Humanitarian

• Impartiality

• Neutrality

• Independence

Our need for funds

• Independent of political, religious, news agenda, or other interests.

• Unrestricted. Funding that is available for MSF to use where needed.

• Secure. Available to be used when needed.

Our target audience

• “Baby boomers”• High net worth• Well travelled, • Media consumers, literate• Hard to win, easy to lose, • High value, like regular giving• Early adaptors...

•

"Scarcely a day goes by without some claim that new technologies are fast writing newsprint's obituary. Yet, as an industry, many of us have been remarkably, unaccountably complacent. Certainly, I didn't do as much as I should have after all the excitement of the late 1990's. I suspect many of you in this room did the same, quietly hoping that this thing called the digital revolution would just limp along. Well it hasn't... it won't... and it's a fast developing reality we should grasp as a huge opportunity to improve our journalism and expand our reach.

Rupert Murdoch's speech to the American Society of Newspaper Editors, Washington DC, April 13 2005

•

“Brain 2.0 isn't coming anytime soon” - Kathy Sierra

Conclusion?

Internet Access – Households and Individuals, 2013

Office of National Statistics – 8/8/2013

£1.3 billion for foreign aid

Going mobile...

2013 overall results

• Income 46% higher

• Grants to field operations 47% higher

• Web donations (new in current year) 91% higher

• Legacy income 158% higher

• ROI over 11:1 – highest in MSF globally

Ayeshah MuhammadDatabase Officer

Co-ordinator

Helen CrollDatabase Manager

Louise GreysmithSupporter Care

Executive

Pamela JacksonSupporter Development

Executive

Shona BarnesCampaigns Manager

Ben HoltDigital Content Manager

Nick OwenDigital & Social Media

Assistant

Lee Butler - Digital Marketing and

Fundraising Manager

thank you