GOGTE INSTITUTE OF TECHNOLOGY · MBA102 Business Ethics and Corporate Governance 1 0 0 1 10 0 0 0...

KARNATAK LAW SOCIETY’S

GOGTE INSTITUTE OF TECHNOLOGY

UDYAMBAG BELAGAVI – 590008

An Autonomous Institution under Visvesvaraya Technological University

Belagavi

Approved By AICTE, New Delhi

Department of MBA

Scheme - 2018 -2020

First Semester

SubjectCode Subject

No of Hours Per Week Total Contact Examination Marks

Lectures Tutorial Practical Credits Hours CIE SEE Total

Foundation Courses

MBA101Management InformationSystem

1 0 0 1 10 50 0 50

MBA102Business Ethics and CorporateGovernance

1 0 0 1 10 0 0 0

Core Courses

MBA103Management Science 3 0 1 4 40 50 100 100

MBA104Managerial Economics 3 1 0 4 40 50 100 100

MBA105Marketing Management 3 0 1 4 40 50 100 100

MBA106Accounting for Managers 3 1 0 4 40 50 100 100

MBA107Human Resource Management 3 0 1 4 40 50 100 100

MBA108Oral Communication forBusiness

3 0 1 4 40 50 100 100

MBA109Skill Development – 1 2 0 1 - 30 50 0 50

MBA110Cambridge English 2 0 1 - 30 50 0 50

Total 24 2 6 26 320 450 600 750

Second Semester

SubjectCode Subject



MBA201Organizational Behavior 3 0 1 4 40 50 100 100

MBA202Financial Management 3 1 0 4 40 50 100 100

MBA203Written Communication forBusiness

3 0 1 4 40 50 100 100

MBA204Quantitative Techniques 3 1 0 4 40 50 100 100

MBA205Marketing Research 3 0 1 4 40 50 100 100

MBA206Legal and BusinessEnvironment

3 0 1 4 40 50 100 100

MBA207Entrepreneurship Development 3 0 1 4 40 50 100 100

MBA208Skill Development – 2 2 0 1 30 50 50

MBA209Data Analytics 2 0 1 30 50 50

Total25 2 7 28 340 450 700 800

Third Semester

SubjectCode Subject



MBA301Strategic Management 3 1 0 3 40 50 100 100

MBA302Production and OperationsManagement

3 1 0 3 40 50 100 100

MBA303Internship 0 0 0 4 50 100 100

Elective - 1 3 0 1 3 40 50 100 100

Elective - 2 3 1 0 3 40 50 100 100

Elective - 3 3 0 1 3 40 50 100 100

Elective – 4 3 0 1 3 40 50 100 100

Elective – 5 3 0 1 3 40 50 100 100

MBA 318Skill Development - 3 2 0 1 - 30 50 0 50

Total23 3 5 25 310 450 800 850

Third Semester Marketing Specialization

SubjectCode

Subject



MBAMM304

Business Marketing 3 1 0 3 40 50 100 100

MBAMM305

Sales & Retail Management 3 0 1 3 40 50 100 100

MBAMM306

Services Marketing 3 0 1 3 40 50 100 100

Total9 1 2 9 120 150 300 300

Third Semester Finance Specialization

SubjectCode Subject



MBAFM307

Security Analysis & PortfolioManagement

3 1 0 3 40 50 100 100

MBAFM308

Advanced FinancialManagement

3 1 0 3 40 50 100 100

MBAFM309

Mergers Acquitions&Corporate Restructuring

3 1 0 3 40 50 100 100

Total9 3 0 9 120 150 300 300

Third Semester Human Resource Management Specialization

SubjectCode Subject



MBAHR310

Compensation Management 3 1 0 3 40 50 100 100

MBAHR311

Performance Management andCompetency Mapping

3 0 1 3 40 50 100 100

MBAHR312

Management of IndustrialRelations

3 0 1 3 40 50 100 100

Total9 1 2 9 120 150 300 300

Third Semester Entrepreneurship Specialization

SubjectCode

Subject



MBAED313

Entrepreneurial Management 3 0 1 3 40 50 100 100

MBAED314

Entrepreneurship, Creativityand Innovation

3 0 1 3 40 50 100 100

MBAED315

Social Entrepreneurship 3 0 1 3 40 50 100 100

Total9 0 3 9 120 150 300 300

Third Semester Information Technology Specialization

SubjectCode Subject



MBAIT 316Managing E-Business 3 0 1 3 40 50 100 100

MBAIT 317Strategic Management ofInformation Technology

3 0 1 3 40 50 100 100

Total6 0 2 6 80 100 200 200

Fourth Semester

SubjectCode Subject



MBA401Management Accounting andControl systems

3 0 1 3 40 50 100 100

MBA402Supply Chain Management 3 0 1 3 40 50 100 100

MBA403Research Publication 0 0 0 2 50 0 50

Elective - 1 3 0 1 3 40 50 100 100

Elective - 2 3 1 0 3 40 50 100 100

Elective - 3 3 0 1 3 40 50 100 100

Elective – 4 3 0 1 3 40 50 100 100

Elective – 5 3 0 1 3 40 50 100 100

Total21 1 6 23 280 400 700 750

Fourth Semester Marketing Specialization

SubjectCode Subject



MBAMM404

Integrated Marketingcommunication

3 0 1 3 40 50 100 100

MBAMM405

Strategic Brand Management 3 0 1 3 40 50 100 100

MBAMM406

International MarketingManagement

3 0 1 3 40 50 100 100

Total9 0 3 9 120 150 300 300

Fourth Semester Finance Specialization

SubjectCode

Subject



MBAFM407

Corporate Taxation 3 1 0 3 40 50 100 100

MBAFM408

Financial Derivatives 3 1 0 3 40 50 100 100

MBAFM409

International FinancialManagement

3 1 0 3 40 50 100 100

Total9 3 0 9 120 150 300 300

Fourth Semester Human Resource Management Specialization

SubjectCode Subject



MBAHR410

Training and Development 3 0 1 3 40 50 100 100

MBAHR411

Recruitment and Selection 3 0 1 3 40 50 100 100

MBAHR412

International Human ResourceManagement

3 0 1 3 40 50 100 100

Total9 0 3 9 120 150 300 300

Fourth Semester Entrepreneurship Specialization

SubjectCode

Subject



MBAED413

Family Business andEntrepreneurship

3 0 1 3 40 50 100 100

MBAED414

Financing the EntrepreneurialBusiness

3 0 1 3 40 50 100 100

MBAED415

Managing the GrowingBusiness

3 0 1 3 40 50 100 100

Total9 0 3 9 120 150 300 300

Fourth Semester Information Technology Specialization

SubjectCode Subject



MBAIT 416Technology Management 3 0 1 3 40 50 100 100

MBAIT 417Knowledge Management 3 0 1 3 40 50 100 100

Total6 0 2 6 80 100 200 200





Belagavi


Department of MBA

Scheme and Syllabus 2018 Scheme

FIRST SEMESTER

INSTITUTION VISION

Gogte Institute of Technology shall stand out as an institution of excellence in technical

education and in training individuals for outstanding caliber, character coupled with creativity

and entrepreneurial skills.

MISSION

To train the students to become Quality Engineers with High Standards of Professionalism and

Ethics who have Positive Attitude, a Perfect blend of Techno-Managerial Skills and Problem

solving ability with an analytical and innovative mindset.

QUALITY POLICY● Imparting value added technical education with state-of-the-art technology in a congenial,

disciplined and a research oriented environment.

● Fostering cultural, ethical, moral and social values in the human resources of the institution.

● Reinforcing our bonds with the Parents, Industry, Alumni, and to seek their suggestions for

innovating and excelling in every sphere of quality education.

DEPARTMENT VISION

To be recognized as a progressive department for Business Education, Research and create

meaningful students for engagement of learning management education

MISSION

Developing excellence in learning experience by developing effective and responsible leaders

by creating insightful knowledge. Reinforcing our bonds with the parents, industry, alumni and

to seek their suggestions for innovating and excelling in management education

PROGRAM EDUCATIONAL OUTCOMES (PEOs)

1. Students of the programme will contribute by understanding and application of

knowledge in the field of management science

2. Students of the programme will be trained in analytical and decision making

competencies to identify, analyze and understand business process and environment

3. Students of the programme will acquire necessary managerial skills to think

strategically and to lead, motivate and manage teams, thereby enhancing managerial

effectiveness

4 Students of the programme will be able to implement corporate governance and

societal values in the real life situations with professional ethics.

PROGRAM OUTCOMES (POs)

1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data based decision making.

3. Ability to develop value based leadership ability.

4.Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business

5.Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.

6.Ability to make use of relevant skills acquired during the programme for career

advancement.

7. Ability to acquire entrepreneurial competencies to create value for the society at large.

FIRST SEMESTER

SubjectCode Subject

No of Hours Per Week TotalCredits

ContactHours

ExaminationMarks

Lectures Tutorial Practical CIE SEE Total

FoundationCourses

MBA101ManagementInformationSystem

1 0 0 1 10 50 0 50

MBA102Business Ethicsand CorporateGovernance

1 0 0 1 10 50 0 50

Core Courses

MBA103ManagementScience

3 0 1 4 40 50 50 100

MBA104ManagerialEconomics

3 1 0 4 40 50 50 100

MBA105MarketingManagement

3 0 1 4 40 50 50 100

MBA106Accounting forManagers

3 1 0 4 40 50 50 100

MBA107Human ResourceManagement

3 0 1 4 40 50 50 100

MBA108OralCommunicationfor Business

3 0 1 4 40 50 50 100

MBA109SkillDevelopment – 1

2 1 0 - 30 50 0 50

MBA110CambridgeEnglish

2 1 0 - 30 50 0 50

Total 24 4 4 26 320 500 300 800

Course Outcomes (COs)1. Familiarize students with the core concepts of IT based information systems.

Course Title : Management Information System Credits: 01

CourseCode : MBA101 L:T:P 10-0-0

Course Type: Management Semester : 1 Div: CIE Marks: 50

Hours/Week: 1 Total Hours: 10 SEE Marks:00

Pre-requisites: The student should have basic knowledge about computers.

Course Objectives:The objective of this course is to develop micro-level individual competency amongst theparticipants with regard to contemporary Information Technology Tools and to develop anunderstanding of the data processing systems existing in organizations.

Fundamental Concepts of Information Systems Unit No: 1Duration: 5 Hrs

Foundations of information systems (IS) in business: Data & Information, Information as aResource, Information in organizational Functions, System concepts, TPS, OAS, MIS, DSS,GDSS, ES, EIS or ESS, Parameters for selecting a suitable Information System. IT inbusiness: functional business systems – cross-functional enterprise systems – Enterpriseresource planning (ERP)- Customer relationship management (CRM) and Supply chainmanagement (SCM).

e-Business and e-CommerceUnit No: 2Duration: 5 Hrs

E-Business systems: e-Business models – Enterprise e-Business systems –E-commercesystems – Essential e-Commerce processes – electronic payment processes – e-commerceapplication trends – Web store requirements.

Text Books:1. Management Information Systems: Managing the Digital Firm - Loudon, Kenneth C.,

and Jane P. Loudon.2. MIS Managing Information Systems in Business, Government and Society - Rahul De

,1/e, Wiley India3. Management Information Systems: Text & Cases – Jawadekar W. S, 4/e, Tata McGraw

Hill, 2010.

Reference Books:1. Fundamentals of Information Technology - Alexis Leon, & Mathews Leon , 2/e, Vikas,

20092. Business Driven Technology - Haag, Baltzan, & Philips. 2/e, Tata McGraw-Hill, 2009.

2. Understand the different types of information systems that are used in organizations atdifferent decision making levels by different functions.

3. Understand the role of information systems in enhancing business processes andintelligence, improving supply chain and customer relationships, and enhancing internaland external collaborations.

4. Understand the various IS related processes such as developing and acquiring informationsystems, and securing them.

5. Understanding the various uses of e-business and e-commerceProgram Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business5. Ability to lead themselves and others in the achievement of organizational goals,

contributing effectively to a team environment.6. Ability to make use of relevant skills acquired during the programme for career

advancement.7. Ability to acquire entrepreneurial competencies to create value for the society at large.Course Delivery Methods1. Black Board Teaching2. Power Point Presentation3. Class Room Exercise

Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes

Scheme of Continuous Internal Evaluation (CIE)

ComponentsAverage of

Two IA testsAverage of Two

AssignmentsQuiz Case Study

Maximum Marks : 25 10 5 5 5

- Internal Assessment Tests, Assignment, Case studies, Quizzes are compulsory.- Minimum marks required to qualify for CIE: 10 Marks

Course Title : Business Ethics & Corporate Governance Credits: 01

CourseCode : MBA102 L:T:P 10-0-0Course Type: Management Semester : 1 Div: CIE Marks: 50

50Hours/Week: 1 Total Hours: 10 SEE Marks:00

Pre-requisites:The students should have basic knowledge of ethical practices inorganizations.Course Objectives:

The subject will help students think about some of the important ethical implications ofvarious business practices

Conceptual Framework Unit No: 1Duration: 2Hrs

Ethical considerations in everyday business. Business ethics as corporate governance tool,the costs of being unethical. Nature of business-purpose and goals: profit maximizationversus corporate social responsibility. Global business environment, capitalism and freeeconomy, changing work values from modernism to post-modernism. Philosophicalframeworks for ethical decisions: Normative theories of ethics-Utilitarianism & Kant’sethos, Distributive Justice and Economic wealth ethics.

Workplace issuesUnit No: 2Duration: 2Hrs

Personnel policies and procedures for hiring, Discipline & discharge, of remuneration.Organizational influence on private lives, obtaining information and informed consent.

Financial issuesUnit No: 3Duration: 2Hrs

Mergers & acquisitions, insider trading, financial statement. Job discrimination: gender &caste issues, sexual harassment. Ethical choices facing employees: obligation & loyalty tothe firm, abuse of official position – insider trading & proprietary data, bribes & kickbacks,gifts & entertainmentWhistle Blowing Unit No: 4

Duration: 2HrsIssues before consumers: product safety, price packaging labeling, deception and unfitadvertising. Environmental issues: pollution control, animal protection, value & protectionof the eco system.

Institutionalizing Ethics in OrganizationUnit No: 5Duration: 2Hrs

Ethical decision making, ethical eco system. ethical accountability, ethical systems &structures, corporate wrongdoing. Ethical audit, codes of conduct. Ethical training.Corporate governance: theories, guidelines and practices. Corporate disclosure practices.SEC & SEBI codes, ICRA ratings etc. Ethics issues in Multinational organizations.Corporate Social responsibility and triple bottom line.Text Books:

1. Business ethics concepts & cases. Velasque Manuel. 6th Edition.2. The essence of business ethics. Protley.3. Corporate Governance. Colley, John L.

Course Outcomes (COs)1. Describe the variable in most ethically complex business situation.2. Analyze ethical dilemma through an understanding of ethical decision making

process.3. Comprehend conceptual and theoretical foundations of corporate governance.4. Gain knowledge of recommendations made by various committees on corporate

governanceProgram Outcome of this course (POs)PO -1 Apply knowledge of management theories and practices to solve business problems.PO-2 Foster analytical and critical thinking abilities for data based decision making.PO -3 Ability to develop value based leadership ability.PO-4 Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of businessPO-6 Ability to make use of relevant skills acquired during the programme for career

advancement.

Course Delivery Methods- Black Board Teaching- Power Point Presentation- Class Room Exercise

Assessment Methods- Internal Assessment Test- Assignments- Case Studies- Quizzes




AssignmentsQuiz Case Study

Maximum Marks : 25 10 5 5 5

- Internal Assessment Tests, Assignment, Case studies, Quizzes are compulsory.Minimum marks required to qualify for CIE: 10 Marks

Course Title : Management Science Credits: 04




Prerequisites: Students need to be aware of the latest trends in management concepts onplanning, decision making and ethics in business

Course Objectives:To expose the students to the basic concepts of management in order to aid in understandinghow an organization functions, and in understanding the complexity and wide variety of issuesmanagers face in today’s business firms.Introduction to Management Unit No: 1

Duration: 6 HrsOrganization- Management- Role of managers- Evolution of management thought-Organization and the environmental factors- Managing globally- Strategies for Internationalbusiness

Planning and Decision MakingUnit No: 2Duration: 7 Hrs

Nature and purpose of planning- Planning process- Types of plans- Objectives- Managing byObjective (MBO) strategies- Types of strategies – Policies – Decision Making- Typesofdecision- Decision making process- Rational decision making process- Decisionmakingunder different conditions.

OrganizingUnit No: 3Duration: 6 Hrs

Nature and purpose of organizing- Organization structure- Formal and informal groups/organization- Line and staff authority- Departmentation - Span of control- Centralization anddecentralization- Delegation of authority- Staffing- Selection and Recruitment- Orientation-Career development- Career stages- Training- Performance appraisal

DirectingUnit No: 4Duration: 6 Hrs

Managing people- Communication- Hurdles to effective communication- Organization culture-Elements and types of culture- Managing cultural diversity.

ControllingUnit No: 5Duration: 7Hrs

Process of controlling- Types of control- Budgetary and non-budgetary control techniques-Managing productivity- Cost control- Purchase control- Maintenance control- Quality control-Planning operations.Text Books:1. Harold Koontz and Heinz Weihrich, Essentials of management: An International &

Leadership Perspective, 9th edition, Tata McGraw-Hill Education2. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern

Reference Books:1. Charles W.L Hill and Steven L McShane, ‘Principles of Management, McGraw Hill

Education2. Samuel C. Certo and TervisCerto, Modern management: concepts and skills, Pearson

EducationCourse Outcomes (COs)

1. Describe the generic principles that underlie the process of managing an organization2. To understand the planning and decision making techniques in management and

business practice3. Recognize the elements of organizational structure for efficient handling of

managerial process.4. To make students understand the fundamental concepts of managing diversified

workforce and implementation of effective communication channels in theorganization

5. Design and implement effective control systems and processes in the organizationProgram Outcome of this course (POs)

1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical


contributing effectively to a team environment6. Ability to make use of relevant skills acquired during the programme for career

advancement.7. Ability to acquire entrepreneurial competencies to create value for the society at large.

Course Delivery Methods1. Black Board Teaching2. Power Point Presentation3. Class Room Exercise

Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes5. Workshops6. Semester End Examination ( SEE)




AssignmentsQuiz Case Study Workshop

Maximum Marks : 50 25 5 5 5 10- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are

compulsory.- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for

the calculation of SGPA and CGPA.- Minimum marks required in SEE to pass: 40 (out of 100 marks)- Question paper contains four parts.

o Part A contains three marks questions students have to answer five questions outof seven questions.

o Part B contains seven marks questions, students have to answer five questions outof seven questions.

o Part C contains ten marks questions, students have to answer three questions outof four questions.

o Part D contains twenty marks, this is compulsory to answer for all students.

Course Title : Managerial Economics Credits: 04




Pre-requisites: : The student should have basic knowledge about Demand, Supply andlatesteconomic trends in Indian economy

Course Objectives:In today’s dynamic economic environment, effective business decision making requires timelyand efficient use of information. The primary objective of this course is to develop the abilitiesof students to apply fundamental principles of economics to a wide range of managerialdecisions, as well as public policy issues. The focus of this course will be on understanding thetheory and principles of micro and macro economics for apply the same in the real world issuesand to take managerial decisions.

Introduction to Economics Unit No: 1Duration: 6 Hrs

Economics and Business Decision making process Fundamental concepts used in decisionmaking incremental concepts opportunity cost discounting principles equity marginalprincipal- time perceptive. Introduction to econometrics and overview of personal financialplan

Demand Analysis and ForecastingUnit No: 2Duration:

6 Hrs

Demand Analysis and forecasting – Price quantity relationship Demand Determinants-Demand Distinctions – Price, Income , Cross and Advertising Elasticity’s & theirmeasurement – Demand forecasting- Methods of forecasting- Survey Methods- statisticalMethods Criteria of good forecasting Method-Forecasting for new products.

Supply and Production AnalysisUnit No: 3Duration: 6 Hrs

Supply and production Analysis – Law of supply elasticity of supply- determinants ofsupply Production- Production Function- Cobb Douglas Production Function- Short TermProduction Function. Law of variable Proportions Input –output analysis- InventoryManagement- Game Theory

Cost AnalysisUnit No: 4Duration: 6 Hrs

Cost Analysis- Costs and classifications- TC, FC, MC, AC, AFC, AVC- cost functions linerand quantity cost functions- Cost reduction. Market Structures- perfect competition,oligopoly Monopoly- Price Discrimination Monopolistic Competition

Central Problems of Economic and SocietyUnit No: 5Duration: 6 Hrs

Central Problem of economic society-Production Possibilities curve-Monetary Policy-Fiscal Policy Union Budget and its impact Business& Industry National Income- Conceptsand Measurement-Human Development Index- Inflation, Definition & Stagflation- Demandpull & cost push Inflation-control inflation Business cycles and its impact on business andindustry Forex Management-Contemporary. Development in Indian economy- Make inIndia, Direct Technology of Benefits-Subsidies and other relevant Issues.

