Date post: | 21-Nov-2014 |
Category: |
Documents |
Upload: | charanpreet-singh-gill |
View: | 216 times |
Download: | 6 times |
ADVERTISING PRESENTATION
Gold’s Gym
Gold’s Gym
• Gold’s Gym started in Venice California in 1965 • Today, Gold’s Gym has over 680 facilities. It is the largest
international gym chain in the world recognized for its passion, unique heritage, and experience as the final authority in fitness and lifestyle.
• Gold’s Gym received international attention when it was featured in the major motion picture, ‘Pumping Iron’
• The India chapter of Gold’s Gym started in 2002, when the first Gold’s Gym India branch was set up at Nepean Sea Road, Mumbai
• As of now we are 25 gyms in 12 cities.
GOLD’S GYM INDIA• F2 Fun & Fitness (India) Pvt. Ltd.- Master Franchisee, Gold’s Gym for
India, Bangladesh, Nepal, Sri Lanka & Maldives
• The Promoters – Mr. J. K. Valecha : Promoter - Valecha Engineering– Mr. Rajesh Advani : Promoter - Sun-n-Sand Hotels– Mr. G. Ramchandran : Mentor Capitalist
• Gold’s Gym launched its operation in India in NOV 2002 with a company owned centre at Napean Sea Road – Mumbai with a 14000 sq. ft. facility.
• Gold’s Gym India has 30,000+ members across 25 operational gyms.
• Gold’s Gym India currently has 45 gym facilities across 23 cities in India with 25 operational and 20 under different phases of construction.
• Gold’s Gym is the fastest growing international gym chain in India.
WHAT’S IN IT FOR THE ADVERTISER
• A premium brand which gives the advertiser a reach to upper strata of society in the luxury and lifestyle arena.
• National database of 30,000 niche clientele with a high disposable income who are brand conscious and are innovators.
• Members visit the gym on an average thrice a week and thus effective visibility to the advertising offer.
• Offers a great platform for sampling, offer driven advertising and promoting new launches.
• Great medium for retailers to target residents relating to a specific locality.
• Opportunity to innovate with mode of communication.• Lack of clutter and exclusivity during a campaign.• Cost effectiveness as below the line medium.
SR. NO GOLD'S GYM1 Mumbai - Napean Sea2 Mumbai - Bandra3 Bangladesh - Dhaka4 Mumbai - Worli5 Mumbai - Santacruz6 Chennai - Alwarpet7 Calcutta - J .N. Rd8 Ahmedabd - Shivranjani Char Rasta9 Baroda - Alkapuri10 P une - Kalyani Nagar11 Mumbai - Lokhandwala12 Ludhiana - Mall Road13 Mumbai- Chembur 14 Surat - Ghod Dhod Road15 Bangalore - Lavelle Rd.16 Noida17 J alandhar - Model Town18 Mumbai - Vashi 19 J aipur20 Mumbai- Mulund21 Bangalore- RMZ infinity22 Secunderabad23 West Delhi- Rohini24 Mumbai- Kandivali25 Calcutta - Alipore
OPENED AND OPERATIONAL
OPENING SOONSR. NO. GOLD'S GYM
1 SOUTH DELHI
2 GURGAON - 2
3 BANGALORE
4 KOLKATTA - SALT LAKE
5 CHANDIGARH
6 AMRITSAR
7 PANCHKULA
8 DHAKA- BANGLADESH
9 MUMBAI - KHARGHAR
10 INDORE - 2
11 DELHI- PUSA RD
12 DELHI- GUJRAWALA TOWN
13 FARIDABAD
14 DELHI - RAJOURI GARDEN
15 BANGALORE - JP NAGAR
16 UDAIPUR
BRANDS advertising with GOLD’S GYM
• Vogue• Kaya• Notandas• Poplety eternal• La-Senza• Adidas• Nike• Enrich Saloon• Frank Provost• Ed-hardy• Sheishido
• Sheishido• Clarians• Olive oil• L’Oreal• DBS Bank• HDFC bank• Kotak Mahindra• Share Khan• Advansys-polar watches• American Body science
…..SOME MORE
• Neulife Nutrition• Nautilis• UTV-I• Body fuel• Nature Valley• Raffels International
design• V-Jive screens• Natures Basket
• Natures Basket• Gatorade• Lucera• Philips• Thia• Vu technology• Sonodyne• Spear head-Wi-fi internet
Connection• Topspin
……AND MORE
• Tag Heure• MTV• Lacoste• Biotherm • Davidoff• Calvin klein• BMW• Club Mahindra• YAKA• Power Ball
• Boudior London• Passion d’elle• Designer watches• AXN• Croma
OPTIONS AVALIBLE• PULSE• WORKSHOPS• STATIC BRANDING a) large Format 6*4 feet b) Medium size 5*4/4*3 feet c) Posters d) Drop Boxes e) Tent cards• DIRECT MAILERS• E-MAILERS• WEBSITE BRANDING• SMS
OPTIONS AVAILABLE
• WORKSHOPS:-
Platform to interact with the customer through sampling, database collection and feedback, contests.
