GOGTE INSTITUTE OF TECHNOLOGY · 2017-07-31 · Gogte Institute of Technology shall stand out as an...

KARNATAK LAW SOCIETY’S

GOGTE INSTITUTE OF TECHNOLOGY

UDYAMBAG, BELAGAVI-590008

(An Autonomous Institution under Visvesvaraya Technological University, Belagavi)

(APPROVED BY AICTE, NEW DELHI)

Department of MBA

Third Semester

Scheme and Syllabus (2017 Scheme)

INSTITUTION VISION

Gogte Institute of Technology shall stand out as an institution of excellence in technical

education and in training individuals for outstanding caliber, character coupled with creativity

and entrepreneurial skills.

MISSION

To train the students to become Quality Engineers with High Standards of Professionalism and

Ethics who have Positive Attitude, a Perfect blend of Techno-Managerial Skills and Problem

solving ability with an analytical and innovative mindset.

QUALITY POLICY

• Imparting value added technical education with state-of-the-art technology in a congenial,

disciplined and a research oriented environment.

• Fostering cultural, ethical, moral and social values in the human resources of the institution.

• Reinforcing our bonds with the Parents, Industry, Alumni, and to seek their suggestions for

innovating and excelling in every sphere of quality education.

DEPARTMENT VISION

To be recognized as a progressive department for Business Education, Research and create

meaningful students for engagement of learning management education

MISSION

Developing excellence in learning experience by developing effective and responsible leaders

by creating insightful knowledge. Reinforcing our bonds with the parents, industry, alumni and

to seek their suggestions for innovating and excelling in management education

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

1. To groom students to manage, understand, develop and create competitive and

sustainable advantage to organizations and society through managerial and technical

skills, moral values and ethical practices.

2. To encourage entrepreneurial competence amongst learners to create, innovate and

provide better service to community

3. To train students to acquire analytical and research competencies for continuous

learning, professional growth and career advancement

PROGRAM OUTCOMES (POs)

1. Students will be able to solve problems of competitive business environment.

2. Students will be competent to outline strategies required for sustainability of

organizations

3. Students will demonstrate their skills to enhance productivity, efficiency and

effectiveness of business

4. Students will practice ethical standards and moral values to conduct business.

5. Students will acquire entrepreneurial competencies to create value for the community.

6. Students will generate innovative ideas to delight the stakeholders.

7. Students will be able to create models, plans and projects to explore the potential

markets.

8. Students will develop strategies to begin new enterprises to cater to the needs of society.

9. Students will examine the gaps existing in current business and reinforce the business

scenario.

10. Students will perceive continuous learning attitude to keep abreast with the dynamic

environment

11. Students will make use of relevant skills acquired during the program for career

advancement

3rd Semester

Subject

Code Subject No of Hours Per Week Total Contact Examination Marks

Lectures Tutorial Practical Credits Hours CIE SEE Total

MBA301 Strategic Management 3 1 0 3 4 50 50 100

MBA302

Production and

Operation Management 3 1 0 3 4 50 50 100

MBA303 Summer Internship 2 1 0 3

25 25 50

Elective – 1 3 1 0 3 3 50 50 100

Elective – 2 3 1 0 3 3 50 50 100

Elective – 3 3 1 0 3 3 50 50 100

Elective – 4 3 1 0 3 3 50 50 100

Elective – 5 3 1 0 3 3 50 50 100

MBA318 Research Publication

1

MBA319 Skill Development - 3 2 1 0 1 2 25 25 50

28 10 0 26 26 425 425 850

Marketing & Finance Specialization

Subject Code Marketing & Finance No of Hours Per Week Total Contact Examination Marks


MBAMM3304 Business Marketing 3 1 0 3 3 50 50 100

MBAMM3305 Sales & Retail

Marketing 3 1 0 3 3 50 50 100

MBAMM3306 Services Marketing 3 1 0 3 3 50 50 100

MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100

MBAFM3308 Advanced Financial

Management 3 1 0 3 3 50 50 100

Marketing & OB & HRM Specialization

Subject Code Marketing & OB &

HRM

No of Hours Per Week Total Contact Examination Marks




Marketing 3 1 0 3 3 50 50 100


MBAHR3310 Compensation

Management

3 1 0 3 3 50 50 100

MBAHR3311 Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

Marketing & Information Technology Specialization

Subject Code

Marketing &

Information

Technology





Marketing 3 1 0 3 3 50 50 100


MBAIT3316 Managing E-Business 3 1 0 3 3 50 50 100

MBAIT3317 Strategic

Management of

Information

Technology

3 1 0 3 3 50 50 100

Finance & Marketing Specialization

Subject Code Finance & Marketing No of Hours Per Week Total Contact Examination Marks


MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAFM3309 Mergers and

Acquisitions 3 1 0 3 3 50 50 100


Marketing 3 1 0 3 3 50 50 100


Finance & OB and HRM Specialization

Subject Code Finance & Marketing No of Hours Per Week Total Contact Examination Marks


MBAFM3307

Security and Portfolio

Management 3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100


Acquisitions 3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency Mapping

3 1 0 3 3 50 50 100

OB and HRM & Marketing Specialization

Subject Code OB and HRM &

Marketing




Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

MBAHR3312

Management of

Industrial

Relations

3 1 0 3 3 50 50 100


Marketing 3 1 0 3 3 50 50 100


OB and HRM & Finance Specialization

Subject Code OB and HRM &

Marketing




Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

MBAHR3312

Management of

Industrial

Relations

3 1 0 3 3 50 50 100

MBAFM3307

Security and

Portfolio

Management

3 1 0 3 3 50 50 100

MBAFM3308

Advanced

Financial

Management

3 1 0 3 3 50 50 100

Entrepreneurship & Finance Specialization

Subject Code Entrepreneurship

& Finance



MBAED3313 Entrepreneurial

Management 3 1 0 3 3 50 50 100

MBAED3314

Entrepreneurship,

Creativity and

Innovation

3 1 0 3 3 50 50 100

MBAED3315 Social

Entrepreneurship 3 1 0 3 3 50 50 100

MBAFM3308

Advanced

Financial

Management

3 1 0 3 3 50 50 100


Acquisitions 3 1 0 3 3 50 50 100

Entrepreneurship &OB and HRM Specialization

Subject Code Entrepreneurship

&OB and HRM



MBAED3313 Entrepreneurial

Management 3 1 0 3 3 50 50 100

MBAED3314

Entrepreneurship,

Creativity and

Innovation

3 1 0 3 3 50 50 100

MBAED3315 Social

Entrepreneurship 3 1 0 3 3 50 50 100


Management 3 1 0 3 3 50 50 100

MBAHR3311

Performance

Management &

Competency

Mapping

3 1 0 3 3 50 50 100

Course Title : Strategic Management Credits: 03

CourseCode :MBA301 L:T:P 35-15-0

Course Type: Management Semester :3 Div: CIE Marks: 50

50 Hours/Week: 4 Total Hours: 50 SEE Marks:50

Pre-requisites::Students are required to be aware of the latest strategy adapted by Indian companies

and its impact on the performance of the organization

Course Objectives:

Students will understand the fundamentals of strategic management and assess the internal and

external environment of the organization prior to strategy development. Students will analyze the

techniques of corporate level strategies. Students will evaluate strategy implementation and control

process

Introduction to Strategic Management Unit No: 1

Duration: 9 Hrs

Nature and Scope - Definitions of various strategic terms – Strategy, Corporate Strategy, Business

Strategy, Operational Strategy Competitive Advantage and generic building blocks, Sustainable

Competitive Advantage, Resources, Capabilities, Resource Based View of the Organization, core

competency, distinctive competency, Mission, Visions, Goals, Objectives, Business Model, Strategy

Making Process: cursory concepts, Market architecture: role of institutions, law and contracts ,

Strategic thinking.

Internal and External Analysis Unit No: 2

Duration: 10 Hrs

External Analysis: Strategic Groups, Competitor Analysis: Porter‘s Five force model, Product based,

platform based and other forms of competition.EFE (External Factor Analysis) Industry Life Cycle,

PESTLED,CPM Matrix(Competitive Profile) Matrix Internal Analysis: Value Chain Concept and

Analysis, IFE (Internal Factor Evaluation) Matrix SWOT, TOWS matrix, SPACE matrix.

Corporate Level Strategies Unit No: 3

Duration: 11 Hrs

Corporate-level Strategy: Horizontal and Vertical Integration, Cooperative Relationships, Strategic

Outsourcing, Related and Unrelated Diversification Strategy in the Global environment: Porter‘s

Diamond,Profitability and profit growth through global expansion, Cost reduction and local

responsiveness pressures, choosing a global strategy, Basic entry decisions, Global strategic

alliances, Mergers & Acquisitions Strategic Change and Turnaround Strategy: Change Management,

Turnaround Strategy Innovation, Strategic cooperation, Modularization and outsourcing.