Text Books:1. Joel Dean, Managerial Economics. PHI New Delhi2. Personal finance- Jeff Madura- Pearson educationCourse Outcomes (COs)

1. Apply the economic way of thinking to business decisions2. Apply economic theory and methods to analyze the behavior of various economic

agents3. Explain the application of economic concepts like elasticity of demand, economies of

scale and economies of scope in managerial decision making4. Illustrate the equilibrium conditions for cost minimization and profit maximization to

arrive at optimum allocation of resources5. Describe and analyze how price and quantity are determined in various market models

like perfect competition, monopoly, monopolistic competition and oligopolyProgram Outcome of this course (POs)






Assessment Methods- Internal Assessment Test- Assignments- Case Studies- Quizzes- Workshops- Semester End Examination ( SEE)


Components Average oftwo IA tests

Average of Twoassignments

Quiz Case Study Workshop


compulsory.- Minimum marks required to qualify for SEE: 20 MarksScheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for






Course Title : Marketing Management Credits: 04

CourseCode : MBA 105 L:T:P 30-0-10



Pre-requisites: : Students need to be aware of the latest products and services in theareas oftechnology and its impact on the study of marketing management

Course Objectives:This course is designed to provide the budding managers a solid foundation in marketingwith an India focus and a global perspective

Introduction to Marketing Unit No: 1Duration: 6 Hrs

Introduction to Marketing, Concept of Utilities, Marketing Orientations, Concept of Needs,Wants and Demand, Exchange Process, Difference between Marketing and Selling ,Delivering customer value and satisfaction, Creating Customer Loyalty and Retention, AnIntroduction to Marketing Environment: The Company’s Micro environment: TheCompany’s Macro environment:

Consumer Buying BehaviorUnit No: 2Duration: 6 Hrs

Understanding Consumer Buying Behaviour, Factors affecting consumer BuyingBehaviour, The Buying Process, Types Buying Decision Behaviour, Consumer Roles inbuying decision process, Buying Motives, Consumer Protection Act of 1986, SegmentingConsumer Markets, Requirements of Effective Segmentation, Factors Affecting MarketingSegmentation, Basis for Segmenting Consumer Markets, Evaluating Market Segments,Target Marketing Strategies, Positioning, Elements of Positioning, Differentiation andMarketing Mix, Criteria for successful Positioning, Repositioning, Selecting an OverallPositioning Strategy

Product and Pricing DecisionsUnit No: 3Duration: 6 Hrs

Product Decisions: Levels of Products, Product classifications, New Product Development,Product Life Cycle (PLC) Strategies, Product Decisions; Product Line Decisions, ProductMix Decisions, Branding Strategy, Packaging and Labeling, Marketing of Services;Marketing Mix and Characteristics of Services.Pricing Decisions: Meaning and Significance of Pricing, Factors Influencing PricingDecisions, Pricing Objectives, Pricing Methods, Pricing Strategies; Pricing for New andExisting Products Price Changes, Public Policy and Pricing

Distributions and Promotion DecisionsUnit No: 4Duration: 6 Hrs

Distribution Decisions: The Nature and Importance of Marketing Channels, ChannelFunctions, Channel Types, Channel Design Decisions, Channel Management Decisions,Network Marketing, An Introduction to Retailing.Promotion Decisions: The Marketing Communication Mix, Communication Process, Stepsin developing effective communication, Advertising; Objectives, AIDA Model, Types ofAdvertisements, Sales Promotion; Types of Sales Promotion, Public Relations; Major PublicRelation Tools, Publicity, Difference between the Two, Personal Selling; the PersonalSelling Process, Managing Sales Force, Direct Marketing; Benefits and Growth of DirectMarketing, forms of Direct Marketing, Pull and Push Strategies,

Marketing in a Digital AgeUnit No: 5Duration: 6 Hrs

Major Forces Shaping the Digital Age, Digitalization and Connectivity, Marketing Strategyin the digital Age, E-Marketing, The Challenges of E-Commerce, Advantages andDisadvantages. The concept of Corporate Social Responsibility (CSR), Social Criticisms ofMarketing, Citizen and Public Actions to Regulate Marketing, Business Actions towardsSocially Responsible MarketingText Books:1. Philip Kotler, Gary Armstrong. Principles of Marketing. 11th Ed. Prentice Hall of India.

2. Etzel M. J. B. J. Walker and William J. Stanton. Fundamentals of MarketingManagement. 14thEd, Tata McGraw Hill.

Reference Books:1. RajanSaxena. Marketing Management. 4thEd Tata McGraw Hill Education Pvt Ltd2. Evans & Berman. Marketing in the 21st Century. 2nd Ed. Cengage Learning.

Course Outcomes (COs)1. To identify core concepts of marketing and the role of marketing in business and

society2. To gain knowledge of social, legal, ethical and technological forces on marketing

decision making3. Ability to develop marketing strategies based on product, price, place and promotion

decisions4. Ability to create an integrated marketing communication plan which includes

promotional strategies and measures of effectiveness5. Ability to analyze marketing problems and provide solutions based on a critical

examination of marketing informationProgram Outcome of this course (POs)




4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects

of business

5. Ability to lead themselves and others in the achievement of organizational goals,


6. Ability to make use of relevant skills acquired during the programme for career

advancement.




Scheme of Continuous Internal Evaluation (CIE)Components Average of

two IA testsAverage of Twoassignments










Course Title : Accounting for Managers Credits: 4




Theory 30% Problems 70%Pre-requisites: : Students are required to be aware of the basics of accounting concepts

Introduction to Accounting and AccountingUnit No: 1Duration: 5 Hrs

Need and Forms of Accounting, Users of Accounting, concepts and conventions of Accounting,Accounting Standards, Accounting Equation

Books of AccountsUnit No: 2Duration: 7 Hrs

Journals, Subsidiary books, three column cash book, ledgers and trial balance. Depreciation-Straight line and Written down Value Method, Annuity Method

Financial StatementsUnit No: 3Duration: 7 Hrs

Preparation of final accounts of sole traders. Preparation of final accounts / statement ofcompanies-horizontal form of financial statements. (Basic problems on Final accounts ofcompanies and sole traders)

Analysis of Financial StatementsUnit No: 4Duration: 7 Hrs

Comparative, common size and trend analysis, Ratio Analysis, Preparation of financialstatements using ratios, Preparation of Cash flow Statement (Only indirect method) and Fundflow statement.

Issues in Accounting Unit No: 5Duration:4 Hrs

Introduction to GAAP, IFRS, Forensic Accounting, and Window Dressing, SustainabilityReporting

1. Jawaharlal, Accounting for Managers, Himalaya Publication

2. Bhatttacharya , John Dearden ,Accounting for management, Vikas Publishing3. Maheswari S. N,MaheswariSharad K. Maheswari, A Text book of Accounting For

Management, Vikas Publishing

Reference Books:1. Tulsian P. C, Financial Accounting 1/e, Pearson Education2. Bhattacharya, Essentials of Financial Accounting (Based on IFRS) 3/e, Prentice Hall

India

Course Outcomes (COs)1. The student will be able to understand and remember fundamental concepts of

accounting, elements of financial statements, and basic Accounting vocabulary andaccounting Equation

2. The student will be able to record and classify monetary transactions as peraccounting rules, apply various methods of depreciation to determine the value ofasset

3. The student will be able to prepare Trading and Profit & Loss account, Balance sheetof sole trading concern

4. The student will able to analyze the companies’ financial statements5. the student will be able to understand the recent developments in Accounting

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical



advancement.7. Ability to acquire entrepreneurial competencies to create value for the society at large


Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes5. Workshops6. Semester End Examination (SEE)







the calculation of SGPA and CGPA.

- Minimum marks required in SEE to pass: 40 (out of 100 marks)- Question paper contains four parts.





Course Title : Human Resource Management Credits: 04




Pre-requisites:: Students need to understand the basic of human resource management withregards to role of HRM in India, recruitment industry in India and compensation patterns inIndia

Course Objectives:This course is designed for students seeking to enhance their effectiveness for optimizing thehuman resource potential of their organization in order to achieve business and strategicobjectives.

Introduction to Human Resource Management Unit No: 1Duration: 6 Hrs

Introduction to Human Resource Management , Equal Opportunity and the Law, TheManager’s Role in Strategic Human Resource Management

Recruitment and PlacementUnit No: 2Duration: 6 Hrs

Job Analysis, Personnel Planning and Recruiting, Employee Testing and Selection,Interviewing Candidates

Training and DevelopmentUnit No: 3Duration: 6 Hrs

Training and Developing Employees, Performance Management and Appraisal, Coaching,Careers, and Talent Management.

Compensation Unit No: 4Duration: 6 Hrs

Establishing Strategic Pay Plans, Pay for Performance and Financial Incentives, Benefitsand Services

Employee RelationsUnit No: 5Duration: 6 Hrs

Ethics, Justice, and Fair Treatment in HR Management, Labor Relations and CollectiveBargaining, Employee Safety and Health, Managing Global Human Resources,Managing Human Resources in Entrepreneurial Firms

Text Books:1. Bohlander, S. S. (2012). Managing Human Resources.Newyork : Thomson

Learning

2. Cynthia Fisher, S. (2008). Human Resource Management (Fifth ed.). NewDelhi:

Wiley Dreamtech

Course Outcomes (COs)1. To enable students understand basic concepts and functions of HRM, concept of HR

planning, process, functions of HRP and recruitment policy2. To make students aware about various steps involved in Selection, Placement and

Induction and providing methods, procedure and evaluation in Training andDevelopment.

3. To make them understand the Performance appraisal and Payroll and Benefits incorporate.

4. To make students aware about the Career plans on the bases of internal mobility and,HR audit and HR outsourcing.

5. To help students on the practical application of case analysis and arriving atconclusions facilitating business decisions.

Program Outcome of this course (POs)






Assessment Methods- Internal Assessment Test- Assignments- Case Studies- Quizzes- Workshops- Semester End Examination (SEE)





Maximum Marks : 50 25 5 5 5 10

- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes arecompulsory.

- Minimum marks required to qualify for SEE: 20 Marks







Course Title : Oral Communication for Business Credits: 04




Pre-requisites:: The student should have basic knowledge about English language andshouldhave moderate ability to read, write, speak and listen

Course Objectives:This course presents communication as integral to management strategy and as a criticalcomponent for success in the workplace. Students will develop a foundation for designingeffective messages, both written and oral, from concept to delivery.

Introduction to Communication Unit No: 1Duration: 6 Hrs

The nature and process of communication–Definition-classification of communication-process of communication-elements of communication-barriers of communication-sevenC’s of communication, Organizational Communication-Importance of communication inmanagement-Communication structures in organization, intercultural communication-globalization and intercultural communication, media selection-impact of technologicaladvancements on communication.

Interpersonal CommunicationUnit No: 2Duration:

7 Hrs

Oral Communication-Principles of successful oral communication-Guidelines of effectiveoral communication-Barriers to effective oral communication, Conversation skills,Listening-Process of listening-Factors that affect listening-Types of Listening, Non-Verbal Communication.

Application of Business CommunicationUnit No: 3Duration: 7 Hrs

Presentation Skills-What is presentation-Preparing presentation-Delivering Presentation-Advanced Visual Support for business presentations-Types of visuals, Negotiation Skills-Meaning-Need for negotiation-Factors affecting negotiation-Negotiation Process-Negotiation Strategies.

Group Communication Unit No: 4Duration: 5 Hrs

Media management, Press conference, Interviews and group discussions. Business

Etiquette:- Meaning-How to Introduce-Telephonic Etiquettes-Business Dining-Businessmanners

Case based CommunicationUnit No: 5Duration: 5 Hrs

Concepts of case study method of learning, Types of cases, reading a case, case analysisapproaches, writing case analysis, approaches for writing case analysis, presenting caseanalysis and case preparation. Journal papers presentation in conference and workshops, B-Plan presentation in workshop

Text Books:1. Lesikar, Flatley, Rentz&Pande. (2010). Business Communication (11th ed.).

McGraw-Hill.2. P. D. Chaturvedi&MukeshChaturvedi. (2011). Business Communication: Concepts,

Pearson EducationReference Books:

1. Mary Ellen Guffey. (2002). Business Communication: Process and Product (3rd ed.).Cengage Learning

2. Lehman, DuFrene, Sinha. (2012). BCOM (2nd ed.). Cengage Learning

Course Outcomes (COs)1. To state basics of communication.2. To discuss the concepts of Oral communication, listening skills and nonverbal

communication.3. To make use of negotiation strategies for effective functioning of the business4. To demonstrate presentation skills for successful business5. To make use of business etiquettes and manners.


aspects of business.5. Ability to lead themselves and others in the achievement of organizational goals,



Course Delivery Methods1. Black Board Teaching2. Power Point Presentation

Assessment Methods1. Internal Assessment Test2. Assignments

3. Class Room Exercise 3. Case Studies4. Quizzes5. Workshops6. Semester End Examination (SEE)













Course Title : Skill Development 1 Credits: 00




Pre-requisites: The students should have basic arithmetical knowledge.

Course Objectives:The course is designed to develop employability skills of the student.

Aptitude 1 Unit No: 1Duration: 6 Hrs

Numbers systemRatio and Proportion

Aptitude 2Unit No: 2Duration:

6 Hrs

Profit and loss, Partnerships and AveragesTime and work, Time, speed and distance

Aptitude 3Unit No: 3Duration: 6 Hrs

Percentages, SI and CIPermutation, Combination and ProbabilityAptitude 4 Unit No: 4

Duration: 6 HrsCoding & Decoding, Series, Analogy, Odd man out and Visual reasoningLogarithms, Progressions,

Aptitude 5Unit No: 5Duration: 6 Hrs

Geometry and Quadratic equationsData arrangements, Blood

Text Books:1. FACE reading and learning material

Course Outcomes (COs)

1. Able to clear aptitude exams2. Able to interpret data.

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.

3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical




Course Title : Cambridge English CertificationCredits: 01


Course Type: Management Semester : 1 Div: CIE Marks:00


Pre-requisites: The students should have basic knowledge about English language and shouldhave moderate ability to read, write, listen and speak.

Course Objectives:The precedence of the course is to familiarize the students with the content and format of the BEC

examination by providing them with exam-specific exercises and useful guidelines on successfultask completion. Its objective is to assist the students in developing necessary business languageskills in the areas like vocabulary, grammar, presentation and interactive communication.

Grammar and Vocabulary Unit No: 1Duration: 6 Hrs

Vocabulary – everyday words, words and phrases used in workplace, finance, marketing,HR and other business set up. Grammar – use of Articles, Prepositions, Adjectives,Adverbs, Linking words and phrases. Sentences: formation, active/passive. Tenses, SubjectVerb Agreement.

Reading SkillsUnit No: 2Duration:

6 Hrs

Data interpretation: Charts/ graphs. Comprehension of short and long texts. Interpretation ofnotices, short messages and email contents.

Listening SkillsUnit No: 3Duration: 6 Hrs

Interpretation of recorded audio script. Listening for specific information. Listening formaking analysis.

Speaking Skills Unit No: 4Duration: 6 Hrs

General interaction. Presentation on a business theme. Sharing information and expressingopinions.

Writing SkillsUnit No: 5Duration: 6 Hrs

Writing Formal Letters. Writing business emails, memos, and reports.

Text Books:1. Norman Whitby, “Cambridge English Business Benchmark”, Cambridge University

Press, 3rd Printing 2014.Reference Books:

1. Prof. M.B. Kudari, “Passage to English” Self Publication, Gokak, 2011.2. T. M. Farhathulla, “Communication Skills for Undergraduates” - RBA-Chennai,

2006.3. K.R. Lakshminarayanan, “English for Technical Communication”, Scitech-Chennai,

2002.4. Prof. G.S. Mudambadithya, “Functional English”, Sapana- Bangalore.

Course Outcomes (COs)1. Students will be able to identify different grammatical concepts.2. Students will be able to interpret, infer from business texts and explain their ideas in

English.3. Students will be able to strengthen their business communication skills and

interpersonal skills.4. Students will be able to organize and structure their ideas resulting in a coherent

manner.5. Students will be able to analyze the data provided and arrive at logical conclusions.









Belagavi


Department of MBA


SECOND SEMESTER

INSTITUTION VISION




MISSION




QUALITY POLICY● Imparting value added technical education with state-of-the-art technology in a congenial,





DEPARTMENT VISION



MISSION





1. Students of the programme will contribute by understanding and application of knowledge

in the field of management science

2. Students of the programme will be trained in analytical and decision making competencies

to identify, analyze and understand business process and environment

3. Students of the programme will acquire necessary managerial skills to think strategically

and to lead, motivate and manage teams, thereby enhancing managerial effectiveness

4 Students of the programme will be able to implement corporate governance and societal

values in the real life situations with professional ethics.





4.Ability to understand, analyze and communicate global, economic, legal and ethical aspects of

business

5.Ability to lead themselves and others in the achievement of organizational goals, contributing

effectively to a team environment.

6.Ability to make use of relevant skills acquired during the programme for career advancement.

Ability to acquire entrepreneurial competencies to create value for the society at large.

SubjectCode Subject



MBA201OrganizationalBehavior

3 0 1 4 40 50 50 100

MBA202FinancialManagement

3 1 0 4 40 50 50 100

MBA203WrittenCommunicationfor Business

3 0 1 4 40 50 50 100

MBA204QuantitativeTechniques

3 1 0 4 40 50 50 100

MBA205MarketingResearch

3 0 1 4 40 50 50 100

MBA206Legal andBusinessEnvironment

3 0 1 4 40 50 50 100

MBA207EntrepreneurshipDevelopment

3 0 1 4 40 50 50 100

MBA208SkillDevelopment – 2

2 1 0 30 50 50

MBA209 Data Analytics 2 1 0 30 50 50

Total 25 4 5 28 340 450 350 800

Course Title : Organizational BehaviorCredits: 04




Pre-requisites: Students need to be aware of the latest trends in Psychology, Sociology andOrganization Development Concepts

Course Objectives:This course is designed for students seeking to understand theories and models explaininghow individual and group behavior and processes shape the internal dynamics oforganizations.

Introduction to Organizational Behavior Unit No: 1Duration: 6 Hrs

Introduction to the field of Organizational Behavior, Emergence & OB as a Discipline,Evolution and OB in India, what are organizations, Why Study Organizational Behavior, OBTrends, Corporate Social Responsibility in India, Challenges and Opportunities in OB.

Foundation of Individual BehaviorUnit No: 2Duration:

6 Hrs

The Individual: Foundations of Individual Behavior – Ability, Intellectual Abilities, PhysicalAbilities, Ability for job fit, Learning – Theories of Learning, Model of Individual Behavior,Personality in organization, Attitudes and Job Satisfaction – Components of an Attitude.Personality and Values- what is personality, Personality Determinants, Personality Traits,Measuring Personality, Personality Testing at Work, Major Personality AttributesInfluencing OB, Values.

Learning and PerceptionUnit No: 3Duration: 6 Hrs

Perception and Learning in organizations – Concept of Learning, Learning Theories andapplication of Learning Theories in the organization. perceptual process Social IdentityTheory, Attribution Theory, Attribution Errors, Perceptual Errors – Primacy Effect, RecencyEffect, Halo Effect, Projection Bias. Improving Perceptions, Attitudes and Theories ofAttitudes, Measuring Job Satisfaction, What causes Job Satisfaction? , The Impact ofDissatisfied and satisfied Employees on the workplace.Group and Team Behavior Unit No: 4

Duration: 6 Hrs

The Group: Group and Interpersonal behavior - group dynamics - why groups form, types,group norms, , decision making / styles, strategies for improving decision making teams -special types of groups, types of teams, Power and political behavior - sources of power,effective use of power. Organizational policies, forces creating political behavior, forcescreating political behavior, personality and political behavior. Conflict - Sources andstrategies to resolve conflict. Leadership - styles, contemporary developments. Interpersonalcommunication

Organizational DynamicsUnit No: 5Duration: 6 Hrs

Organizational Change and Stress management, Radical change for the sake of innovation,forces for change, Managing Planned change, Resistance to change, approaches to managingorganizational change, contemporary change issues for today’s managers, Work stress andits management, Work Life Balancing.

Reference Books:1. Pareek, U. Understanding organizational Behaviour ,3rd Ed OUP Higher Education

Division.2. Stephen Robbins, T. J.Organizational Behavior 14th Ed, Pearson Publication.3. Newstrom, J. W., Organizational Behavior : Human Behavior at Work,12th Ed Mcgraw

Hill Education.4. Nelson, P. K.Organizational Behavior, 7th Ed, South Western.

Course Outcomes (COs)1. To enable the students to define and list and memorize the fundamental concepts of

Organizational Behavior.2. To make students describe the individual difference amongst employees and

recognize factors such as Job attitudes, trust and personal values.3. To make students demonstrate the perceptual processes and decision making to solve

organizational issues.4. To make students compare and examine the group and team theories to optimize

human performance in the organization.5. TO enable the students to appraise and evaluate the implications of individual

employees behavior on organizational outcomes.




6. Ability to make use of relevant skills acquired during the programme for careeradvancement.
















Course Title : Financial Management Credits: 04




Theory:30% Problems: 70%

Pre-requisites: Students needs to be aware of basic of financial terminology

Course Objectives: This course will help the student understand the basics of financialmanagement and understand various financial decisions taken by the firms based on thefinancial analysis.

Introduction to Financial ManagementUnit No: 1Duration: 5 Hrs

Introduction to Financial Management, Objectives of Financial management- Profitmaximization and wealth maximization, Role of a finance manager, Financial managementand other functional areas. Sources of financing: shares, debentures, Lease financing, Hybridfinancing, Venture capital, Primary market & Secondary market

Time Value of MoneyUnit No: 2Duration: 7 Hrs

Present value & future value of single cash flow, Annuity and perpetuity. Simple Interest &Compound interest, Capital recovery and loan amortization Cost of Capital: Cost of equity(dividend discounting and CAPM model), preference and debenture capital, Cost of retainedearnings, weighted average cost of capital (WACC), and marginal cost of capital.