• STATIC SIGNAGES:
Options of large format branding, standees, posters, product display, tent cards, drop box.
Workshops:Escada-Perfume trailing
and selling
Schwarzkopf
Workshops:
Gatorade Tag Heauer-display n branding
Neulife
Workshop
KAYA-Skin analysis
PHILIPS
PHILIPSWorkshop-shavers
Standees
Large format branding
LA- SENZAKNALIHS ATHEM
Large Format Branding
Popley Eternal
maMahesh
Notandas
Standees:
Schwarzkopf
Sonodyne
Standees:
Philips Sonodyne
Ed-Hardy with Drop box
Large format branding
BRANDING-Acrylic sheets
RAUCH
RAUCH
CROMA
42kms -MOVIE
RAUCH 6 months activity which includes
Workshop
Branding
Branding
1)Workshops2)Placement of ads in PULSE3)Branding4)Placement of product at the juice bar5)Website branding6)Trainers and nutritionist interaction7)Emailers sent to all clients
Gorgeous clinic
ABS-Supplement
Pure Connection-Retailer
CADBURY WORKSHOP
Sheishido –workshop with testing, trialing and selling of the product
Large Format Branding:
Biotherm Homme Neulife
ADDAS-Association for a year
Adidas
VOGUE -6 months activity which includes
1)Workshops2)Branding3)Emailers sent to all members4)Drop boxes5) Tent cards6)Magazine rack
Drop Box
Vogue
DTC
Gold’s Gym Andheri-Mumbai
BRANDING OF CHANNELS
UTV-I
AXN
Special acrylic sheet branding
PULSE
• PULSE is Gold’s Gym’s Quarterly newsletter
• Reaches out to 20,000 members across India
• PULSE talks about Fitness articles ,gym events, lifestyle articles ,ads ,celebrity interviews etc.
In Gym Shoots
Gold ’s Gym is available as locations for Shoots, production shoots.• BENEFITS• State of the art Interiors• Latest equipments• Area ( 8000-14000sq feet)• CONTACT:- Lisa De’Souza at
9819044657
SOME OF THE BRANDING LOCATIONS AVAILABLE
Gold’s Gym Bandra-Mumbai
Gold’s Gym Bandra-Mumbai
Gold’s Gym Nepeansea rd-Mumbai
Gold’s Gym Nepeansea rd-Mumbai
Gold’s Gym Nepeansea rd-Mumbai
Gold’s Gym Worli-Mumbai
Gold’s Gym Worli-Mumbai
Gold’s Gym Andheri-Mumbai
Gold’s Gym Andheri-Mumbai
Gold’s Gym Santacruz-Mumbai
Gold’s Gym Santacruz-Mumbai
Gold’s Gym Chembur-Mumbai
Gold’s Gym Mulund-Mumbai
Gold’s Gym Mulund-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Vashi-Mumbai
Gold’s Gym Vashi-Mumbai
GYM PICTURES
GOLD’S GYM SANTACRUZ - MUMBAIGOLD’S GYM SANTACRUZ - MUMBAI
Gold’s Gym Bandra-Mumbai
Gold’s Gym Bandra-Mumbai
Gold’s Gym Nepensea rd-Mumbai
Gold’s Gym Nepaensea Rd-Mumbai
Gold’s Gym Nepenase rd-Mumbai
Gold’s Gym Worli-Mumbai
Gold’s Gym Worli-Mumbai
Gold’s Gym Andheri-Mumbai
Gold’s Gym Andheri-Mumbai
Gold’s Gym Chembur-Mumbai
Gold’s Gym Chembur-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Kandivali-Mumbai
Gold’s Gym Santacruz-Mumbai
Gold’s Gym Mulund-Mumbai
Gold’s Gym Mulund-Mumbai
Gold’s Gym Vashi-Mumbai
Gold’s Gym Vashi-Mumbai
Gold’s Gym Vashi-Mumbai
Thank you
FOR FUTHER DETAILS CONTACTPOOJA C THAKUR
GOLD’S GYM LANKMARK,4TH FLOORPALI NAKA,BANDRA-WESTMUMBAI-400050TEL:-022-66992291/4491MOB:-09820444285