Business Level Strategy

Unit No: 4

Duration: 11 Hrs

Competitive positioning and the business model, Competitive positioning and business-level

strategy, Competitive positioning: Generic business level strategies, Dynamics of competitive

positioning: Strategic Groups included Strategies in fragmented, embryonic, growth industries,

Navigating through life cycle to maturity, Strategy in mature and declining industries, Game Theory.

Strategic Implementation and Control Unit No: 5

Duration: 9 Hrs

Process of controlling- Types of control- Budgetary and non-budgetary control techniques-

Managing productivity- Cost control- Purchase control- Maintenance control- Quality control-

Planning operations.

Text Books:

1. Hunger David &Wheelen T. (2005). Strategic Management. New Delhi: Prentice Hall.

2. Hill & Jones, An Integrated Approach to Strategic Management, Cengage, New Delhi

3. Gupta, Strategic Management, Premtice Hall of India, New Delhi

Reference Books:

1. David Fred R. (2012). Strategic Management- Concepts & Cases. New Delhi: PHI

2. Ghosh .P. K (2013). Strategic Management - Text & Cases. Delhi: Sultan Chand.

3. Glueck, William F. Strategic Management and Business Policy,McGraw Hill, New York

Course Outcomes (COs)

1. Know & understand the strategic premises on which the business functions

2. Assess the internal and external factors those influence crafting a

3. Distinguish corporate strategies adopted by the different companies

4. Evaluate the influence of business level strategies

5. Understand strategy implementation and control strategy

Program Outcome of this course (POs)

1. PO - (b) Students will be competent to outline strategies required for sustainability of organizations

2. PO - (c) Students will demonstrate their skills to enhance productivity, efficiency and effectiveness of

business.

3. PO - (e) Students will acquire entrepreneurial competencies to create value for the community

Course Delivery Methods

1. Black Board Teaching

2. Power Point Presentation

3. Class Room Exercise

Assessment Methods

1. Internal Assessment Test

2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination ( SEE)

Scheme of Continuous Internal Evaluation (CIE)

Components Average of

Two IA tests

Average of Two

Assignments Quiz Case Study Workshop

Maximum Marks : 50 25 5 5 5 10

- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.

- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the

calculation of SGPA and CGPA.

- Minimum marks required in SEE to pass: 40 (out of 100 marks)

- Question paper contains four parts.

o Part A contains three marks questions students have to answer five questions out of seven

questions.

o Part B contains seven marks questions, students have to answer five questions out of seven

questions.

o Part C contains ten marks questions, students have to answer three questions out of four

questions.

o Part D contains twenty marks, this is compulsory to answer for all student

Course Title :Production and Operations Management Credits: 03




Pre-requisites::A student should have the basic knowledge about Productions and Operations

Management and conversion process using various techniques.

Course Objectives:

The objective of this course is to acquaint the student with the basic management decisions with

respect to production and effective utilization of materials in manufacturing and service organizations

Introduction to Production and Operations Management Unit No: 1

Duration: 8 Hrs

Difference between Production and Operations Management, Production Concept, Transformation

Process, Current Issues in Operations Management, Operations Strategy, Competitive Dimensions.

Forecasting: Forecasting Time Horizon, Forecasting Techniques (Theory and Problems)

Break Even Analysis Unit No: 2

Duration: 7 Hrs

Introduction to BEA, BEP in terms of physical units, sales value and percentage of full capacity,

Make or Buy situations, Equipment selection decisions, Managerial uses of break even analysis,

Limitations of BEP (Theory and Problems)

Facility Planning Unit No: 3

Duration: 7 Hrs

Facility Location Decisions: Factors affecting facility location decisions and their relative importance

for different types of facilities. Facility location models. Facility Layout Planning: Types of plant

layouts, Factors influencing facility layout decisions (Theory and Problems)

Employee Productivity and Capacity Planning Unit No: 4

Duration: 14 Hrs

Productivity and Work Study: Productivity and Organization Variables affecting labor productivity,

Work Study; Method Study; Data collection, recording, examining and improving work. Material

flow and material handling study, Work Measurement; Work sampling study Time study and Motion

study, (Theory and Problems). Capacity Planning: Introduction; CRP, MRP, MRP 2 MPS, Managerial

Importance of aggregate Plans, Alternatives for managing demand and supply. Capacity augmentation

strategies. Matching demand and capacity. (Problems and Theory)

Materials Management Unit No: 5

Duration: 9 Hrs

Role of Materials Management, Materials and Profitability, Purchase Functions, Vendor Selection

and Development, Vendor Rating, Concept of Lead Time, Purchase requisition, Purchase order.

Inventory Management: Concept of inventory, Types, Classification, ABC analysis, Inventory Costs,

Inventory Models EOQ, Safety Stock, Re-order Point, Quantity Discounts (Theory and Problems)

Text Books:

1. Norman Gaither, Greg Frazier, Operations Management. 9/e. Cengage Learning.

2. Upendra Kachru, Production and Operations Management: Text and Cases. 1/e. Excel Books,

3. Cecil Bozarth. 2011. Introduction to Operations and Supply chain Management. Pearson

Education.

Reference Books:

1. William J Stevenson. 2011. Operations Management. 9/e. Tata McGraw Hill

2. Chunawalla. Production and Operations Management. Himalaya Publications


1. Learn the strategic role of Operations Management in creating and enhancing a firm’s

competitive advantages

2. Understand the key concepts and issues of OM in manufacturing organizations

3. Learn the interdependence of the operations function with the other key functional areas of a firm

4. Develop analytical skills and problem-solving tools to the analysis of the production and

operations problems

5. Understand the various techniques used to improve the productivity of an organization

6. Understand the various techniques used in inventory management


1. PO (a): Students will be able to solve problems of competitive business environment.

2. PO (b): Students will be competent to outline strategies required for sustainability of

organizations

3. PO ( c): Students will demonstrate their skills to enhance productivity, efficiency and

effectiveness of business.

4. PO (d): Students will acquire entrepreneurial competencies to create value for the community.

5. PO (e): Students will be able to create models, plans and projects to explore the potential

markets.

6. PO (f): Students will develop strategies to begin new enterprises to cater to the needs of society.

7. PO (g): Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6. Semester End Examination (SEE)


Components Average of two

IA Tests

Average of Two

Assignments

Quiz Case Study Workshop










questions.


questions.


questions.

o Part D contains twenty marks, this is compulsory to answer for all students.

Course Title :Summer Internship Credits: 03



50 Hours/Week: 8 weeks Total Hours: SEE Marks:50

Pre-requisites:A student should have the basic knowledge concepts of Management and Research

Methodology.

Course Objectives:

It aims to bridge the gap between the professional world and academic institution. The SIP would be

simulation of real world environment, requires that the student must undergo the rigor of professional

environment both in form and substance.


1. Understand the various functions of an organization.

2. Explain the integration of various functions.

3. Analyze the root cause of the problem or issue.

4. Apply relevant theoretical concepts in finding solutions for real issues of corporate.

5. Construct appropriate frame work or methodology to find solutions for problems of corporate.

Chapter I: Introduction

i. Title and general introduction about the SIP

ii. Need for the study

iii. Objectives of the study

iv. Scope of the study

v. Research Methodology

vi. Literature review

vii. Limitations of the study

Chapter II: Industry and Company Profile

i. Industry profile

ii. Company profile

iii. Promoters, Vision, Mission and Quality policy

iv. Area of operation and Products/services offered

v. Infrastructure facilities

vi. Competitor’s information

vii. SWOT analysis

viii. Future growth and prospectus

Chapter III: Theoretical background of the study: Elaborative information on the

subject chosen for the better understanding and usage in the analysis

Chapter IV: Analysis and Interpretation of the Data

Chapter V: Summary of Findings, Suggestions and Conclusion, Bibliography

Text Books:

1. Cooper, D. R. and Schindler, P.S. 1999, Business Research Methods, 6th Edition, Tata

McGraw-Hill Publishing.

2. Kothari, C.R. 1997, Research Methodology Methods and Techniques, 2nd Edition,

WishwaPrakashan, New Delhi.

Reference Books:

1. Kinnear, Thomas C and Talor, James R, Marketing Research, McGraw-Hill Inc, New York


1. PO (a): Students will be able to solve problems of competitive business environment.

2. PO (b): Students will be competent to outline strategies required for sustainability of

organizations

3. PO ( c): Students will demonstrate their skills to enhance productivity, efficiency and


4. PO (i): Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops



Components Average of two IA

Maximum Marks: 50 25



- Viva Voce will be conducted for 50 marks


Course Title: Business Marketing Credits: 03

CourseCode :MBAMM3304 L:T:P 35-15-0



Pre-requisites::Students have to aware of the basic marketing management and awareness towards

the concept of Business to Business Marketing

Course Objectives:

The purpose of this course is to develop an understanding among the students about the various

concepts of Business Marketing, which are helpful in developing sound marketing policies for

industrial goods.