Investment Evaluation and Investment DecisionsUnit No: 3Duration: 7 Hrs

Investment evaluation techniques- Net present value, Internal rate of return, Modified internalrate of return, Profitability index, Payback period, discounted payback period, accounting rateof return. Estimation of cash flow for future projects, replacement projects

Working Capital ManagementUnit No: 4Duration: 6 Hrs

Factors influencing working capital requirement, operating cycle and cash cycle. Estimationof working capital requirements of a firm (does not include cash, inventory and receivablesmanagement)

Capital Structures and Dividend Decisions Unit No: 5Duration: 5 Hrs

Planning the capital structures of a firm.(No theories), Leverages- Operating leverage,financial leverage and total leverage. Dividend policy, factors affecting dividend policy.Introduction to Behavioral finance, Financial modeling, Financial engineering

Reference Books:1. Prasanna Chandra , Financial Management,8th Ed, TMH2. I.M .Pandey, Financial Management, 10th Ed, Vikas Publishing House

3. M. Y. Khan & Jain , Financial Management, 6th Ed, TMH4. Shahshi K Gupta & R K Sharma, Financial Management,8th Ed, Kalyani Publishers5. Paresh P. Shah, Financial Management, 2nd Ed, Biztantra6. V K Bhalla , Financial Management,1st Ed, S. Chand


1. The student will be able to acquire fundamental knowledge of financial managementconcepts, and understand various sources of finance.

2. The student will be able to understand the time value of money and make betterdecisions.The student will be able analyze various sources of financing and will beable to calculate cost of capital for the organization.

3. The student will be able to evaluate the different techniques of investment decisions4. The student will be able to apply the knowledge of working capital management.5. The student will be able to do the planning of a capital structure of the firm, basics of

dividend policies and will have the knowledge of emerging issues in financialmanagement.

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical












- Minimum marks required to qualify for SEE: 20 Marks







Course Title : Written Communication for Business Credits: 04




Pre-requisites: The student should have basic knowledge about English language and shouldhave moderate ability to read, write, speak and listen.

Course Objectives: This course presents communication as integral to management strategyand as a critical component for success in the workplace. Students will develop a foundation fordesigning effective messages, both written and oral, from concept to delivery.

Written CommunicationUnit No: 1Duration: 5 Hrs

Purpose of writing – Clarity in writing – Principles of effective writing – Approaching thewriting process systematically: The 3X3 writing process for business communication: Prewriting – Writing – Revising – Specific writing features – Electronic writing process

Business LettersUnit No: 2Duration: 7 Hrs

Introduction to business letters – Types of Business Letters - Writing routine and persuasiveletters – Positive and Negative messages - Writing memos – Writing the press release

Writing ReportsUnit No: 3Duration: 5 Hrs

Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and longreports Writing Proposals: Structure & preparation

Group CommunicationUnit No: 4Duration: 6 Hrs

Meetings – Planning meetings – objectives – participants – timing – venue of meetings.Meeting Documentation: Notice, Agenda, and Resolution & Minutes. Employmentcommunication: Introduction – Composing Application Messages – Writing CVs.Case Method Learning Unit No: 5

Duration: 7 HrsCase preparation, Analyzing and presenting written analysis of case. Writing journalpapers, working papers and conference papers.

Reference Books:1. P. D. Chaturvedi&MukeshChaturvedi. Business Communication: Concepts, Cases and

Applications , 2nd Ed. Pearson Education.2. Lesikar, Flatley, Rentz&Pande. Business Communication, 11th Ed. McGraw-Hill.3. Penrose, Rasberry, Myers. Advanced Business Communication 5th Ed. Cengage

Learning.


1. To write effective business letters.2. To examine and write business reports for effective decision making.3. To analyze and evaluate the case studies and also judge the solutions with the support

of conceptual knowledge.4. To design Resume/CV’s for employment communication.5. To develop the ability to organize business meetings, write meeting agenda and

prepare minutes of the meeting.




















Course Title : Quantitative Techniques Credits: 04




Theory 20% Practicals 80%

Pre-requisites: Students need to be aware of basic of research methodology and itsapplication to the field of research

Course Objectives: The course is designed to understand the relationship between theresearch variables and application to business decision making, testing the hypotheticalresearch issues and challenges and provide solution to business research

Descriptive statisticsUnit No: 1Duration: 6 Hrs

Measures of central tendency, Measures of position, Measures of dispersion, Measures ofshape Data visualization using Excel and SPSS

Measures of relationUnit No: 2Duration: 6 Hrs

Measures of relations: Correlation: Karl Pearson and Spearman Rank Correlation method.Partial and multicollinearity analysis using statistical packages. Regression- Linear andmultiple regression using statistical packages. Composite reliability and Average varianceextracted.

Hypothesis TestingUnit No: 3Duration: 6 Hrs

Hypothesis Testing: Hypothesis Testing Process, Z Test, t Test, Chi-square Test, One WayANOVA, Two-Way ANOVA, Man-Whitney U Test, K-W Test, K- S test, Shapiro wilkistest, Run Test, Sign Test, McNamara Test and Cochran Test

Industrial Statistics

Unit No: 4Duration: 6 Hrs

Industrial Statistics: Statistical Control Charts, Statistical Decision Theory, Retail PriceIndex, Wholesale Price Index, Forecasting using Time Series Methods: Trend Analysis,Seasonal Variations, ARIMA, Cluster analysis, Conjoint analysis, MDS, Introduction toMachine learning, and Neural networksOperation research and SEM Unit No: 5

Duration: 6 HrsTransportation problems, Assignment problems, Queuing theory, Survival analysis,Simulations and bayesian estimation. Structural Equation Modeling.

Reference Books:1. Levin, R., Statistics for Managers 7th Ed. Pearson Publication2. Sharma, J. Business Statistics 4th Ed. Vikas Publication.3. Sharma, J, Operations Research Pearson ,

Course Outcomes (COs)After completing the course student will be able to

1. Explain measures of central tendency applications2. Measure the relation between research variables.3. Understand the importance of inferential statistics..4. Apply quantitative techniques to real problems of the industry.5. Analyze the data using operation research techniques.



















Course Title : Marketing Research Credits: 04




Pre-requisites: Students need to be aware of basic of research methodology and itsapplication to the field of research

Course Objectives: The course is designed to understand the relationship between theresearch variables and application to business decision making, testing the hypotheticalresearch issues and challenges and provide solution to business research

Fundamentals of Marketing ResearchUnit No: 1Duration: 6 Hrs

Introduction to Marketing Research, Marketing Research Process, Formulation of researchproblem; Research Design: Exploratory and Conclusive research Design; scaling techniques:Comparative and Non Comparative Scaling Techniques, Reliability and Validity of Scales.

Data Collection and Questionnaire Design


Data Collection Methods: primary and Secondary Data, Sources of Secondary Data.Conducting review of literature; Survey and Questionnaire Design: Form and layout, Pilottesting; Sampling Techniques: Probability and Non Probability Sampling Techniques,Sample Size determination

Tabulation and ExperimentsUnit No: 3Duration: 6 Hrs

Simple Tabulation and Cross-tabulation, ANOVA and the Design of Experiments,Correlation and Regression: Explaining Association and Causation, Discriminant Analysisfor Classification and Prediction, Logistic Regression for Classification and Prediction


Data AnalysisFactor Analysis for Data Reduction, Cluster Analysis for Market Segmentation,Multimensional Scaling for Brand Positioning, Conjoint Analysis for Product Design,Attribute-based Perceptual Mapping Using Discriminant Analysis.

Advanced Marketing Research Unit No: 5Duration: 6 Hrs

Structural Equation Modeling (SEM) for Complex Models (including Confirmatory FactorAnalysis), Report preparation and presentation, International marketing research, Business-to-business (b2b) marketing research

Reference Books:Marketing Research, Rajendra Naragundkar-3rd Ed TMH,Marketing Research, Naresh K. Malhotra, Pearson education


1. Students will measure the relation between research variables.2. Students will understand the uncertainties exist in business decision making.3. Students will apply quantitative techniques to real world problems.4. Students will know the modern statistical methods.5. Students will apply the multivariate techniques in business research






Assessment Methods- Internal Assessment Test- Assignments- Case Studies

- Quizzes- Workshops- Semester End Examination (SEE)













Course Title : Legal and Business Environment Credits: 04




Pre-requisites: Students will understand the basic framework of legal scenario In India and thestipulations of law

Course Objectives: Students will understand the provisions of Companies Act concerningincorporation and regulation of business organizations. To create an awareness about importantlegislations namely Sale of Goods Act, Consumer Protection Act, Factories Act having impacton business.

Introduction to Business Law Unit No: 1Duration: 6 Hrs

Meaning of law, its significance and relevance to modern civilized society; sources of law.Law of Contract: Definition, essentials and types of contracts, offer – definition andessentials, acceptance – definition and essentials, consideration – definition and essentials,exceptions to the rule, no consideration, no contract, doctrine of privity of contract, capacityof parties, free consent, quasi contract, legality of object, performance of contract, terminationof contract, remedies for breach of contract. Bailment and Pledge: Bailment, definition,essential elements, rights and duties of bailor and bailee. Pledge – essentials, rights and dutiesof pledger and pledgee.

Negotiable instruments Act 1881Unit No: 2Duration: 6 Hrs

Nature and characteristics of Negotiable instruments, kinds of negotiable instruments –promissory notes, bills of exchange and cheques. Parties to negotiable instruments,Negotiation, presentment, discharge and dishonor of negotiable instruments Law of insurance– general principles of insurance, life, fire and marine. Law of partnership: Definition,essentials of partnership, formation of partnerships, kinds of partners, authorities, rights andliabilities of partners, registration of partnership, dissolution of Partnership firm.

.Companies Act 1956 Unit No: 3

Duration: 6 HrsDefinition, characteristics and kinds of companies, steps in formation of company.Memorandum of Association, Articles of Association, Prospectus. Directors: appointment,power, duties and liabilities, meeting and resolutions: types of meetings. Auditor:appointment, rights and liabilities. Modes of winding up of a company., Companies Act of2013, comparative analysis of Companies act of 1956 and 2013

Sale of Goods Act 1930 Unit No: 4Duration: 6 Hrs

Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller.Consumer Protection Act: Objectives, definition, consumer protection council and stateconsumer protection council Factories Act- Factory, Occupier-definition and meaning-welfare, health and safety of workers employment of women and young person-provisionsregarding leave and holiday

Intellectual Property Unit No: 5Duration: 6 Hrs

Introduction and the need for intellectual property right (IPR), IPR in India – Genesisand Development, Patent and kind of inventions protected by a patent, Patent document,How to protect your inventions, Granting of patent copyright, Why protect copyright,Rights covered by copyright, What is a trademark, Rights of trademark, What kind ofsigns can be used as trademarks, types of trademark, function does a trademark perform,How is a trademark protected, How is a trademark registered.

Reference Books:1. Goel, P, Business Law for Managers, 1st Ed Dreamtech.

2. N.D.Kapoor, Elements of Mercantile Law. 1st Ed , Sultan Chand

3. Saravanavel&Sumathi, Business Law for Management, 1st Ed , HPH

Course Outcomes (COs)1. Students will understand of basic provisions of the various acts mentioned.2. Students will Apply these legal provisions to any given business situation.3. Students will analyze the legal & business environment of the organization and

develop suitable strategies.4. Students will analyze a given business context using basic understanding of the

applicable Acts.5. Students will understand the overall the legal scenario in India.














- Minimum marks required to qualify for SEE: 20 MarksScheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for






Course Title : Entrepreneurship Development Credits: 04




Pre-requisites: Students are expected to understand the role of entrepreneurship in developingthe economy and students have to read about one life story of an entrepreneur like Jrd Tata,Birla

Course Objectives: To develop conceptual understanding of Entrepreneurship among thestudents and comprehend the environment of making of an Entrepreneur.

Introduction to EntrepreneurshipUnit No: 1Duration: 6 Hrs

Meaning, Definition and concept of Enterprise, Entrepreneurship and EntrepreneurshipDevelopment, Evolution of Entrepreneurship, Theories of Entrepreneurship. Characteristicsand Skills of Entrepreneurship, Concepts of Intrapreneurship, Entrepreneur v/s Intrapreneur,Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager, Role of Entrepreneurship inEconomic Development, Factors affecting Entrepreneurship, Problems of Entrepreneurship

Establishing an Enterprise Unit No: 2Duration: 6 Hrs

Meaning and concept of Entrepreneurial Competency, Developing EntrepreneurialCompetencies, Entrepreneurial Culture, Entrepreneurial Mobility, Factors affectingEntrepreneurial mobility, Types of Entrepreneurial mobility. Entrepreneurial Motivation:Meaning and concept of Motivation, Motivation theories, Entrepreneurship DevelopmentProgram: Needs and Objectives of EDPs, Phases of EDPs, Evaluation of EDPs

Role of Government in promoting EntrepreneurshipUnit No: 3Duration: 6 Hrs

MSME policy in India, Agencies for Policy Formulation and Implementation: DistrictIndustries Centers (DIC), Small Industries Service Institute (SISI), EntrepreneurshipDevelopment Institute of India (EDII), National Institute of Entrepreneurship & SmallBusiness Development (NIESBUD), National Entrepreneurship Development Board (NEDB),Financial Support System: Forms of Financial support, Long term and Short term financialsupport, Sources of Financial support, Development Financial Institutions, InvestmentInstitutions

Women Entrepreneurship Unit No: 4Duration: 6 Hrs

Meaning, Characteristic features, Problems of Women Entrepreneurship in India, DevelopingWomen Entrepreneurship in India, Concept of Social Enterprise and Social Entrepreneurship,Social Entrepreneurs, Sustainability Issues in Social Entrepreneurship, RuralEntrepreneurship, Family Business Entrepreneurship, Concepts of Entrepreneurship Failure,Issues of Entrepreneurial failure, Fading of Entrepreneurial success among once leadingcorporate groups, Entrepreneurial resurgence, Reasons of Entrepreneurial Failure, Essentialsto Avoid Unsuccessful Entrepreneurship.

Project ManagementUnit No: 5Duration: 6 Hrs

Forms of Business Ownership, Issues in selecting forms of ownership, EnvironmentalAnalysis, Identifying problems and opportunities, Defining Business Idea, PlanningBusiness Process, Project Management: Concept, Features, Classification of projects, Issuesin Project Management, Project Identification, Project Formulation, Project Design andNetwork Analysis, Project Evaluation, Project Appraisal, Project Report Preparation,Specimen of a Project Report

Reference Books:1. PoornimaCharantimatEntreprenurship and Small Business Development, 1st Ed,-

Pearson Education.2. Anilkumar, S. C. Poornima, Abraham, JayashreeEntreprenuership Development-1st Ed,

Newage International.

Course Outcomes (COs)1. Understand the necessity of being an entrepreneur.2. Identify the sectors and opportunities to develop an entrepreneur.3. Collect data from rural, social and women entrepreneur to evaluate India’s

performance in these sectors.4. Prepare project or business plan in one sector.5. Evaluate venture capital process and governance.





4. Ability to understand, analyze and communicate global, economic, legal and ethical

aspects of business




advancement.

















CourseCode : MBA208 L:T:P 20-10-0Course Type: Management Semester : 1 Div: CIE Marks: 50Hours/Week: 2 Total Hours: 30 SEE Marks:00

Pre-requisites: The students should have basic logical reasoning.


Logical Reasoning 1 Unit No: 1Duration: 4 Hrs

Logical connectivesSyllogism and Venn diagrams

Logical Reasoning 2Unit No: 2Duration: 4 Hrs

Data interpretation, Data sufficiencyClocks, calendars


Direction sense and CubesReading comprehension, Sentence correction

Logical Reasoning 4 Unit No: 4Duration: 4 Hrs

Critical ReasoningVocabulary


Sentence completion and Para-jumblesArticles, Prepositions and Interrogatives

Text Books:1. FACE reading and learning material


1. Able to attempt logical reasoning question.2. Develop logical ability.






aspects of business




advancement.





An Autonomous Institution under Visvesvaraya Technological University Belagavi


Department of MBA


THIRD SEMESTER

INSTITUTION VISION




MISSION




QUALITY POLICY

● Imparting value added technical education with state-of-the-art technology in a congenial,





DEPARTMENT VISION



MISSION











effectiveness








aspects of business




advancement.


THIRD SEMESTER

SubjectCode Subject

No of Hours Per WeekTotal

CreditsContactHours

ExaminationMarks


MBA301StrategicManagement

3 0 1 3 40 50 50 100

MBA302Production andOperationsManagement

2 1 1 3 40 50 50 100

MBA303 Internship 0 0 0 4 50 50 100

Elective - 1 3 0 1 3 40 50 50 100

Elective - 2 3 1 0 3 40 50 50 100

Elective - 3 3 0 1 3 40 50 50 100

Elective – 4 3 0 1 3 40 50 50 100

Elective – 5 3 0 1 3 40 50 50 100

MBA318

SkillDevelopment - 3 3 0 1 - 30 50 0 50

Total 17 8 6 25 310 450 400 850

THIRD SEMESTER

Marketing & Finance Specialization

Subject CodeMarketing &

Finance


ContactHours

Examination Marks


MBAMM304BusinessMarketing

3 0 1 3 3 50 50 100

MBAMM305Sales &RetailMarketing

3 0 1 3 3 50 50 100

MBAMM306ServicesMarketing

3 0 1 3 3 50 50 100

MBAFM307Security andPortfolioManagement

3 0 1 3 3 50 50 100

MBAFM308AdvancedFinancialManagement

3 0 1 3 3 50 50 100

Marketing & HRM Specialization

Subject CodeMarketing &

HRM


ContactHours

Examination Marks



3 0 1 3 3 50 50 100

MBAMM305Sales & RetailMarketing

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAHR310CompensationManagement

3 1 0 3 3 50 50 100

MBAHR311

PerformanceManagement& CompetencyMapping

3 0 1 3 3 50 50 100

Marketing & Information Technology Specialization

Subject CodeMarketing

&IT


CreditsContactHours

Examination Marks



3 0 1 3 3 50 50 100

MBAMM305Sales &RetailMarketing

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAIT316Managing E-Business

3 0 1 3 3 50 50 100

MBAIT317StrategicManagementof IT

3 0 1 3 3 50 50 100

Finance & Marketing Specialization

Subject CodeFinance &Marketing




3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

MBAFM309

Mergers,Acquisitionsand CorporateRestructuring

3 1 0 3 3 50 50 100


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

Finance & HRM Specialization



CreditsContactHours

Examination Marks



3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

MBAFM309

Mergers,AcquisitionsandCorporateRestructuring

3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

MBAHR311

PerformanceManagement&CompetencyMapping

3 0 1 3 3 50 50 100

HRM & Marketing Specialization

Subject CodeHRM &

Marketing




3 1 0 3 3 50 50 100

MBAHR311

PerformanceManagement&CompetencyMapping

3 0 1 3 3 50 50 100

MBAHR312Managementof IndustrialRelations

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAMM306 Services 3 0 1 3 3 50 50 100

Marketing

HRM & Finance Specialization

Subject Code

OB and HRM &Marketing

No of Hours Per Week TotalContac

tExamination Marks

Lectures Tutorial PracticalCredit

sHours CIE SEE Total


3 1 0 3 3 50 50 100

MBAHR311

PerformanceManagement &CompetencyMapping

3 0 1 3 3 50 50 100

MBAHR312Management ofIndustrialRelations

3 0 1 3 3 50 50 100


3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

Entrepreneurship & Finance Specialization

Subject CodeEntrepreneurshi

p & Finance


Lectures TutorialPractic

alCredits Hours CIE SEE Total

MBAED313EntrepreneurialManagement

3 0 1 3 3 50 50 100

MBAED314Entrepreneurship, Creativity andInnovation

3 0 1 3 3 50 50 100

MBAED315SocialEntrepreneurship

3 0 1 3 3 50 50 100


3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

Entrepreneurship & HRM Specialization

Subject Code

Entrepreneurship& OB and HRM

No of Hours Per Week TotalContact

Examination Marks

Lectures

Tutorial

Practical

Credits

Hours CIE SEE Total

MBAED313EntrepreneurialManagement

3 0 1 3 3 50 50 100

MBAED314Entrepreneurship,Creativity andInnovation

3 0 1 3 3 50 50 100

MBAED315SocialEntrepreneurship

3 0 1 3 3 50 50 100


3 1 0 3 3 50 50 100

MBAHR311

PerformanceManagement &CompetencyMapping

3 0 1 3 3 50 50 100

Course Title : Strategic Management Credits: 03


Course Type: Management Semester : 3 Div: A CIE Marks: 50


Pre-requisites: : Students are required to be aware of the latest strategy adapted by Indiancompanies and its impact on the performance of the organizationCourse Objectives:Students will understand the fundamentals of strategic management and assess the internaland external environment of the organization prior to strategy development. Students willanalyze the techniques of corporate level strategies. Students will evaluate strategyimplementation and control process

Introduction to Strategic ManagementUnit No: 1Duration: 8 Hrs

Nature and Scope - Definitions of various strategic terms – Strategy, Corporate Strategy,Business Strategy, Operational Strategy Competitive Advantage and generic buildingblocks, Sustainable Competitive Advantage, Resources, Capabilities, Resource Based Viewof the Organization, core competency, distinctive competency, Mission, Visions, Goals,Objectives, Business Model, Strategy Making Process: cursory concepts, Marketarchitecture: role of institutions, law and contracts , Strategic thinking.

