Going Green in the Datacenter: One host’s perspective

Tim Dodd

Denver Irvine Louisville Newark San Francisco

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Who We Are

Hosting.com has been in the hosting business for over 12 years focusing on customer service and reliability.

Today’s goal is to leverage our experience to help you go green.

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What do we do

Dedicated VPS or Cloud Offering

Hosting Colocation

1 Customer /Server 10 Customers/5 Servers 1 Customer/Cabinet(s)

CPE

Managed Services

Security Storage Monitoring Disaster Recovery

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Why Going Green Matters to Hosting.com

•Entourage support team that knows your team and environment•Goal is to arm the 1st person to be able to solve your problem•100% uptime guarantee for power, cooling, and network connectivity•Goal generators loaded are better for environment than every company having there own generator

“…Hosting.com came out by far the best in reliability, customer service and technical support.”─ Doctors Without Borders

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Why going Green matters?

•Energy consumption from IT is now recognized as a major contributor of global warming.•For CIOs Green IT is not about saving the planet, it’s about cost cutting.

Going Green is a question of economics, not of conscience.

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What are companies doing?

•HVAC Energy•Space-efficient servers•Storage systems and Cloud•Virtualization

The result is your data center and IT resources are more efficient which is good for the environment

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What is Hosting.com doing?

•HVAC Energy: Hot Isle/Cold Isle containment •Space-efficient servers •Storage systems and cloud architectures•Virtualization technology

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HVAC Energy: Hot Isle/Cold Isle containment

The result energy savings and good for the environment

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Dell and the Energy Star

•Active Power Controller = Up to 15.7% energy savings•Smart Energy Supply = Up to 8.4% energy savings•Smart System Design = Up to 16% energy savings

The result energy savings and good for the environment

Source from Dell websitehttp://www.dell.com/downloads/global/products/pedge/en/energy_smart_brochure_final.pdf

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Dell and the Intel processor

Processor Consumption Performance

Nehalem E5504 Quad Core 2.00GHz 4.80 QPI 4M L3

80W 137%

E5504 Quad Core 2.00GHz 1333 FSB 12M L2 80W 95%

E5205 Dual Core 1.86GHz 1066 FSB 6M L2 65W

Performance is relative to the E5205 (0%)

The result is better processing power, energy savings, and good for the environment

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EMC CLARiiON CX4: Energy-efficient technology

•Flash drives–38% less power consumption than regular disk drives

•Low-power 1TB SATA drives 5.4k RPM–96% less power consumption than 15k drives, 80% for 10k

•Adaptive cooling (Variable fans)•Pre-announced spin-down feature•EMC Power Calculator

Source from Enterprise Strategy Group Storage Systems Brief by Mark Peters (August 2008)

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Cloud Hosting

HIGHLIGHTS

• Enhanced security, fault tolerance, and scalability

• Rapidly deploy virtual servers and modify resources

•Seamlessly scale without interruption

• Add CPU, RAM, and disk space in as little as 1 minute

“…Hosting.com provides a cost-effective, cloud-based virtualization, infrastructure that meets the specific needs of our enterprisecustomers through a simplified, easily accessible service model.”─ Dan Chu, Vice President, Emerging Products and Solutions, VMware

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Case Study: Dedicated to CloudEnterpriseLOW END DEDICATEDRed Hat Linux Intel Pentium 4 631 3.0GHz 800MHz 2MB LGA775

Raid SATAIncluded 1000 GB Bandwidth - DedicatedIncluded 1 IP Address

Red Hat Enterprise1024 MB (1GB)HD 80 GB 7200 RPM SATA

$307 / month MID SIZEDDEDICATEDWINDOWS 64bit Intel Xeon Quad-Core E5410 2.33GHz 1333MHz

Raid SATAIncluded 1000 GB Bandwidth - DedicatedIncluded 1 IP Address

Windows 2008 Data Center Edition 64-bit (single proc)2048 MB (2 GB)HD 80 GB 7200 RPM SATA

$485 / month

CloudEnterprise EquivalentMID LEVEL VM

2x 1.2GHZ cores1GB RAM80 GB SAN

$200 / month CloudEnterpriseEquivalentHIGH END VM

4x 1.2GHZ cores2GB RAM80 GB SAN

$390 / month

Low Mid/High

307

485

200

390

Dedicated DedicatedCloud Cloud

-35%

-20%

Average Price Difference: 28% less

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What can we do to go Green?

•The IT Vendors have given us the tool kit•The Economy has forced us to cut our costs•The Government is pushing tougher regulations

The User Community needs to advocate this

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What is the User Group Community doing?

•Past event (October 20th, 2009 ): Celebrate Green IT: Green Information Technology at The Academy of Natural Sciences •Today: Green IT VMWare User Group

But more can be done ….

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What can we do to go Green?

•Help champion this to the Top (Executives, Board Room, Balance Sheets)

•Replace Older Infrastructure and Virtualize

•Measure results

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…thoughts & questions about

Going Green…

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Tim Dodd http://twitter.com/jtimdodd

tdodd@hosting.com 866.399.4678