Nature of Business Marketing Unit No: 1

Duration: 10 Hrs

Nature of Business Marketing, Business Vs Consumer Marketing, and Economics of Industrial

demand, Types of Industrial Markets, Types of Business Customers, Classifying industrial Products

and Services, Organizational Procurement characteristics, Environmental analysis in Business

Marketing

Organizational Buying Behaviour Unit No: 2

Duration 10 Hrs

Organizational buying process, Types of buying situations, Buyingcentre concept, Role of Buying

behavior, Conflict Resolution in Decision making. Then Webster & Wind Model of Organizational

Buying Behaviour, Sheth Model of Industrial Buyer Behaviour, Ethics in Purchasing

Market Segmentation Unit No: 3

Duration: 10 Hrs

Segmenting, Targeting and positioning of Business Markets. Value Based Segmentation, Model for

segmenting the Organizational Markets. Product and Brand Strategy; Developing Product strategy,

Analyzing Industrial Product Life Cycle, Developing Strategies for new and existing products.

Branding Process and Branding Strategy. Business Service Marketing; Special Challenges

Formulating Channel, Pricing and Promotion Strategies Unit No: 4

Duration: 10 Hrs

Nature of Business Marketing Channel Intermediaries, Direct and Indirect channels, Channel

Objectives, Channel Design, Managing channel Members, Selection and Motivation of Channel

Members, Channel conflicts, Price Determinants, Factors Influencing Pricing Strategies, Pricing

Methods, Pricing Strategies, Pricing Policies, Concept of Learning Curve, Competitive Bidding

Leasing Communication Objectives, Role of B2B Advertising, Sales Promotion in Industrial

Markets, Trade Shows and Exhibitions.

Management of Sales Force Unit No: 5

Duration: 10 Hrs

Personal Selling in B2B, The Selling Process, Key Account Management, Managing the Industrial

Sales force, Organizing and controlling the Industrial Sales force Activity. Planning for Sales Force

Deployment. Measuring the Effectiveness of Sales Force. CRM Strategies for B2B, B2B through E-

Commerce; Models of B2B

Text Books:

1. Industrial Marketing. Robert R Reader & Reeder 2/e. Prentice Hall International Publication.

2. Business Marketing. Michael D Hutt, Thomas W Speh. Cengage Learning Publication

Reference Books

1. Business Marketing. Krishna Havaldar. Latest Edition Tata McGraw Hill Publication

2. Business Marketing. Frank G Bingham Jr. Latest Edition. Tata McGraw Hill Publication

3. Industrial Marketing. Mukherjee H S. Latest Edition. Excel Books Publication

4. Industrial Marketing. P K Ghosh. Oxford University Press


1. Organizational buying and purchasing functions in all sectors of the business market;

2. Understand and manage various business customer relationships

3. Segment business target markets and evaluate B2B marketing strategy

4. Understand business marketing mix and supply chain

5. Develop marketing decision-making and communication skills for B2B marketing


1. PO - (a) Students will be able to solve problems of competitive business environment

2. PO - (b) Students will be competent to outline strategies required for sustainability of organizations

3. PO -(c) Students will demonstrate their skills to enhance productivity, efficiency, and effectiveness of

business

4. PO - (g) Students will be able to create models, plans and projects to explore the potential markets

5. PO - (h) Students will develop strategies to begin new enterprises to cater to the needs of society

6. PO - (i) Students will examine the gaps existing in current business and reinforce the business

scenario





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA Tests

Average of Two










o Part A contains three marks questions students must answer five questions out of seven

questions.

o Part B contains seven marks questions, students must answer five questions out of seven

questions.

o Part C contains ten marks questions, students must answer three questions out of four

questions.


Course Title :Sales andRetail Marketing Credits: 03

CourseCode :MBAMM3305

L:T:P 35-15-0


Hours/Week: 4 Total Hours: 50 SEE Marks:50

Pre-requisites::The student should have basic knowledge of marketing, sales and retailing to

understand the advanced aspects of retail market

Course Objectives:

To introduce the student to the field of retail and sales management and enable them to understand the

problems of sales and issues faced by retailers and develop winning Strategies for retailing business.

Introduction to Sales Management Unit No: 1

Duration: 7 Hrs

Nature of Sales Management, Importance, Personal Selling Process, Emerging trends in Sales

Management, Sales Organizations, types of Sales Organizations, Responsibilities of a Sales Manager,

Selling Skills, Selling Situations, Sales Presentations, Handling Customer Objections

Sales Force Staffing and Motivation Unit No: 2

Duration: 13 Hrs

Planning for and Recruiting Successful Sale people, Recruitment and Selection of Sales force,

Placement and Socialization of Sales force. The Management of Sales Training. Contents of the Sales

Training Program. Training of Sales force Nature of Motivation, Process and Factors Influencing

Motivation. Motivating Sales force towards high performance, and achieve desired targets.

Compensation; Meaning, Types of Compensation Plans, Salary and Wages, Incentives for sales force,

Leading the Sales Team

Controlling the Sales Team and Selling on Internet Unit No: 3

Duration: 12 Hrs

Analysis of Sales and Marketing Costs. Evaluation of Sales Force by Performance and Appraisal

Process. Selling Agents for Internet, Advertisement is net trading, Payment System in Net Trading,

Smart Card, Debit Card, Credit Cards, Making Internet Selling Safe, Digital Significance, Advantages

of Internet Selling to Buyers and Sellers

Introduction to Retail Management

Unit No: 4

Duration: 9 Hrs

Functions, Economic Significance of Retailing, Retail Mix, The Retailing environment in India, Types

of Retailers – Retail Formats, Theories of Retail Development, The Retail Life Cycle The factors

influencing retail shopper, Consumer decision making process, changes in the Indian consumer, use of

market research as a tool for understanding markets and consumers. Store Locations: The importance

of store locations, types of locations, steps involving in choosing a location, trade areas and their

evaluation, how to evaluate a retail location. Measuring Financial Performance, Measures of Financial

Performance, The strategic profit model, measures of retail performance.

Retail Pricing and Communication Unit No: 5

Duration: 9 Hrs

The concept of retail pricing and the factors affecting price, elements of retail price, developing a

pricing strategy, adjustment to retail price. Retail Merchandising. The process of merchandising buying,

and procedure for selecting vendors and building partnerships, concept of own brand and

manufacturers’ brand. Retail Shrinkage. GMROI, GMROF, GMROL, EOM, BOM, Model stock Plan,

Basket analysis and Open to Buy System, Managing the store employees, Store planning, Standard

Operating Procedures ( SOP). Retail Communication, The concept of retail marketing mix, STP, role of

POP in retail, Servicing the Retail Customer. Retail Store Operations, Retail Store Design & Visual

Merchandising.

Text Books:

1 Weitz, L. a. (2012). Retail Management. New Delhi: Mc. Graw Hill.

2 Evans, Berman (2013). Retail Management- A strategic approach. Pearson.

3 Sales Management. 2003. Charles M Futrel. Sixth Edition,.Thomson South Western.

4 Sales and Distribution Management. Tapan K Panda and Sunil Sahadev. 6/e. Oxford University

Press.

5 Sales and Distribution Management. 2013. A Nag. Tata McGraw Hills Publications.

6 Sales and Retail Management Independent Perspective 2007. Dr. s L Gupta, 1/e. Excel Books.

Reference Books:

1. Pradhan, S. (2009). Retail Management. New Delhi: PHI.

2. Salesmanship and Sales Management. P K Sahu and K C Raut. 3/e. Vikas Publishing House.

3. Sales Management. Douglas J Dalrymple, William L Crow. John Wiley and Co.


1. Students will understand the retail environment and location Decisions.

2. Students will assess the assortments of retail market mix.

3. Students will evaluate the retail store management practices.

4. Students will assess the assortments of retail market mix.

5. Recognize that creative sales promotion is driven by thorough knowledge of the consumer.

6. Understand how sales promotion works and how it applies to the real world marketing situations.


1. PO: (a)Students will be able to solve problems of competitive business environment.

2. PO: ( c)Students will demonstrate their skills to enhance productivity, efficiency and effectiveness of

business.

3. PO: ( e)Students will acquire entrepreneurial competencies to create value for the community.

4. PO: (g)Students will be able to create models, plans and projects to explore the potential markets.

5. PO :(h)Student’s will develop strategies to begin new enterprises to cater to the needs of society.

6. PO(i) Students will examine the gaps existing in current business and reinforce the business scenario.


- Black Board Teaching

- Power Point Presentation

- Class Room Exercise

Assessment Methods

- Internal Assessment Test

- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination (SEE)



IA Tests

Average of Two











questions.


questions.


questions.