Internal and external analysisUnit No: 2Duration: 6Hrs

External Analysis: Strategic Groups, Competitor Analysis: Porter‘s Five force model,Product based, platform based and other forms of competition.EFE (External FactorAnalysis) Industry Life Cycle, PESTLED,CPM Matrix(Competitive Profile) Matrix InternalAnalysis: Value Chain Concept and Analysis, IFE (Internal Factor Evaluation) MatrixSWOT, TOWS matrix, SPACE matrix.

Corporate Level StrategiesUnit No: 3Duration: 8 Hrs

Corporate-level Strategy: Horizontal and Vertical Integration, Cooperative Relationships,Strategic Outsourcing, Related and Unrelated Diversification Strategy in the Globalenvironment: Porter‘s Diamond,Profitability and profit growth through global expansion, Cost reduction and localresponsiveness pressures, choosing a global strategy, Basic entry decisions, Global strategicalliances, Mergers & Acquisitions Strategic Change and Turnaround Strategy: ChangeManagement, Turnaround Strategy Innovation, Strategic cooperation, Modularization andoutsourcing.

Business Level StrategyUnit No: 4Duration: 4Hrs

Competitive positioning and the business model, Competitive positioning and business-levelstrategy, Competitive positioning: Generic business level strategies, Dynamics ofcompetitive positioning: Strategic Groups included Strategies in fragmented, embryonic,growth industries, Navigating through life cycle to maturity, Strategy in mature anddeclining industries, Game Theory.

Strategic Implementation and ControlUnit No: 5Duration: 4Hrs

Process of controlling- Types of control- Budgetary and non-budgetary control techniques-Managing productivity- Cost control- Purchase control- Maintenance control- Qualitycontrol-Planning operations.Text Books:1. Hunger David &Wheelen T. (2005). Strategic Management. New Delhi: Prentice Hall.2. Hill & Jones, An Integrated Approach to Strategic Management, Cengage, New Delhi3. Gupta, Strategic Management, Premtice Hall of India, New DelhiReference Books:1. David Fred R. (2012). Strategic Management- Concepts & Cases. New Delhi: PHI2. Ghosh .P. K (2013). Strategic Management - Text & Cases. Delhi: Sultan Chand.3. Glueck, William F. Strategic Management and Business Policy,McGraw Hill, New

YorkCourse Outcomes (COs)1. Know & understand the strategic premises on which the business functions

2. Assess the internal and external factors those influence crafting a strategy

3. Distinguish corporate strategies adopted by the different companies

4. Evaluate the influence of business level strategies

5. Understand strategy implementation and control






aspects of business




advancement.






Two IA TestsAverage of Two










Course Title : Production and Operations Management Credits: 03




Pre-requisites: A student should have the basic knowledge about Production andOperations Management and conversion process using various techniques.

The course will cover both theory and numerical problems in the ratio of 40 : 60

Course Objectives:The objective of this course is to acquaint the student with the basic management decisionswith respect to production and effective utilization of materials in manufacturing and serviceorganizations

Introduction to Production and Operations Management Unit No: 1Duration: 6Hrs

Difference between Production and Operations Management, Production Concept,Transformation Process, Current Issues in Operations Management, Operations Strategy,Industry best practices in OM. The strategic importance of Forecasting, Forecasting TimeHorizon, Qualitative and quantitative methods of forecasting

Break Even AnalysisUnit No: 2Duration: 8 Hrs

Introduction to BEA, BEP in terms of physical units, sales value and percentage of fullcapacity, Make or Buy situations, Equipment selection decisions, Managerial uses of break-even analysis, Limitations of BEP

Facility PlanningUnit No: 3Duration: 6Hrs

Facility Location Decisions: Factors affecting facility location decisions and their relativeimportance for different types of facilities. Facility location models. Facility LayoutPlanning: Types of plant layouts, Factors influencing facility layout decisions

Employee Productivity and Capacity PlanningUnit No: 4Duration: 5Hrs

Productivity and Work Study: Productivity and Organization Variables affecting labor productivity,

Work Study; Method Study; Data collection, recording, examining and improving work. Materialflow and material handling study, Work Measurement; Work sampling study Time study and Motionstudy, (Theory and Problems). Capacity Planning: Introduction; CRP, MRP, MRP 2 MPS,Managerial Importance of aggregate Plans, Alternatives for managing demand and supply. Capacityaugmentation strategies. Matching demand and capacity. (Problems and Theory)

Materials ManagementUnit No: 5Duration: 5Hrs

Role of Materials Management, Materials and Profitability, Purchase Functions, VendorSelection and Development, Vendor Rating, Concept of Lead Time, Purchase requisition,Purchase order. Inventory Management: Concept of inventory, Types, Classification, ABCanalysis, Inventory Costs, Inventory Models EOQ, Safety Stock, Re-order Point, QuantityDiscountsText Books:

1. William J Stevenson. 2011. Operations Management. 9/e. Tata McGraw Hill2. Chunawalla. Production and Operations Management. Himalaya Publications

Course Outcomes (COs)1. Learn the strategic role of Operations Management in creating and enhancing a firm’s

competitive advantages2. Learn the interdependence of the operations function with the other key functional areas

of a firm3. Develop analytical skills and problem-solving tools to the analysis of the production and

operations problems4. Understand the various techniques used to improve the productivity of an organization5. Understand the various techniques used in inventory management


1. Apply knowledge of management theories and practices to solve business

problems.

2. Foster analytical and critical thinking abilities for data based decision

making.


4. Ability to understand, analyze and communicate global, economic, legal

and ethical aspects of business

5. Ability to lead themselves and others in the achievement of organizational

goals, contributing effectively to a team environment.

6. Ability to make use of relevant skills acquired during the programme for

career advancement.

7. Ability to acquire entrepreneurial competencies to create value for the

society at large.















Course Title : Summer Internship Credits: 04



Hours/Week: 8 weeks Total Hours: 00 SEE Marks:50

Pre-requisites: A student should have the basic knowledge concepts of Management andResearch Methodology.

Course Objectives:It aims to bridge the gap between the professional world and academic institution. The SIPwould be simulation of real world environment, requires that the student must undergo the rigorof professional environment both in form and substance.

Chapter I: Introductioni. Title and general introduction about the SIP

ii. Need for the studyiii. Objectives of the studyiv. Scope of the studyv. Research Methodology

vi. Literature reviewvii. Limitations of the study

Chapter II: Industry and Company Profilei. Industry profile

ii. Company profileiii. Promoters, Vision, Mission and Quality policyiv. Area of operation and Products/services offeredv. Infrastructure facilities

vi. Competitor’s informationvii. SWOT analysis

viii. Future growth and prospectusChapter III: Theoretical background of the study:Elaborative information on the subject chosen for the betterunderstanding and usage in the analysis

Chapter IV: Analysis and Interpretation of the DataChapter V: Summary of Findings, Suggestions andConclusion, Bibliography

Text Books:1. Cooper, D. R. and Schindler, P.S. 1999, Business Research Methods, 6th Edition,

Tata McGraw-Hill Publishing.2. Kothari, C.R. 1997, Research Methodology Methods and Techniques, 2nd

Edition, WishwaPrakashan, New Delhi.Reference Books:

1. Kinnear, Thomas C and Talor, James R, Marketing Research, McGraw-HillInc, New York


1. Understand the various functions of an organization.2. Explain the integration of various functions.3. Analyze the root cause of the problem or issue.4. Apply relevant theoretical concepts in finding solutions for real issues of corporate.5. Construct appropriate framework or methodology to find solutions for problems of

corporate.



problems.



4. Ability to understand, analyze and communicate global, economic, legal and

ethical aspects of business




advancement.

7. Ability to acquire entrepreneurial competencies to create value for the society at

large.

Course Delivery Methods1. Black Board Teaching

Assessment Methods1. Internal Assessment Test

2. Power Point Presentation3. Class Room Exercise

2. Assignments3. Case Studies4. Quizzes5. Workshops6. Semester End Examination (SEE)

Scheme of Continuous Internal Evaluation (CIE)Components Average of Two IAMaximum Marks : 50 50

- Minimum marks required to qualify for SEE: 20 MarksScheme of Semester End Examination (SEE)- Viva Voce will be conducted for 50 marks- Minimum marks required in SEE to pass: 40 (out of 100 marks)

Course Title : Business Marketing Credits: 03

CourseCode : MBA MM304 L:T:P 30-00-10



Pre-requisites: : Students have to be aware about basics of marketing management andfamiliar with the concept of Business to Business Marketing

Course Objectives:The purpose of this course is to develop an understanding among the students about thevarious concepts of Business Marketing, which are helpful in developing soundmarketing policies for industrial goods.

Nature of Business Marketing Unit No: 1Duration: 8 Hrs

Nature of Business Marketing, Business Vs Consumer Marketing, and Economics ofIndustrial demand, Types of Industrial Markets, Types of Business Customers,Classifying industrial Products and Services, Organizational Procurement characteristics,Environmental analysis in Business Marketing

Organizational Buying BehaviourUnitNo:

2

Duration 8 HrsOrganizational buying process, Types of buying situations, Buying centre concept, Roleof Buying behavior, Conflict Resolution in Decision making. Then Webster & WindModel of Organizational Buying Behaviour, Sheth Model of Industrial Buyer Behaviour,Ethics in Purchasing

Market SegmentationUnit No: 3Duration: 8 Hrs

Segmenting, Targeting and positioning of Business Markets. Value Based Segmentation,Model for segmenting the Organizational Markets. Product and Brand Strategy;Developing Product strategy, Analyzing Industrial Product Life Cycle, DevelopingStrategies for new and existing products. Branding Process and Branding Strategy.Business Service Marketing; Special Challenges

Unit No: 4

Formulating Channel, Pricing and Promotion Strategies Duration: 8 HrsNature of Business Marketing Channel Intermediaries, Direct and Indirect channels,Channel Objectives, Channel Design, Managing channel Members, Selection andMotivation of Channel Members, Channel conflicts, Price Determinants,

Factors Influencing Pricing Strategies, Pricing Methods, Pricing Strategies, PricingPolicies, Concept of Learning Curve, Competitive Bidding Leasing CommunicationObjectives, Role of B2B Advertising, Sales Promotion in Industrial Markets, TradeShows and Exhibitions.

Management of Sales ForceUnit No: 5Duration: 8 Hrs

Personal Selling in B2B, The Selling Process, Key Account Management, Managing theIndustrial Sales force, Organizing and controlling the Industrial Sales force Activity.Planning for Sales Force Deployment. Measuring the Effectiveness of Sales Force. CRMStrategies for B2B, B2B through E-Commerce; Models of B2BText Books:- Industrial Marketing. Robert R Reader & Reeder 2/e. Prentice Hall International

Publication.- Business Marketing. Michael D Hutt, Thomas W Speh. Cengage Learning

PublicationReference Books1. Business Marketing. Krishna Havaldar. Latest Edition Tata McGraw Hill Publication2. Business Marketing. Frank G Bingham Jr. Latest Edition. Tata McGraw Hill

Publication3. Industrial Marketing. Mukherjee H S. Latest Edition. Excel Books Publication4. Industrial Marketing. P K Ghosh. Oxford University Press5.

Course Outcomes (COs)1. Organizational buying and purchasing functions in all sectors of the business market;

2. Understand and manage various business customer relationships3. Segment business target markets and evaluate B2B marketing strategy4. Understand business marketing mix and supply chain5. Develop marketing decision-making and communication skills for B2B marketi



problems.


making.







career advancement.


society at large.















Course Title :Sales andRetail Marketing Credits: 03

CourseCode : MBAMM305 L:T:P 30-00-10



Pre-requisites: : The student should have basic knowledge of marketing, sales andretailing to understand the advanced aspects of retail market

Course Objectives:To introduce the student to the field of retail and sales management and enable them tounderstand the problems of sales and issues faced by retailers and develop winningStrategies for retailing business.

Introduction to Sales Management Unit No: 1Duration: 5Hrs

Nature of Sales Management, Importance, Personal Selling Process, Emerging trends inSales Management, Sales Organizations, types of Sales Organizations, Responsibilities of aSales Manager, Selling Skills, Selling Situations, Sales Presentations, Handling CustomerObjections

Sales Force Staffing and MotivationUnit No: 2Duration: 5Hrs

Planning for and Recruiting Successful Sale people, Recruitment and Selection of Salesforce, Placement and Socialization of Sales force. The Management of Sales Training.Contents of the Sales Training Program. Training of Sales force Nature of Motivation,Process and Factors Influencing Motivation. Motivating Sales force towards highperformance, and achieve desired targets. Compensation; Meaning, Types ofCompensation Plans, Salary and Wages, Incentives for sales force, Leading the SalesTeam

Controlling the Sales Team and Selling on InternetUnit No: 3Duration: 5Hrs

Analysis of Sales and Marketing Costs. Evaluation of Sales Force by Performance andAppraisal Process. Selling Agents for Internet, Advertisement is net trading, PaymentSystem in Net Trading, Smart Card, Debit Card, Credit Cards, Making Internet Selling Safe,Digital Significance, Advantages of Internet Selling to Buyers and Sellers

Introduction to retail management Unit No: 4Duration: 6Hrs

Functions, Economic Significance of Retailing, Retail Mix, The Retailing environmentin India, Types of Retailers – Retail Formats, Theories of Retail Development, TheRetail Life Cycle The factors influencing retail shopper, Consumer decision makingprocess, changes in the Indian consumer, use of market research as a tool forunderstanding markets and consumers. Store Locations: The importance of storelocations, types of locations, steps involving in choosing a location, trade areas and theirevaluation, how to evaluate a retail location. Measuring Financial Performance,Measures of Financial Performance, The strategic profit model, measures of retailperformance.

Retail Pricing and communicationUnit No: 5Duration: 8 Hrs

The concept of retail pricing and the factors affecting price, elements of retail price,developing a pricing strategy, adjustment to retail price. Retail Merchandising. Theprocess of merchandising buying, and procedure for selecting vendors and buildingpartnerships, concept of own brand and manufacturers’ brand. Retail Shrinkage. GMROI,GMROF, GMROL, EOM, BOM, Model stock Plan, Basket analysis and Open to BuySystem, Managing the store employees, Store planning, Standard Operating Procedures(SOP). Retail Communication, The concept of retail marketing mix, STP, role of POP inretail, Servicing the Retail Customer. Retail Store Operations, Retail Store Design &Visual Merchandising.Text Books:1 Weitz, L. a. (2012). Retail Management. New Delhi: Mc. Graw Hill.2 Evans, Berman (2013). Retail Management- A strategic approach. Pearson.3 Sales Management. 2003. Charles M Futrel. Sixth Edition,.Thomson South Western.4 Sales and Distribution Management. Tapan K Panda and Sunil Sahadev. 6/e. Oxford

University Press.5 Sales and Distribution Management. 2013. A Nag. Tata McGraw Hills Publications.6 Sales and Retail Management Independent Perspective 2007. Dr. s L Gupta, 1/e.

Excel Books.Reference Books:

1. Pradhan, S. (2009). Retail Management. New Delhi: PHI.2. Salesmanship and Sales Management. P K Sahu and K C Raut. 3/e. Vikas Publishing

House.3. Sales Management. Douglas J Dalrymple, William L Crow. John Wiley and Co.


1. Students will understand the retail environment and location Decisions.2. Students will assess the assortments of retail market mix.3. Students will evaluate the retail store management practices.4. Students will assess the assortments of retail market mix.5. Recognize that creative sales promotion is driven by thorough knowledge of the

consumer.Program Outcome of this course (POs)


problems.




aspects of business




advancement.


large.















Course Title : Services Marketing Credits: 03




Pre-requisites: : Students need to be aware of the latest services in different areas and itsimpact on the study of marketing management

Course Objectives:This course will enable the Students to understand the fundamentals of services marketing; willbe able to assess the financial services and healthcare services strategies; will know thetechniques of IT and professional services Marketing; will analyze logistics services strategiesand will evaluate services marketing trends.

Introduction to ServicesUnit No: 1Duration: 6 Hrs

services marketing, Indian services sector, Tangibility spectrum, Services marketing triangle,Services Marketing characteristics, Services marketing mix, Services quality (SERVQUAL,SERVPERF, E- QUAL) and services Gap model.

Consumer Behavior in ServicesUnit No: 2Duration: 5 Hrs

Issues with customer Satisfaction, Breakdown of Satisfaction Developing Sustainable ServiceModels, The problem Services Design, New Product Development in Services. DevelopingSustainable Service Models: Managing Customer Research in Services, Planning andimplementation of new service models.

Demand Management in ServicesUnit No: 3Duration: 5 Hrs

Supply and Demand considerations in Services, Concept of Duration Management and RateFences, Service mapping—Divergence versus Complexity, Service Recovery: Impact of servicefailures versus product failures, Complaint Resolution Index, Service Recovery Process, Thechallenge of Service Guarantee. Service Promotion: Challenge of Service communication.Service Advertising Strategies.

Customer Satisfaction MeasuresUnit No: 4Duration: 6 Hrs

Issues with customer Satisfaction, Breakdown of Satisfaction Developing Sustainable ServiceModels, The problem Services Design, New Product Development in Services. DevelopingSustainable Service Models: Managing Customer Research in Services, Planning andimplementation of new service models, experimentation a feasible option in services.

Service PricingUnit No: 5Duration: 8 Hrs

Costs of service delivery, Customer Profitability Measurement, Revenue managementTechniques, Pricing for Industries having high fixed costs compared to variable costs. PriceDiscrimination and Segmented Pricing, CRM issues in services, Employee Role in ServiceDelivery.Text Books:1. Zethmal Valarie (2010), Ajay Pandit Services Marketing McGraw-Hill, 4th Edition

2. NargundkarRajendra (2012), Services marketing, McGraw Hill 2nd EditionReference Books:1. Richard K Thomas, (2008), Health services marketing, Springer2. Glynn, W. J., & Barnes, J. G. (2006). Understanding services management: Integrating

marketing, organizational behaviour, operations and human resources management. NewDelhi: Prentice Hall.

Course Outcomes (COs)1. To enable students understand basic concepts and functions of services marketing in

Indian market

2. To make students aware about various steps involved in consumer buying behaviour andongoing research areas

3. To make them understand students to understand demand and supply dynamics .

4. To make students aware about the importance of customer satisfaction and measurement

5. To help students on the practical application of case analysis and arriving at conclusionsfacilitating business decisions related to services industry



problems.




aspects of business




advancement.


large.

8.














o Part D contains twenty marks, this is compulsory to answer for all students

Course Title : Security Analysis and Portfolio Management Credits: 03

CourseCode : MBAFM307 L:T:P 30-00-10



Theory 30% Problems 70%Prerequisites: : Students are to be aware of basics of stock exchanges and functions ofstock exchanges in India

Course Objectives:The course is designed to impart the knowledge and thorough understanding of Investmentprocess and knowledge about financial markets and to provide the conceptual insights intothe valuation of securities. The course provides the insight about the relationship of the riskand return and calculation of risk and return with the mixture of variety of assets. The courseinculcates the knowledge about Fundamental and Technical analysis and usage of charts forbetter understanding of Investment and Portfolio construction, evaluation and revisionprocess.

Investment and Securities MarketUnit No: 1Duration: 7 Hrs

Attributes, Economics vs. Financial Investment, Investment and Speculation, Features of agood Investment, Investment Process. Primary markets, modes of raising funds in primarymarkets, Secondary markets, Major players in primary and secondary market, Functioningof Stock exchanges in India, Trading and settlement procedure, Types of stock marketIndices.

Valuation of SecuritiesUnitNo:

2

Duration 9 HrsBond- Bond features Types of Bonds, bond management strategies, Bond valuation, andduration of bond. Preference shares: Concept features yield. Equity Shares: Concept,Valuation, Dividend valuation model.

Risk and Return ConceptUnit No: 3Duration: 5 Hrs

Analysis of Risk & Return, Systematic risk and Unsystematic risk, Calculation of risk andreturn Portfolio Risk and return: Expected returns of portfolio, Calculation of Portfolio Riskand Return, Portfolio with two assets, Portfolio with more than two assets.

Fundamental Analysis and Technical analysisUnit No: 4Duration: 5 Hrs

EIC framework, Business Cycle. Company Analysis, Technical Analysis: Concept,Theories; Dow Theory, Eliot wave theory, Charts: Types, Trend and Trend reversal patterns,Mathematical Indicators: Moving Averages, ROS, RSI and Market Indicators

Modern Portfolio Theory and Portfolio PerformanceEvaluation

Unit No: 5Duration: 4Hrs

Portfolio management and Modern portfolio theory: Asset allocation decision,Diversification, Markowitz model, portfolio selection, opportunity set, efficient frontier.Capital Asset Pricing model: Assumption, SML, CML, SMLvs.CML Arbitrage Pricingtheory, Mutual funds, types of Mutual funds Treynor, Sharpe, and Jenson measures PortfolioManagement strategies: Active and passive portfolio management strategy PortfolioRevision: Formula plans, Rupee cost averaging..Text Books:1. Pandian, P. (2005). Security Analysis and Portfolio Management. In P. Pandian, Security

Analysis and Portfolio Management. Vikas Publications2. Bhalla. (2011). Investment Management. In Bhalla, Investment Management. Chand.Reference Books1. Alexanderm Sharpe, B. (2010). Fundamentals of investment. In B. Alexanderm Sharpe,

Fundamentals of investment. PHI2. Chandra, P. (2010). Investment Analysis and Portfolio Management. In P. Chandra,

Investment Analysis and Portfolio Management. Tata McGraw Hill.3. Singh, P. (2010). Investment Management. In P. Singh, Investment Management.

