensive start-up training, orientation and resource material
Unlimited, ongoing support from Gogiro Corporate and Partner Network
Online Order Management System to run your business
Online tracking for all orders and project communications
Team collaboration through Google Apps for Business
Instant access to marketing and lead generating programs for your business
Instant access to expert online marketing and website production department
Instant access to a comprehensive server infrastructure and technical support team
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Build Wealth with Gogiro
gogiro.com
Gogiro provides an environment for you to build aresidual-based business in a thriving market
Contact:Ken Johnston, VP Business [email protected], ext 2
"What I like is there’s virtually no overheads. This
business isn’t going to empty my pockets every month.
I don’t need the employees, office leases, or other
obligations that the other businesses have."
Starting a Gogiro business requires little time and virtually zero overheads. Gogiro gives you the ability to create a lifestyle that is both financially and socially rewarding, and the effort you put in pays dividends with residual earnings on every sale. You are in complete control of your own client base - you invoice and bill all your clients directly, and pay Gogiro wholesale rates on what you sell. Due to the limited number of Exclusive Distribution areas available, your business value grows alongside the Gogiro brand.
Options to expand into other regions as your business develops•
Exclusive marketing rights to your region so you can get started and expand comfortably•
Upfront and monthly income generated•
About Gogiro
gogiro.com
“I enjoyed our discussion today about your plans/goals
for this year. It's good to see the team you have on board
to help with the front office aspects of the business - it'll
give you some added horsepower for sure.”
Background
Gogiro Internet Group, Inc. is a private company founded in Vancouver, Canada through a vision to make it easy for small business to take advantage of internet based services. Online services, such as websites, digital marketing, contact managers, and billing tools are vital for today’s small business owner to grow, become more productive and competitive. A core value to the Gogiro business model is combining affordable pay-as-you-go products with local service and support, so that small business owners can pick up the phone anytime and work with something locally that they can trust. Gogiro launched in the fall of 2008 with initial pay-as-you-go websites and online marketing. Today, Gogiro is partnered with over 35 private or Gogiro partnered distributors, each offering digital marketing services layered on top of the Business Central platform and technology partner toolsets. This eco-system combines automation technology and expert service delivery with real-world, local support that creates a winning combination for our clients.
Senior Management Team
Mike Dahlstedt, CEOA performance-driven digital media and marketing leader with a proven, consistent track record of driving sustainable, scalable business models. Mike’s career focus has been working within the small business community to scale start-ups through effective digital marketing and partnership strategies.
Skip Dalrymple, SVPSkip is a management expert in developing new businesses and implementing tools and technologies to compliment operational goals. Skip has run multi-million dollar corporations and built several business-es throughout his career, with expertise in operations, finance, sales and marketing.
Ken Johnston, VP Business DevelopmentKen has 30 years of sales and channel management experience as an entrepreneur, a multi-chain retail manager, and in the venture start-up arena. Ken’s scope of experience includes acting as communica-tions director, operations manager, and channel manager, with annual transactions of $20+ Million.