Date post: | 03-Aug-2015 |
Category: |
Government & Nonprofit |
Upload: | jen-newmeyer |
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INTRODUCTIONS
Jen Newmeyer
Digital Media Manager@CharityJen
Good News Gal
Molly Rivera
Digital Communications@MsMollyRivera
Cheese Wiz
Food Bank of Central & Eastern NC#CreateGoodNC
CAMPAIGN SUCCESS: #GIVINGTUESDAY
$0
$5,000
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$30,000
Revenue
2012 2013 2014
0
600
1,200
1,800
2,400
3,000
3,600
Website Hits
2012 2013 2014
CAMPAIGN SUCCESS: #FOODBANK24
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Revenue
2012 2013
0
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Website Hits
2012 2013
CAMPAIGN SUCCESS: #HOLIDAYMEALS
$200,000
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$400,000
$450,000
Revenue
2012 2013 2014
28,000
35,000
42,000
49,000
56,000
63,000
Website Hits
2012 2013 2014
ESTABLISH A PLAN What do you want shared? How often? Set up Communication Methods Develop Training Documentation Determine Recognition
#CreateGoodNC
VOLUNTEER ACQUISITION Utilize Existing Volunteer Base Attend Networking Events Post Information on Your Website Share on Social Media Include Opportunity in Newsletters
#CreateGoodNC
TRAINING Create a Welcome Packet Provide Organizational Talking Points Include Them in Campaign Promotion Consider a Tour or Annual Meeting
#CreateGoodNC
ENGAGEMENT & RETAINMENT Consistent Newsletters Offer Networking Opportunities Utilize #FF on Social Media Consider Renewal Process
#CreateGoodNC
SPARK ALL AVAILABLE CHANNELS
Let no stone be unturned!
Utilize multi-channel planning for every
campaign.
DIGITAL ADVERTISING Facebook Ads & Boosted Posts Twitter Ads & Analytics Google AdWords… Y’all have a Google
Grant?
#CreateGoodNC
CAMPAIGN TIPS Establish a Goal & Show Impact Decide on a Hashtag Create Promo Graphics & Banner Photos Say Thank You!!
#CreateGoodNC
BE PREPARED FOR SETBACKS
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$60,000
Revenue
2012 2013 2014
0
1,000
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8,000
Website Hits
2012 2013 2014
ANALYZE & REGROUP Be prepared to eliminate Get ready for hard conversations Build on success
#CreateGoodNC
RECAP Super Charge Your Network
Consider a Social Media Volunteer Program Spark All Channels
Digital, Mail, Newsletters, Press Releases Electrify Genius
Think outside of the box…Utilize the talents of your friends or
volunteers
#CreateGoodNC