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8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Gold Line Foothill ExtensionFirst Month Customer Survey Results
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
First Month TAP Trend
• Avg. weekday TAPs continue to grow• Gold Line Foothill Extension is on track to achieve 55-65% of
first year’s projected boardings in the first month
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
Customer Survey at New Stations
Survey conducted:• March 22-24 (no Spring Break)• AM Peak (6:00am – 11:00am)• Each station staffed by TAP “Blue Shirts” who surveyed
customers on their travel patterns and perception of specific
Gold Line attributes• 654 surveys completed
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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70% FoothillTransit
25% Metro
Headline
New vs. Existing Riders
• Two thirds of new riders arediscretionary, previouslydriving
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
“First Mile”
Drive
Get
dropped off
Carpool/
vanpool Walk/Bike Bus Other
Arcadia 56% 9% 0% 29% 6% 0%
Monrovia 63% 14% 4% 14% 5% 1%
Duarte 47% 13% 3% 28% 8% 0%
Irwindale 93% 4% 1% 0% 1% 0%
Azusa 73% 7% 1% 12% 7% 1%
APU/Citrus 35% 29% 3% 30% 3% 1%
Total 62% 13% 2% 18% 5% 0%
• Active transportation wasthe second most popularway to get to the station
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
Rider Destinations
• Unlike existing riders,new riders are moretargeted to Pasadenadestinations
• Multiple destinationsresult in turnover inridership and moreproductive and efficient
operations
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
Rider Satisfaction
• One third of all comments were on the lack of parking
• One third of all comments were on needing more cars and trains
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
Rider Satisfaction
• Riders commented on thedifficulty of finding thestation at APU/Citrus
• While most riders feltsafe waiting at the
stations, some wereconcerned aboutwalking to their cars atnight at Irwindale
8/18/2019 Gold Line Foothill Extension Survey Results Cc
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Headline
Rider Satisfaction
• Despite the parking, frequency, and capacity issues,riders are satisfied with Metro services and amenities
8/18/2019 Gold Line Foothill Extension Survey Results Cc
10/10
Customer Survey at New Stations
Questions?