GOLD OF BRAZIL

GOLD OF BRAZIL“New Russian Style 2012”

11th International exhibition of jewelry and watches brandsMay 30th – June 3rd 2012

GOLD OF BRAZIL. “Junwex New Russian Style 2012”

On the threshold of a new summer season one of the main jewelry events of Moscow took place – the exhibition “New Russian Style 2012”.

Traditionally the exhibition passed on the terri-tory of the largest exhibition complex in Russia – the All-Russia Exhibition Center (VVC).

The exposition was located in two halls of the most modern and technically equipped pavilion on the All-Russia Exhibition Centre territory – Pa-vilion 75 and occupied 24 800 sq.m., where 559 exhibitors demonstrated their last collections.

28 559 persons visited the exhibition, 6 603 of which are trade experts.

It’s a nature time


Today our life is full of important changes indicating a continuous process of development in world space.

This ongoing metamorphosis involves creation of new values in the society based on the natural behavior pattern. In this context we observe the return of humanism with inherent in it cultural and moral development combined with gentleness and humanity.

That’s why today a universal definition of the word NATURE as a global tendency is actual more than ever. It is based on a sense of “primordiality” as deep essence of things.

The main influences come from the primary life, from the world of the nature and its sources. This is reflected in a new collection from the leading jewelry designers of Brazil under the common name NATURE. They derive inspiration in the unique nature manifestations, in paints, textures and shapes - in their natural beauty. They experiment and create jewelry that combines expressive volumes and lightness, admiration of the beauty of light and shadow play, unusual soft textures, asymmetrical and fluid shapes.

It’s a nature timeTranslated from English the word “NATURE” means nature, naturalness, essence.


EXHIBITION STAND


The company GOLD OF BRAZIL, exclusive representative of Brazilian jewelry brands in Russia and Kazakhstan, occupied the central place in Hall B of Pavilion 75 on an open from all directions stand of 90 sq. m total area.

location

design


this fact blank walls of the closed space of the stand gain transparency and lightness. The frontal space of the stand with show-windows is partially shielded with an openwork bionic construction flowing from the ceiling to the pier. With-out interfering to communicate with visitors such decision allowed creating the effect of presence.

Abstraction and refinement, lightness and originality, sim-plicity and harmony. Design of Gold of Brazil open from all directions stand was based on these very concepts.

The main idea of external design of the stand is an original and organic reading of the nature theme. The refine color gamut taking its sources in tonalities of the main image, powerful and active images of the collection are framed with openwork double crossed surfaces. In bionic motives of the pattern it’s easy to discern interlaced branches and due to

exterior


reportage


reportage


The internal working space was planned in the way to help all the employees and guests to feel comfortable on the stand. The main color gamut is successfully combined with dark furniture and a light floor.

Pictures on the walls and a floristic composition at the en-trance harmoniously supplement large forms of the space and make the image complete.


interior

interior


interior


interior


interiorimage show windows

Enchevetre bracelet, Stravaganza earrings and Vortex ring, Manoel Bernardes.


Poli necklace, Manoel Bernardes.

Roses earrings, Power ring, Belo Horizonte necklace, Discs earrings and Copacabana ring, Manoel Bernardes.

interior image show windows


Organic necklace and Organic bracelet, Manoel Bernardes.

exteriorimage show windows


Vianna Brasil jewelry.

exterior image show windows



Forum Romano and Vancox jewelry.


Denoir jewelry.




FR Hueb jewelry.


Manoel Bernardes jewelry.




Brumani jewelry.







ADVERTISING CAMPAIGNMANOEL BERNARDES images were used for all formats of advertising campaign

before the exhibitionADVERTISING CAMPAIGN

GOLD OF BRAZIL E-announcement for Internet-mailing to wholesale and retail clients (including potential).


GOLD OF BRAZIL E-invitation with link to the conceptual video for Internet mailing to wholesale and retail clients (including potential).


GOLD OF BRAZIL printed invitation ticket for courier-mailing to wholesale and retail clients (including potential).

It is a two-sided card in a special folder with cutting patterns.

Advertising module of the exhibition on the page in the magazines.

“Moda Topical” May-June 2012 (circulation – 60.000 copies)

“Happy Wedding” May-June 2012 (circulation – 42.000 copies)

Advertising module of the exhibition on the half page in the magazines.

“Afisha” 7-20 May 2012 (circulation – 84.300 copies)

“Afisha” 21 May – 3 June 2012 (circulation – 84.300 copies)

“International Millionaire” May-June 2012 (circulation – 35.000 copies)

“Ideal Wedding” May-June 2012 (circulation – 15.000 copies)


Advertising module of the exhibition on the city medium 1,4 m x 3 m (1 piece).

city mediums

Advertising module of the exhibition on the city medium 1,8 m x 1,75 m (500 pieces).


