Going GlobalSlight EdgeMatthew Thelen

Tian LiuOluwatobi Ibidapo

Lindsey Davis

Problem

Condition

6%

effect

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=re9cvaPI2oaJHM&tbnid=auyinZZ6veri4M:&ved=0CAUQjRw&url=http://graphicriver.net/item/businessmen-in-the-starting-line/238840&ei=W6J1Ucq5L8_J4AOKvYGYCw&bvm=bv.45512109,d.dmg&psig=AFQjCNGxQPgv90vmBuAQuHeIxcLgYQ8bfg&ust=1366750066203190

Sales by region

Under Armour Adidas Nike0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

6%

77%

58%

94%

23%

42%

International North America

Sales by Product

Under Armour Adidas Nike0%

10%

20%

30%

40%

50%

60%

70%

80%76%

42%

28%

13%

47%

67%

Appearels Footwears

Retail Store Distribution

Under Armour Adidas Group Nike0

500

1000

1500

2000

2500

90

2,270

736

retail Store

Mission

Strength

Strength

Weakness

Weakness

Opportunity

Opportunity

Threat

Threat

Market Size

315 Billion

UA1%

Nike8%

Adidas6%

Other85%

Global Market Share

Grow along with market

$126.30 BillionMarket Growth

Pursuit Healthier Life Style

Functional Style

High pricing

Lack of Patent

Lack of Presence

Economic Recession

Ideal Consumers

Aspiring!

Product Mix

Pricing

Place

Delivering the Products to Consumers

Promotion

Recommandation

Conclusion