Date post: | 16-Jan-2015 |
Category: |
Business |
Upload: | socialmediapoint |
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Sylvia LorenteSenior Mobile Producer
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Team of 130+ people across 5 countries
Cross platform specialists since 2005
400+ apps -> past 12 months
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More than 100 brands and agencies have put their trust in us.
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Marketing with Mobile Apps
Mango MNG
Mango MNG
Objectives
Engage customers
Increase brand loyalty
Generate direct sales
Target Group:
“Young, urban women in their daily needs” aged around 20-45 years
The MANGO concept: Quality product, & original design & coherent and unified brand image
Features
Updates on brand, collection and new releases
Peek previews on new arrivals
Exclusive discounts and promotions via mobile coupons
Shop on the go: mobile store
Mix & match: online fitting room with either virtual models or personal photos
Wish list to save favourite pieces
Social sharing on facebook or via email
Collection and style gallery with get detail views & information
Store locator
Mango MNG
Results
Within the first week 22.000 downloads
300.000+ iPhone downloads within the first three months
Over 700 people (0,3% app users) have completed a purchase from the mobile shop
Estimating every user shows the application to an average of three other people makes around 700.000 impressions achieved
Ca. 50% of session last between 1 and 10 minutes (1-3 min: 27 %, 3-10 min: 23%) (comparison: TV ads are 15- 30 secs)
Between 30 and 45K new downloads every month
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Universal PicturesBunny Beat is a mobile game to promote the feature film HOP
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Bunny Beat/ HOP
Transfer the fun of the movie
Introduce the characters to the target audience
Generate curiosity for the motion picture
Come up with a mobile strategy that is in line with the multi-channel marketing campaign based around the theme of the movie: Music
Brief: Create a mobile application that creates a buzz and raises attention for the upcoming release of the movie
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Bunny Beat/ HOP
An application that promotes the movie among a young target group in a playful and engaging way
A mobile game in the style of popular video games like Guitar Hero
Solution
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Bunny Beat/ HOP
After six weeks off launch (before the premiere of the movie) more than 75,000 downloads
In three month the application has been downloaded 200.000 times
Thanks to the early buzz among fans, the movie was a hit, generating over 38.000.000 $ on its opening weekend
Results
European Directories
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European Directories
European Directories identified the revenue potential for lead generation businesses as one of the first in the industry
Create an app that is easier to use than Google
Encourage interaction with the listed businesses, as revenues are generated per contact
Assure broad reach and broad availability with reasonable costs
Challenge
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European Directories
Developing mobile framework that is customisable for each country to keep costs down
Create a keyword based search engine that integrates with GPS and location data
Integrating an AB Testing tool that constantly tracks usability and user experience to improve the look and feel of the app
Create “click- to- call” functionality to offer an attractive “PPC” model to businesses
Solution
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European Directories
Over 100.000 successful downloads of the apps to date
100.000+ daily active users
Close to 7 million pageviews, 3 million sessions, 1,7 million unique users per month
Usage growth over last 24 months: 788%
151 apps delivered (23 separate products for 8 different countries)
Results