Advertising module of the exhibition on the city medium 6 m x 3 m (5 pieces).


Advertising module of the exhibition on the metro medium 1,8 m x 1,2 m (16 pieces).


metro mediums

ADVERTISING CAMPAIGNduring the exhibition


VIP-invitation ticket to the exhibition (number of copies – 10.000).

Invitation ticket to the exhibition (number of copies – 100.000).

Invitation ticket to the exhibition (number of copies – 5.000).

GOLD OF BRAZIL two-sided card for notes (number of copies – 100).

GOLD OF BRAZIL advertising module on the badge of visitor-expert at the exhibition (number of copies– 10.000).

GOLD OF BRAZIL advertising module in the catalogue of the exhibition “Fashion Seasons” (circulation – 10.000 copies).


GOLD OF BRAZIL article “It’s a nature time” on the double page in the guide-magazine of the exhibition “The Best Jewelry of Russia” (circulation – 155.000 copies).

GOLD OF BRAZIL advertising module on the first cover of the guide-magazine of the exhibition “The Best Jewelry of Russia” (circulation – 155.000 copies).


GOLD OF BRAZIL advertising module on the banner (4 m x 7,5 m) on the facade of Pavilion 75 to the right of entrance.


Advertising module of the exhibition on the medium 6 m х 3 m (1 piece) at All-Russian Exhibition Center territory.

Advertising module of the exhibition on the medium 7 m х 7 m (1 piece) at All-Russian Exhibition Center territory.



GOLD OF BRAZIL media kit (number of copies – 50); the Brazilian jewelry brands images and jewelry images were used.

It is a disk in a special folder with materials for advertising publications.

after the exhibitionADVERTISING CAMPAIGN

GOLD OF BRAZIL E-Thank You card for Internet-mailing to wholesale and retail clients (who visited the stand).


SUMMARY TABLE ON ADVERTISING CAMPAIGN OF THE EXHIBITION «NEW RUSSIAN STYLE 2012»

DESCRIPTION USED IMAGE(S) COMMENTS FORMAT / SIZE QUANTITY

BEFORE THE EXHIBITION

GOLD OF BRAZIL E-announcement

GOLD OF BRAZIL by MANOEL BERNARDES

Internet-mailing card for all wholesale and retail clients (including potential)

GOLD OF BRAZIL E-invitation


Internet-mailing card for all wholesale and retail clients (including potential)

GOLD OF BRAZILprinted invitation ticket


courier-mailing two-sided card in a special folder with cutting patterns

for all wholesale and retail clients (including potential)

advertising module of the exhibition


the magazine «Afisha»7-20 May 2012

half page 84.300 copies



the magazine «Afisha»21 May – 3 June 2012




the magazine «Moda Topical»May-June 2012

page 60.000 copies



the magazine «International Millionaire»May-June 2012




the magazine «Ideal Wedding»May-June 2012




the magazine «Happy Wedding»May-June 2012

page 42.000 copies



city medium 1,8 m x 1,75 m 500 pieces



city medium 6 m x 3 m 5 pieces



city medium 1,4 m x 3 m 1 piece



metro medium 1,8 m x 1,2 m 16 pieces

DURING THE EXHIBITION

invitation ticket to the exhibition


post-mailing,courier-mailing 21 cm х 10 cm 5.000 copies

invitation ticket to the exhibition



VIP-invitation ticket to the exhibition



GOLD OF BRAZIL advertising module


badge of visitor-expert 8 cm х 12 cm 10.000 copies



the guide-magazine of the exhibi-tion “The Best Jewelry of Russia”

1st cover 155.000 copies

GOLD OF BRAZIL article“It’s a nature time”



double page 155.000 copies

GOLD OF BRAZIL logotype on the planning of the hall B of Pavilion 75

GOLD OF BRAZIL logotype


--- 155.000 copies




catalogue of the exhibition “Fashion Seasons”

page 10.000 copies



mediumat All-Russian Exhibition Center territory

7 m х 7 m 1 piece



mediumat All-Russian Exhibition Center territory

6 m х 3 m 1 piece



Pavilion 75 0,9 m x 1,4 m 5 pieces



Pavilion 75 3 m x 2 m 2 pieces



the banner on the facade of Pavilion 75

4 m х 7,5 m 1 piece

GOLD OF BRAZIL card for notes


advertising product two-sided card 100 pieces

GOLD OF BRAZIL media kit


advertising product disk in a special folder with materials for advertising publications

50 pieces

AFTER THE EXHIBITION

GOLD OF BRAZIL E-Thank You card


Internet-mailing card for all wholesale and retail cli-ents (who visited the stand)

GOLD OF BRAZILShowroom in St. Petersburg: [email protected]+78124484404

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