Date post: | 08-May-2015 |
Category: |
Technology |
Upload: | brenda-hill |
View: | 1,075 times |
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Going Hyperlocal:The New Role of Verizon’s Kansas PR Manager
http://www.flickr.com/photos/54031162@N00/3156373103/
Rule the air.
The role of a Verizon PR manager then
Tweetable takeaway: Before social media, #Verizon PR managers focused primarily on traditional media relations.
#smckc
The role of a Verizon PR manager now
Tweetable takeaway: A new job function for many
#Verizon PR managers is talking directly with customers
via social networks like Twitter. #smckc
The old customer service system
The new customer touch point
Tweetable takeaway: #Verizon customers can still
turn to company-owned channels with
questions/feedback, but social media is a new option. #smckc
Verizon Corporate Social Networks
http://www.verizon.com/socialmedia
11 Twitter Accounts7 Facebook Pages
6 Blogs3 Forums
1 Flickr Account1 YouTube Account
Hyperlocal online presence
Tweetable takeaway: #Verizon has a national
presence online, but creating a hyperlocal online presence in several markets has proven
valuable. #smckc
Goals for Verizon’s Twitter efforts in Kansas/Missouri region:
• Create relevant conversations • Reduce churn/turnover• Amplify brand promoters• Engage with brand detractors• Share news specific to local markets• Support online and retail sales
Making the holes smaller…
Tweetable takeaway: @VZWBrenda may not be able to catch every tweet in Kansas
about #Verizon, but she makes the holes smaller.
#smckc
Listening for keywords/phrases
Tweetable takeaway: Listening for
keywords/phrases from Kansas tweeters is a big part of
#Verizon’s hyperlocal online presence. #smckc
Detailed tracking and reporting of Twitter efforts are a must to prove results/success
What’s next for Verizon’s hyperlocal online presence in Kansas?
What’s important to YOU?
Questions/comments/feedback welcome
Presentation available at: http://slidesha.re/VerizonSMCKC
Image credits
http://members.virtualtourist.com/m/p/m/23cb0c/http://nycom.com/network.asphttp://www.flickr.com/photos/51035555243@N01/205664675/http://www.flickr.com/photos/27236628@N04/4186941931/http://www.flickr.com/photos/95819651@N00/534155207/http://www.peoriaaz.gov/newsroom.aspx?id=613http://www.flickr.com/photos/23737778@N00/4813268991/in/photostream/http://www.flickr.com/photos/corscri/1320198723/sizes/m/in/photostream/ http://www.flickr.com/photos/92024234@N00/2831522882/http://www.flickr.com/photos/22856604@N05/3326152813/sizes/m/in/photostream/http://www.flickr.com/photos/41864721@N00/2589723846/http://www.flickr.com/photos/41864721@N00/2589723846/http://www.flickr.com/photos/somegeekintn/3709203268/sizes/l/in/photostream/http://www.flickr.com/photos/staticantics/436207978/sizes/o/in/photostream/http://www.flickr.com/photos/seanomalone/109538354/sizes/l/in/photostream/http://www.flickr.com/photos/joelanman/367425390/sizes/l/in/photostream/