Himalaya Publishing HouseCourse Outcomes (COs)

1. State various investment avenues available in the securities market for Investment2. Demonstrate how to apply the valuation techniques for different securities and bonds3. Understand and demonstrate the calculation of risk and return of securities4. Demonstrate how to construct, evaluate and revise the portfolio5. Critically understand and evaluate the basic functioning of Stock exchanges

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects

of business5. Ability to lead themselves and others in the achievement of organizational goals, contributing

effectively to a team environment.6. Ability to make use of relevant skills acquired during the programme for career
















Course Title : Advanced Financial Management Credits: 03



Hours/Week: 4Theory 30% Problems 70%

Total Hours: 30 SEE Marks:50

Prerequisites: : Students need to be aware of the basics of financial management tounderstand the advanced conceptsCourse Objectives:The course will help the students learn advanced theories of financial Management and give abetter understanding about financial decision making.Working Capital Management Unit No: 1

Duration: 5 HrsDetermination of level of current assets, Sources for financing working capital, Bank financefor working capital, Working capital leverages. (No problems on estimation of working capital)Factors effecting working capital requirement

Cash ManagementUnit No: 2Duration: 11 Hrs

Forecasting cash flows – Cash budgets, long term cash forecasting, monitoring collections andreceivables, optimal cash balances – Baumol model, Miller-orr model, Strategies for managing

surplus fund

Receivables ManagementUnit No: 3Duration: 6Hrs

Credit management through credit policy variables, marginal analysis, Credit evaluation:Numerical credit scoring. Control of accounts receivables, Problems on credit granting decision(basic problems only).

Capital Structure DecisionsUnit No: 4Duration: 5Hrs

Capital structure & market value of a firm. Theories of capital structure – NI approach, NOIapproach, Modigliani Miller approach, traditional approach. Arbitrage process in capitalstructure.

Dividend PolicyUnit No: 5Duration: 3Hrs

Theories of dividend policy: relevance and irrelevance dividend decision. Walter’s & Gordon’smodel, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout andgrowth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspectsof dividends Corporate Dividend Tax.Text Books:4. Financial Management - Prasanna Chandra, 8/e,TMH, 2011.5. Financial Management - M.Y. Khan & P.K. Jain, 6/e, TMH, 2011.6. Financial Management - I.M. Pandey, 10/e, Vikas, 2011.Reference Books:1. Financial Management : Comprehensive Text Book with Case Studies – Ravi M. Kishore,

7/e, Taxmann2. Financial Management: Theory & Practice - Brigham &Ehrhardt, 10/e, Cenage Learning,

2004.3. Corporate Finance: Ross, Westerfield& Jaffe,– TMH – 8/e, 20104. Financial Management & Policy - Vanhorne, 12/e, Pearson

Course Outcomes (COs)1. Understand the optimal level of current assets and remember various short and long term

sources of finance available to finance working capital.2. Forecast the cash requirements, analyze various theories for determining optimal cash

level and evaluate strategies for managing surplus cash.3. Evaluate different credit granting decisions and understand pricing of raw materials,

determine inventory level.4. Analyze various theories of capital structure and plan for capital structure by applying

EBIT-EPS analysis.5. Apply various theories of dividend decision, Evaluate different dividend policies and

understand the issues and remedies for sick units.Program Outcome of this course (POs)

1. Apply knowledge of management theories and practices to solve business problem2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical



advancement7. Ability to acquire entrepreneurial competencies to create value for the society at large.















Course Title : Mergers and Acquisition & Corporate Restructuring Credits: 03




Prerequisites: Students need to be aware of different forms of organizational restructuringstrategies for achieving corporate excellence and to assess human and cultural aspects ofM&A.

Course Objectives:The course facilitate understanding of corporate merger and acquisition activity andrestructurings, the course helps students to understand the strategic importance of mergersand acquisitions in modern business organization. Students will be able to examine the rolethat M&A plays in the contemporary corporate world and its use a strategic tool to providegrowth and to create shareholder value. The course facilitates to compare and contrast thevarious forms of corporate restructuring. The course is designed to expose students to thelegal and regulatory framework of mergers and acquisitions.

Mergers- Types of Mergers Unit No: 1

Duration: 7 Hrs

Theories of merger-operating, financial and managerial synergy of mergers-value creation inhorizontal, vertical and conglomerate mergers-internal and external change forces contributingto M & A activities- Impact of M& A on stakeholders. A strategic perspective- Industry lifecycle , SWOT analysis, BCG Matrix, Porter’s five forces modelCorporate restructuring and Takeover defenses Unit No: 2

Duration: 8 Hrs

Corporate restructuring – different methods of restructuring – joint ventures – sell off and spinoff – divestitures – equity carve out – leveraged buyouts (LBO) – management buy outs –master limited partnerships – employee stock ownership plans (ESOP) Takeover defenses –financial defensive measures – Coercive offers and defense – anti-takeover amendments –poison pill defense

Merger Process Unit No: 3

Duration: 8 Hrs

Merger Process- Dynamics of M&A process- identification of targets- negotiation- closing ofthe deal. Five stage model- Due diligence- Types – due diligence strategy and process- duediligence challenges Process of merger integration- Organizational and human aspects-managerial challenges of M&A

Methods of Financing Mergers Unit No: 4

Duration: 11 Hrs

Cash offer, share exchange ratio – mergers as a capital budgeting decision. Synergies fromM&A: Operating & Financial Synergies Accounting for amalgamation- amalgamation in thenature of merger and in the nature of purchase- Pooling of interest method- procedure laid downunder Indian companies act of 1956

Legal Aspects Unit No: 5

Duration: 7 Hrs

Legal aspects of Mergers/amalgamations and acquisitions/takeovers- Combination andcompanies Act-Competition commission of India (CCI)- CCI procedure in regard to thetransactions of business relating to combination of regulations 2011- Scheme ofMerger/Amalgamation – essential features of the scheme of amalgamation- approvals for thescheme- procedure- Acquisitions’/ Takeovers- Listing agreements- The SEBI SubstantialAcquisition of Shares and Takeover code

Text Books:

1. AsnswathDamodaran – (2011), Corporate Finance-Theory And Practice. InAswathDamodaran–,Corporate Finance-Theory And Practice, John Wiley & Sons

2. Bhagaban Das, DebdasRaskhit and SathyaSwaroopDebasish(2009). CorporateRestructuring. In Bhagaban Das, DebdasRaskhit and SathyaSwaroopDebasish, CorporateRestructuring. Himalaya Publications.

Reference Books:

1. Chandrashekar Krishna Murthy &Vishwanath. S.R (2012) Merger Acquisitions & CorporateRestructuring. In Chandrashekar Krishna Murthy &Vishwanath, Merger Acquisitions &Corporate Restructuring. Sage Publication

2. Sudarsanam, S. (2010). Value Creation from Mergers & Acquisitions. In S. Sudarsanam,Value Creation from Mergers & Acquisitions. Pearson Publication

Course Outcomes (COs)1. The student will be able to understand and explain strategic development models to

Mergers and Acquisitions.2. The student will be able to identify and demonstrate different forms of corporate

restructuring in practice.3. The student will be able to illustrate and analyze of how modern business Organizations

achieve fast inorganic growth through mergers and acquisition strategies with properevaluation

4. The student will be able to calculate and Interpret the value of Target firm5. The student will be able to apply and analyze the legal implications of Mergers and

Acquisitions in creating profitable and ethical deal for the corporate houses

Program Outcome of this Course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical





Assessment Methods- Internal Assessment Test- Assignments- Case Studies- Quizzes

- Workshops- Semester End Examination ( SEE)











o Part D contains twenty marks, this is compulsory to answer for all student

Course Title : Compensation Management Credits: 03

CourseCode : MBAHR310 L:T:P 30-10-00

Course Type: Management Semester :3 Div: CIE Marks: 50


Pre-requisites: The student should have basic knowledge about human resource managementand compensation.

Course Objectives:The emphasis of this course is on the managerial level concepts and practices of compensationand benefits administration with emphasis on current theories of compensation and benefitstrends, cost, value and systems. Focus is given to, the changing nature of compensation andbenefits, changing expectations of employees and competitive needs of employers andevolving trends in performance and pay realignment to the strategic objectives of theorganization. The course provides each student with an experiential opportunity to develop themanagerial skills necessary to design and understand the performance based compensation andbenefit programs for an organization.

Introduction To Compensation Unit No: 1

Duration: 8 HrsDefinition of Compensation, The Pay Model, Strategic Pay Policies, Strategic Perspectives ofPay, Strategic Pay Decisions, Best Practices vs. Best Fit Options.

Defining Internal AlignmentUnit No: 2Duration: 8 Hrs

Definition of Internal Alignment, Internal Pay Structures, Strategic Choices in InternalAlignment Design, Which Internal Structure Fits Best? Job Analysis and Evaluation: WhyPerform Job Analysis?, Job Analysis Procedures, Job Analysis Data Collection Process, JobDescriptions, Definition of Job Evaluation, Major Decisions In Job Evaluation, Job EvaluationMethods.

Determining External Competitiveness and BenefitsUnit No: 3Duration: 8 Hrs

External Competitiveness: Definition of Competitiveness, Pay Policy Alternatives, WageSurveys, Interpreting Survey Results, Pay Policy Line, Pay Grades. Benefits: BenefitsDetermination Process, Value of Benefits, Legally Required Benefits, Retirement, Medical, &Other Benefits.

Performance Based Compensation SystemUnit No: 4Duration: 8 Hrs

Pay For Performance (PFP): Rewarding Desired Behaviors, Does Compensation MotivatePerformance? Designing Pay For Performance Plans. Compensation ofSpecial Groups: Whoare Special Groups? Compensation Strategies For Special Groups.Global Compensation: Recognizing Variations, Strategic Choices In Global Compensation,components of expatriate pay, approaches to expatriate Pay.

Laws in compensationUnit No: 5Duration: 8 Hrs

Payment of Bonus, Payment of Wages, Minimum wages act, Equal Remuneration act, EPFAct, ESI Act.

Text Books:1. G.T. Milkovich. ‘Compensation Management’. 6th edition. Irwin/Tata McGraw Hill.2. BD Singh. Compensation & Reward Management. (2012). 2nd edition. Excel Books.

Reference Books:1. Joseph J. Martocchio. Strategic Compensation. 3rd Edition. Pearson Education2. Richard I. Anderson. Compensation Management in Knowledge based world. 10th

edition. Pearson Education3. ErSoniShyam Singh. Compensation Management. Excel Books.

Course Outcomes (COs)1. Describe the strategic importance of compensation and its link to business strategy.2. Make use of job analysis and job evaluation methods to design compensation which has

internal equity.

3. Design externally competitive compensation pay packages.4. Design pay for performance plan to motivate employee to perform.5. Implement and administer laws relating to compensation. Design expatriate pay to meet

the global competition.Program Outcome of this course (POs)



















Course Title : Performance Management & Competency Mapping Credits: 03




Pre-requisites: Students should refresh Performance appraisal concepts studied in the secondsemester Human resource management subject.

Course Objectives:The course aims to Gain a working knowledge of performance management systems andcompetency mapping; Gain an enhanced ability to communicate effectively on issues relatingto performance management; Learn appropriate terminologies and practices regardingperformance management; Learn effective techniques for conducting an effective performanceappraisal; Acquire ability to design performance standards for measuring the performance ofthe employees & their development.

Introduction to Performance Systems Unit No: 1Duration: 8 Hrs

Aims and roles of PM systems, Characteristics of an ideal PM system, Performancemanagement process, Performance management and strategic planning, Defining performanceand choosing measurement approach, and measuring results and behaviors.

Performance Management system ImplementationUnit No: 2Duration: 8 Hrs

Gathering performance information, implementing performance Management System,Performance management and employee development, Performance management skills, andReward systems and legal issues.

The Concept of CompetenceUnit No: 3Duration: 8 Hrs

Introduction, definition of a “competency”, Developing a competency dictionary, achievementsand actions, helping and human service, the impact and influence cluster, managerial,cognitive, and personal effectiveness.Competency Model and Findings Unit No: 4

Duration: 8 HrsDesigning competency studies, conducting the behavioral event interview, developing acompetency model, Findings: Technicians and professionals, salespeople, helping and humanservice workers, managers, entrepreneurs.

Competency based ApplicationsUnit No: 5Duration: 8 Hrs

Selections, Performance management, succession planning, development and career pathing,pay, integrated HRIS, Social applications and competency based HRM in the future.

Text Books:1. Dr. Herman Aguinis- (2012).Performance Management improvement (3e) Prentice Hall2. Lyle M. Spencer, Signe M. Spencer. John. (1993). Competence at work. Wiley.Reference Books:1. R.K. Sahu- (2007).Performance Management System, First Edition, Excel Books2. BD Chowdhary, Subir. The Talent Era. Pearson Education. New Delhi.3. Robert Bacal (2012). Performance Management 2/E, McGraw-Hill Professional4. Lance A. Berger & Dorothy R. Berger. The Talent Management Hand Book. Tata McGraw

HillCourse Outcomes (COs)After studying this course students will be able to:

1. Understand performance management systems and measurement techniques.2. Know performance management system implementation and control.3. Develop competency dictionary.4. Design competency model and analyze findings.5. Explain competency based applications.




















Course Title : Management of Industrial Relations Credits: 03




Pre-requisites: Students need to be aware of the role of Industrial relations and Labor laws inIndian context.

Course Objectives: This course demonstrates an understanding of the perspectives, theories,and concepts in the field of labor and employment relations

Industrial Relations Unit No: 1Duration: 8 Hrs

Industrial Relations – Definition, scope, objectives, factors affecting IR, participants of IR,importance of IR. Approaches to Industrial relations, system of IR in India – Historicalperspective &post independence period, Code of Discipline and historical initiatives forharmonious IR, ILO and its influence on Legal enactments in India. Grievance procedure andDiscipline management: Grievance - Meaning and forms, sources of grievance, Grievance

procedures, model grievance procedure. Discipline - Causes of Indiscipline - Maintenance ofdiscipline. Principles of Natural Justice, Judicial approach to discipline, Domestic enquiries,Disciplinary procedures, approaches to manage discipline in Industry, Principles of Hot stoverule.

Trade Union in IndiaUnit No: 2Duration: 8 Hrs

Meaning, trade union movement in India, The role of the Trade Unions in Modern IndustrialSociety of India, functions of trade unions, objectives of trade unions, Difference between aregistered and a recognized Trade Union, problems of trade unions, future trends of trade unionmovement in India. The Trade Union Act, 1926. Collective Bargaining: Definition, Meaning,functions, Nature, essential conditions for collective bargaining, collective bargaining process,prerequisites for collective bargaining, implementation and administration of agreements.Negotiations-Types of Negotiations-Problem solving attitude, Techniques of negotiation,negotiation process, essential skills for negotiation, Workers Participation in Management

Employment LawsUnit No: 3Duration: 8 Hrs

Factories Act 1948, Industrial Disputes Act, Industrial Employment (Standing orders) Act.

Social Security LawsUnit No: 4Duration: 8 Hrs

Maternity benefit Act, 1961, Workmen’s compensation Act, 1923, Payment of Gratuity Act1972, Employees’ Provident Fund and Miscellaneous Provisions Act 1952, 1946 Employees’State Insurance (ESI) Act, 1948

Laws in compensationUnit No: 5Duration: 8 Hrs

Payment of Bonus Act, 1965. Payment of Wages Act, 1936, Child Labour (Prohibition &Regulation) Act, 1986Text Books:1. Monappa, A. (1985). Industrial Relations (1 ed.). New Delhi: Tata McGraw-Hill Education.2. Singh, B. (2008). Labour Laws for Managers (2 ed.). New Delhi: Excel Books.Reference Books:3. Singh, P. (2011). Employee Relations Management (2 ed.). New Delhi: Pearson.Course Outcomes (COs)1. To demonstrate descriptive knowledge of the field of industrial relations.2. To apply the essential concepts of industrial relations and their interrelationship at the

personal, organizational and national levels.3. To recognize and consider the social, historical and equity issues within industrial relations.

4. To investigate solutions to industrial relations problems based on research and assessment ofcurrent practices.

5. To communicate knowledge of industrial relations in both written and verbal formats reactiveto both audience and purpose.

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical aspects

of business.5. Ability to lead themselves and others in the achievement of organizational goals, contributing

effectively to a team environment.6. Ability to make use of relevant skills acquired during the programme for career

advancement.7. Ability to acquire entrepreneurial competencies to create value for the society at large.Course Delivery Methods

1. Black Board Teaching2. Power Point Presentation3. Class Room Exercise














Course Title : Entrepreneurial Management Credits: 03

CourseCode : MBAED313 L:T:P 30-00-10


Hours/Week: 4 Total Hours: 30 SEE Marks:50Pre-requisites: Students should have basic knowledge about entrepreneurship and management

Course Objectives: This course explores the approach entrepreneurs use in identifyingopportunities and creating new ventures; the analytic skills that are needed to practice thisapproach; and the background knowledge and managerial skills that are necessary for dealingwith the security issues valued in starting, growing and harnessing the value of new ventures.

Entrepreneurial Development Perspective Unit No: 1Duration: 8 Hrs

Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur,Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager,Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indianeconomy and developing economies with reference to Self-Employment Development,Entrepreneurial Culture

Creating Entrepreneurial VentureUnit No: 2Duration: 8 Hrs

Business Planning Process, Environmental Analysis - Search and Scanning, Identifyingproblems and opportunities, Defining Business Idea, Basic Government Procedures to becomplied with.

Project ManagementUnit No: 3Duration: 8 Hrs

Technical, Financial, Marketing, Personnel and Management Feasibility, Estimating andFinancing funds requirement - Schemes offered by various commercial banks and financialinstitutions like IDBI, ICICI, SIDBI, SFCs, Venture Capital Funding.

Entrepreneurship Development and GovernmentUnit No: 4Duration: 8 Hrs

Role of Central Government and State Government in promoting Entrepreneurship -Introduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Taxconcessions available , Role of following agencies in the Entrepreneurship Development -District Industries Centers (DIC), Small Industries Service Institute (SISI), EntrepreneurshipDevelopment Institute of India (EDII), National Institute of Entrepreneurship & Small BusinessDevelopment (NIESBUD), National Entrepreneurship Development Board (NEDB)

Women EntrepreneursUnit No: 5Duration: 8 Hrs

Reasons for Low / No Women Entrepreneurs, Role, Problems and Prospects. The FOUREntrepreneurial Pitfalls (Peter Drucker)

Text Books:1. PoornimaCharantimat (2015) Entrepreneurship and small business development- -

Pearson.2. Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entrepreneurship Development

–– Newage international.3. MahendraRamasinghani (2012) The business of venture capital – Wiley.

Reference Books:1. Entrepreneurs: Talent, Temperament, Technique 2nd Edition. By – Bolton, Bill and

John, Thompson. Butterworth-Heinemann, MA. 2004. ISBN: 978-81-312- 1366-72. Unleashing your Entrepreneurial Potential. By – Raghu Nanadan. Response Business

Book from Sage, New Delhi.2009. ISBN: 978-81-7829-908-2 Peter Drucker: Innovationand Entrepreneurship – Practice and Principles, Affiliated East West Press, 1986

3. John Mullins: New Business Road Test, Prentice Hall, 2004Course Outcomes (COs)

1. Understand the issues involved in entrepreneurship development.2. Able to evaluate opportunities for a new venture.3. Demonstrate the ability to prepare a business plan for a venture.4. Get insights into their creative, entrepreneurial and team skills.5. To equip them with a platform to develop an entrepreneurial venture.6. Make them aware of prospects for women entrepreneurship













the calculation of SGPA and CGPA.






Course Title : Entrepreneurship Creativity and Innovation Credits: 03




Pre-requisites: Students need to be aware of basic of entrepreneurship and its types

Course Objectives: The course is designed to understand the relationship betweenEntrepreneurship Creativity and Innovation. The course will help the students developentrepreneurial skills

Innovation, Creativity and EntrepreneurshipUnit No: 1Duration: 8 Hrs

Innovation creativity meaning and concept. Innovation, Creativity and Entrepreneurship thelinkage. Process of creativity, creative thinking and lateral thinking

The practice of InnovationUnit No: 2Duration: 8 Hrs

Systematic entrepreneurship, purposeful innovation. Seven sources for innovativeopportunities- the unexpected-in congruities-process needs-industry and market structure-demographics- changes in perception- new knowledge. Principles of innovation

CreativityUnit No: 3Duration: 8 Hrs

Sources of new idea- consumers- existing products and services-distribution channels-government- research and development. Methods of generating ideas- focus group-brainstorming-problem inventory analysis.

Creative problem solvingUnit No: 4Duration: 8 Hrs

Brain storming, reverse Brain storming, brain writing, Gordon method, checklist method, freeassociation, forced relationships, collective note book method, attributes listing, Big Dreamapproach. Parameter analysis, opportunity recognition. Product planning and developmentprocess, establishing evaluation criteria at idea stage- concept stage-product developmentstage-test marketing stage.