Course Title :Services Marketing Credits: 03

CourseCode :MBAMM3306 L:T:P 35-15-0



Pre-requisites::Students need to be aware of the latest services in different areas and its impact on the

study of marketing management

Course Objectives:

This course will enable the Students to understand the fundamentals of services marketing; will be able

to assess the financial services and healthcare services strategies; will know the techniques of IT and

professional services Marketing; will analyze logistics services strategies and will evaluate services

marketing trends.

Introduction to Services

Unit No: 1

Duration: 10 Hrs

services marketing, Indian services sector, Tangibility spectrum, Services marketing triangle, Services

Marketing characteristics, Services marketing mix, Services quality (SERVQUAL, SERVPERF, E-

QUAL) and services Gap model.

Consumer Behavior in Services Unit No: 2

Duration: 13 Hrs

Search, experience and credence properties, consumer choice- need recognition- information search –

evaluation of service alternatives, service purchase, consumer experience services as processes, service

provision as drama, service roles and scripts, emotion and mood, post experience evaluation, word of

mouth communication, attribution of dissatisfaction, positive or negative biases, brand loyalty,

understanding difference among consumers, global differences among consumers

Demand Management in Services Unit No: 3

Duration: 12 Hrs

Supply and Demand considerations in Services, Concept of Duration Management and Rate Fences,

Service mapping—Divergence versus Complexity, Role of Services and customers in Demand

Management. Service Recovery: Impact of service failures versus product failures, Nature of

complaining behavior—Complaint Resolution Index, Service Recovery Process, The challenge of

Service Guarantee. Service Promotion: Challenge of Service communication. Service Advertising

Strategies—Transformational Advertising

Customer Satisfaction Measures

Unit No: 4

Duration: 9 Hrs

Issues with customer Satisfaction, Breakdown of Satisfaction Developing Sustainable Service Models,

The problem Services Design, New Product Development in Services. Developing Sustainable Service

Models: Managing Customer Research in Services, Planning and implementation of new service

models, experimentation a feasible option in services. Services delivery and satisfaction in Software

industry, BPO, KPO, Marketing research agencies, media services, Recruitment services firms and

Legal firms

Service Pricing Unit No: 5

Duration: 9 Hrs

Costs of service delivery, Customer Profitability Measurement, Revenue management Techniques,

Pricing for Industries having high fixed costs compared to variable costs. Price

Discrimination and Segmented Pricing, CRM issues in services, Employee Role in Service Delivery,

Service delivery and Organization Culture and Climate, Service Profit Chain Analysis, Distribution of

Services: Challenge of Service Distribution.

Text Books:

1. Zethmal Valarie (2010), Ajay Pandit Services Marketing McGraw-Hill, 4th Edition

2. Nargundkar Rajendra (2012), Services marketing, McGraw Hill 2nd Edition

Reference Books:

1. Richard K Thomas, (2008), Health services marketing, Springer

2. Glynn, W. J., & Barnes, J. G. (2006). Understanding services management: Integrating marketing,

organizational behaviour, operations and human resources management. New Delhi: Prentice Hall.


1. Understanding theservices gap model.

2. Assess the financial and healthcare services.

3. Synthesize the IT and professional services marketing strategies.

4. Evaluate the logistics marketing strategies.

5. Understand concepts of tourism services marketing.

6. Understand concepts of educational services marketing.



2. PO:( b) Students will be competent to outline strategies required for sustainability of organizations


business.

4. PO: ( d)Students will practice ethical standards and moral values to conduct business.

5. PO:( g)Students will be able to create models, plans and projects to explore the potential markets.

6. PO: ( h)Student’s will develop strategies to begin new enterprises to cater to the needs of society.

7. PO:( i) Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA tests

Average of Two

assignments








- Minimum Marks required in SEE to pass: 40 (out of 100 marks)



questions.


questions.


questions.

o Part D contains twenty marks, this is compulsory to answer for all students

Course Title : Security Analysis and Portfolio Management Credits: 03

CourseCode :MBAFM3307 L:T:P 35-15-0



Pre-requisites::Students are to be aware of basics of stock exchanges and functions of stock

exchanges in India

Course Objectives:

The course is designed to impart the knowledge and thorough understanding of Investment process

and knowledge about financial markets and to provide the conceptual insights into the valuation of

securities. The course provides the insight about the relationship of the risk and return and

calculation of risk and return with the mixture of variety of assets. The course inculcates the

knowledge about Fundamental and Technical analysis and usage of charts for better understanding

of Investment and Portfolio construction, evaluation and revision process.

Investment and Securities Market

Unit No: 1

Duration: 8 Hrs

Attributes, Economics vs. Financial Investment, Investment and Speculation, Features of a good

Investment, Investment Process. Primary markets, modes of raising funds in primary markets,

Secondary markets, Major players in primary and secondary market, Functioning of Stock

exchanges in India, Trading and settlement procedure, Types of stock market Indices.

Valuation of Securities Unit No: 2

Duration 10 Hrs

Bond- Bond features Types of Bonds, bond management strategies, Bond valuation, and duration of

bond. Preference shares: Concept features yield. Equity Shares: Concept, Valuation, Dividend

valuation model.

Risk and Return Concept Unit No: 3

Duration: 12 Hrs

Analysis of Risk & Return, Systematic risk and Unsystematic risk, Calculation of risk and return

Portfolio Risk and return: Expected returns of portfolio, Calculation of Portfolio Risk and Return,

Portfolio with two assets, Portfolio with more than two assets.

Fundamental Analysis and Technical Analysis

Unit No: 4

Duration: 10 Hrs

EIC framework, Business Cycle. Company Analysis: Financial statement analysis, Ratio analysis,

Technical Analysis: Concept, Theories; Dow Theory, Eliot wave theory, Charts: Types, Trend and

Trend reversal patterns, Mathematical Indicators: Moving Averages, ROS, RSI and Market

Indicators

Modern portfolio theory and Portfolio Performance Evaluation Unit No: 5

Duration: 10 Hrs

Portfolio management and Modern portfolio theory: Asset allocation decision, Diversification,

Markowitz model, portfolio selection, opportunity set, efficient frontier. Capital Asset Pricing

model: Assumption, SML, CML, SMLvs.CML Arbitrage Pricing Theory: Arbitrage, Equation, APT

and CAPM Portfolio Evaluation: Mutual funds, types of Mutual funds Treynor, Sharpe, and Jenson

measures Portfolio Management strategies: Active and passive portfolio management strategy

Portfolio Revision: Formula plans, Rupee cost averaging

Text Books:

1. Pandian, P. (2005). Security Analysis and Portfolio Management. In P. Pandian, Security

Analysis and Portfolio Management. Vikas Publications

2. Bhalla. (2011). Investment Management. In Bhalla, Investment Management. Chand.

Reference Books

1. Alexanderm Sharpe, B. (2010). Fundementals of investment. In B. Alexanderm Sharpe,

Fundementals of investment. PHI

2. Chandra, P. (2010). Investment Analysis and Portfolio Management. In P. Chandra, Investment

Analysis and Portfolio Management. Tata McGraw Hill.

3. Singh, P. (2010). Investment Management. In P. Singh, Investment Management. Himalaya

Publishing House


1. State various investment avenues available in the securities market for Investment

2. Demonstrate how to apply the valuation techniques for different securities and bonds

3. Understand and demonstrate the calculation of risk and return of securities

4. Demonstrate how to construct, evaluate and revise the portfolio

5. Critically understand and evaluate the basic functioning of Stock exchanges


1. PO: (b) Students will be competent to outline strategies required for sustainability of organizations

2. PO :(c) Students will demonstrate their skills to enhance productivity, efficiency and effectiveness of

business

3. PO :(f) Students will generate innovative ideas to delight the stakeholders

4. PO :(h) Students will develop strategies to begin new enterprises to cater to the needs of society

5. PO :(i) Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




Two IA tests

Average of Two











questions.


questions.


questions.


Course Title :Advanced Financial Management Credits: 03




Pre-requisites::Students need to be aware of the basics of financial management to understand the

advanced concepts

Course Objectives:

The course will help the students learn advanced theories of financial management and give a better

understanding about financial decision making.

Working capital management and Inventory Management

Unit No: 1

Duration: 7 Hrs

Determination of level of current assets, Sources for financing working capital, Bank finance for

working capital, Working capital leverages. (No problems on estimation of working capital)

Self Learning Topic: Factors effecting working capital requirement

Cash Management Unit No: 2

Duration: 13 Hrs

Forecasting cash flows – Cash budgets, long term cash forecasting, monitoring collections and

receivables, optimal cash balances – Baumol model, Miller-orr model, Strategies for managing surplus

fund

Receivables Management Unit No: 3

Duration: 10 Hrs

Credit management through credit policy variables, marginal analysis, Credit evaluation: Numerical

credit scoring and discriminate analysis. Control of accounts receivables, Problems on credit granting

decision (basic problems only).

