MAPwhy are slovenian people still staying at their parents’ nests?

it is easy! the “shape” of their behavior correlates with the shape of their country

we dare “slovenian chickens” to be brave enough to leave their parents’ nests and be independent

viral video campaign

timelinea number of videos screening awkwardness at different social situations like a date, a job interview and a party meeting

viral video campaign

timeline

chicken challengingour chicken is to do anything

people tell him to

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+ display ads and teasers support

#moveonchicken

viral video campaign

timeline

chicken challenging

chicken speaks for the masses

basta! i am not a chicken any more! but you are. i went through anything you could not ever dare to do. now it is your turn to move on!

viral video campaign

timeline

chicken challenging

chicken speaks for the masses

“chicken. moved on” campaign

rooster era

• internet• print• ooh

rooster era

• internet• print• ooh

thank you and have fun!