deeper
IBM Business Consulting Services
Going deep to real business value.Leveraging the depth of knowledge and experience of IBM Business Consulting Services
The Internet and e-business technology
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changed the way you did business.
You used these powerful forces to improve processes and create
effi ciencies in your organization. It was tough sometimes, but the
rewards made it worth it. The state of the global economy also
changed the way you did business. So you did what you had to
do, and you survived. But now you’ve moved beyond change
and survival to discovering the real value in your business.
Beyond the obvious and the ordinary to market share and real
competitive advantage. Beyond the hype and the buzzwords
to the future of your business. But, where do you go to fi nd a
partner to help you get there? To help you make the critical con-
nection between a thoughtful business strategy and innovative
technical implementation?
You go deeper. To IBM Business Consulting Services.
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Deeperin resources.We are now sixty thousand strong. IBM
Business Consulting Services, the com-
bined former PricewaterhouseCoopers
Consulting and IBM Global Services
organizations, brings to the table years
of virtually unparalleled experience
implementing e-business engagements
for customers all around the world.*
Today, we are able to provide more
depth, more insight and more industry
expertise than ever before.
Deeperin solutions.
We leverage the breadth of IBM
technology solutions to implement
new on demand business solutions
for today’s rapidly changing business
environment—e-business on demand™
solutions that lead to increased choice
in how you acquire new capabilities, as
well as a clearer understanding of the
value of your investments. Instead of
being tethered to inaction by concerns
over proprietary systems and technical
compatibility, you’ll be able to choose
suppliers for best-of-breed solutions
designed to meet the challenges of the
on demand world.
Deeperin knowledge.Successful e-business engagements
with companies of all types and sizes,
in locations all around the world, mean
that our people know your industry
and your issues, from telecommunica-
tions, electronics and automotive, to
retail, finance and banking, the life
sciences and pharmaceuticals.
*IBM has acquired PwC Consulting, PricewaterhouseCoopers’ global
management consulting and information technology services business.
The PwC Consulting business is now part of the IBM Global Services
business unit and is no longer owned by, or affiliated in any way with,
the PricewaterhouseCoopers network of firms.
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Deeperin partners.With a network of more than 95,000
business partners, and alliances with
best-of-breed solution providers around
the world, IBM has one of the industry’s
strongest, most extensive value nets of
e-business solutions.
Deeperin insight.Thinking. It’s a fresh perspective. A
new idea. It’s the combination of some
of the best minds in the industry, one of
the world’s leading technology research
and development labs, and experience.
There’s a point where technology and
business intersect. Where the fusion
of strategy and implementation goes
below the surface. Beyond technology.
Beyond the white papers. Beyond good
advice. Beyond survival to growth, prof-
itability and competitive advantage.
We go deeper.
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Integrating strategy with implementation
Today, within your organization, busi-
ness strategy is being developed to
move your company forward. Informa-
tion technology (IT) solutions are being
implemented to streamline business
process. It sounds good, but often
even the best-laid plans don’t take into
account the integration into the organi-
zation’s larger IT infrastructure. And IT
solutions are frequently developed as
standalone solutions without consider-
ing the overall business strategy. We
can safely say that any standalone ini-
tiative lacks the power of an integrated,
interconnected solution.
End-to-end integration, the fusion of
technology with the overarching strategic
business direction, is where real value
lies. Integration, such as integrating the
supply chain with customer-facing
initiatives or tying a new procurement
system to backend fi nancial systems,
results in the fl exibility to react quickly
to dramatic changes in the business
environment, from competitive
challenges to cost overruns, from
hackers to hurricanes.
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Unlike business consultants that take
a sequential approach focused on the
strategic front-end, or IT consultants
that specialize in backend technology,
we take a more holistic view of your
organization. IBM Business Consulting
Services offers an integrated approach
that fuses strategic direction with tech-
nology execution. As a comprehensive
solution provider, we deliver the contin-
ued support and accountability often
lacking in other providers.
The IBM Business Consulting Services
team has years of experience working
with the world’s leading organizations to
help them create new business models,
transform processes and implement
them to support their objectives
to become on demand businesses.
This deep business and technology
expertise—together with extensive
industry knowledge—has helped
thousands of customers meet their
short-term objectives while positioning
them for future success.
IBM Business Consulting Services
provides the industry expertise, the key
partner and alliance relationships, and
the range of technology solutions that
enable companies to deal effectively
with the complexity of issues that arise
from integrating strategy with imple-
mentation. A dependable, collaborative
advisor, IBM Business Consulting
Services understands your industry and
the business issues particular to that
industry. Our people work with you to
develop the most effective course of
action and the technology solution that
best supports your overall strategy.
They follow it through from planning
and implementation to project completion,
management and training, and fi nally,
to the measurement of the return on
your investment.