Capital Structure Decisions

Unit No: 4

Duration: 10 Hrs

Capital structure & market value of a firm. Theories of capital structure – NI approach, NOI approach,

Modigliani Miller approach, traditional approach. Arbitrage process in capital structure. Planning the

capital structure: EBIT and EPS analysis. ROI & ROE analysis.

Dividend Policy Unit No: 5

Duration: 10 Hrs

Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s & Gordon’s model,

Modigliani & Miller approach. Dividend policies – stable dividend, stable payout and growth. Bonus

shares and stock split corporate dividend behavior. Legal and procedural aspects of dividends Corporate

Dividend Tax.

Text Books:

1. Financial Management - Prasanna Chandra, 8/e,TMH, 2011.

2. Financial Management - M.Y. Khan & P.K. Jain, 6/e, TMH, 2011.

3. Financial Management - I.M. Pandey, 10/e, Vikas, 2011.

Reference Books:

1. Financial Management : Comprehensive Text Book with Case Studies – Ravi M. Kishore, 7/e,

Taxmann

2. Financial Management: Theory & Practice - Brigham & Ehrhardt, 10/e, Cenage Learning, 2004.

3. Corporate Finance: Ross, Westerfield&Jaffe,– TMH – 8/e, 2010

4. Financial Management& Policy - Vanhorne, 12/e, Pearson


1. Understand the optimal level of current assets and remember various short and long term sources of

finance available to finance working capital.

2. Forecast the cash requirements, analyze various theories for determining optimal cash level and

evaluate strategies for managing surplus cash.

3. Evaluate different credit granting decisions and understand pricing of raw materials, determine

inventory level.

4. Analyze various theories of capital structure and plan for capital structure by applying EBIT-EPS

analysis.

5. Apply various theories of dividend decision, evaluate different dividend policies and understand the

issues and remedies for sick units.



2. PO: (b)Students will be competent to outline strategies required for sustainability of organizations


business





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




Two IA tests

Average of Two


Maximum Marks: 50 25 5 5 5 10









questions.


questions.


questions.


Course Title :Mergers and Acquisition Credits: 03




Pre-requisites: Students need to be aware of different forms of organizational restructuring strategies for

achieving corporate excellence and to assess human and cultural aspects of M&A.

Course Objectives:

The course facilitate understanding of corporate merger and acquisition activity and restructurings, the course

helps students to understand the strategic importance of mergers and acquisitions in modern business

organization. Students will be able to examine the role that M&A plays in the contemporary corporate world and

its use a strategic tool to provide growth and to create shareholder value. The course facilitates to compare and

contrast the various forms of corporate restructuring. The course is designed to expose students to the legal and

regulatory framework of mergers and acquisitions.

Mergers- Types of Mergers Unit No: 1

Duration: 9 Hrs

Theories of merger-operating, financial and managerial synergy of mergers-value creation in horizontal , vertical

and conglomerate mergers-internal and external change forces contributing to M & A activities- Impact of M&

A on stakeholders. A strategic perspective- Industry life cycle and product life cycle analysis, SWOT analysis,

BCG Matrix, Porter’s five forces model

Corporate Restructuring and Takeover Defenses Unit No: 2

Duration: 10 Hrs

Corporate restructuring – different methods of restructuring – joint ventures – sell off and spin off – divestitures

– equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnerships – employee

stock ownership plans (ESOP) Takeover defenses – financial defensive measures – Coercive offers and defense

– anti-takeover amendments – poison pill defense

Merger Process Unit No: 3

Duration: 9 Hrs

Merger Process- Dynamics of M&A process- identification of targets- negotiation- closing of the deal. Five

stage model- Due diligence- Types – due diligence strategy and process- due diligence challenges Process of

merger integration- Organizational and human aspects- managerial challenges of M&A

Methods of Financing Mergers Unit No: 4

Duration: 14 Hrs

Cash offer, share exchange ratio – mergers as a capital budgeting decision. Synergies from M & A: Operating

& Financial Synergies Accounting for amalgamation- amalgamation in the nature of merger and in the nature

of purchase- Pooling of interest method- procedure laid down under Indian companies act of 1956

Legal Aspects Unit No: 5

Duration: 8 Hrs

Legal aspects of Mergers/amalgamations and acquisitions/takeovers- Combination and companies Act-

Competition commission of India (CCI)- CCI procedure in regard to the transactions of business relating to

combination of regulations 2011- Scheme of Merger/Amalgamation – essential features of the scheme of

amalgamation- approvals for the scheme- procedure- Acquisitions’/ Takeovers- Listing agreements- The SEBI

Substantial Acquisition of Shares and Takeover code

Text Books:

1. AswathDamodaran – (2011), Corporate Finance-Theory And Practice. In AswathDamodaran–

,Corporate Finance-Theory And Practice, John Wiley & Sons

2. Bhagaban Das, DebdasRaskhit and Sathya Swaroop Debasish(2009). Corporate Restructuring. In

Bhagaban Das, DebdasRaskhit and Sathya Swaroop Debasish, Corporate Restructuring. Himalaya

Publications.

Reference Books:

1. Chandrashekar Krishna Murthy &Vishwanath. S.R (2012) Merger Acquisitions & Corporate

Restructuring. In Chandrashekar Krishna Murthy &Vishwanath, Merger Acquisitions & Corporate

Restructuring. Sage Publication

2. Sudarsanam, S. (2010). Value Creation from Mergers & Acquisitions. In S. Sudarsanam, Value

Creation from Mergers & Acquisitions. Pearson.


1. The student will be able to understand and explain strategic development models to Mergers and Acquisitions.

2. The student will be able to identify and demonstrate different forms of corporate restructuring in practice.

3. The student will be able to calculate and Interpret the value of Target firm

4. The student will be able to illustrate and analyze of how modern business Organizations achieve fast inorganic

growth through mergers and acquisition strategies with proper evaluation

5. The student will be able to apply and analyze the legal implications of Mergers and Acquisitions in creating

profitable and ethical deal for the corporate houses


1. PO: (a) Students will be able to solve problems of competitive business environment.

2. PO:(b)Students will be competent to outline strategies required for sustainability of organizations

3. PO:(k)Students will examine the gaps existing in current business and reinforce the business scenario.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops

- Semester End Examination ( SEE)


Components Average of Two

IA tests

Average of Two






- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the calculation of

SGPA and CGPA.



o Part A contains three marks questions students have to answer five questions out of seven questions.

o Part B contains seven marks questions, students have to answer five questions out of seven questions.

o Part C contains ten marks questions, students have to answer three questions out of four questions.

o Part D contains twenty marks, this is compulsory to answer for all student

Course Title :Compensation Management Credits: 03

CourseCode :MBAHR3310 L:T:P 35-15-0



Pre-requisites: The student should have basic knowledge about human resource management and

compensation.

Course Objectives:

The emphasis of this course is on the managerial level concepts and practices of compensation and

benefits administration with emphasis on current theories of compensation and benefits trends, cost,

value and systems. Focus is given to, the changing nature of compensation and benefits, changing

expectations of employees and competitive needs of employers and evolving trends in performance and

pay realignment to the strategic objectives of the organization. The course provides each student with an

experiential opportunity to develop the managerial skills necessary to design and understand the

performance based compensation and benefit programs for an organization.

Introduction to Compensation Unit No: 1

Duration: 7 Hrs

Definition of Compensation, The Pay Model, Strategic Pay Policies, Strategic Perspectives of Pay,

Strategic Pay Decisions, Best Practices vs. Best Fit Options.

Defining Internal Alignment Unit No: 2

Duration: 13 Hrs

Definition of Internal Alignment, Internal Pay Structures, Strategic Choices In Internal Alignment

Design, Which Internal Structure Fits Best? Job Analysis and Evaluation: Why Perform Job Analysis?,

Job Analysis Procedures, Job Analysis Data Collection Process, Job Descriptions, Definition of Job

Evaluation, Major Decisions In Job Evaluation, Job Evaluation Methods.

Determining External Competitiveness and Benefits Unit No: 3

Duration: 12 Hrs

External Competitiveness: Definition of Competitiveness, Pay Policy Alternatives, Wage Surveys,

Interpreting Survey Results, Pay Policy Line, Pay Grades. Benefits: Benefits Determination Process,

Value of Benefits, Legally Required Benefits, Retirement, Medical, & Other Benefits.

Performance Based Compensation System Unit No: 4

Duration: 12 Hrs

Pay For Performance (PFP): Rewarding Desired Behaviors, Does Compensation Motivate Performance?

Designing Pay For Performance Plans. Compensation ofSpecial Groups: Who are Special Groups?

Compensation Strategies For Special Groups.

Global Compensation: Recognizing Variations, Strategic Choices In Global Compensation,

components of expatriate pay, approaches to expatriate Pay.

