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Golden Gekko Case Studies Social Media Point

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Presentación Social Media Point. Octubre 2011
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17
Sylvia Lorente Senior Mobile Producer
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Page 1: Golden Gekko Case Studies Social Media Point

Sylvia LorenteSenior Mobile Producer

Page 2: Golden Gekko Case Studies Social Media Point

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Team of 130+ people across 5 countries

Cross platform specialists since 2005

400+ apps -> past 12 months

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More than 100 brands and agencies have put their trust in us.

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Marketing with Mobile Apps

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Mango MNG

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Mango MNG

Objectives

Engage customers

Increase brand loyalty

Generate direct sales

Target Group:

“Young, urban women in their daily needs” aged around 20-45 years

The MANGO concept: Quality product, & original design & coherent and unified brand image

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Features

Updates on brand, collection and new releases

Peek previews on new arrivals

Exclusive discounts and promotions via mobile coupons

Shop on the go: mobile store

Mix & match: online fitting room with either virtual models or personal photos

Wish list to save favourite pieces

Social sharing on facebook or via email

Collection and style gallery with get detail views & information

Store locator

Mango MNG

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Results

Within the first week 22.000 downloads

300.000+ iPhone downloads within the first three months

Over 700 people (0,3% app users) have completed a purchase from the mobile shop

Estimating every user shows the application to an average of three other people makes around 700.000 impressions achieved

Ca. 50% of session last between 1 and 10 minutes (1-3 min: 27 %, 3-10 min: 23%) (comparison: TV ads are 15- 30 secs)

Between 30 and 45K new downloads every month

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Universal PicturesBunny Beat is a mobile game to promote the feature film HOP

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Bunny Beat/ HOP

Transfer the fun of the movie

Introduce the characters to the target audience

Generate curiosity for the motion picture

Come up with a mobile strategy that is in line with the multi-channel marketing campaign based around the theme of the movie: Music

Brief: Create a mobile application that creates a buzz and raises attention for the upcoming release of the movie

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Bunny Beat/ HOP

An application that promotes the movie among a young target group in a playful and engaging way

A mobile game in the style of popular video games like Guitar Hero

Solution

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Bunny Beat/ HOP

After six weeks off launch (before the premiere of the movie) more than 75,000 downloads

In three month the application has been downloaded 200.000 times

Thanks to the early buzz among fans, the movie was a hit, generating over 38.000.000 $ on its opening weekend

Results

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European Directories

3

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European Directories

European Directories identified the revenue potential for lead generation businesses as one of the first in the industry

Create an app that is easier to use than Google

Encourage interaction with the listed businesses, as revenues are generated per contact

Assure broad reach and broad availability with reasonable costs

Challenge

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European Directories

Developing mobile framework that is customisable for each country to keep costs down

Create a keyword based search engine that integrates with GPS and location data

Integrating an AB Testing tool that constantly tracks usability and user experience to improve the look and feel of the app

Create “click- to- call” functionality to offer an attractive “PPC” model to businesses

Solution

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European Directories

Over 100.000 successful downloads of the apps to date

100.000+ daily active users

Close to 7 million pageviews, 3 million sessions, 1,7 million unique users per month

Usage growth over last 24 months: 788%

151 apps delivered (23 separate products for 8 different countries)

Results

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Email:Mobile:

Sylvia LorenteSenior Mobile Producer

[email protected]

 + 34 693 382 134


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