Understanding your business means
understanding the tough issues you
face every day. Managing fi nances
effi ciently and profi tably. Winning new
customers while keeping the existing
ones happy. Empowering employees
by providing them self-service access
to information. Managing the fl ow of
materials in the back door and goods
and services out the front door. Building
an infrastructure that is rock solid, yet
fl exible enough to bend in the winds of
change. And last but not least, dealing
with the big issues of where to take your
business in the future, and fi guring out
the best way to get there.
Real-world solutions to real-world issues
Aerospace & defense Automotive Banking Chemicals & petroleum Consumer packaged goods Education Electronics Energy & utilities Financial markets Government Healthcare Insurance Life sciences & pharmaceuticals Media & entertainment Retail Telecommunications Travel & transportation Wholesale
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Improving marketing, sales and customer service By understanding the evolving
dynamics of customer relationships
and synchronizing information across
the enterprise, our services can help
to reduce the costs associated with
marketing, sales and customer service
while transforming the way in which our
clients interact with their customers at
every point of contact.
Enabling the changing role of fi nance Our services help our clients better
integrate process, technology and
information to maximize the value of
their fi nance organizations. With our
guidance, they can reduce the cost
of fi nance, improve transaction pro-
cessing, drive enterprisewide profi t
improvement and shareholder value,
effectively manage risk and opportunity,
and deliver the right information to the
right people quickly.
More from people, better HR From strategy to delivery, our services
support human resource function-
ality and critical “people” strategy
initiatives. IBM Business Consulting
Services can help organizations stay
ahead of the ever-changing needs of
human resources.
Innovation in application development integration and management Our services offer a combination of
strategy, process and technical exper-
tise specifi cally built around today’s
pressing business challenges, including
cost reduction, improving speed-
to-market, enterprise effi ciency and
customer service.
Unlocking hidden value through outsourcingBusiness transformation outsourcing
helps deliver improved business results
through the continuous strategic change
and operation of the client’s business
processes, applications, and infrastructure
measured against business outcomes.
Business strategy fused with technology insight for results—todayand tomorrow
IBM Business Consulting Services
helps drive strategic thinking for clients.
Our services frame industry issues into
client-specifi c points of view and then
formulate actionable strategies. These
services help drive transformation,
enhance competitiveness and create
new sources of economic value.
Streamlined managementof buyer and supplierrelationships Our services can help enable orga-
nizations to optimize a supply chain
by integrating internal functions and
by enhancing collaboration between
customers and suppliers. From strat-
egy to outsourcing, our services can
help deliver business value in the areas
of operational savings and process
effi ciencies by offering industry-specifi c
expertise and solutions.
IBM Business Consulting Services:Broad solutions that span the criticalissues facing businesses today
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Beyond technology for technology’s
sake. Past single products or offerings.
Below the surface advice of specialists.
IBM Business Consulting Services goes
deeper. To a start-to-fi nish relationship
that goes from problem identifi cation
to solution deployment. That goes from
opportunity to results. IBM Business
Consulting Services is a single, account-
able source that goes deeper than any
other solution provider on the
market today.
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A leading bank goes deeperDramatic changes in the global fi nan-
cial marketplace drove a large North
American bank with an international
presence to look for new ways to
precisely measure the profi tability of
its products, customers and chan-
nels. By replacing three aging legacy
systems and by rolling out an enterprise-
wide, risk-adjusted profi tability model
and intranet reporting system, IBM
Business Consulting Services has
helped the bank develop a single,
enterprisewide system that performs
profi tability measurement calculations.
Today, the bank is able to accurately
measure performance, meet share-
holder expectations and steer the
correct course through the rough seas
of the global fi nancial marketplace.
A major insurance company goes deeperSaddled by outdated legacy systems
that slowed the delivery of rating and
underwriting services, a large insur-
ance industry leader required a new
IT architecture that would enable it to
meet customer demands more quickly
and effi ciently. IBM Business Consulting
Services worked with the company to
develop an IT strategy and roadmap
that focused on the goals of improving
new product sales, retaining existing
customers and creating more syner-
gistic relationships across the different
distribution channels. By delivering a
Web-based rating and underwriting
system and by integrating new compo-
nent applications such as billing and
commissions under the new architec-
ture, the insurer has improved customer
service and internal effi ciencies and has
effectively made the transition to an on
demand e-business.
A globalelectronics fi rm goes deeperA global electronics manufacturer
wanted its geographically dispersed
staff to have the freedom to work
while on the move. At the same time,
it wanted to build a fl exible infrastruc-
ture that would allow it to react quickly
during an expected period of rapid
growth. Working with the company to
envision the overall program and defi ne
the scope, IBM Business Consulting
Services took the project through
design and implementation, and fi nally,
through the development of critical
security and support processes.
Today, the manufacturer’s employees
around the world, no matter where they
might be, are able to access customer
and product information, calendaring,
news and team intranet sites, and sales
training information, all on handheld
mobile devices. Productivity has
increased as much as 10 percent,
but more important, employees are
now able to respond faster to changes
in the marketplace.