E-commerceUnit No: 5Duration: 8 Hrs

Business start-up using e-commerce, creativity, website, tracking customer details, doing e-commerce as an entrepreneurial companyText Books:

1. Robert D. Hisrich, Michael Peters and Dean A Shepherd, Entrepreneurship, 6th edition,McGraw-Hill.

2. Peter F. Drucker, Innovation and Entreprenuership (1993) Harper Business3. MadhurimaLall, ShikhaSahai, Entrepreneurship, 2nd edition, Excel books

Reference Books:1. PoornimaCharantimat (2015) Entreprenurship and small business development- -

Pearson.Course Outcomes (COs)

1. The student will be able to link between creativity innovation and entrepreneurship2. Evaluate the sources of innovation3. Understand the sources of idea generation4. Apply the methods of creative problem solving5. Understand the role of E-commerce in relation with creativity

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.

2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical


















Course Title : Social Entrepreneurship Credits: 03




Pre-requisites: : Students familiar with the emerging form businesses, often referred to asSocial Enterprise or Social Business

Course Objectives:The course has a twofold objective that of invoking the academic interest on socialenterprises and of motivating youth to embrace social entrepreneurship as a professionalchoice. The course is structured to give adequate lead both in academic and professionalterms, so that the participants of the course will have clarity in terms of how they need togo ahead if they choose to opt for social entrepreneurship for long time engagement..

Concept of Social Entrepreneurship Unit No: 1Duration: 8 Hrs

Concept of Social Entrepreneurship, Evolution of Social Enterprises, Economic andSocial Rationale, Theoretical Perspectives on Social Enterprises, Social Enterprises inIndia

Establishment of Social EntrepreneurshipUnitNo:

2

Duration 8 HrsEstablishment, Resource mobilization, challenges and strategies; Strategy formulationcombining the social agenda with business interest.

HR Issues in Social EntrepreneurshipUnit No: 3Duration: 8 Hrs

Human Resource: Leadership,nature, role and issues of governance; The workforcefinding the right mix of professional competence and social concern, retentionstrategies, career development.Operational issues in Social Entrepreneurship Unit No: 4

Duration: 8 HrsOperational Issues: Building the clientele base; Relations with Government and Forprofit businesses, appropriation of surplus; Issues of sustainability, expansion anddiversification.

The Business Plan as an Entrepreneurial ToolUnit No: 5Duration: 8 Hrs

The Business Plan as an Entrepreneurial Tool, Financial Projections: how to do themthe right way, Debt, Venture Capital and other forms of Financing, Sources of ExternalSupport, Development Entrepreneurial Marketing: Competencies, Networks andFrameworksText Books:1. PoornimaCharantimat (2015) Entreprenurship and small business development-

Pearson.2. Khanka S.S (2009) Entrepreneurial Development, S.Chand, New Delhi3. Kumar S. Anil (2012), Entrepreneurship Development, New Age, New Delhi

Reference Books1. Morse, Eric A (2007), Cases in Entrepreneurship: The Venture Creation Process, Sage

South Asia, New Delhi2. Naidu, (2008), Management and Entrepreneurship, PHI, New Delhi

Course Outcomes (COs)1. Understanding the nature and basic concepts of Entrepreneurship2. Analysis and identifying opportunities for new ventures3. Handling the operational issues in Social entrepreneurship4. Understand the techniques of establishment of social entrepreneurship5. Understanding the environmental factors affecting entrepreneurship.

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business

problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical



advancement.7. Ability to acquire entrepreneurial competencies to create value for the society at

large.Course Delivery Methods









the calculation of SGPA and CGPA.- Minimum marks required in SEE to pass: 40 (out of 100 marks)

- Question paper contains four parts.o Part A contains three marks questions students have to answer five questions out

of seven questions.o Part B contains seven marks questions, students have to answer five questions out

of seven questions.o Part C contains ten marks questions, students have to answer three questions out

of four questions.o Part D contains twenty marks, this is compulsory to answer for all students.

Course Title : Managing E-Business Credits: 03

CourseCode : MBAIT316 L:T:P 30-00-10



Pre-requisites: : Students are required to be aware of the basics of e-business and technology

Course Objectives:This course is aimed at developing an understanding of emerging e-business paradigms, withspecial reference to various issues and concerns imperative to implementation of e-businessstrategies. The course will focus on analysis of factors responsible for successes and failures ofe-business initiatives.

Managing businesses electronically Unit No: 1Duration: 8 Hrs

E-Business and E-Commerce. Role of transactions on the electronic media. Growth of E-Business in an organization. Impact of E-Business on industries; Components of E-Businesstechnology; Role of websites and Internet in E-Business. Emerging technologies for E- Businesssolutions.

Introduction to e-CommerceUnit No: 2Duration: 8 Hrs

Role of EDI in e-Commerce. Different types of e-Commerce. Emerging paradigms of e-commerce – M-Commerce, T-Commerce, and WAP. Knowledge management in the e-Commerce Era. Indian e-Commerce Scenario; IT Act; Indian Convergence Bill; CyberAppellate.

Electronic Payment SystemsUnit No: 3Duration: 8 Hrs

Electronic Payment Systems. Paying via the Net. Payment Protocols; Payment Gateways;Payment and Content Management; Role of ASPs in Payment via the Net. Security and PrivacyIssues related to E-Commerce. On-line, Pre-paid and post-paid Electronic Payment Systems.Architectural Framework for E-Business.Implementing B-2-B E-Commerce Unit No: 4

Duration: 8 HrsSupply-Chain Integration; Enterprise Application Integration. E-Commerce Value Chain.Internet Business Models; Internet Business Strategy; Implementation Strategies. SearchEngines and Internet Advertising. Building Virtual Communities.

Building e-AlliancesUnit No: 5Duration: 8 Hrs

Business Exchanges and Intermediaries. E-Business Strategies and Economies of E-Business.

Text Books:1. Electronic Commerce: A Simplified Approach, Munesh Chandra Trivedi, Jaico

Publishing House, 2011.

2. E-Business and e-commerce management (3rd ed.) Chaffey, D.(2007)..PearsonEducation.

Course Outcomes (COs)1. To understand the use of technology in managing business electronically2. To understand the application and reach of e-commerce in India3. To evaluate various e-payment alternatives4. To evaluate the methods to build e-alliances5. To understand B-2-B e-commerce



















Course Title :Strategic Management of IT Credits: 03




Pre-requisites: Students needs to be aware of the concept of information systems used inbusiness.

Course Objectives:This course is designed to help students to understand the importance of managingTechnology, innovation and change at the firm’s level and also at the national levelStrategic Role of IT Unit No: 1

Duration: 8 HrsWhy Strategic IT Management, Role of IT/IS in Business, IT and new business models,Role of IT/IS in Decision Support, IT and organization structure, IT and InformationAssurance.

Planning for IT Support:Unit No: 2Duration 8 Hrs

IT Management Processes, Hear of service management, ongoing service improvement,information Resources Management, Planning for IT/IS, Capacity Planning, IT Investments

Management Information Systems / Business IntelligenceSoftware


Role of management information systems and how they help managers take decisions,Characteristics of a MIS and factors affecting the success or failure of a MIS, Definition ofdata warehousing, Executive Information systems, Definition of an expert system, Usage ofexpert systems in specific industries, medicine, engineering and manufacturing, Benefitsand limitations of expert systems

Ensuring IT supportUnit No: 4Duration: 8 Hrs

Implementing IT/IS, Information Integrity, It organization structure, IT/IS Roles, IT/ISPeople Issues

Technology EnvironmentUnit No: 5Duration: 8 Hrs

Technology Environment ,Science & Technology in India, R&D, TechnologyMissions, Trade Policy and other Policies, Linkages, Technology Support SystemFinancing ,Venture Capital, Technology Gaps and needs Evaluation of Technology OptionRutes, R & D Resource Management.

Text Books:

1. Narayanan, V K. Managing Technology and Innovation for Competitive Advantage3rd Edition, Pearson Education

2. S.A. Kelkar, Strategic IT Management: A Concise Study, PHIReference Books1. Tushman, Michael L and Philip Anderson. (2004). Managing Strategic Innovation andChange, 2nd Edition, Oxford University Press.2.Rohtagi P.K, Rohatagi K and Bowonder B: Technological Forecasting, Tata MCGrawHill, New Delhi

Course Outcomes (COs)1. Understand the risks and benefits of digitized processes and think strategically aboutwhether to perform those processes internally or externally2. Understand why some firms are better able to convert their IT investments intobusiness value and identify steps to ensure effective IT decision making3. Understand from a business perspective how to generate business value from ITinvestments.4. Understand how IT will shape future businesses and be prepared to contribute toenterprise architecture;5. Identify proper processes to control and manage growth






large.Course Delivery Methods1. Black Board Teaching2. Power Point Presentation3. Class Room Exercise

Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes5. Workshops6.Semester End Examination ( SEE)
















Pre-requisites: The students should have basic logical reasoning.


Oral Communication Unit No: 1Duration: 6 Hrs

Voices and Speech Vocabulary

Written CommunicationUnit No: 2Duration: 6 Hrs

Sentence completion Para-jumbles

Group DiscussionUnit No: 3Duration: 6 Hrs

Group Discussion (O) Group Discussion MockPersonal Interview Unit No: 4

Duration: 6 Hrs

Resume BuildingUnit No: 5Duration: 6 Hrs

Resume Building (O,M)Resume Building Mock

Text Books:Course Outcomes (COs)

1. Able to communicate effectively2. Able to crack interviews..






















An Autonomous Institution under Visvesvaraya Technological University Belagavi


Department of MBA


FOURTH SEMESTER

INSTITUTION VISION




MISSION




QUALITY POLICY

● Imparting value added technical education with state-of-the-art technology in a congenial,





DEPARTMENT VISION



MISSION











effectiveness








aspects of business




advancement.


Fourth Semester

SubjectCode Subject

No of Hours Per Week Total Contact ExaminationMarks


MBA401Management

Accounting andControl systems

3 1 0 3 40 50 50 100

MBA402Supply ChainManagement

3 0 1 3 40 50 50 100

MBA403Research

Publication0 0 0 2 50 0 50

Elective - 1 3 0 1 3 40 50 50 100

Elective - 2 3 1 0 3 40 50 50 100

Elective - 3 3 0 1 3 40 50 50 100

Elective – 4 3 0 1 3 40 50 50 100

Elective – 5 3 0 1 3 40 50 50 100

Total 21 2 5 23 280 400 350 750

Marketing & Finance Specialization

Subject CodeMarketing &Finance

No of Hours Per WeekTotalCredits

ContactHours

Examination Marks

LecturesTutorial

Practical

CIE SEE Total

MBAMM404IntegratedMarketingCommunications

3 0 1 3 3 50 50 100

MBAMM405Strategic BrandManagement

3 0 1 3 3 50 50 100

MBAMM406 IMM 3 1 0 3 3 50 50 100

MBAFM407 Corporate Taxation 3 1 0 3 3 50 50 100

MBAFM409 IFM 3 1 0 3 3 50 50 100

Marketing & HRM Specialization

Subject Code

Marketing andHRM

No of Hours Per WeekTota

lCred

its

ContactHours

Examination Marks

Lectures TutorialPracti

calCIE SEE Total


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAMM406InternationalMarketingManagement

3 0 1 3 3 50 50 100

MBAHR410Training andDevelopment

3 0 1 3 3 50 50 100

MBAHR411Recruitment andSelection

3 0 1 3 3 50 50 100

Marketing & Information Technology Specialization

Subject Code

Marketing &InformationTechnology

No of Hours Per Week TotalCredi

ts

ContactHours

Examination Marks

Lectures

Tutorial

Practical

CIE SEE Total

MBAMM404Integrated MarketingCommunications

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAMM406InternationalMarketingManagement

3 0 1 3 3 50 50 100

MBAIT416TechnologyManagement

3 0 1 3 3 50 50 100

MBAIT417KnowledgeManagement

3 0 1 3 3 50 50 100

Finance & Marketing Specialization


No of Hours Per Week TotalCredi

ts

ContactHours

Examination Marks


alCIE SEE Total

MBAFM407CorporateTaxation

3 1 0 3 3 50 50 100

MBAFM408FinancialDerivatives

3 1 0 3 3 50 50 100

MBAFM409InternationalFinancialManagement

3 1 0 3 3 50 50 100


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

Finance & HRM Specialization

Subject Code Finance &HRMNo of Hours Per Week Total

Credits

ContactHours

Examination Marks

LecturesTutoria

lPractica

lCIE SEE Total


3 1 0 3 3 50 50 100

MBAFM408FinancialDerivatives

3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

HRM & Marketing Specialization

Subject Code HRM & MarketingNo of Hours Per Week

TotalCredits

ContactHours

Examination MarksLectur

esTutori

alPractical CIE SEE Total


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAHR412 International HRM 3 0 1 3 3 50 50 100

MBAMM404Integrated MarketingCommunications

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

HRM & Finance Specialization

Subject Code HRM & FinanceNo of Hours Per Week

TotalCredits

ContactHours

Examination Marks


alCIE SEE Total


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

MBAHR412InternationalHRM

3 0 1 3 3 50 50 100


3 1 0 3 3 50 50 100


3 1 0 3 3 50 50 100

Entrepreneurship & Finance Specialization

Subject CodeEntrepreneurship &

Finance

No of Hours Per Week TotalCredit

s

ContactHours

Examination Marks

LecturesTutoria

lPracti

calCIE SEE Total

MBAED413Family BusinessandEntrepreneurship

3 0 1 3 3 50 50 100

MBAED414Financing theEntrepreneurialBusiness

3 0 1 3 3 50 50 100

MBAED415Managing theGrowing Business

3 0 1 3 3 50 50 100

MBAFM407 Corporate Taxation 3 1 0 3 3 50 50 100

MBAFM409InternationalFinancial

3 1 0 3 3 50 50 100

Management

Entrepreneurship & HRM Specialization

Subject CodeEntrepreneurship

& HRM


CreditsContactHours

Examination Marks

LecturesTutoria

lPracti

calCIE SEE Total

MBAED413Family BusinessandEntrepreneurship

3 0 1 3 3 50 50 100

MBAED414Financing theEntrepreneurialBusiness

3 0 1 3 3 50 50 100

MBAED415Managing theGrowing Business

3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100


3 0 1 3 3 50 50 100

Course Title : Management Accounting and Control Systems Credits: 03



Hours/Week: 4 Total Hours: 40 SEE Marks:50Theory: 30% Problems 70%Pre-requisites: : Students needs to be aware of basics of cost accounting and cost controlmethods in organizationCourse Objectives:The course facilitates an understanding of management control systems with a blend of costManagement concepts along with techniques to evaluate and reduce cost.

Introduction to Management Control Systems Unit No: 1Duration: 7 Hrs

Basic concepts, goals, and strategic key variables in management control systems. Concept ofCost centres, profit centres and investment centres. Cost units- classification of costs- costAnalysis for management decision making using cost sheet.

Determining Product CostUnit No: 2Duration: 11 Hrs

Cost elements for product costing- accounting for factory overheads- principles of allocation andabsorption – determining product costs. Mechanics of ascertaining product costs under job ordercosting and process costing (Does not include Equivalent production, Byproducts).Theoretical concepts of Activity Based Costing (ABC), Simple problems on ABC analysis.

Cost-volume – Profit (CVP) RelationshipUnit No: 3Duration: 10 Hrs

Profit planning- behaviour of expenses in relation to volume-sensitivity analysis of CVP Modelfor changes in underlying parameters- assumptions of the CVP Model, Comparison betweenMarginal costing and Absorption costing, Utility of CVP Model in Management Decision Making

Pricing Policies and Budgetary Control Unit No: 4Duration: 7 Hrs

Objectives of pricing policies-full cost pricing-ROI pricing-contribution approach to pricing-concepts of transfer pricing. Budgetary control- preparation of flexible budget

Standard Costing and Variance AnalysisUnit No: 5Duration: 5 Hrs

Need for setting standards- variance analysis – material and labour and overhead variances Costcontrol and cost reduction: tools and techniques of cost control and cost reduction. Cost Audit:Scope of cost audit – Types, Advantages, limitations.

Text Books:1. Charles T Horngren, Cost Accounting–15th Ed PHI Learning2. Bhabatosh Banerjee Cost Accounting: Theory and Practice, 12th Ed,Phi Learning

Course Outcomes (COs)1. The student will be able understand the significance of Management accounting and

control systems.2. The student will be able to prepare a cost statement to determine the cost of a product or

service.3. The student will be able to calculate the breakeven point for a business and apply CVP

model under different circumstances of changes in underlying variables and analyze it.4. The student will be able to prepare functional budgets and flexible budget5. The student will be able to demonstrate the relevance of pricing policies

Program Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision makin3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical




Course Delivery Methods1. Black Board Teaching2. Powerpoint Presentation3. Classroom Exercise





Maximum Marks : 50 25 5 5 5 10- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.- Minimum marks required to qualify for SEE: 20 MarksScheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the

calculation of SGPA and CGPA.


o Part A contains three marks questions students have to answer five questions out ofseven questions.

o Part B contains seven marks questions, students have to answer five questions out ofseven questions.

o Part C contains ten marks questions, students have to answer three questions out offour questions.


Course Title : Supply Chain Management Credits: 03


Course Type: Management Semester: 3 Div: CIE Marks: 50

Hours/Week: 4 Total Hours: 30 SEE Marks:50Pre-requisites: The student is expected to study the supply chain management of localtransport companies and also gain awareness on the role of suppliers of e-commercecompaniesCourse Objectives:The objective of this course is to enable the student to understand the basic concepts,processes and key elements of a supply chain and how they interact in supply chains andprovides information regarding the strategies for establishing efficient, effective, andsustainable supply chains. This subject is designed to explain the critical roles of technologyin supply chain planning, visibility, and execution

Strategic framework to analyze supply chain Unit No: 1Duration: 8 Hrs

Role of supply chain in economy, Understanding the supply chain, supply chain framework,supply chain drivers and metrics.

Supply Chain DesignUnit No: 2

Duration 8 HrsDesigning the supply chain network: Designing the distribution network, role ofdistribution, factors influencing distribution, design options, distribution networks inpractice, network design in the supply chain, Designing global supply chain networks

Demand and supply in a supply chainsUnit No: 3Duration: 8 Hrs

Demand forecasting in a supply chains, Aggregate planning in a supply chain. Sales andoperational planning Coordination in supply chain Role of IT in supply chain.

Designing and planning transportation network.Unit No: 4Duration: 8 Hrs

Transportation in a supply chain, Sourcing decisions in a supply chain, Pricing and revenuemanagement in a supply chain, Information technology in a supply chain. Sustainabilityand the supply chain.

Supply chain Innovations Unit No: 5Duration: 8 Hrs

Supply chain integration, supply chain restructuring, Agile supply chains, Green supplychains, Digital distribution, Global delivery models, Block chain technology, Innovativerural supply chains, web 3.0 and web 4.0 based supply chains.Text Books:1. Chopra Sunil and Peter Meindl (2007).- Supply chain management, Pearson, 3rd edition2. Janat Shah Supply chain Management, Pearson publication.Reference Books1. Coyle, Bardi, Longley (2012).A Logistic approach to Supply Chain Management –, CengageLearning, 1/e2. Donald J Bowersox, Dand J Closs, M Bixby Coluper (2008) Supply Chain LogisticsManagement, , Tata McGraw Hill , 2nd Edition

Course Outcomes (COs)After completing this course student will be able to1. Describe the strategic framework to analyze the supply chains2. Explain supply chain design strategies.3.Discuss demand and supply in supply chains4. Develop transportation network.5. prepare supply chain innovation models.






Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes

5. Workshops6. Semester End Examination ( SEE)





calculation of SGPA and CGPA.- Minimum marks required in SEE to pass: 40 (out of 100 marks)- Question paper contains four parts.





Course Title : Integrated Marketing Communications Credits: 03




Pre-requisites: : Students needs to be aware of Advertising and Promotion Management

Course Objectives:The main objective of this course is to provide an understanding of the basic principles ofplanning and execution in Marketing communications; acquaint the students with conceptsand techniques in the application for developing and designing an effective advertising andsales promotion program; sensitize students to the various facets of advertising, publicrelation and promotion management and develop a managerial perspective and an informeddecision making ability for effective and efficient tackling of promotional situations.

Introduction to Integrated marketing CommunicationUnit No: 1Duration: 8 Hrs

Introduction of IMC, the foundation, advertising tools promotion tools, integrated tools,refining the IMC program. The value of IMC plans- information technology, changes inchannel power, increase in competition, brand parity, integration of information, decline inthe effectiveness of mass media advertising, The role of IMC

Advertising ManagementUnit No: 2

Duration 8 HrsAdvertising – overview of advertising management, Advertising and IMC process, choosingan advertising agency, Advertising plans and research, Advertising goals, building brandimages, providing information persuasion supporting marketing efforts, encouraging action,Advertising budget, media selection. The creative brief- objective, target audience, messagetheme, support, constraints, Advertising design, Advertising media selection

Sales PromotionUnit No: 3Duration: 8 Hrs

Sales promotion, scope and role of sales promotion, consumer oriented sales promotion,Trade oriented sales promotion, coordinating sales promotion and advertising, salespromotion abuse and personal selling

Public RelationUnit No: 4Duration: 8 Hrs

Public Relations, Publicity and Corporate Adverting, Public relations, publicity andcorporate adverting, public relations functions, creating positive image building activities,preventing or reducing image damage, sponsorship and event marketing, Role of internet in

PR

IMC EvaluationUnit No: 5Duration: 8 Hrs

Evaluation monitoring and control, measuring the effectiveness of promotional program,conducting research to measure advertising effectiveness. Testing process, establishing theprogram for measuring the advertising effects, measuring the effectiveness of otherprogram elementsText Books:Belch, George and Belch Michael (2013).Advertising and Promotion Tata McGraw HillNew DelhiReference Books1. Cl Kenneth and Black, Donald (2014). Integrated Advertising, Promotion and MarketingCommunication, Pearson Education New Delhi2.