Laws in compensation Unit No: 5

Duration: 6 Hrs

Payment of Bonus, Payment of Wages, Minimum wages act, Equal Remuneration act, EPF Act, ESI

Act.

Text Books:

1. G.T. Milkovich. ‘Compensation Management’. 6th edition. Irwin/Tata McGraw Hill.

2. BD Singh. Compensation & Reward Management. (2012). 2nd edition. Excel BOOKS.

Reference Books:

1. Joseph J. Martocchio. Strategic Compensation. 3rd Edition. Pearson Education

2. Richard I. Anderson. Compensation Management in Knowledge based world. 10th edition.

Pearson Education

3. ErSoniShyam Singh. Compensation Management. Excel Books.


1. Describe the strategic importance of compensation and its link to business strategy.

2. Make use of job analysis and job evaluation methods to design compensation which has internal

equity.

3. Design externally competitive compensation pay packages.

4. Design pay for performance plan to motivate employee to perform.

5. Implement and administer laws relating to compensation. Design expatriate pay to meet the

global competition.


1. PO :(b) Students will be competent to outline strategies required for sustainability of organizations.

2. PO :( c) Students will demonstrate their skills to enhance productivity, efficiency and effectiveness of

business.


scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA tests

Average of Two

assignments











questions.


questions.


questions.


Course Title :Performance Management & Competency Mapping Credits: 03


Course Type: Management Semester : 3 Div: CIE Marks: 50


Pre-requisites: Students should refresh Performance appraisal concepts studied in the second semester

Human resource management subject.

Course Objectives:

The course aims to Gain a working knowledge of performance management systems and competency

mapping; Gain an enhanced ability to communicate effectively on issues relating to performance

management; Learn appropriate terminologies and practices regarding performance management ;Learn

effective techniques for conducting an effective performance appraisal; Acquire ability to design

performance standards for measuring the performance of the employees & their development.

Introduction to Performance Systems Unit No: 1

Duration: 10 Hrs

Definition of Performance Management (PM) The Performance Management Contribution

Disadvantages/Dangers of Poorly Implemented PM Systems Definition of Reward Systems Aims and

Role of PM Systems Characteristics of Ideal PM System Integration with Other Personnel and

Development Activities. Performance Management Process, Definition and Purposes of Strategic

Planning Process of Linking Performance Management to the Strategic Plan Building Support.

Performance Measuring Unit No: 2

Duration: 10 Hrs

Performance Determinants, Performance Dimensions, Measuring – Results and Behaviors, Appraisal

Characteristics - Appraisal Forms, Determining Overall Rating, Appraisal Period and Number of

Meetings, Who Should Provide Performance Information, A Model of Rater Motivation, Preventing

Rating Distortion through, Rater Training Programs.

Implementing a Performance Management System Unit No: 3

Duration: 10 Hrs

Preparation: Communication Plan, Appeals Process, Training Programs for the Acquisition of Required

Skills, and Pilot Testing, Pilot Testing, Ongoing Monitoring and Evaluation. Coaching, Coaching Styles,

and Coaching Process Performance Review Meetings, Coaching Style, Preventing Defensiveness

Competency method in Human Resource Management

Unit No: 4

Duration: 8 Hrs

Competency – Concept, Meaning, historical development, definitions. Types/Classification and usage

of competencies at entry and mid-career level. Competency Mapping – Meaning, purpose and

Benefits, approaches to mapping, Competency mapping at different levels – Corporate

companies/institutions, HR interview and Individual level. Competency Management framework Competency Mapping Procedures and Steps

Unit No: 5

Duration: 12 Hrs

Competency mapping procedures and steps - business strategies, performance criteria, criteria sampling,

tools for data collection, data analysis, validating the competency models, short cut method, mapping

future jobs and single incumbent jobs, using competency profiles in HR decisions.Developing

competency models from raw data: Methods of data collection for mapping, Methods of Competency

Mapping. Data recording, analyzing the data, content analysis of verbal expression, validating the

competency models.

Text Books:

1. Dr. Herman Aguinis- (2012).Performance Management improvement (3e) Prentice Hall

2. Robert Bacal (2012). Performance Management 2/E, McGraw-Hill Professional

3. Lance A. Berger & Dorothy R. Berger. The Talent Management Hand Book. Tata McGraw

4. Lyle M. Spencer, Signe M. Spencer. John. (1993). Competence at work. Wiley.

5. Seema Sangi. (2004). A Handbook of Competency Mapping. Response Books

6. .Naik G.P. (2010). Competency mapping, Assessment and Growth. IIHRM.

Reference Books:

1. R.K. Sahu- (2007).Performance Management System, First Edition, Excel Books

2. BD Chowdhary, Subir. The Talent Era. Pearson Education. New Delhi.


1. Prepare students to design an organizations performance management process that is compliant

with law and supports organizational mission and strategy

2. Employ job-related performance standards and performance indicators that reflect the

employees’ range of responsibilities

3. Assess how increased employee involvement can contribute to effective performance and coach

employees to identify career paths and resources available to support individual development.

4. Identify and communicate appropriate actions with employees based on their performance

strengths and weaknesses

5. Assess various appraisal methods used in local companies

6. Develop competency profiles.

7. Make informed and justifiable decisions on the choice of selection methods with due regard for

reliability, validity, fairness and equal opportunities;


1. PO : (b)Students will be competent to outline strategies required for sustainability of organizations

2. PO :(c)Students will demonstrate their skills to enhance productivity, efficiency and effectiveness of

business.

3. PO : (i)Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




Two IA tests

Average of Two











questions.


questions.


questions.


Course Title :Management of Industrial Relations Credits: 03




Pre-requisites: Students need to be aware of the role of Industrial relations and Labor laws in Indian

context.

Course Objectives: This course demonstrates an understanding of the perspectives, theories, and

concepts in the field of labor and employment relations

Industrial Relations Unit No: 1

Duration: 10 Hrs

Industrial Relations – Definition, scope, objectives, factors affecting IR, participants of IR, importance

of IR. Approaches to Industrial relations, system of IR in India – Historical perspective &post

independence period, Code of Discipline and historical initiatives for harmonious IR, ILO and its

influence on Legal enactments in India. Grievance procedure and Discipline management: Grievance -

Meaning and forms, sources of grievance, Grievance procedures, model grievance procedure. Discipline

- Causes of Indiscipline - Maintenance of discipline. Principles of Natural Justice, Judicial approach to

discipline, Domestic enquiries, Disciplinary procedures, approaches to manage discipline in Industry,

Principles of Hot stove rule.

Trade Union in India Unit No: 2

Duration: 10 Hrs

Meaning, trade union movement in India, The role of the Trade Unions in Modern Industrial Society of

India, functions of trade unions, objectives of trade unions, Difference between a registered and a

recognized Trade Union, problems of trade unions, future trends of trade union movement in India. The

Trade Union Act, 1926. Collective Bargaining: Definition, Meaning, functions, Nature, essential

conditions for collective bargaining, collective bargaining process, prerequisites for collective

bargaining, implementation and administration of agreements. Negotiations-Types of Negotiations-

Problem solving attitude, Techniques of negotiation, negotiation process, essential skills for negotiation,

Workers Participation in Management

Employment Laws Unit No: 3

Duration: 10 Hrs

Factories Act 1948, Industrial Disputes Act, Industrial Employment (Standing orders) Act.

Social Security Laws

Unit No: 4

Duration: 10 Hrs

Maternity benefit Act, 1961, Workmen’s compensation Act, 1923, Payment of Gratuity Act 1972,

Employees’ Provident Fund and Miscellaneous Provisions Act 1952, 1946 Employees’ State Insurance

(ESI) Act, 1948

Laws in Compensation Unit No: 5

Duration: 10 Hrs

Payment of Bonus Act, 1965. Payment of Wages Act, 1936, Child Labour (Prohibition & Regulation)

Act, 1986

Text Books:

1. Monappa, A. (1985). Industrial Relations (1 ed.). New Delhi: Tata McGraw-Hill Education.

2. Singh, B. (2008). Labour Laws for Managers (2 ed.). New Delhi: Excel Books.

Reference Books:

1. Singh, P. (2011). Employee Relations Management (2 ed.). New Delhi: Pearson.


1. To enable the students to define and list and memorize the fundamental concepts of Industrial

Relations and Labor law

2. To make students describe the principles of industrial relations and develop an awareness of the

significance of Industrial Peace

3. To make students demonstrate the conceptual basis of industrial relations in India

4. To make students compare and examine the labor law and its importance to the organization

5. TO enable the students to appraise and evaluate the implications of labor law compliance to an

organization

6. To help students formulate and design effective HR policies and procedures in the organization


1. PO :(a) Students will be able to solve problems of competitive business environment.

2. PO :(b) Students will be competent to outline strategies required for sustainability of

organizations

3. PO :( c) Students will demonstrate their skills to enhance productivity, efficiency and



scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA tests

Average of Two

assignments











questions.


questions.


questions.