IBM Business Consulting Services:Deeper in industry knowledge and expertise
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An innovative life-sciences company goes deeperDelivering information quickly and effi -
ciently to employees is key to improving
a company’s overall market position.
A leading pharmaceutical and personal
care company with multiple business
units worldwide realized the value of its
human capital. IBM Business Consulting
Services helped the company migrate
its human resource transaction pro-
cessing to the Web, and enabling it to
provide employees ready access to
information and answers about benefi ts,
life events, career development and job
activities. At the same time, it has given
managers access to accurate, up-to-
date human resource data and analysis,
enabling them to make better, more
informed human resource decisions.
“ IBM is already committed
to deliver a broad range of
enterprise services—from
vertically focused business
process consulting to
ongoing managed
services—and to deliver
them in ways the customer
wants. Now they have
greatly superior vertical and
business process skills.”
—Summit Strategies 2002
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deeper
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A multi-branded retail company goes deeperA large retailer with a wide variety of
formats and channels needed a strate-
gic profi t review to identify operational
opportunities for performance improve-
ment and to develop a framework
for identifi ed revenue growth. A six-
week strategic analysis of key project
workstreams was undertaken by IBM
Business Consulting Services. They feel
that IBM Business Consulting Services
provided the enthusiasm, cooperation
and quality of ideas that identifi ed
opportunities that will help form the
collective view of what the company
needs to do to remain successful.
An automotive giant goes deeperSeeking to create a unifi ed customer
relationship management vision across
its various business units, this industry
leader needed deep expertise. An in-
depth analysis of the company’s existing
environment by industry experts at IBM
Business Consulting Services identi-
fi ed US$262 million in potential cost
savings through improved integration
of marketing programs, increased
customer acquisition and a reduction
in customer attrition rates. An off-the-shelf
e-business application from Siebel
Systems that IBM recommended is
anticipated to result in dramatic cost
savings and incremental revenue
increases across all business units.
Financialservices goes deeperUnder increasing scrutiny, fi nancial
services companies are fi nding that
their traditional guardianship and risk
management roles are being reas-
sessed. At the same time, today’s on
demand business environment requires
faster and more accurate transaction
processing, more responsive budgeting
and forecasting, and a quicker close
for realtime reporting. IBM Business
Consulting Services fi nancial tech-
nology solutions, such as enterprise
resource planning, fi nancial systems,
systems integration and process
engineering, help clients better manage
their infrastructure, to reduce costs
and improve service levels.
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IBM Business Consulting Services:Going deep to fuse technology with business
It means insight that leads to solutions
built on best practices. Solutions that
are variable. Focused. Resilient. It
means technology that can help you
integrate business processes end-to-end
across the enterprise with employees,
customers and key partners. It means
innovative technology that enables you
to respond with fl exibility and speed to
any customer demand, market opportu-
nity or external threat. It’s what we call
e-business on demand.
It means a technology implementation
that understands that a real IT vision is
the output of strategy. An understanding
that sequential, standalone technological
implementations are doomed to fail. It
is the knowledge that only through an
interconnection with the larger strate-
gic business initiatives and by being
integrated into the entire IT fabric of the
organization can technology fulfi ll its
promise and become an enabler of the
overarching goals of the organization.
Only IBM Business Consulting Services
goes that deep. Bringing together some
the best business minds from around
the globe and the world’s largest and
most innovative technology team, IBM
Business Consulting Services applies
vision, expertise and implementation
skills to deliver on demand solutions that
help you realize true business value.
Technological change at light speed.
The harsh realities of a global economy.
Where do you go for answers?
Deep.IBM BusinessConsulting Services.People who get it.People who get it done.
Business strategy. Technology imple-
mentation. You can’t separate the two.
The implementation of the strategy
should be seen as a fundamental
part of the strategy itself. It must
be a wholly integrated process that
demands innovative thinking, expertise
and experience.
It means working to develop a strategy
that is grounded and pragmatic. That
results in more than a stack of paper
after 18 months. It is a business strategy
that is based on deep insight about your
industry and that considers equally strat-
egy and the technical implementation
that it will take to get from here to there.
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© Copyright IBM Corporation 2003
IBM Global ServicesRoute 100 Somers, NY 10589 U.S.A.
Printed in the United States of America 03-03All Rights Reserved
IBM, the IBM logo, the e-business logo, “e-business on demand ” and “e(logo) business on demand” lock-up are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both.
Other company, product and service names may be trademarks or service marks of others.
References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.
IBM has acquired PwC Consulting, Pricewater-houseCoopers’ global management consulting and information technology services business. The PwC Consulting business is now part of the IBM Global Services business unit and is no longer owned by, or affiliated in any way with, the PricewaterhouseCoopers network of firms.
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