Course Outcomes (COs)1. Describe the types of marketing communication available for Marketers2. Process of developing Market Communication3. Development of media plan and promotional activities for an organization4. Understand types of advertising, sales Promotion and public relation5. Understanding integrated promotional program for an organization






large.


Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies4. Quizzes5. Workshops

6.Semester End Examination ( SEE)










Course Title : Strategic Brand Management Credits: 03



Hours/Week: 4 Total Hours: 30 SEE Marks:50Pre-requisites: : Students are required to be aware of the basics of marketing and brands

Course Objectives:This course is designed to provide insight to students into the process how brands create superiormarketing results. Specifically the course aims to develop specific competencies involved innavigating brand effectively in dynamic marketing environment.

Introduction to the concept of Brand ManagementUnit No: 1Duration: 8 Hrs

Brand –Meaning, Definition, Evolution of Brands, Functions of Brand to consumer, Role ofBrand- Advantages of Brand, Product Vs Brand, Branding - Meaning, Creation of Brands throughgoods, services, people, Organisation, Retail stores, places, online, entertainment, ideas,challenges to Brand builders Brand Management-Meaning & Definition.

Brand equity, Brand positioningUnit No: 2Duration 8 Hrs

Customer Based Brand Equity: Customer Based Brand Equity-Meaning, Model of CBBE BrandEquity: Meaning, Sources, Steps in Building Brands, Brand building blocks-Resonance,Judgments, Feelings, performance, imagery, salience-Brand Building Implications, DavidAaker’s Brand Equity Model. Brand Identity & Positing: Meaning of Brand identity, Need forIdentity & Positioning, Dimensions of brand identity, Brand identity prism, Brand positioning –Meaning, Point of parity & Point of difference, positioning guidelines Brand Value: Definition,Core Brand values, Brand mantras, Internal branding,

Brand elements and leverageUnit No: 3Duration: 8 Hrs

Choosing Brand Elements to Build Brand Equity: Criteria for choosing brand elements, options &tactics for brand elements-Brand name, Naming guidelines, Naming procedure, Awareness,Brand Associations, Logos & Symbols & their benefits, Characters & Benefits, Slogans &Benefits and Packaging. Leveraging Brand Knowledge: Meaning of Brand Knowledge,Dimensions of Brand Knowledge, Meaning of Leveraging Secondary Brand Knowledge &Conceptualizing the leverage process

Measuring & Interpreting brand performanceUnit No: 4Duration: 8 Hrs

Brand Value chain- Designing Brand Tracking studies, Establishing brand Equity ManagementSystems.

Luxury Brand Management: Luxury definition and relativity, luxury goods and luxury brands,basic psychological phenomena associated with luxury purchase, luxury marketing mix, luxuryretail, International luxury markets: historical leaders and emerging countries.

Measuring Brand EquityUnit No: 5Duration: 8 Hrs

Methods for measuring Brand Equity- Quantitative Techniques & Quantitative Techniques,Comparative methods-Brand based comparisons, marketing based comparisons-ConjointAnalysis, Holistic methods. Managing Brand Equity: Brand Reinforcement, Brand Revitalization,and Brand Crisis.Text Books:

1. Brand Management -The Indian Context – Y L R Moorthi – Vikas Publication.2. Brand Imitations – Dr S Kaplan, Dr S Pandey , 1/e, HPH, 2004.3. Brand Management, Tapan Panda, 2/e, Excel Publication.

Reference Books:1. Brand Management- Harish V Verma, 2/e, Excel Books.2. Compendium Brand Management – Chunnawalla, 1/e, HPH, 2003.3. Managing Indian Brands – S Ramesh Kumar – Vikas.

Course Outcomes (COs)1. To enhance the understanding and appreciation of this important in tangible strategic

asset including brand association, brand identity, brand architecture, brand portfoliomanagement.

2. To explore the various issues related to Brand Management3. To develop familiarity and competence with the strategies and tactics involved in

building,4. To leverage and defend strong brands in different sectors5. To understand the usage and importance of luxury brand management















o Part D contains twenty marks, this is compulsory to answer for all student

Course Title : International Marketing Management Credits: 03


Course Type: Management Semester :4 Div: CIE Marks: 50

Hours/Week: 4 Total Hours: 40 SEE Marks:50Pre-requisites: A student should have an exposure to International Marketing Management,FDI, and Entry modes and Entry strategiesCourse Objectives:The course aims at exposing the students to the global business activities, marketing ininternational business and global forces transforming the international business today. Thecourse would develop a general perspective about managing international business both inoperational as well as strategic context.

Introduction to IMMUnit No: 1Duration: 8 Hrs

Meaning, Scope and Challenges. Difference Between Domestic and International Marketing.The Dynamic Environment of International Trade. Transition from Domestic to InternationalMarkets. Global e – Marketing: Death of Distance, Targeting the Individual Customers,Relationship Marketing, Speed to Market, Living in the Age of discontinuities, TechnologicalChanges. Rules of Competition

International Marketing ResearchUnit No: 2Duration: 8 Hrs

Breadth and scope of International Marketing Research. Problems in Availability and Use ofSecondary Data. Problems in Gathering Primary Data. Multicultural Research, Research onInternet. Problems in analyzing and Interpreting Research Information. Communicating withDecision Makers. Identifying Foreign Markets. Global Marketing Management: GlobalPerspective, Global Gateways, Planning for Global Markets. Organizing for GlobalCompetition

Product StrategiesUnit No: 3Duration: 8 Hrs

Quality of a Product, Green Marketing and Product Development, Products and culture,Analyzing product Components for Adaptation. Products for Consumers in global Markets.Product Standardization, Marketing of Services, Brands in International Markets. ForeignDirect Investment (FDI), Entry Strategies; Licensing, Franchising, Joint Ventures, Strategicalliances, Manufacturing subsidiaries, Entry Modes and Marketing Control, Optimal EntryStrategies

Pricing Distribution and Promotion DecisionsUnit No: 4Duration: 8 Hrs

Global Pricing Framework, Pricing Basics, Marginal cost,, Transfer Pricing, Counter Trade,systems Pricing, Pricing and Positioning , Price Quotation Distribution as CompetitiveAdvantage: Rationalizing Local channels, wholesaling, global Logistics, Parallel distribution,global Channel Design. International Retailing, Retail formats, Variations in Different Markets,General Merchandise, Retailing Issues in International Retailing Promotion Decisions:International Advertising, Sales Promotion in International Markets, Direct Mailing, PersonalSelling, Exhibition

Global Issues in International MarketingUnit No: 5Duration: 8 Hrs

Institutional Infrastructure for Exports promotions in India, India’s Trade Policy, Exportassistance, Export documentation and Procedures including Different Stages of Documentation.Globalization in India, Opportunities, constraints and Initiatives. India- A Hub forglobalization, Potential for Made in India, and Make in India, Major globalization Initiativesfrom Indian Companies. WTO regulations and Their Implications for India. GovernmentInitiatives needed to foster globalizationText Books1. Warren J Keegan. Global Marketing Management, 7th Ed, Pearson Education.2. Francis Cherunilam. 2004. International Marketing. 7th Ed. Himalaya Publishing House.3. R L Varshney and B Bhattacharya. 1st Ed, IMM. Sultan Chand & Sons.4. Michael Czinkota, Ilkka AN. International Marketing, 1st Ed. Cengage Learning.Reference Books:1. John B Cullen & K Praveen Parboteeah. International Management: A strategic

perspective,1st Ed, Thomson Publications2. International Marketing. Srinivasan R, 2nd Ed. Prentice Hall of India

Course Outcomes (COs)1. Differentiate domestic from international marketing and understand the dynamic

environment of international trade.2. Understand the various entry modes and strategies available to enter in foreign markets3. Understand the concept of international distribution channels and dynamics of

international retailing4. Improve the ability to formulate international marketing strategies5. Develop an ability to prepare a marketing plan for an existing company to enter in

foreign market.Program Outcome of this course (POs)


problems.


making.







career advancement.


society at large.











o Part D contains twenty marks; this is compulsory to answer for all students.

Course Title : Corporate Taxation Credits: 03




Theory:40% Problems 60%Pre-requisites: : Students needs to be aware of the fundamental knowledge of provisionsand procedures of Income Tax act and to develop a thorough, critical understanding of theconcepts in the law of Direct Tax and Indirect Tax

Course Objectives:The course helps students to develop a thorough, critical understanding of the basic conceptsof income tax such as residential status, tax incidence and to make students understand theincome tax provisions involved in determination of income from salary, business andprofession. The course helps to develop the ability to calculate taxable income ofindividuals, partnership and companies, and helps students in application of theoreticalconcepts to practical situations involving several cases. Overall, students understand theprovisions of indirect taxes in determining VAT, excise duty and customs duty.

Introduction to Basic Concepts Unit No: 1Duration: 8 Hrs

Assessment year, Previous Year, Person, Assesee, Charges on Income, Gross Total Income,Capital and Revenue Receipts, Residential Status , Receipt and accrual of Income,Connotation of Income, Deemed to accrue or arise in India, Tax Planning, Tax Evasion, andTax Management

Income from SalaryUnit No: 2

Duration 10 HrsIncome from Salary (Basic and advanced Problems) different forms of salary – leave salary,gratuity, commutation of pension, provident fund. Income from House Property (Problemsand theory Income from Other sources (Problems) – Permissible deductions section 80 Cto80 U. Setoff and carry forward of losses and clubbing of Incomes , HRA calculation,problems on complete income from salary.

Income from Business and ProfessionUnit No: 3Duration: 10 Hrs

Computation- basis- method of accounting- scheme of business deductions/ allowance-deemed profits- maintenance of books, Depreciation (problems on computation of incomefrom business/profession of individual assesee and depreciation) Computation of Tax

liability of a firm and partners, Computation of taxable income of a firm and partners –Computation of taxable income of a company with special reference to MAT.

Income under Capital Gain Unit No: 4Duration: 6 Hrs

Basis of charge, Transfer of capital asset, inclusion & exclusion from capital asset, capitalgain, computation of capital gain (theory & problem), deduction from capital gain

Indirect TaxationUnit No: 5Duration: 6 Hrs

Introduction to GST , Nature of GST, Genesis of GST, Basic Structure of GST, Kinds ofGST that are levied,Registration under GST law, GST process in India and its impact onprofitability of firms.Text Books:Singhania, V. S. (2015). Direct Taxes. In V. S. Singhania, Direct Taxes. TaxmanReference Books1. Datey, V. S. (2015). Indirect Taxes. In V. S. Datey, Indirect Taxes. Taxman2. Singhania, V. (2015). Students Guide to Income Tax. In V. Singhania, Students Guide toIncome Tax. Taxman

Course Outcomes (COs)- State and describe the nature and law of Income tax and the tax incidence on individuals- Describe and demonstrate the calculation of income from salary.- Apply and analyze tax provisions learnt to determine the tax liability of business firms- Calculation of tax liability of Partnership firms and Companies.- Compute and analyze tax liability under Indirect taxationProgram Outcome of this course (POs)1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and ethical




Course Delivery Methods1. Black Board Teaching2. Power Point Presentation

Assessment Methods1. Internal Assessment Test2. Assignments

3. Class Room Exercise 3. Case Studies4. Quizzes5. Workshops6.Semester End Examination ( SEE)










Course Title : Financial Derivatives Credits: 03




Theory:30% Problems 70%Pre-requisites: : Students needs to be aware of basics of stock market and risk in trading

Course Objectives:This course will demonstrate the strategies using derivatives instruments and understand theoperating mechanism of different types of derivatives

Futures and Forwards Derivatives Unit No: 1Duration: 10 Hrs

Meaning and types. Futures and forwards - differences-valuation of futures, valuation of longand short forward contract. Mechanics of buying & selling futures, Margins, Hedging usingfutures - specification of futures - Commodity futures, Index futures, interest rate futures -arbitrage opportunities

OptionsUnit No: 2Duration 13 Hrs

Types of options, option pricing, factors affecting option pricing – call and put options ondividend and non-dividend paying stocks put-call parity - mechanics of options - stockoptions - options on stock index - options on futures – interest rate options. Concept of exoticoption, Hedging & Trading strategies involving options, valuation of option: basic model, onestep binomial model, Black and Scholes Model, option Greeks. Arbitrage profits in options

Financial SwapsUnit No: 3Duration: 6 Hrs

Features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rateswaps– currency swaps – valuation of currency swaps

Interest Rate DerivativesUnit No: 4Duration: 6 Hrs

Zero rates, Bond pricing, Determining Zero rates, Forward rules, Forward rate agreements(FRA), Treasury bond & Treasury note futures, Interest rate derivative

Credit Risk and Value at RiskUnit No: 5Duration: 5 Hrs

Bond prices and the probability of default, Historical default experience, reducing exposure toCredit risk, Credit default swaps, Total return swaps, and Credit spread options,

Collateralized debt obligation. Value at Risk (VAR) - Measure, Historical simulation, Modelbuilding approach, linear approach, Quadratic model, Monte Carlo simulation, stress testingand back testing.

Text Books:1. Bishnupriya Mishra and SathyaSwaroopDebashish, Financial Derivatives,1st Ed,

Excel Books2. Sundaram& Das, Derivatives, Principles and Practice, 1st Ed, McGraw Hill3. Harrington & Niehaus, Risk Management & Insurance, 2nd Ed,Tata McGraw Hill

Course Outcomes (COs)1. Students will be able to understand derivatives, construct the portfolios using futures and

forwards and apply strategies like hedging and arbitrage.2. Students will be able to evaluate and determine option price3. Student will be able to apply option trading to manage risk of the portfolio or securities4. Students will be able to evaluate the gain from entering into a swap agreement5. Students will be able to determine the bond price, find the zero rates and coupon rate on

the bondsProgram Outcome of this course (POs)

1. Apply knowledge of management theories and practices to solve business problems.2. Foster analytical and critical thinking abilities for data based decision making3. Ability to develop value based leadership ability4. Ability to understand, analyze and communicate global, economic, legal and ethical




Course Delivery Methods1. Black Board Teaching2. Powerpoint Presentation3. Classroom Exercise






Maximum Marks : 50 25 5 5 5 10- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the






Course Title : International Financial Management Credits: 03




Pre-requisites: : Students needs to be aware of Financial Management Concepts

Course Objectives:The main objective of this course is to make the student understand the financialmanagement in the international context. This course provides an understanding ofinternational economic and financial environment. The student will be exposed to foreignexchange exposure measurement and management techniques. The course provides anunderstanding of financial management aspects of a MNC. The student will have anunderstanding of the functioning of world financial markets and institutions.

International Financial Environment Unit No: 1Duration: 10 Hrs

International financial Environment- The Importance, rewards & risk of internationalfinance- Goals of MNC-International Business methods, International Monetary System:Evolution, Gold Standard, Bretton Woods system, International Flow of Funds: Balance ofPayments (BOP), Fundamentals of BOP, Accounting components of BOP, Factors affectingInternational Trade and capital flows, Agencies that facilitate International flows. BOP,Equilibrium & Disequilibrium. Trade deficits. Capital account convertibility. (problems onBOP)

Foreign Exchange MarketsUnit No: 2Duration 10 Hrs

Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchangemarket participants, Types of transactions and Settlements Dates, Exchange rate quotations,Nominal, Real and Effective exchange rates and Determination of Exchange rates in Spotmarkets. Exchange rates determinations in Forward markets. Exchange rate Behavior-CrossRates- Arbitrage profit in foreign exchange markets, Swift Mechanism. Interest Rate Parity,Purchasing Power Parity & International Fisher effects. Covered Interest Arbitrage

Foreign Exchange exposureUnit No: 3Duration: 10 Hrs

Foreign Exchange exposure: - Management of Transaction exposure- Management ofTranslation exposure-Management of Economic exposure- Management of politicalExposure- Management of Interest rate exposure.

International Capital Budgeting Unit No: 4Duration: 10 Hrs

International Capital Budgeting: Concept, Evaluation of a project, Factors affecting, RiskEvaluation, Impact on Value, Adjusted Present Value Method

International Financial Markets and InstrumentsUnit No: 5Duration: 8 Hrs

International Financial Markets and Instruments: - Foreign Portfolio Investment.International Bond & Equity market. GDR, ADR, Cross listing of shares Global registeredshares. International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds.International Money Markets International Banking services – Forward Rate Agreements.Hedging against foreign exchange exposure – Forward Market- Futures Market- OptionsMarket- Currency, Swaps-Interest Rate Swap.Text Books:1. Jeff Madura. (2012) International Corporate Finance. Cengage Learning. 10/eReference Books1. Eun and Resnick. International Finance Management. Tata McGrawHill. 4/e2. MadhuVij . (2010) International Financial Management. Excel Books3. Apte P. G. (2011) International Financial Management. 6/e, Tata McGrawHill,4. Jain, Peyrard& Yadav. (2010) International Financial Management. Tata Macmillan

Course Outcomes (COs)1. State and describe the nature of International Finance2. Describe and demonstrate the calculation of Foreign Exchange Forecasting.3. Apply and analyze impact of Foreign exchange on International Business4. To understand the importance of International Foreign Trade5. To understand the Role of International Financial Markets and Instruments


problems.2. Foster analytical and critical thinking abilities for data based decision making3. Ability to develop value based leadership ability4. Ability to understand, analyze and communicate global, economic, legal and ethical




7. Ability to acquire entrepreneurial competencies to create value for the society atlarge.












Course Title : Training and Development Credits: 03




Pre-requisites: The student should have basic knowledge about human resource managementand training and development.

Course Objectives: The objective of this course is to provide an in-depth understanding tovarious stages in a training process and the catalytic role of training and development in theeffective functioning of an organization. The course also facilitates the participants to learnsome of the tools and techniques of training process.

Introduction to Employee learning and Development Unit No: 1Duration: 8 Hrs

Meaning and significance, The Forces Influencing Working and Learning, classification oflearning capabilities, learning Theories, Pedagogy and Andragogy; The basic principles oflearning, The Learning Process , Mental and Physical Processes, The Learning Cycle. Trainingand Learning: Relationship, Strategic Training, Work Environment, Characteristics influencingtransfer of training, organizational environments encouraging transfer.

Training Needs AnalysisUnit No: 2Duration: 8 Hrs

Meaning and significance of training needs, types of needs, components of needs, datacollection, analysis and interpretation. Training Design & Development: Meaning andsignificance of training design and development, principles of training design, design process,identifying the training objectives, determining structure, content, duration, method, learningactivities.

Training implementation & MethodsUnit No: 3Duration: 8 Hrs

Meaning and significance of implementation, making or buying decision, implementationprocess for making and buying decisions, skills of effective trainer. Training Methods:Presentation Methods, Hands-on Methods, and Group Building Methods. Choosing Trainingmethods. E-Learning, Computer-Based Training, Developing Effective Online Learning,Blended Learning, Simulations, Distance Learning, Learning Management Systems (LMSs).Outward bound methods: Meaning and significance of outward bound learning (OBL)methods, process of OBL, risk, safety and ethical issues. Training aids.

Training EvaluationUnit No: 4Duration: 8 Hrs

Meaning, Reasons for Evaluating Training and significance of training evaluation, DonaldKirkpatrick’s Evaluation Model, Return on investment in Training, Types of EvaluationDesigns, Considerations in Choosing an Evaluation Design, data collection for trainingevaluation, Threats to Validity, Determining Costs, Evaluation Practices in differentorganizations, Measuring Human Capital and Training Activity.

Executive development/ Management developmentUnit No: 5Duration: 8 Hrs

Need, factors affecting MDP, methods, process, administration, delivery, costing & pricing,Company Strategies for Providing Development, In Demand for Learning for Virtual WorkArrangements, Training Partnerships & Outsourcing Training, Careers and CareerManagement: Introduction, Meaning, Model of Career Development (Career Stages), CareerManagement Systems, Roles of Employees, Managers, Human Resource Managers, andCompany in Career Management. Special Challenges in Career Management.

Text Books:1. P Nick and Blanchard. (2005). Effective Training (2nd ed.). Pearson Education/PHI.2. Noe A Raymond. (2011). Employee Training & Development (2nd ed.). McGraw Hill

Publication.3. Dr. B. Janakiraman. (2005). Training & Development. Biztantra/Wiley Dreamtech.

Reference Books:1. Gupta B.L. (2011). Management Training and Development (1st ed.). Vrinda

Publications.2. Dr. Rishipal. (2011). Training and Development Methods (1st ed.). S. Chand.3. Ruchi Srivastava. (2011). Personal Growth and Training & Development (1st ed.).

Vrinda Publications.4. Rolf Lynton &UdaiPareek. (2011). Training for development. Sage Publications.5. Goldstein. Training in organizations (4th ed.). Cengage learning6. Ratan Reddy. (2005). Effective HR Training Development Strategy. Himalaya

Publishing House.Course Outcomes (COs)

1. Describe and discuss the concept of learning theories and importance of training anddevelopment for organizational effectiveness.

2. Make use of training need analysis process to analyze the training needs of employees.3. Make use of appropriate training methods for effective delivery of training content during

the training program.4. Evaluate the effectiveness of training programs and calculate the ROI5. Develop multiple career options by choosing appropriate training and development

programs for enhancing their competencies.





large.Course Delivery Methods1. Black Board Teaching2. Power Point Presentation3. Class Room Exercise











Course Title : Recruitment and Selection Credits: 03




Pre-requisites: Students should refresh recruitment and selection concepts studied in the secondsemester Human resource management subject.

