Going, Going, GREENTravis Holyfield

Client Education Specialisttravis.holyfield@finalsite.com

Welcome!

• Agenda

• “Going green” statistics

• How your site can help you “go green”

• Case studies – How green can we go?

• What must stay as paper?

• Return on investment

All content is © finalsite

Going Green Statistics• The amount of wood and paper we throw away each year is enough to heat 50

million homes for 20 years.• U.S. businesses need the equivalent of all the office space in Pittsburgh, PA, to

store the paper they use in just one year.

Losing the Paper, Keeping the Content

• Mailings

• Newsletters

• Calendars

• Schedules

• Photo Galleries

• Capital Campaigns

• Solicitations

How Green Can You Go?• From Colleen Adams, Fairfield College Preparatory School

– Currently supporting 30 pages on their site– x920 students is almost 30,000 pages to start. – In addition, online RSVPs for events (proms, alumni reunions, etc.) and fee

payments (AP tests, bus fee, etc.) continue to build that number. – Plus, the online surveys used for a variety of purposes – even our prayer line! – PLUS, web pages that the Academic Center (library) is using with links to all

research sources, citation guides, etc. – PLUS + an e-notice Christmas Card that went to about 10,000.

• Easily 50,000 – 100,000 pieces of paper. Probably more.

Another Case Study in Green• From Kris Bailey, The Urban School of San Francisco

– Urban School produces an alumni quarterly newsletter (news bits and reunions). Stopped doing a paper newsletter about three years ago.

– In terms of parent newsletter, we stopped doing an every-6-weeks print version four years ago and now only do a weekly Monday This Week at Urban. 5 families get a print out of that, as they do not have computer access at home.

– Cost is another major issue. Paper costs have almost doubled over the last few years making printing a less attractive option, especially in the Bay Area. “Because our brand and our location in SF requires a pretty high level of design, we can no longer afford to print 5000 4-color, 44-page magazines.”

Case Studies, continued• From Kris Bailey, The Urban School of San Francisco

– Moved to Online Forms because of our Finalsite>PCR link 3 years ago.• Last year had to send old paper copies to two families, which in turn got

entered into PCR • This year - Class of 2014 -- we have 100% participation .

– Online Reenrollment for returning students launched this spring • No paper contracts. • Three full years of online admissions completed - all inquiries are done

online.• This past year, reached 60% for online applications.• They have decided to go one more year (2010-11 admissions season) with

paper apps, but expect to provide those only on request year after next.

What MUST stay as paper?

• Viewbooks?

• Annual Reports?

All content is © finalsite

What about cultural resistance?• From Kris Bailey, The Urban School of San Francisco

– “We have found readership of our paper magazine to be somewhat spotty,

and despite the fact that our older alums and parents of alums (and

grandparents) won't be so thrilled about an online publication, we need to

move our readership demographic upwards. In other words, it's our younger

alums and current parents who are most interested in what we are doing as a

school, and who are most likely to be our better donors, volunteers, future

parents, etc. So we're willing to take the risk in terms of losing some of our

older readers.”

What’s the next step?• “Even after all this, our student Green Team stood in front of the entire school

community a month ago during an all-school assembly and chided Admissions, Communications and Development to use less paper! Gotta love those idealistic kids!”- Kris Bailey

Other reasons to “go green”

• Save money via reduced printing costs

• Increase revenue via better recruiting of new students

• Save time! Increase efficiency and streamline communications processes.