Date post: | 03-Sep-2014 |
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Technology |
Upload: | dat-hoang |
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Going global
how to make your WordPress site multilingual
About me and the companyDat Hoang
● Community & Support of OnTheGoSystems
● Marketing Online
OnTheGoSystems
● WPML● Toolset plugins● ICanLocalize
Agenda● Multilingual website –
why it is worth investment
● What is a multilingual site and what it is NOT
● How to turn your WordPress site into a full multilingual site
● Tips and hints
Languages on the Internet
source: wikipedia http://en.wikipedia.org/wiki/Languages_used_on_the_Internet
The benefits of having a multilingual site
For the site owner● you reach more customers● you enhance your professional image● you increase the trust of your visitors● better search engine visibility
For the WP developer● you eliminate show
stoppers for projects with multilingual requirements
● you present a wider range of services
● after gaining some experience - you earn easy money
What is a multilingual site and what is not
side by side translation? gTranlator switcher?
Google's directives● Google tries to determine
the main language of each one of your pages
● Google ignores all code-level language info
● You can help by:
○ sticking to only one language per page
○ using the same language for all elements
● Help Google bots to get your site indexed● automated
translations will be ignored!
● cross-link page by page
● avoid automatic redirections
● provide valuable content
Source: http://googlewebmastercentral.blogspot.com/2010/03/working-with-multilingual-websites.html
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert the language
switcher4. translate your content5. keep updated
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
Different possibilities● Multiple WP installs● WordPress MultiSite● Plugins
○ qTranslate○ WPML○ Multilingual Press ○ Stella○ xili-language
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
What to handle● select site languages● select language URL
format● select admin language
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
Tips and hints● cross-link all pages● custom lang switcher -
check ahead what your plugin allows for
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
What to translate● site title● pages and posts● categories, tags● images, menus● widgets● custom post types● custom fields● theme localization● theme options● sticky links ...
Making your WP site a multilingual site
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
Making your WP site a multilingual site
When you are done, your site will start living its own life● let your site be easy to
maintain by different users
● be predictable, think ahead about future enhancements
Steps1. choose your solution2. install and configure3. insert language
switcher4. translate your content5. keep updated
Different user roles, different needs
Site visitors● comfortable, please● I’d like to understand
everything
Content editors● quick and easy, please● don’t make me think
WP developers● how quickly?● which elements to
handle?
Google bots● will I recognize the
language?● translated by human?
Make it comfortable for non-technicals● can you copy from
original?● can you change your
admin language? ● can you translate
images?● how about the menu
synchronization?
Don’t let eCommerce surprise you● the number of WP
eCommerce shops is rapidly growing
● check ahead if your multilingual plugin supports eCommerce
Summing up● No SEO, no customers.
Don’t ignore Google directives.
● Identify all elements to be translated. Make sure your plugin can handle them all
● Remember there are different user needs. Simplify non-techies lives.
● Think ahead about the future enhancements
handle all the requirements with WPML
Big Thanks!Dat HoangCommunity & Support Vietnam E: [email protected]: wpml.org | wp-types.com | icanlocalize.com
Hanoi, Jan 18, 2014