Course Objectives: To enable students to understand in-depth coverage of concepts andfunctions of HR planning, process, and recruitment policy, techniques and process; to understandthe importance of employment process and where it fits in the overall Human Resourcesfunction; make the students understand the candidate evaluation process through interviewing,testing and background investigations; to make the students aware about various steps involvedin an effective employee orientation program and to help students on the practical application ofcase analysis and arriving at conclusions facilitating business decisions.

The nature of staffingUnit No: 1Duration: 10 Hrs

The nature of staffing, Staffing models, staffing strategy, legal compliances, human resourceplanning, staffing planning.

Job AnalysisUnit No: 2Duration: 10 Hrs

Prerequisites -Meaning, Purpose, Process, Methods of Collecting Data. Impact of behavioralfactors on job analysis. Role Analysis, Role Clarity, Role Mapping. Job Description – Contents,Writing Job Description, and Job Specification, and Job Enrichment, enlargement. Competencyapproach to job analysis. .

RecruitmentUnit No: 3Duration: 10 Hrs

External recruitment Recruitment: planning, strategy development, searching, Internalrecruitment: Planning, development, searching, legal issues.

SelectionUnit No: 4Duration: 10 Hrs

Concepts, quality of measures, collection of assessment data, External selection: preliminaryissues, Initial assessment methods, substantive assessment methods, Internal selection: issues,

Initial assessment methods, substantive assessment methods

Staffing activitiesUnit No: 5Duration: 10 Hrs

Choice of assessment methods, determine assessment scores, Employment contracts, Job offers,New employee orientations and socialization, administration of staffing systems, evaluation ofstaffing systems.

Text Books:1. Herbert G Heneman,Staffing organizations- Tata McGraw Hill 6th edition.2. Arthur Diane (2010).Recruiting, Interviewing, Selecting and Orienting New Employee, ,

JICO 5/e,Reference Books:

1. K. Ashwatappa(2013) Hman Resource management- Text and cases-Tata McGrawhill2. Cynthia Fisher, James B. Shaw Lyle F Scheoenfeldt, (2013).Human Resource

Management – Prentice IndiaCourse Outcomes (COs)After studying this course student will be able to

1. Demonstrate their conceptual understanding of concepts like HR planning, process, andrecruitment policy, techniques and process.

2. Assess the different roles and jobs in the organization.3. Evaluate recruitment process, challenges and trends.4. Conduct selection of candidate for the company.5. Perform staffing activities for the organization.





large.Course Delivery Methods


Assessment Methods1. Internal Assessment Test2. Assignments3. Case Studies

4. Quizzes5. Workshops6. Semester End Examination ( SEE)










Course Title : International HRM Credits: 03




Pre-requisites: The student should have basic knowledge about human resource managementand international business.

Course Objectives: The course is designed to develop both general and HR managers to act ina highly complex and dynamic international work environment. The central aim of this courseis to develop the student capacity to understand and analyze HR management challenges thatthe multi-national case organization faces with regard to managing people efficiently andeffectively and to explore innovative options how to deal with these challenges. Focus is onidentifying the influence of local economic, legal, and culture on IHRM. Surveying thefunctional aspects of IHRM. Identifying and discussing tools an IHR manager may use in theglobal marketplace.

IHRM and International Operations Unit No: 1Duration: 8 Hrs

Basic IHRM concepts - Differences between IHRM and HRM - The organizational context ofIHRM – Models of IHRM - Staffing international operations

International Talent Management CycleUnit No: 2Duration: 8 Hrs

Recruiting and selecting for international assignments - International training and development- Repatriation process and career issues.

International Compensation and Performance Management:Unit No: 3Duration: 8 Hrs

Components of an international compensation - Approaches to international compensation.Expatriate adjustment & performance - International assignee role conception & identificationPerformance management - ROI of expatriate assignments.

Strategic IHRM and Trends Unit No: 4Duration: 8 Hrs

Strategic view of IHRM – Exploiting Global integration - Becoming locally responsive - Social

capital and expatriate networks in MNCs - IHRM in cross-border alliances and SMEs - Ethicalissues in IHRM

International Labour law and HR PracticesUnit No: 5Duration: 8 Hrs

International Labour Law, HR practices in MNC’s - HR Practices and Industrial relationsdifferent countries like India, China, Japan, Europe, US, UK and Russia.

Text Books:1. P. Dowling, M. Festing, A.D. Engle. (2009). International Human Resource

Management (5th ed.). Thomson South-Western.2. Monir H. Tayeb. (2005). International Human Resource Management. Oxford

University Press.Reference Books:

3. P. Evans, V. Pucik, and I. Bjorkman. (2011). “The Global Challenge. InternationalHuman Resource Management” (2nd ed.). McGraw-Hill.

3. Anne-wilHarzing, Joris Van Ruysseveldt. (2004). International Human ResourceManagement. SAGE.

Course Outcomes (COs)1. Describe the influence of culture on international human resource management.2. Make use of appropriate staffing approach for hiring international employees.3. Examine strategic approach to manage IHRM in MNC’s. Demonstrate understanding of

HR practices and IR in MNC’s and different countries to successfully manageexpatriates.

4. Evaluate expatriate performance.5. Design effective expatriate compensation for attracting international employees.
















Course Title : Family Business and Entrepreneurship Credits: 03




Pre-requisites: Students should have basic knowledge about entrepreneurship andmanagement.

Course Objectives: To objective of this course is to empower students with the understandingof Corporate Governance and Corporate Sustainability, to sensitize students to the issues atvarious stages (life Cycle) of the family business, to empower student to understand and handlesuch family issues

Introduction to Family Business Unit No: 1Duration: 8 Hrs

Definition, What constitutes a family business? Succession and Continuity, Economic impact,What Makes it Unique - The Nature, Importance, and Uniqueness of Family Business - Specialstrengths - family business culture and values, Dilemmas and challenges for family businesses-Business challenges, Emotional issues, Leadership. The system theory perspective, BlurredSystem Boundaries, The Alternative to Blurred system boundaries: joint optimization, Theagency theory perspective, The strategic perspective: competitive challenges faced by familybusinesses, Competitive advantage: the resource based view, The stewardship perspective.

Family business dynamicsUnit No: 2Duration: 8 Hrs

People, system and growing complexity: Family culture, organizational culture, and culturalblur in family firms, generational conflict and culture change, Family business people –Founders, Women in family businesses, Husband and wife teams, In-laws, Multifamilyownership, Non-family employees, Managing conflicts in family firms. Family businesssystems, ownership dimensions. Family business life cycles stages, Ownership transitions. Thefamily’s relationship with business: developing a strategic vision and building teamwork:

Articulating values and shared vision, Family emotional intelligence, Family Communication:Family Meetings, The family employment policy, Ownership and family policy making,Guidelines for policy making,. Unifying plans, processes and structures - Designing familygovernance.

Professionalizing the boardroomUnit No: 3Duration: 8 Hrs

The role of balanced board of directors: Ownership of an Enterprise Built to Last, Shareholderpriorities, Responsibilities of shareholders to the company, Effective governance of theshareholder-firm relationship, Information, communication, and education of shareholders,Family Business Governance - Advisory Boards and Boards of Directors, Recruitment andselection, Compensation and motivation, The rubber stamp board, Making the transition,Establishing a well-balanced board, Board composition, Organizing the board. Effectiveworking boards -Relationship with the family. Two-tier boards. The impact of Sarbanes-Oxleyon the family business and its board.

Cousin companiesUnit No: 4Duration: 8 Hrs

Cousin companies: family governance in multigenerational family firms: Introduction,Evolution of family business ownership, Culture shock. Complexity in cousin companies -Family complexity, Ownership complexity. Responding to growing complexity - Ownershippolicies, Business policies, Family policies. Setting up a family governance process -Recording decisions- the family constitution. Structuring family governance - Family council,Boundaries between the board and the family council, The family assembly, The annualshareholders meeting, The family office, The top management team. Other governance entities,Roles and membership. Getting the structure working.

Managing successionUnit No: 5Duration: 8 Hrs

The succession paradox, Resistance to succession planning - The founder, The family,Employee and environmental factors. Leading the transition. Succession planning process infamily business. Transfer of Power and Building financial security and relinquishing control.Building financial security. Change and Adaptation. Intrapreneurship: Intergenerationalgrowth in entrepreneurial families, Global opportunities, Positive-Sum dynamics throughfamily and enterprise leadership, Family firm recourses for the future.

Text Books:1. Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entrepreneurship Development

–– Newage international.2. Family business: The essentials by Peter Leach, Profile books Ltd. Family Business by

Ernesto J. Poza3. Robert Hisrich and Michael Peters: Entrepreneurship, Tata McGraw Hill, 2002 Jack

Kaplan: Patterns of Entrepreneurship, Wiley, 2004

Reference Books:1. Entrepreneurs: Talent, Temperament, Technique 2nd Edition. By – Bolton, Bill and

John, Thompson. Butterworth-Heinemann, MA. 2004. ISBN: 978-81-312- 1366-72. Unleashing your Entrepreneurial Potential. By – Raghu Nanadan. Response Business

Book from Sage, New Delhi.2009. ISBN: 978-81-7829-908-2 Peter Drucker:Innovation and Entrepreneurship – Practice and Principles, Affiliated East West Press,1986

3. John Mullins: New Business Road Test, Prentice Hall, 2004Course Outcomes (COs)

1. Operate as Effective Family Business Owner-Managers,2. Develop themselves as successful Entrepreneurs3. Use conceptual frameworks and best management practices4. Conduct as socially responsible businesspersons.5. Develop effective succession plans.










Maximum Marks : 50 25 5 5 5 10- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.- Minimum marks required to qualify for SEE: 20 MarksScheme of Semester End Examination (SEE)

- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for thecalculation of SGPA and CGPA.






Course Title : Financing the Entrepreneurial Business Credits: 03




Pre-requisites: The student should have basic knowledge about entrepreneurship

Course Objectives: This course presents financial angle of entrepreneurship sources of financeand project appraisal techniques

Entrepreneurship Unit No: 1Duration: 8 Hrs

Introduction, evolution of the concept of entrepreneurship, entrepreneurship today. Types ofentrepreneurs, Intrapreneurs entrepreneurial competencies

Sources of FinanceUnit No: 2Duration: 8 Hrs

Debt and equity financing, internal and external fund, personal funds, family and friends,commercial Banks types of bank loan, bank lending decision and government grants

Venture CapitalUnit No: 3Duration: 8 Hrs

Nature of Venture capital, overview of venture capital industry, venture capital process.Locating the venture capitalists and approaching the venture capitalist

Project FinancingUnit No: 4Duration: 8 Hrs

Project evaluation and selection techniques: payback period Accounting rate of return, NetPresent Value, Internal rate of return, benefit cost ratio and discounted payback period

Project Cash flows Unit No: 5Duration: 8 Hrs

Elements of cash flow stream, Basic Principles of cash flow estimation, cash flow illustration

and cash flow of replacement projectsText Books:

1. Robert D. Hisrich, Michael Peters and Dean A Shepherd Entrepreneurship, 6th edition ,McGraw-Hill.

2. PoornimaCharantimat (2015) Entrepreneurship and small business development- -Pearson.

3. Prasanna Chandra Project Management 6th edition McGraw-HillReference Books:

1. Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entrepreneurship Development––Newage international.

Course Outcomes (COs)1. Student will be able to understand the importance of entrprenueship2. Analyze various sources of finance3. Understand the mechanism of venture capital firm4. Evaluate various projects for profitability5. Estimate the cash flows of the firm

Program Outcome of this course (POs)1. PO1: Students will be able to solve problems of competitive business environment.2. PO2: Students will be competent to outline strategies required for sustainability of

organizations3. PO3: Students will demonstrate their skills to enhance productivity, efficiency and

effectiveness of business.4. PO5: Students will acquire entrepreneurial competencies to create value for the

community.5. PO7: Students will be able to create models, plans and projects to explore the potential

markets.6. PO8: Students will develop strategies to begin new enterprises to cater to the needs of

society.7. PO9: Students will examine the gaps existing in current business and reinforce the

business scenario












Course Title : Managing the Growing Business Credits: 03




Pre-requisites: : Students needs to be aware of the terminologies of Entrepreneurship

Course Objectives:This module is designed to acquaint the students with the terminology, organization andfunction of the business systems. Topics covered include business in a global environment,starting and growing your business, management, marketing, managing technology andinformation, managing financial resources, business laws and risks.

Elements of Entrepreneurship Unit No: 1Duration: 8 Hrs

Scope and subject matter of Entrepreneurship, Entrepreneurship & Enterprise, Factorsaffecting Entrepreneurial Growth, Entrepreneurial Motivation, EntrepreneurialCompetencies, forms of ownership. Characteristics of successful entrepreneurs, CorporateEntrepreneurship, Social Entrepreneurship.Entrepreneurial Process and Business ManagementProcess

Unit No: 2Duration 8 Hrs

Entrepreneurial Process and Business Management Process; Growth, Maturity andHarvest; Contrast the nature of startups, rapidly growing companies, and maturecompanies. The five stages of small business growth: Stage 1 Existence; Stage 2 –Survival;Stage 3 –Success; Stage 4 –Take Off; Stage 5 –Resource Maturity; The characteristics ofbusiness at each stage of development

Entrepreneurial EvolutionUnit No: 3Duration: 8 Hrs

The five stages of business growth; The evolution of companies, the relevance of themanagement factors across the stages; Why it is so hard to grow? The typologies ofentrepreneurial ventures. Advantages and disadvantages of small firms vs. large firms.Business Entrepreneurship Development Unit No: 4

Duration: 8 HrsAn introductory frame work, establishing an enterprise, financing the businesses, leasefinancing and hire purchase, working capital management, purchasing and inventorymanagement, production and operation management, issues in business marketing, smallentrepreneur in international business, profit planning and budgeting, accounting forsmall business, growth strategies for business, sickness in small sale industries,institutional assistance to small scale industries, policy support to small scaleindustries, business ethics and MRTP Act.

Business and Economic SystemsUnit No: 5Duration: 8 Hrs

Economic systems in which businesses operate (free economy, mixed economy,planned economy), The impact of the economic system on business decisionmaking, MajorChallenges and Opportunities faced by Small Businesses, Types and Nature of AssistanceAvailable to Small Firms sickness in small sale industries,policy support to small scaleindustries, business ethics and MRTP Act.Text Books:1. Dynamics of Entrepreneurial Development & Management by Desai, Vasant , Himalaya

Publishing House, Delhi2. Managing Small Business by Longenecker, Moore, Petty and Palich, Cengage Learning,

India Edition3. Entrepreneurship Development: Small Business Enterprises by Charantimath,

P.,Pearson.

Reference Books:1. Managing Small Business by Longenecker, Moore, Petty and Palich, Cengage Learning,

India Edition2. Entrepreneurship –Indian Cases on Change Agents by K Ramchandran, TMG3. Entrepreneurship Development New Venture Creation by Satish Taneja, S.L.Gupta 4.N4. Vistas of Entrepreneurship: Challenges & Opportunities by A. Sahay, M.S.Chhikara

Course Outcomes (COs)1. Business Trends: Cultivating a business in diverse, global environment2. Business Ownership: Starting a Business3.Create a growth plan for a business applying relevant business strategies that arecompetitive in the global marketplace4. Evaluate the role of growth to long term business success5. Identify proper processes to control and manage growth


problems.2. Foster analytical and critical thinking abilities for data based decision making.3. Ability to develop value based leadership ability.4. Ability to understand, analyze and communicate global, economic, legal and

ethical aspects of business.5. Ability to lead themselves and others in the achievement of organizational

goals, contributing effectively to a team environment.6. Ability to make use of relevant skills acquired during the programme for career


large.












Course Title : Technology Management Credits: 03




Pre-requisites:Students should have elementary knowledge about computers including someexperience using UNIX or Windows. Knowledge about data structures and algorithms,corresponding to the basic course on Data Structures and Algorithms.

Course Objectives: This course is designed to introduce the participants to the theoreticalfundamentals of relational database design for business applications in organizations. Thecourse aims at providing the participants an opportunity to study the hands-on implementationof a data base in corporate environment.

Introduction Unit No: 1Duration: 8 Hrs

Introduction; An example; Characteristics of Database approach; Actors on the screen;Workers behind the scene; Advantages of using DBMS approach; A brief history of databaseapplications; when not to use a DBMS. Data models, schemas and instances; Three-schemaarchitecture and data independence; Database languages and interfaces; The database systemenvironment; Centralized and client-server architectures; Classification of DatabaseManagement systems.

Entity-Relationship Model and Relational ModelUnit No: 2Duration: 8 Hrs

Using High-Level Conceptual Data Models for Database Design; An Example DatabaseApplication; Entity Types, Entity Sets, Attributes and Keys; Relationship types, RelationshipSets, Roles and Structural Constraints; Weak Entity Types; Refining the ER Design; ERDiagrams, Naming Conventions and Design Issues; Relationship types of degree higher thantwo. Relational Model Concepts; Relational Model Constraints and Relational DatabaseSchemas; Update Operations, Transactions and dealing with constraint violations

Relational AlgebraUnit No: 3Duration: 8 Hrs

Unary Relational Operations: SELECT and PROJECT; Relational Algebra Operations from SetTheory; Binary Relational Operations: JOIN and DIVISION; Additional Relational Operations;Examples of Queries in Relational Algebra; Relational Database Design Using ER- to-Relational MappingSQL Unit No: 4

Duration: 8 HrsSQL Data Definition and Data Types; Specifying basic constraints in SQL; Schema changestatements in SQL; Basic queries in SQL; More complex SQL Queries. Insert, Delete andUpdate statements in SQL; Specifying constraints as Assertion and Trigger; Views (Virtual

Tables) in SQL; Additional features of SQL; Database programming issues and techniques;Embedded SQL, Dynamic SQL; Database stored procedures and SQL / PSM.

Database Design and PL/SQLUnit No: 5Duration: 8 Hrs

Informal Design Guidelines for Relation Schemas; Functional Dependencies; Normal FormsBased on Primary Keys; General Definitions of Second and Third Normal Forms; Boyce-CoddNormal Form. Introduction to PL/SQL, Language fundamentals, conditional and sequentialcontrol, Iterative processing and loops. Exception handlers, triggers. Functions, procedures.Creating and planningPL/SQL

Text Books:1. Elmasri and Navathe: Fundamentals of Database Systems, 5th Edition, Pearson

Education, 20072. Raghu Ramakrishnan and Johannes Gehrke: Database Management Systems, 3rd

Edition, McGraw-Hill, 2003Reference Books:

1. Silberschatz, Korth and Sudharshan: Data base System Concepts, 5th Edition, Mc-GrawHill, 2006.

2. C.J. Date, A. Kannan, S. Swamynatham: A Introduction to Database Systems, 8thEdition, Pearson education, 2006

Course Outcomes (COs)1. Evaluate business information problem and find the requirements of a problem in

terms of data.2. Understand the uses of database schema and need for normalization.3. Design the database schema with the use of appropriate data types for storage of data in

database.4. Use different types of physical implementation of databases5. Use relational model and ER diagrams



problems.


making.







career advancement.


society at large.






Maximum Marks : 50 25 5 5 5 10- Internal Assessment Tests, Assignment, Case studies, Workshops, Quizzes are compulsory.- Minimum marks required to qualify for SEE: 20 Marks

Scheme of Semester End Examination (SEE)- It will be conducted for 100 marks of 3 hours duration. It will be reduced to 50 marks for the






Course Title : Knowledge Management Credits: 03




Pre-requisites: Students needs to be aware of basic of use of IT in Knowledge Management

Course Objectives: This course will help the student understand the concept of knowledgemanagement and the role of technology in managing the knowledge

Introduction to Knowledge Management Unit No: 1Duration: 8 Hrs

Knowledge – Definitions of Knowledge, Data, information & knowledge, wisdom basic types ofknowledge, Knowledge Management- Definitions & specification, levels, targets, classification,information Management & knowledge Management, generation of Knowledge Management,Knowledge Management as best practice systems, KnowledgeManagement strategy, Knowledge and culture.

Organizational KMUnit No: 2Duration: 8 Hrs

Organizational knowledge management- need, benefits, drivers, approaches strategies,components and functions. Knowledge management in virtual organizations, knowledgemanagement in the professions - a study of I.T. support I-business. Knowledge managementsystem – issues, challenges and benefits.

Organizational knowledge management architectureUnit No: 3Duration: 8 Hrs

Organizational knowledge management architecture and implementation strategies developingknowledge management framework, knowledge management system requirements knowledgemanagement system components. KM applications organizational collaborative platforms.Organizational knowledge measurement framework. Organizational knowledge measurementtechniques, organizational implementation barriers.

KM ArchitectureUnit No: 4Duration: 8 Hrs

Designing Enterprise Knowledge Management System architecture - multi layer architecture forKnowledge Management Systems, knowledge management in decentralized heterogeneouscorporations, Web based knowledge management support for document collections.Course Outcomes (COs)

1. Understand the concept of knowledge management2. Apply knowledge management in organizational development3. Understand the organizational KM architecture4. Design the KM architecture

5. To evaluate the recent tools of Knowledge ManagementProgram Outcome of this course (POs)


problems.



4. Ability to understand, analyze and communicate global, economic, legal and

ethical aspects of business




advancement.


large.












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