Course Title :Entrepreneurial Management Credits: 03

CourseCode :MBAED3313 L:T:P 35-15-0



Pre-requisites: Students should have basic knowledge about entrepreneurship and management.

Course Objectives: This course explores the approach entrepreneurs use in identifying opportunities

and creating new ventures; the analytic skills that are needed to practice this approach; and the

background knowledge and managerial skills that are necessary for dealing with the security issues

valued in starting, growing and harnessing the value of new ventures.

Entrepreneurial Development Perspective

Unit No: 1

Duration: 10 Hrs

Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur, Entrepreneur

Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager, Attributes and

Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian economy and developing

economies with reference to Self-Employment Development, Entrepreneurial Culture

Creating Entrepreneurial Venture Unit No: 2

Duration: 10 Hrs

Business Planning Process, Environmental Analysis - Search and Scanning, Identifying problems and

opportunities, Defining Business Idea, Basic Government Procedures to be complied with.

Project Management Unit No: 3

Duration: 10 Hrs

Technical, Financial, Marketing, Personnel and Management Feasibility, Estimating and Financing

funds requirement - Schemes offered by various commercial banks and financial institutions like IDBI,

ICICI, SIDBI, SFCs, Venture Capital Funding.

Entrepreneurship Development and Government

Unit No: 4

Duration: 10 Hrs

Role of Central Government and State Government in promoting Entrepreneurship - Introduction to

various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions available ,

Role of following agencies in the Entrepreneurship Development - District Industries Centers (DIC),

Small Industries Service Institute (SISI), Entrepreneurship Development Institute of India (EDII),

National Institute of Entrepreneurship & Small Business Development (NIESBUD), National

Entrepreneurship Development Board (NEDB)

Women Entrepreneurs Unit No: 5

Duration: 10 Hrs

Reasons for Low / No Women Entrepreneurs, Role, Problems and Prospects. The FOUR

Entrepreneurial Pitfalls (Peter Drucker)

Text Books:

1. Poornima Charantimat (2015) Entrepreneurship and small business development- - Pearson.

2. Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entrepreneurship Development ––

Newage international.

3. MahendraRamasinghani (2012) The business of venture capital – Wiley.

Reference Books:

1. Entrepreneurs: Talent, Temperament, Technique 2nd Edition. By – Bolton, Bill and John,

Thompson. Butterworth-Heinemann, MA. 2004. ISBN: 978-81-312- 1366-7

2. Unleashing your Entrepreneurial Potential. By – Raghu Nanadan. Response Business Book from

Sage, New Delhi.2009. ISBN: 978-81-7829-908-2 Peter Drucker: Innovation and Entrepreneurship

– Practice and Principles, Affiliated East West Press, 1986

3. John Mullins: New Business Road Test, Prentice Hall, 2004


1. Understand the issues involved in entrepreneurship development.

2. Able to evaluate opportunities for a new venture.

3. Demonstrate the ability to prepare a business plan for a venture.

4. Get insights into their creative, entrepreneurial and team skills.

5. To equip them with a platform to develop an entrepreneurial venture.

6. Make them aware of prospects for women entrepreneurship


1. PO :(d) Students will practice ethical standards and moral values to conduct business.

2. PO :(e) Students will acquire entrepreneurial competencies to create value for the community.

3. PO :(f) Students will generate innovative ideas to delight the stakeholders.

4. PO :(g) Students will be able to create models, plans and projects to explore the potential markets.

5. PO :(h) Students will develop strategies to begin new enterprises to cater to the needs of society.


scenario.





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA tests

Average of Two

assignments











questions.


questions.


questions.


Course Title :Entrepreneurship Creativity and Innovation Credits: 03




Pre-requisites: Students need to be aware of basic of entrepreneurship and its types

Course Objectives: The course is designed to understand the relationship between Entrepreneurship

Creativity and Innovation. The course will help the students develop entrepreneurial skills

Innovation, Creativity and Entrepreneurship Unit No: 1

Duration: 7 Hrs

Innovation creativity meaning and concept. Innovation, Creativity and Entrepreneurship the linkage.

Process of creativity, creative thinking and lateral thinking

Practice of Innovation Unit No: 2

Duration: 10 Hrs

Systematic entrepreneurship, purposeful innovation. Seven sources for innovative opportunities- the

unexpected-in congruities-process needs-industry and market structure- demographics- changes in

perception- new knowledge. Principles of innovation

Creativity Unit No: 3

Duration: 10 Hrs

Sources of new idea- consumers- existing products and services-distribution channels-government-

research and development. Methods of generating ideas- focus group-brain storming-problem inventory

analysis.

Creative Problem Solving Unit No: 4

Duration: 13 Hrs

Brain storming, reverse Brain storming, brain writing, Gordon method, checklist method, free

association, forced relationships, collective note book method, attributes listing, Big Dream approach.

Parameter analysis, opportunity recognition. Product planning and development process, establishing

evaluation criteria at idea stage- concept stage-product development stage-test marketing stage.

E-commerce Unit No: 5

Duration: 10 Hrs

Business start-up using e-commerce, creativity, website, tracking customer details, doing e-commerce as

an entrepreneurial company

Text Books:

1. Robert D. Hisrich, Michael Peters and Dean A Shepherd, Entrepreneurship, 6th edition,

McGraw-Hill.

2. Peter F. Drucker, Innovation and Entrepreneurship (1993) Harper Business

3. MadhurimaLall, Shikha Sahai, Entrepreneurship, 2nd edition, Excel books

Reference Books:

1. Poornima Charantimat (2015) Entrepreneurship and Small Business development- - Pearson.


1. The student will be able to link between creativity innovation and entrepreneurship

2. Evaluate the sources of innovation

3. Understand the sources of idea generation

4. Apply the methods of creative problem solving

5. Understand the role of E-commerce in relation with creativity




3. PO: ( c)Students will demonstrate their skills to enhance productivity, efficiency and


4. PO: ( e)Students will acquire entrepreneurial competencies to create value for the community.


6. PO: (h)Students will develop strategies to begin new enterprises to cater to the needs of society.

7. PO: (i)Students will examine the gaps existing in current business and reinforce the business

scenario.





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




IA tests

Average of Two

assignments











questions.


questions.


questions.


Course Title : Social Entrepreneurship Credits: 03




Pre-requisites::Students familiar with the emerging form businesses, often referred to as Social

Enterprise or Social Business

Course Objectives:

The course has a twofold objective that of invoking the academic interest on social enterprises and

of motivating youth to embrace social entrepreneurship as a professional choice. The course is

structured to give adequate lead both in academic and professional terms, so that the participants of

the course will have clarity in terms of how they need to go ahead if they choose to opt for

socialentrepreneurship for long time engagement.

. Concept of Social Entrepreneurship

Unit No: 1

Duration: 10 Hrs

Concept of Social Entrepreneurship, Evolution of Social Enterprises, Economic and Social

Rationale, Theoretical Perspectives on Social Enterprises, Social Enterprises in India

Establishment of Social Entrepreneurship Unit No: 2

Duration 10 Hrs

Establishment, Resource mobilization, challenges and strategies; Strategy formulation combining

the social agenda with business interest.

HR Issues in Social Entrepreneurship Unit No: 3

Duration: 10 Hrs

Human Resource: Leadership,nature, role and issues of governance; The workforce

finding the right mix of professional competence and social concern, retention strategies, career

development.

Operational issues in Social Entrepreneurship Unit No: 4

Duration: 10 Hrs

Operational Issues: Building the clientele base; Relations with Government and For profit

businesses, appropriation of surplus; Issues of sustainability, expansion and diversification.

The Business Plan as an Entrepreneurial Tool

Unit No:

5

Duration: 10 Hrs

The Business Plan as an Entrepreneurial Tool, Financial Projections: how to do them the right

way, Debt, Venture Capital and other forms of Financing, Sources of External Support,

Development Entrepreneurial Marketing: Competencies, Networks and Frameworks

Text Books:

1. Poornima Charantimat (2015) Entrepreneurship and small business development- Pearson.

2. Khanka S.S (2009) Entrepreneurial Development, S.Chand, New Delhi

3. Kumar S. Anil (2012), Entrepreneurship Development, New Age, New Delhi

Reference Books

1. Morse, Eric A (2007), Cases in Entrepreneurship: The Venture Creation Process, Sage South

Asia, New Delhi

2. Naidu, (2008), Management and Entrepreneurship, PHI, New Delhi


1. Understanding the nature and basic concepts of Entrepreneurship

2. Analysis and identifying opportunities for new ventures

3. Handling the operational issues in Social entrepreneurship

4. Understand the techniques of establishment of social entrepreneurship

5. Understanding the environmental factors affecting entrepreneurship.


1. PO :(a) Students will be able to solve problems of competitive business environment


organizations

3. PO :(c) Students will demonstrate their skills to enhance productivity, efficiency and


4. PO :(g) Students will be able to create models, plans and projects to explore the potential markets

5. PO :(h) Students will develop strategies to begin new enterprises to cater to the needs of society


scenario





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




Two IA tests

Average of Two











questions.


questions.


questions.


Course Title :Managing E-Business Credits: 03

CourseCode :MBAIT3316 L:T:P 35-15-0



Pre-requisites::Students are required to be aware of the basics of e-business and technology

Course Objectives:

This course is aimed at developing an understanding of emerging e-business paradigms, with special

reference to various issues and concerns imperative to implementation of e-business strategies. The

course will focus on analysis of factors responsible for successes and failures of e-business initiatives.

Managing businesses electronically Unit No: 1

Duration: 9 Hrs

E-Business and E-Commerce. Role of transactions on the electronic media. Growth of E-Business in an

organization.Impact of E-Business on industries; Components of E-Business technology; Roleof

websites and Internet in E-Business. Emerging technologies for E- Businesssolutions.

Introduction to e-Commerce Unit No: 2

Duration: 13 Hrs

Role of EDI in e-Commerce. Different types of e-Commerce. Emerging paradigms of e-commerce –

M-Commerce, T-Commerce, and WAP. Knowledge management in the e-Commerce Era. Indian e-

Commerce Scenario; IT Act; Indian Convergence Bill; Cyber Appellate.

Electronic Payment Systems Unit No: 3

Duration: 12 Hrs

Electronic Payment Systems. Paying via the Net. Payment Protocols; Payment Gateways; Payment and

Content Management; Role of ASPs in Payment via the Net. Security and Privacy Issues related to E-

Commerce. On-line, Pre-paid and post-paid Electronic Payment Systems. Architectural Framework for

E-Business.

Implementing B-2-B E-Commerce Unit No: 4

Duration: 10 Hrs

Supply-Chain Integration; Enterprise Application Integration. E-Commerce Value Chain. Internet

Business Models; Internet Business Strategy; Implementation Strategies. Search Engines and Internet

Advertising. Building Virtual Communities.

Building e-Alliances Unit No: 5

Duration: 6 Hrs

Business Exchanges and Intermediaries. E-Business Strategies and Economies of E-Business.

Text Books:

1. E-Commerce: An Indian Perspective, P. T. Joseph, Prentice Hall, 4th Edition, 2013.

2. The E-Business revolution: Living and working in an interconnected world. Amor, D. (2000).

New Jersey: Prentice Hall Inc.

3. Electronic commerce: Framework, technologies and applications (3rd ed.) Bhaskar, B. (2009).

New Delhi: Tata McGraw Hill Education.

Reference Books:

1. Electronic Commerce: A Simplified Approach, Munesh Chandra Trivedi, Jaico Publishing

House, 2011.

2. E-Business and e-commerce management (3rd ed.) Chaffey, D.(2007)..Pearson Education.

3. Management Information Systems, 10th Edition, By James O'Brien and George Marakas

4. MIS, Managing Information systems in business government and society by Rahul De, Wiley

India publication


1. To understand the use of technology in managing business electronically

2. To understand the application and reach of e-commerce in India

3. To evaluate various e-payment alternatives

4. To evaluate the methods to build e-alliances

5. To understand B-2-B e-commerce




3. PO: (c)Students will demonstrate their skills to enhance productivity, efficiency, and


4. PO: (e)Students will acquire entrepreneurial competencies to create value for the community.


6. PO: (h)Students will develop strategies to begin new enterprises to cater to the needs of society.

7. PO: (i)Students will examine the gaps existing in current business and reinforce the business

scenario.

8. PO: (k)Students will make use of relevant skills acquired during the program for career

advancement





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops




IA tests

Average of Two

Assignments


Maximum Marks: 50 25 5 5 5 10









questions.


questions.


questions.


Course Title: Strategic Management of Information Technology Credits: 03

CourseCode:MBAIT3317 L:T:P 35-15-0

Course Type: Management Semester:3 Div: CIE Marks: 50


Pre-requisites: Students needs to be aware of the concept of information systems used in business.

business

Course Objectives:

This course is designed to help students to understand the importance of managing Technology,

innovation and change at the firm’s level and also at the national level

Introduction to Information System Unit No: 1

Duration: 10 Hrs

Meaning and definition of system, information and information system, Business information

system, Features of Information system, Uses of Business Information Systems, Users of

Information Systems, Components of Business Information Systems.Introduction , Definitions

Role and Importance, Technology Development, Implications of Technology Management ,

Technology change, TLC, Diffusion and Growth of Technologies Technological Transformation

Alternatives, Technology Policy and Planning, Technology development ,Options &

Strategies, Socio Economic Planning, Production Functions & Technological Change, Macro

effects of Technology change

Technology Management Unit No: 2

Duration: 10 Hrs

Understanding Technology and its Relationship with Wealth of Nations and Firms Specific

Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology

Exports / Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends

in Technology Management

Management Information Systems / Business Intelligence

Software

Unit No: 3

Duration: 8 Hrs

Role of management information systems and how they help managers take decisions,

Characteristics of a MIS and factors effecting the success or failure of a MIS, Definition of data

warehousing, Executive Information systems, Definition of an expert system, Usage of expert

systems in specific industries, medicine, engineering and manufacturing, Benefits and limitations of

expert systems

Technology absorption and Diffusion Unit No: 4

Duration: 12 Hrs

Technology absorption and Diffusion, Technology Package and Technology Dependence,

Concepts, Constraints of Technology absorption, Technology Import in India, Government

initiative, Benefit Technology absorption. Technology Assessment (TA) Organization and

Management of Technology Assessment, Technology Evaluation. Diffusion, Major

Diffusion activates Diffusion strategy.

Technology Environment Unit No: 5

Duration: 10 Hrs

Technology Environment, Science & Technology in India, R&D, Technology Missions, Trade

Policy and other Policies, Linkages, Technology Support System Financing ,Venture Capital,

Technology Gaps and needs Evaluation of Technology Option Ruts, R & D Resource

Management.

Text Books:

1. Hossein Bidgoli. (2010), The Handbook of Technology Management(3 Volume Set),

Wiley

2. Narayanan, V K. Managing Technology and Innovation for Competitive

Advantage3rdEdition, Pearson Education

3. Entrepreneurship Development: Small Business Enterprises by Charantimath, P.,Pearson.

Reference Books

1. Tushman, Michael L and Philip Anderson. (2004). Managing Strategic Innovation and

Change, 2nd Edition, Oxford University Press.

2. Rohtagi P.K, RohatagiK and Bowonder B: Technological Forecasting, Tata MCGrawHill, New

Delhi


1. Understand the risks and benefits of digitized processes and think strategically about whether to

perform those processes internally or externally

2. Understand why some firms are better able to convert their IT investments into business value

and identify steps to ensure effective IT decision making

3. Understand from a business perspective how to generate business value from IT investments.

4. Understand how IT will shape future businesses and be prepared to contribute to enterprise

architecture;

5. Identify proper processes to control and manage growth



organizations

2. PO :(c) Students will demonstrate their skills to enhance productivity, efficiency and


3. PO :(d) Students will practice ethical standards and moral values to conduct business

4. PO :(g) Students will be able to create models, plans and projects to explore the potential markets.


scenario





Assessment Methods


2. Assignments

3. Case Studies

4. Quizzes

5. Workshops

6.Semester End Examination ( SEE)



IA Tests

Average of Two











questions.


questions.


questions.

o Part D contains twenty marks, this is compulsory to answer for all students

Course Title : Skill Development 3 Credits: 01




Pre-requisites:The students should have basic logical reasoning.

Course Objectives:

The course is designed to develop employability skills of the student.

Oral Communication

Unit No: 1

Duration: 7 Hrs

Voices and Speech

Vocabulary

Written Communication Unit No: 2

Duration: 13 Hrs

Sentence completion

Para-jumbles

Group Discussion Unit No: 3

Duration: 12 Hrs

Group Discussion (O)

Group Discussion Mock

Personal Interview Unit No: 4

Duration: 9 Hrs

Personal Interview (O)

Recruitment Essentials

Personal Interview Mock


1. Able to communicate effectively

2. Able to crack interviews..


1. PO :(j) Students will perceive continuous learning attitude to keep abreast with the dynamic

environment

2. PO : (k) Students will make use of relevant skills acquired during the program for career

advancement

Resume Building Unit No: 5

Duration: 9 Hrs

Resume Building (O,M)

Resume Building Mock

Text Books:

1. FACE reading and learning material





Assessment Methods


- Assignments

- Case Studies

- Quizzes

- Workshops




Two IA tests

Average of Two

Assignments


Maximum Marks:25 15 2 2 1 5






- Minimum marks required in SEE to pass: 20 (out of 50 Marks)



questions.


questions.


questions.


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